Marketing Hub Professional

What do you like best about the product?

I love the AI feature and the user friendly UI.

What do you dislike about the product?

Our particular instance needs some refinement due to old data that was not managed well on our side.

What problems is the product solving and how is that benefiting you?

Utilizing AI to build reporting that is difficult to build myself.

What do you like best about the product?

Easy to have templates ready to create, edit and send quotes. Helpful to have email templates too to properly and efficiently follow up on interactions.

What do you dislike about the product?

Overall, I usually get lost between all options. I think could be helpful to have like a map for new users. Also, whenever you see a company, then go to a ticket of that company, you click on Back it sends you to the Tickets interface, not the company where you were. I feel like you have to be careful where you click to go where you want to go

What problems is the product solving and how is that benefiting you?

To have everything in one place to manage client relationships. Integration with Outlook is great, and the tickets creation based on tasks is useful and supportive during new clients onboarding

What do you like best about the product?

I like HubSpot Marketing Hub’s simplicity and how powerful it is for how simple it is. It has 90% or more of the capabilities of Marketo and Eloqua, but with exponentially more simplicity, and I’d say it’s the best-value marketing automation platform on the market right now. It lets us go to market faster and integrate with AI more easily through the HubSpot MCP, so we can do more with less. I can run marketing automation with a much smaller team while maintaining the same level of output or, in some cases, a higher one. I can also use the HubSpot MCP or CLI with Claude to make large-scale changes and deploy campaigns quickly and easily through natural-language conversations.

What do you dislike about the product?

I’d like a tighter integration with the Anthropic suite so I can use my Claude instance instead of having to use Breeze or another AI add-on. Other than that, I have no complaints.

What problems is the product solving and how is that benefiting you?

I use HubSpot Marketing Hub as our marketing automation platform. It handles our lead scoring and ingestion, email marketing, and marketing data appending and normalization.

What do you like best about the product?

My favourite feature is the custom reports. I can build the views I need and then add them to the dashboard for sales and management. That alone is very helpful and saves a lot of time.

Another big plus is that everything sits in one place. From forms and landing pages to the pipeline, everything is connected.

The interface is clean and quick to work in, even with a large database. It took me only a few weeks to start using it intuitively.

Integrations with Google and Meta work well, so leads from ads land in the CRM with the campaigns already attached. For us, it means one tool instead of a few, which pays off in both cost and time.

I haven’t used support yet, so I can’t comment on that.

What do you dislike about the product?

Honestly, there isn’t much to complain about, but there are a few things in the platform itself that could be improved.

Getting started was a bit bumpy. I had trouble logging in using the Arc browser, and setting up the right access and permissions took longer than I expected. The permission settings are very granular, which is a plus, but they aren’t very intuitive at first.

What problems is the product solving and how is that benefiting you?

Before, our lead data was scattered across forms, ad platforms, and spreadsheets, and marketing and sales often ended up looking at different numbers. HubSpot brings everything into one place.

Now I can see the entire funnel clearly: where leads come from, which campaigns generate leads that actually turn into deals, and where people drop off along the way. That visibility makes it much easier to decide where to put budget.

It’s also improved how we work with sales. We’re using the same reports and dashboards, so meetings focus on what to do next instead of debating whose numbers are correct.

On top of that, a lot of routine work now runs on its own. Workflows route leads to the right people and handle follow-ups automatically, so I spend less time on manual tasks and more time on campaigns and analysis.

What do you like best about the product?

I love the workflow feature. It allows us to automate email campaigns and lead assignment by adding properties after certain events. It helps us stay organized in the CRM.

What do you dislike about the product?

I find that loading the lists takes a really long time. The estimation and the number of people in the list also take a long time to display.

What problems is the product solving and how is that benefiting you?

I use HubSpot Marketing Hub to automate email campaigns, assign leads by adding properties after certain events, and organize ourselves in the CRM.

What do you like best about the product?

It’s my Central source of data and contact communication

What do you dislike about the product?

It's a very comprehensive program so there's a lot of learning to be able to use its value

What problems is the product solving and how is that benefiting you?

Comparing data and contacts coming from a wide variety of sources to form a full funnel

What do you like best about the product?

I like how organized and easy to use HubSpot Marketing Hub is. It helps me keep our contacts and numbers in order, and it’s great for scheduling appointments for our clients and keeping everything organized. The initial setup was very easy and quick, and I love this platform.

What do you dislike about the product?

Nothing, it’s great!, it could have some more color and personalization like a colorful background

What problems is the product solving and how is that benefiting you?

I use HubSpot Marketing Hub to keep our contacts and numbers organized, schedule appointments for our clients, and keep everything in order.

What do you like best about the product?

I love the built in AI features but specifically their beta AEO tab. Its a pretty unique feature that I haven't seen with some of the other tools I use and its something that saves me time when trying to please a C-suite that is all about AI.

What do you dislike about the product?

Sometimes it can be confusing to set everything up and I feel like I'm not always utilizing it to the fullest of its capabilities because it probably does have what I'm looking for but can be hard to find or multiple steps to set up.

What problems is the product solving and how is that benefiting you?

Right now it's currently helping us define and report our Marketing attribution and prove ROI to our shareholders which is every marketer's nightmare. This is a big win for us as having a dedicated marketing team is newer for our company so we're feeling the heat.

What do you like best about the product?

I like that I can send multiple emails and keep track of them. I can see how many emails were clicked and opened, and who opened them. Then I can focus on people who opened an email and have a conversation with them, or know who to send it to again. I switched to HubSpot because I couldn't create customer segments in Gmail that I could reuse, and the setup was easy enough.

What do you dislike about the product?

I find that a lot of these emails just go to spam, and I think this is something we should really work on.

What problems is the product solving and how is that benefiting you?

I use HubSpot Marketing Hub to send multiple emails to customer segments and keep track of them. I can see who opened or clicked, focus on people who opened, and know who to send again to. I can also create reusable customer segments, which I couldn't do in Gmail.

What do you like best about the product?

What I like best about HubSpot Marketing Hub is its user-friendly interface and all-in-one marketing tools. It makes it easy to manage email campaigns, automate marketing tasks, track campaign performance, and analyse customer engagement from one platform. The reporting and CRM integration are particularly useful for improving efficiency and making data-driven marketing decisions.

What do you dislike about the product?

Some of the advanced features can get expensive, especially for small businesses, and the learning curve can feel a bit steep when you’re setting up more complex workflows and automation. More flexible pricing, along with simpler access to the advanced reporting features, would make the platform even better overall.

What problems is the product solving and how is that benefiting you?

HubSpot Marketing Hub helps streamline marketing activities by bringing email campaigns, contact management, automation, and performance tracking into one platform. It saves time by reducing manual tasks, helps organise customer information, and provides useful insights into campaign performance and customer engagement. This makes it easier to manage marketing efforts efficiently and make better-informed decisions.