Marketing Hub Professional
HubSpotReviews from AWS customer
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Hubspot: Simple, Smooth Navigation and an Intuitive User Experience
What do you like best about the product?
I use to use Salesforce and I find Hubspot so much simpler to navigate, set up new marketing templates and dashboards as well as the overall user experience much simpler - not clunky at all!
What do you dislike about the product?
It can be expensive to scale with the price.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing sets up and sends our marketing sequences, tracks our results across websites and forms, holds all our customer data and is how we interact with our sales team seamlessly
Streamlined Marketing with Effective Automation
What do you like best about the product?
I use HubSpot Marketing Hub for content, social landing pages, email, paid campaign management, and as a marketing CRM. I really appreciate the easy automation of workflows and data flows, which simplifies processes and makes things run smoothly. I like how much information is stored as it enhances our ability to keep track of everything necessary. The media library and campaign tagging systems are great, providing really clear organization and attribution, which allows our team to work faster. Plus, setting up HubSpot Marketing Hub was fairly easy in terms of account connections.
What do you dislike about the product?
I find the inability to tag users on LinkedIn social posts limiting. Also, the lack of ability to categorize posts and blogs into themes makes it harder to measure unique content pillar performance and understand which topics resonate best with our audience.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub offers easy automation of workflows, centralized reporting for overall marketing performance, clear organization, and attribution through its media library and campaign tagging systems, allowing our team to work faster.
Efficient CRM Integration with User-Friendly Automation
What do you like best about the product?
I like that HubSpot Marketing Hub is connected to my CRM, which allows me to have all the information in one space. It gives me shortcut options directly within the CRM, making my work more efficient. I also appreciate how it helps with being more efficient with all my templates and things, as it keeps everything in one area and it makes it easier for me to see and track.
What do you dislike about the product?
Nothing off the top of my head right now, but maybe just, like, updating the UI on it, like, just finding more efficient workflows, like having buttons in certain places, that could help with giving me more optionality as a user.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub helps me be more efficient by automating tasks and integrating with my CRM, so all my information is in one space. It makes it easier to manage templates and track everything.
Streamlines Marketing Efforts, But Costs Can Add Up
What do you like best about the product?
I love that HubSpot Marketing Hub consolidates everything into one place, allowing me to spend my entire day managing all aspects of my marketing easily. I can author messages, design emails and landing pages, and craft forms for tracking information all within HubSpot. I appreciate not needing external connections for things like Google Analytics or my website analytics, as I can access everything directly from within HubSpot. Compared to previous solutions like Nutshell, which were clunky and not functional enough, or Salesforce, which is powerful but overwhelmingly difficult to maintain, HubSpot is smooth and easy to understand, with everything I need right there.
What do you dislike about the product?
Honestly, the only things that I don't love about HubSpot are the cost of marketing contacts and inflexibility in updating some properties that the database considers 'read-only'. Managing tens of thousands of contacts as marketing contacts can easily cost tens of thousands of dollars a month. They can feel a bit steep at times, and sometimes we use outside tools to augment our marketing outreach because it can be done more cheaply in other systems (at a cost of losing some activity insights in HubSpot). Some data fields are also marked as 'read-only', making it difficult to update them via automations and workflows. Other than that, I really like HubSpot for everything else.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub simplifies my marketing tasks by centralizing everything, from customer outreach and messaging effectiveness tracking to integrating analytics. It consolidates my day-to-day marketing activities in one spot, making management easy without needing external connections.
Easy Marketing Campaign Creation and Execution
What do you like best about the product?
I like how easy it is to create and run marketing campaigns.
What do you dislike about the product?
I'd love to be able to automatically exclude people from my organization who fill out a campaing form. I'm not sure if there's a feature for that already.
I'd also like to have more design options form email and landing pages.
I'd also like to have more design options form email and landing pages.
What problems is the product solving and how is that benefiting you?
It helps me run content marketing campaings smoothly.
Keeps Me Organized, Easy Setup, Room for Improvement
What do you like best about the product?
What I like most about Hubspot marketing is how everything is centralized. You can manage campaigns, track leads, automate follow-ups, and see performance all in one place, which makes it a lot easier to connect marketing efforts directly to results.
What do you dislike about the product?
One downside is that it can feel a bit overwhelming at first. There's a lot of functionality, so getting everything fully set up and optimized takes time, especially if you're trying to use it across multiple teams
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub keeps me updated with information, helps me stay organized with my clients, and lets me add notes. It automatically sends emails and allows easy pipeline review.
Efficient, Intuitive, But Upper-Level Tiers Too Pricey
What do you like best about the product?
I love my ability to import and manipulate contact lists - way better than Mail Chimp or Constant Contact - and I can create beautiful emails and organize files with ease. Their chat customer service is great too. I also find it valuable that I can upload and edit images and documents and use them in my emails and landing pages. The AI search features make it easy to find and organize the images I need. It's easy to see how my various segments are performing in terms of engagement and keep current customers separate from leads and prospects. Additionally, the drag-and-drop email feature and my ability to add branding preferences allow me to easily create on-brand emails that look and perform beautifully. The initial setup was very easy and intuitive.
What do you dislike about the product?
We use the Starter version. The next tier up is significantly more expensive - too expensive for our non-profit to afford. I wish though that we could have more advanced automation features in the Starter platform to better tailor the user experience and our communications based on our contacts' preferences and stage in their buyers' journey. That is available with the Professional tier, but we would not use all of the features of the Pro tier and the cost is prohibitive to us for that.
What problems is the product solving and how is that benefiting you?
I use HubSpot Marketing Hub to send customizable, trackable emails and design landing pages without needing coding skills. It helps manage contacts and engagement effectively and allows easy import and segmentation of contacts. I can create on-brand emails, and customer support is excellent.
HubSpot: Seamless Integrations and a True All-in-One Marketing Solution
What do you like best about the product?
Hubspot integrates with a majority of tools that we use including but not limited to Leadfeeder, Canva, LinkedIn, Google Ads, Apollo.Io, and more. I love that it is an all-in-one marketing solution.
What do you dislike about the product?
The biggest thing I dislike is the lack of intelligent data cleanliness in the CRM. When importing contacts, if you want to avoid duplicate companies, you have to import the company domain rather than the company name. That’s frustrating because sometimes you simply don’t have the domain available. It would make more sense for this to be based on the contacts’ email addresses instead. It should also be smart enough to recognize that “Company Name” and “Company Name LLC” are most likely the same company.
What problems is the product solving and how is that benefiting you?
I love that it’s an all-in-one marketing solution. It offers strong CRM capabilities along with social media post scheduling and analytics, Google Ad campaign analytics, landing pages, forms, SEO, AEO, and email marketing. Overall, it covers a lot in one place, and there’s even more beyond what I’ve listed here.
Effortlessly Organize and Score Leads
What do you like best about the product?
I love how easy HubSpot Marketing Hub is to use. It's so user intuitive with great UI/UX. The lead scoring is superb and shows you exactly how each lead got its score. It's super easy to set up lead scoring and change it if need be. It lets me know when leads are more active than others. The initial setup was so simple.
For someone who is not a creative, the marketing email templates are great for know where text and images go, and the go to sizes for everything. Also, the workflows available for emails are the most advanced I've seen out of any outreach platform.
In terms of integrations, we have it connected directly to our Convertr account. Therefore, there is a seamless flow from when leads are generated to ensuring they are follow-up up on with marketing emails. Therefore, the ROI of HubSpot for us is huge as there is no down time in our lead nurturing.
I have yet to use HubSpot's AI feature Breeze, but it seems helps with account research.
Lastly, HubSpot runs quickly and efficiently. Especially in the workstreams, they are easy to set-up up and do not fail.
For someone who is not a creative, the marketing email templates are great for know where text and images go, and the go to sizes for everything. Also, the workflows available for emails are the most advanced I've seen out of any outreach platform.
In terms of integrations, we have it connected directly to our Convertr account. Therefore, there is a seamless flow from when leads are generated to ensuring they are follow-up up on with marketing emails. Therefore, the ROI of HubSpot for us is huge as there is no down time in our lead nurturing.
I have yet to use HubSpot's AI feature Breeze, but it seems helps with account research.
Lastly, HubSpot runs quickly and efficiently. Especially in the workstreams, they are easy to set-up up and do not fail.
What do you dislike about the product?
Honestly, nothing major. Overall, the platform meets all of my needs. The only thing I wish HubSpot offered is the ability to send outbound emails that aren’t marketing-like and are more geared toward mass email outreach. That’s one downside, since we have to use other platforms for that (i.e., Outreach and Instantly.ai). The good news is those platforms connect very easily with HubSpot.
What problems is the product solving and how is that benefiting you?
HubSpot helps me keep my contacts and their activity organized. For smaller campaigns, HubSpot can function as both a CRM and an outreach platform, which is essential when we’re running quick, short campaigns. The biggest problem it helps us solve is execution. We benefit from the fact that HubSpot includes all the workflow tools we need for email outreach campaigns—timing, actions based on email opens and clicks (that one is huge), actions based on companies and verticals, and even additional properties.
Another problem it solves for us is being able to quickly review leads coming in from content syndication and then refine and standardize their data through workflows. That, again, helps keep us organized.
Another problem it solves for us is being able to quickly review leads coming in from content syndication and then refine and standardize their data through workflows. That, again, helps keep us organized.
Comprehensive Tools, But Integration Needs Work
What do you like best about the product?
I like that HubSpot Marketing Hub is fully developed with all the components necessary for any marketing work. It's great that it has connectivity with many other project management tools for integration, like Mailchimp, Google Suite, and Asana.
What do you dislike about the product?
Once you take the conversation into Gmail by a team member that's not the original assignee, the conversation thread is not recorded. The interface for replying messages and outgoing with Gmail can have better integration, what we reply in the Gmail platform should also be trackable in HubSpot, not just the initial incoming message. It's easy with the initial setup, but to tweak it and make it work for the sales funnel and marketing components for leads are very technical and not straightforward.
What problems is the product solving and how is that benefiting you?
I use HubSpot Marketing Hub for lead management, call and email records, assigning team inquiries, and marketing reports. It's fully developed with essential components and integrates well with tools like Mailchimp, Google Suite, and Asana.
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