Marketing Hub Professional

What do you like best about the product?

There is lots to explore. There are many features.

What do you dislike about the product?

It's very complex, and I've had a lot of trouble with Hubspot recognizing the correct amount of members from our database.

What problems is the product solving and how is that benefiting you?

It can send out a lot of emails at one time.

What do you like best about the product?

I really find HubSpot Marketing Hub very easy to use and navigate, which is great for building campaigns. The user interface is quite easy to use, which I like. I also appreciate the help it provides with attribution and running ABM platforms, particularly for building landing pages and following up with high-priority accounts. The 'Buyer Intent' feature is valuable as it helps us identify buyers who are actively looking for products and services.

What do you dislike about the product?

Comes with individual cost of every addition of service.

What problems is the product solving and how is that benefiting you?

I find HubSpot Marketing Hub helps with attribution, running ABM platforms, and building landing pages for ABM while allowing us to follow up with our high-priority accounts.

What do you like best about the product?

I like the way to schedule emails and create tasks for myself and my colleagues. HubSpot Marketing Hub helps with organization and allows us to collaborate cross-functionally around multiple teams and the partners we serve. It's great for keeping all necessary information in one place, especially for deals shared across sales, legal, and support teams. It also enables me to prioritize my tasks efficiently, even when I have lower bandwidth.

What do you dislike about the product?

I think the way that I am notified about certain things could be a better interface, either while I'm actually in HubSpot or through the email notifications I receive. It feels like things could get a little bit lost in the shuffle sometimes. So, that could be something that could get a little more streamlined down the line.

What problems is the product solving and how is that benefiting you?

I use HubSpot Marketing Hub to organize campaigns, onboard new partners with milestone tasks, schedule emails, and keep communications unified across teams. It helps manage everything in one place, promoting efficient time management and cross-functional collaboration.

What do you like best about the product?

I love that it connects to my email and text messages, because it lets me see all the communication I’ve had with a customer in one place. My entire team is able to use the platform all at once. I’ve really enjoyed using HubSpot. One of the biggest benefits for our team is being able to see all of our communication with parents and families in one place. Instead of having to ask a coworker whether they already sent a text, made a call, or followed up about a document, we can quickly look at the contact record and see what’s already been done.

I also really appreciate the reporting and analytics. Being able to see things like our average call length and, especially, our conversion rate from opportunities gives us a much clearer picture of how we’re doing. We’ve had such a positive experience that my coworkers are actively trying to get other teams within our organization to start using HubSpot as well.

What do you dislike about the product?

The interface is a little bit confusing at first, but you get used to it. I also don't like that it won't pull up automatically who I have a meeting with that day.

What problems is the product solving and how is that benefiting you?

It shows us which areas need to be improved. For example, based on our average call length, we realized we needed to reduce the call time from 45 to 35.

What do you like best about the product?

It helps me organise the companies in my territory and track when I last contacted them. I can create custom reports to see where I need to focus my efforts.

What do you dislike about the product?

With tasks when I complete them, it will often bring up a pop-up asking to schedule a follow-up when one is not required. I also find that when creating reports, it is often over complicated to get the correct property field to generate the data required.

What problems is the product solving and how is that benefiting you?

Hubspot helps me track the companies I interact with on a monthly basis and also keeps our communication all in one dedicated spot. It also tracks referrals, so it is easier to see who finds benefit in our service and reward them for their support.