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    Marketing and Advertising

Feature-Rich and Flexible for Getting More Done

  • February 27, 2026
  • Review provided by G2

What do you like best about the product?
I like how many functions it has. It has room to do many things.
What do you dislike about the product?
I dislike that the ui changes frequently. Sometimes I have to go look for thinks because they have moved or have a new name.
What problems is the product solving and how is that benefiting you?
I mainly use it for sending emails and it’s so easy to send mass emails while still personalizing them.


    Megan C.

Intuitive and Robust, Perfect for Rapid Collaboration

  • February 27, 2026
  • Review provided by G2

What do you like best about the product?
I think HubSpot Marketing Hub is really easy to use. It has a user-friendly dashboard that's organized in a way that makes sense, making it powerful yet intuitive and easy for people to learn. It's also really easy to get new people started, and they can learn very quickly. You can change permissions as people grow in their roles, giving them more capabilities within the platform. Plus, it’s robust, offering as much customization as you'd want, but still very easy to get started.
What do you dislike about the product?
We have the HubSpot Marketing Hub and Salesforce integration, and when we merge accounts in Salesforce, it doesn't lead to them being merged in HubSpot. With that, we can't merge accounts anymore in HubSpot because the merge is turned off because of the integration. That's one of the big challenges; it's not totally reflective for our Salesforce instance.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub lets us create landing pages quickly, bypassing our engineering team. It enables fast changes due to our custom website. It simplifies sending emails and segmenting audiences, facilitating team collaboration.


    Dylan C.

Effective Customer Engagement, Needs Workflow Simplicity

  • February 27, 2026
  • Review provided by G2

What do you like best about the product?
I enjoy the ability to email specific people about specific things and be very intentional with who I'm emailing and what I'm emailing them about. Whether that be expansion or advocacy items.
What do you dislike about the product?
For me, I guess the segment creation is a little bit clunky. Even though we are integrating with our CRM, it is a little bit clunky and tough to create segments. And also the workflows section doesn't make a whole lot of sense to me. There's too many ways to create branches. And while that's nice for customization, something more easy would be appreciated and especially, like, using maybe AI to create segments would be nice.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub solves my issue of emailing customers efficiently. I can create segments from our CRM, trigger emails based on thresholds, and communicate about upsell and expansion effortlessly.


    Brooks S.

Feature-Rich but Complicated and Costly

  • February 26, 2026
  • Review provided by G2

What do you like best about the product?
I use HubSpot Marketing Hub for inbound forms, marketing workflows, lead routing, product update emails, newsletters, and more. I like that it allows me to use CRM data to easily build hyper-targeted lists for emails and other kinds of outreach. It also pulls in data from multiple sources like paid ads and organic social.
What do you dislike about the product?
It's incredibly feature-rich, making it unnecessarily complicated at times. It's missing some nice-to-have features. It's hard to design emails well because they haven't focused enough on their email editor. Their CMS is bad, and we had to move to WordPress. Keeping HubSpot updated becomes quite the task. As you scale, they get much more costly over time, making you feel stuck.
What problems is the product solving and how is that benefiting you?
I use HubSpot Marketing Hub to build hyper-targeted lists using CRM data and consolidate data from multiple sources like paid ads and social media.


    swathi B.

HubSpot Keeps Client Details and Deal Tracking in One Place

  • February 25, 2026
  • Review provided by G2

What do you like best about the product?
I use hubspot for maintaining my client detail in one tool, daily i'll be creating the deals for my client contact and tract the status of the client in tool, it can send the email notification to my mail about the deal created for my each client
What do you dislike about the product?
It is an paid tool mid size company cannot afford the tool for an free use
What problems is the product solving and how is that benefiting you?
I can track all my client details in one tool, i can show the trends in dashboard view, dashboard can be customised according to the user


    Anthony S.

Comprehensive Solution for Streamlined Marketing

  • February 25, 2026
  • Review provided by G2

What do you like best about the product?
I appreciate that HubSpot Marketing Hub is easy to use and very user-friendly. I find the lots of information and tutorial videos they provide really helpful. They guide me every step of the way, and if I'm unsure about doing something, there's always something in the HubSpot Academy that can help me gain the information I need.
What do you dislike about the product?
The import function is quite frustrating. The template that you download is basic, and it would be good if you could just download a template that matches your customized system to help on the imports. You have less errors and less time wasted importing event lists from other apps.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub brings all leads together in one place, auto-adds them to the system, and helps track marketing and budget effectively.


    Charles R.

Fantastic Customer Service with Reliable Data Management

  • February 25, 2026
  • Review provided by G2

What do you like best about the product?
I love how HubSpot Marketing Hub allows me to manage my whole business end to end efficiently. I find it really easy to store and access my data, which is a huge plus. The customer service is fantastic; they're always available, and I know I can count on them.
What do you dislike about the product?
I could use more development experts.
What problems is the product solving and how is that benefiting you?
I use HubSpot Marketing Hub to store and access my data easily.


    Information Technology and Services

Seamless CRM, Email Marketing, and Automation Integration

  • February 24, 2026
  • Review provided by G2

What do you like best about the product?
integration between the CRM, email marketing, and automation tools
What do you dislike about the product?
high, rapidly scaling costs and a "paywall-heavy" structure where advanced features-essential for larger businesses-are locked behind expensive Pro/Enterprise tiers.
What problems is the product solving and how is that benefiting you?
Fragmented marketing efforts, inefficient lead generation, and manual, time-consuming nurturing by providing an all-in-one platform with CRM integration


    Mike F.

Empowers Lead Generation, Needs Navigation Tweaks

  • February 24, 2026
  • Review provided by G2

What do you like best about the product?
I love the ease of use, from setting up forms to integration into our website and driving opportunities to our sales team. The ability to quickly and effectively implement forms on our site to drive new business is fantastic. The initial setup was very easy, and all users fully understand the product and how to use it effectively to meet their needs.
What do you dislike about the product?
Sometimes navigating in HubSpot Marketing Hub can be a bit confusing, and things sometimes feel redundant. I think less is more. If there were basic features that could then be built into more advanced settings, it would be helpful.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub helps us connect with customers we may have missed and ensures potential new business doesn't slip through the cracks.


    Margot C.

Effortless Marketing with Powerful HubSpot Tools

  • February 24, 2026
  • Review provided by G2

What do you like best about the product?
I love how easy and organized HubSpot Marketing Hub is to use. It really keeps me organized by ensuring I'm sending the right marketing content to the right contacts and clients. It makes sure that the content is reaching the right audience. I love everything about HubSpot Marketing Hub as it is such a lifesaver in my day-to-day life since I use it every day.
What do you dislike about the product?
Nothing!
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub solves keeping track of email lists and content distribution, ensuring materials reach the right people effectively.