Sold by: Impartner
Impartner PRM is the most advanced, AI-powered platform for accelerating partner-driven revenue. Built to centralize data across systems, it provides a unified view of partner performance, pipeline, and engagement. Embedded AI and automation streamline onboarding, deal registration, co-selling, and content delivery that drives efficiency and eliminates friction across the entire partner journey. With no-code orchestration, real-time insights, and dynamic personalization, Impartner transforms the partner experience from transactional to strategic. Trusted by the world's leading ecosystems, Impartner helps companies scale faster, deepen partner engagement, and convert indirect revenue into a predictable, high-performing growth engine.
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Overview
Video
Welcome to PRM 3.0
Video
Product video
Impartner is the world's leading Partner Revenue Management (PRM) and Through-Channel Marketing Automation (TCMA) platform, trusted by global enterprises to accelerate growth through their partner ecosystems.
Purpose-built to scale indirect sales channels, Impartner empowers organizations to recruit, onboard, enable, engage, and grow every type of partner, including resellers, distributors, MSPs, system integrators, consultants, alliances, and more, with unmatched efficiency and impact.
With a modern, AI-powered architecture and proven best practices built in, Impartner helps businesses convert complex ecosystems into predictable, revenue-generating growth engines.
Features and Benefits
Transact deal registrations on AWS Marketplace: Our HyperscalerGTM product makes private offers with partners easy and scalable.
AI-Powered Partner Management: Impartner embeds artificial intelligence across workflows to streamline: onboarding, training, deal registration, business planning, co-selling. Predictive insights, native CPQ, partner scoring, and automated recommendations accelerate time-to-revenue while optimizing every step of the partner journey.
Centralized Data and CRM Integration: Unlike point solutions or heavily customized alternatives, Impartner provides a single, centralized hub for partner data. Deep, real-time integrations with Salesforce, Microsoft Dynamics, HubSpot, and other CRMs ensure consistent data flow across direct and indirect channels, giving partner and sales leaders a unified view of pipeline, performance, and ROI.
Journey Builder & Orchestration Studio: Impartner's Journey Builder delivers consumer-grade experiences that guide partners through onboarding, enablement, and performance milestones.
Orchestration Studio, a no-code integration engine, automates data workflows across your tech stack, connecting PRM to LMS, ERP, marketing automation, and other mission-critical systems.
Through-Channel Marketing Automation (TCMA): Drive demand through partners with automated, co-branded campaigns, Google Ads for the Channel, social and email syndication, and customizable marketing assets. Impartner TCMA is proven to increase lead volume and quality while making it simple for partners to participate in vendor-driven campaigns.
Co-sell with HyperscalerGTM: Impartner's one-of-a-kind and highly impactful solution connects your partners to transact on hyperscaler marketplaces like AWS.
As part of the deal registration process on the Impartner platform, your partners can choose to transact a deal through a marketplace of their choosing with the click of a button.
Scalability and Extensibility: Built for growth, Impartner supports organizations from emerging programs to global enterprises managing tens of thousands of partners. With extensible custom objects, multi-currency support, multi-language deployment, and global scalability, the platform adapts as ecosystems expand.
Partner Experience (PX) Focus: Every feature in Impartner is designed with the partner in mind. A modern, mobile-friendly interface, personalization capabilities, and single sign-on (SSO) ensure a seamless, intuitive partner experience that drives higher adoption and engagement.
Why Customers Choose Impartner
Organizations choose Impartner because it provides faster time-to-value, higher partner adoption, and stronger ROI compared to alternatives.
Customers report:
- Up to a 32% increase in channel revenue in the first year
- 75% lower cost per lead
- Measurable improvements in partner engagement and retention.
With affordable scalability, Impartner enables companies to build thriving ecosystems without the high customization costs or IT burden of legacy PRM options. Whether you're launching a new partner program, scaling globally, or modernizing your ecosystem to drive co-sell motions with AWS and beyond, Impartner provides the automation, intelligence, and partner experience capabilities you need to grow faster together.
Highlights
- Centralized Data and CRM Integration: Unlike point solutions or heavily customized alternatives, Impartner provides a single, centralized hub for all your partner data. Deep, real-time integrations with Salesforce, Microsoft Dynamics, HubSpot, and more ensure consistent data flow across direct and indirect channels, giving partner and sales leaders a unified view of pipeline, performance, and ROI.
- Journey Builder & Orchestration Studio: Impartner's Journey Builder delivers consumer-grade experiences that guide partners through onboarding, enablement, and performance milestones. Orchestration Studio, a no-code integration engine, automates data workflows across your tech stack, connecting PRM to LMS, ERP, Slack, Teams, marketing automation, and other mission-critical systems.
- Scalability and Extensibility: Built for growth with AI and MCP Server connections, Impartner supports organizations from emerging programs to global enterprises managing tens of thousands of partners. With extensible custom objects, multi-currency support, multi-language deployment, and global scalability, the platform adapts as ecosystems expand. All with a focus on providing a best-in-class Partner Experience (PX).
Details
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Delivery method
Deployed on AWS
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Features and programs
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise Edition | Designed to scale and optimize world class partner programs. Up to 500 Partner Accounts/Companies with Unlimited Users included. Higher partner counts available, if needed. Integrated to your Dynamics 365, HubSpot or Salesforce CRM instance. Up to 2K API calls per month for advanced workflows and other integrations within our Orchestration Studio. | $150,000.00 |
Pro Edition | Perfect for growing mature partner ecosystems. Up to 500 Partner Accounts/Companies with Unlimited Users included. Higher partner counts available, if needed. Integrated to your Dynamics 365, HubSpot or Salesforce CRM instance. Up to 2K API calls per month for advanced workflows and other integrations within our Orchestration Studio. | $75,000.00 |
Ignite Edition | Built for companies growing their partnerships strategy. Up to 500 Partner Accounts/Companies with Unlimited Users. Higher partner counts available, if needed. Integrated to your Dynamics 365, HubSpot or Salesforce CRM instance. Up to 2K API calls per month for advanced workflows and other integrations within our Orchestration Studio. | $45,000.00 |
Emerge Edition | Made for the early stages of your partner program. Includes unlimited partner users and accounts. Integrated to your CRM instance, if applicable: Salesforce, Dynamics, or HubSpot. | $25,000.00 |
Dimensions summary
You buy Impartner PRM as a contract in four editions: Emerge, Ignite, Pro, and Enterprise. These are tiers that step up as your partner program grows. Emerge suits early-stage programs and includes unlimited partner users and accounts with CRM integration. Ignite, Pro, and Enterprise each cover up to 500 partner accounts and companies with unlimited users. You can add higher partner counts if needed. All three connect to your CRM instance and include up to 2,000 API calls per month for workflows and integrations. Each edition builds on the prior one's capabilities.
Top-of-mind questions for buyers
A partner account is one partner company in your program, not an individual login. Ignite, Pro, and Enterprise each include up to 500 partner accounts. Users under each account are unlimited, so adding staff within a partner company does not raise your count. Higher partner-account limits are available if you need them.
Ignite, Pro, and Enterprise each include up to 2,000 API calls per month for workflows and integrations through Orchestration Studio. The dimension data does not state overage behavior beyond that included amount. Contact the vendor to confirm how usage above the monthly allowance is handled.
Emerge covers early-stage programs with unlimited partner users and accounts and CRM integration. Ignite, Pro, and Enterprise share the 500-account and 2,000 API-call limits. They differ by included capabilities, with each edition building on the prior one's features for larger, more mature programs.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
Each customer is provided access to our Customer Success Portal at https://success.impartner.com . For more individual support, please use our chat feature on
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Jennifer B.
Useful Partner Portal That Simplifies Access for Users, but PRM Admin UI Feels Dated
Reviewed on Nov 06, 2026
Review provided by G2
What do you like best about the product?
the usefulness of it as a portal for our partners to go to for information. They like the ease of it and the way it has let us cut down on systems they have to log into
What do you dislike about the product?
it looks like the UI for PRM Admin has not been updated for decades.
What problems is the product solving and how is that benefiting you?
our partners like how it has removed pain points of multi system logins. that has been good for us with less requests for assistance
Construction
Senior Director Channel Operations & Enablement
Reviewed on Nov 04, 2026
Review provided by G2
What do you like best about the product?
In general the tool is flexible for a business to setup and use. Implementation time is shorter than other PRM systems.
What do you dislike about the product?
The overall relationship with Impartner as a company. It does not feel like a relationship. The leadership team may want read and reflect on Enshittification: Why Everything Suddenly Got Worse and What to Do About by Cory Doctorow.
What problems is the product solving and how is that benefiting you?
Impartner is giving us the ability to work and collaborate with our dealers. For the most part we are able to (finally) get the functionality we need implemented. However Impartner has led us initially in bad directions - for example their implementation team guided us on use of Custom Objects that was a poor design decision and will result in a cost to us as the customer. The way API calls are monetized needs deeper thought also. The contract we signed is way off. Yet during contract negotiations neither Custom Objects or API calls were appropriately discussed with us and were very inappropriately priced.
Bryson B.
Powerful Automation, but an Outdated UI and Difficult Form Editing in PX
Reviewed on Nov 04, 2026
Review provided by G2
What do you like best about the product?
I think it's a very powerful platform with great automation options
What do you dislike about the product?
The interface is outdated, and it's far too difficult to edit forms in PX
What problems is the product solving and how is that benefiting you?
It allows us to drive functionality and really think about our systems from a partner experience perspective
Joe V.
Partner-Centric File Sharing Made Easy
Reviewed on Oct 29, 2026
Review provided by G2
What do you like best about the product?
Housing Partner-centric files that would be manually shared per partner is key.
What do you dislike about the product?
It's a very robust system so the learning curve is a bit steep as a beginning user/admin.
What problems is the product solving and how is that benefiting you?
Document/asset access and promoting new products internally before release to ramp partners has been of most benefit
Morgan F.
Incredibly User-Friendly PRM That’s Easy to Learn and Navigate
Reviewed on Oct 22, 2026
Review provided by G2
What do you like best about the product?
I find Impartner PRM incredibly user-friendly and easy to navigate. Since I haven’t had much experience with PRMs, Impartner has been a great platform for me to learn on and to dive deeper into how everything works.
What do you dislike about the product?
One small downside to Impartner PRM is that, when searching for users in the User tab, you sometimes have to get a bit creative to find someone’s account—for example, when you try searching by their email address.
What problems is the product solving and how is that benefiting you?
Impartner PRM is solving all of our partner portal management issues and has become a true one-stop shop for us. We use it for our deal registration submission backend, partner portal backend management, and as a straightforward place to track certifications and manage partner locator profiles.