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Hubspot - The great pyramid scheme
What do you like best about the product?
For Sales teams, this is one of the best. Being able to see the company, the lifecycle, where they were generated is great. The Academy is cheesy but informative.
The analytics it collects is great but you're going to have to pick one or the other when it comes to Google Analytics, since they both collect differently.
The analytics it collects is great but you're going to have to pick one or the other when it comes to Google Analytics, since they both collect differently.
What do you dislike about the product?
Slow updates, I assume unless you are a high ranking member of it, you don't get through to the people that can actually make helpful changes.
The changes they DO make are not often briefed in any update email, some days you will go in using one feature, the next day it is lost to time and space.. never to return. Except it's still there, they just forgot to put it back in the menu, oops.
The "Multi-Level Marketing" cult aspect if you are an agency. They want you to put Hubspot on EVERYTHING. I've seen some digital marketing agencies completely rebrand to be a Hubspot agency. If they're making money off it, suppose you can't complain. But if you want to reach diamond tier, you have to go all in.
The changes they DO make are not often briefed in any update email, some days you will go in using one feature, the next day it is lost to time and space.. never to return. Except it's still there, they just forgot to put it back in the menu, oops.
The "Multi-Level Marketing" cult aspect if you are an agency. They want you to put Hubspot on EVERYTHING. I've seen some digital marketing agencies completely rebrand to be a Hubspot agency. If they're making money off it, suppose you can't complain. But if you want to reach diamond tier, you have to go all in.
What problems is the product solving and how is that benefiting you?
Though my job is in marketing, I have seen businesses perform far better with the sales automation side of things. Sales teams might find it slow to learn but in the end, it is worth it.
For marketing, it can be hit or miss. The way Hubspot recommends a blog to be on a subdomain from your actual site, for instance, I don't agree with.
I'd say the learning centre is probably one of the best features with it, even with how cheesy and American it is. If you are new to marketing or want a fresh look at how things are developing, I think Hubspot is really catching on to trends in the industry.
For marketing, it can be hit or miss. The way Hubspot recommends a blog to be on a subdomain from your actual site, for instance, I don't agree with.
I'd say the learning centre is probably one of the best features with it, even with how cheesy and American it is. If you are new to marketing or want a fresh look at how things are developing, I think Hubspot is really catching on to trends in the industry.
Recommendations to others considering the product:
If you are worried about your sales conversion, Hubspot can definitely help.
For agency use though. Be careful. Hubspot is very "mums selling oils on facebook". It has game-ified its services where you need to sell it more and manage more. It can be a good thing if you manage to do this but you won't get any special benefits from them unless you advertise the hell out of them on your own website.
For agency use though. Be careful. Hubspot is very "mums selling oils on facebook". It has game-ified its services where you need to sell it more and manage more. It can be a good thing if you manage to do this but you won't get any special benefits from them unless you advertise the hell out of them on your own website.
CRM full of automations
What do you like best about the product?
HubSpot lets you do more with less. Once you have your automation rules in place, it's just a matter of executing them.
What do you dislike about the product?
It was very difficult to get started. There is a lot to learn because of the sheer volume of tasks that HubSpot does.
What problems is the product solving and how is that benefiting you?
Single platform to manage all social media apps
Recommendations to others considering the product:
I mentioned earlier in my review that there is a lot to learn about HubSpot. This is true but I don't want to scare you away. HubSpot has created their own "academy" where they have created short videos to give people a crash course in learning how to use HubSpot.
Workflow review
What do you like best about the product?
I like the functionality, being able to design the way we want to reach our contacts and manage them.
What do you dislike about the product?
Not showing responses on marketing emails on workflows, we want to have more interactions, like no time frame delay to go to the next step, let the system be like an Active list and wait for the if/them branch to move contacts as they reply or interact. I would like to include manually contacts to campaigns. when adding a workflow to a campaign, being able to get all the metrics even if it has already started.
What problems is the product solving and how is that benefiting you?
Organizing contacts more efficiently, having many tools of interaction with contacts, getting metrics from all marketing efforts.
Recommendations to others considering the product:
Don't let your leads go away, with Hubspot you can manage all of your contacts and your teammates.
Best software out there!!!
What do you like best about the product?
How user friendly it is, we have no problem at all training our new staff on how to use it even if they have never even heard of a CRM (we have many students in our company). Also love that the reports are automatic and updated frequently, they are easy to find and make insights about. Everything is organized nicely and easy to find and use on the platform. I like that you can choose what sections your employees can see and use. Customer service is also very helpful.
What do you dislike about the product?
That my boss won't buy the premium version. Wish that importing documents into emails could be a little easier, we have a lot of data sheets specific to serial numbers, so finding/attaching and making sure all is correct takes a bit of time. I wish that I could type in the serial number to the email and it would automatically bring up that file with all related documents, but that is me dreaming.
What problems is the product solving and how is that benefiting you?
We never had a good way for tracking our metrics, and now we can see them all on one page without hesitation. I would also spend so much time looking through emails seeing what I have and haven't replied to, who knows how many leads I missed with a messy inbox. HubSpot allows me to filter through easily and make tabs on certain emails that I need to follow up on.
Recommendations to others considering the product:
N/A
Powerful, efficient and user friendly
What do you like best about the product?
Hubspot's marketing hub has been instrumental in the success of various marketing and sales campaigns that we have designed, launched and tracked.
It helps not only in management but also in evaluation and consequent improvement.
We also subscribe to HubSpot's effort to improve some features and constantly be available to respond to service tickets, looking for solutions to the challenges we are facing.
It helps not only in management but also in evaluation and consequent improvement.
We also subscribe to HubSpot's effort to improve some features and constantly be available to respond to service tickets, looking for solutions to the challenges we are facing.
What do you dislike about the product?
Integration and management of social networks.
Huge difficulty in integrating email without a consistent response from you.
Huge difficulty in integrating email without a consistent response from you.
What problems is the product solving and how is that benefiting you?
HubSpot has mainly given strength to the strategies and campaigns we design and implement.
Integration and automation takes marketing to the next level.
We have also achieved greater systematization of sales processes and improved level of customer service.
Recommendations to others considering the product:
Powerful and efficient tool. Easy to use for those with a clear view of marketing and sales.
HubSpot Marketing Campaigns
What do you like best about the product?
I liked how easy it is to create a complete campaign from social media to google ads to landing pages to marketing emails in just a matter of hours
What do you dislike about the product?
I didn't like how the page builder is designed, it has a lot of limitations
What problems is the product solving and how is that benefiting you?
I'm solving the automation problem and organizing tasks for the sales team, we expanded our lead database and increased the efficiency of our sales process
Recommendations to others considering the product:
Use the learning center to gain more knowledge and experience, it helped me transition from being an application developer in the IT department to being a marketeer and gain the required knowledge to help the marketing department and the organization to my full potential.
Easy to navigate and build marketing programs
What do you like best about the product?
The onboarding process when transitioning to HubSpot is great. You have the support of a dedicated consult to assist with your issues, map your onboarding timeline and checkpoints, and make sure you're on the right track. There are a lot of other positives with HubSpot, including easy drag-and-drop email builder that's fully responsive, simple contact management structure, and great social integrations for publishing and ad management tying back to a campaign in HubSpot.
What do you dislike about the product?
The folder organization across the different areas of HubSpot need standardization. Some places, you can only have one top level folder, other areas you can have folders within folders to organize your assets. The biggest downside is when you first enter that asset area, you aren't able to stick to the folder view; you hit the full list of assets and need to manually toggle to folder view. Also, cloning assets does not put the asset in the same folder you're cloning from, so you need to go back to the root and move the newly created asset.
What problems is the product solving and how is that benefiting you?
Hubspot has helped us consolidate our martech stack and the data structure is far better and easier to work with than some alternative products. This allows our organization to segment our campaigns far better, employs easier automated workflows, and makes us more efficient with such a lean team.
Recommendations to others considering the product:
Make sure you understand the various enterprise levels of HubSpot to ensure you're getting all the features you need.
Hubspot really supporting our business
What do you like best about the product?
The ability to understand our leads better, enabling us to engage with them at the correct time and stage within their purchasing journey. The tools that Hubspot furnish us with, allow us to connect with our customers at different stages of their journey.
What do you dislike about the product?
Projects could be expanded upon. We would like both tasks and projects to be available in one area, also the ability to minimise the project categories hiding subtasks until selected. Also, we would really benefit from a priority tool for both tasks and projects.
What problems is the product solving and how is that benefiting you?
We have seen huge benefits from every area, internal workflows are a great tool enabling us to progress deal stages and trigger tasks within those stages, enabling us to keep customers well informed at each stage as work is being prompted internally, keeping both internal teams and external client better informed and communication clear.
All in one platform
What do you like best about the product?
We can have everything on one platform. We are able to share information between departments and also with clients from a centralized tool. For the marketing department is a huge tool to organize, implement and develop new strategies andto automatize everything. Also the posibilities of controlling campaigns are diverse.
What do you dislike about the product?
In a company with more than 200 contacts in HS the need of space is a must and in our company we are missing some space, wich makes the CRM go slow and making us lose time creating lists or doing things that require more use of the space. Also we would love to be able to personalize more and create different types of contacts and treat them different.
What problems is the product solving and how is that benefiting you?
We are solving the automatization of all campaings, the integration with other tools that saves us a lot of time. The control of the campaigns. It's really important for us to have all the information available and having the possibility of create dashboards that shows us in real time how a campaign is affecting our contacts is really usefull.
Recommendations to others considering the product:
It's a easy and perfect platform to have anything controlled inhouse.
Professional Digital Marketing for everyone!
What do you like best about the product?
If you are someone without a degree in digital marketing, but passionate about the field and actively conducting business relying on such processess - HubSpot is the place to go.
Not only they provide efficient and easy to use tools and functions, but they also occasionally invite users to attend web-based workshops and provide access to a large database of tutorials / lessons to make the most out of the tools available.
Not only they provide efficient and easy to use tools and functions, but they also occasionally invite users to attend web-based workshops and provide access to a large database of tutorials / lessons to make the most out of the tools available.
What do you dislike about the product?
There could be some improvements on e-mail builder. For example, it took me quite a while to get a custom email template to work across most important email clients, and it would be nice if HubSpot could provide some tools to take this workload away.
What problems is the product solving and how is that benefiting you?
The platform allowed me to generate a large number of leads through the use of landing pages containing gated content which would be automatically provided to the viewers of the page.
Recommendations to others considering the product:
Always sign up for the free workshops advertised via email by the HubSpot team.
Not only such training enhances your knowledge of the latest digital marketing technologies but it also allows you to find out more about the actual HubSpot services and how to make the most of them within your organizations.
Not only such training enhances your knowledge of the latest digital marketing technologies but it also allows you to find out more about the actual HubSpot services and how to make the most of them within your organizations.
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