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Email Marketing Powerhouse
What do you like best about the product?
The ease and simplicity of creating and launching emails. I've tried many email marketing platforms and Hubspot takes the cake. The analytics portion makes it easy to see your results and where you need to make improvements. You'll learn this platform fast and the peeps at Hubspot are constantly innovating their platform for us!
What do you dislike about the product?
Increase in costs if your list keeps growing, so make sure you do a list audit and purge the contacts that are no value to your organization. Plus, you'll also notice an increase in engagement if you do.
What problems is the product solving and how is that benefiting you?
Attracting new leads, engaging those leads, and growing long-term relationships with them in the digital world.
We leverage HubSpot for all inbound marketing efforts
What do you like best about the product?
HubSpot is our go-to tool for inbound marketing and nurturing our leads through their various stages of growth. This has fundamentally changed our marketing reporting and ability to understand the full scope of the customer journey. It also integrates directly with CallTrackingMetrics, which allows us to tie in call, text and form conversions from our own platform. We have been using HubSpot for over a year and love it.
What do you dislike about the product?
We are finding the attribution reporting to be a little challenging. It would be great to be able to identify which leads were coming from Google Display vs. Search, and Facebook vs. LinkedIn. Right now the reporting is broken out at a higher level: Paid Search, Paid Social. If we could get one level deeper in our source reports- that would be amazing.
What problems is the product solving and how is that benefiting you?
We have been able to build our entire inbound marketing strategy on HubSpot, and this has made it so easy to personalize our outreach. Plus, with all of the integrated tools inside of HubSpot's app network- we are able to pass data where we need it most. We also use HubSpot to manage all of our social media posts and to build landing pages for our ad campaigns. It's allowed us to consolidate tools internally and it's great to have everything in one place!
A great platform for mid-sized B2B companies
What do you like best about the product?
It's incredibly intuitive and the UI is fantastic. It makes it easy to manage all clients in one place and visually see where they're all at in the funnel. It's incredibly easy to create custom attributes to track specific needs for your business. Support is also very helpful and always available to schedule a call. It's also great to be able to create easily editable templates with modules. It makes creating emails a breeze.
What do you dislike about the product?
It would be great if each contact could have a custom user ID associated with their information. We made a custom preference center that we wanted to dynamically update using a user ID but we had to make our own work-around using cookies. It would be nice to be able to AB test on small groups. With HubSpot, you must have at least 1,000 contacts within a list in order to send an AB test.
What problems is the product solving and how is that benefiting you?
It's a lot easier to use than our last system, ClickDimensions. Our account teams have been able to keep their contacts more up to date since we made the switch. HubSpot support is also very helpful. We haven't had any issues so far that require immediate attention from HubSpot. With our last platform, they had all sorts of sending delays and reliability issues.
Recommendations to others considering the product:
Look at the cost vs the benefits.
An easy-to-learn tool
What do you like best about the product?
What I like about HubSpot is that it is easy to learn and implement. It has a great user interface which is intuitive in many aspects. HubSpot has a top-notch knowledge base where one can learn about the different tools. In the cases which the answers are not crystal clear, the HubSpot support is always handy.
What do you dislike about the product?
I think HubSpot is a work in progress and they still need to add many useful features to their tools. For instance, one cannot add tracking codes to the knowledge base as of now. Similarly, the workflow system can be improved by adding features like "wait until something happens."
What problems is the product solving and how is that benefiting you?
WIth HubSpot, I was able to create SEO strategies and more than doubled the traffic to the website through Google. Furthermore, I used the analysis tools to find issues with email delivery. I created a workflow that send timely emails to our new customers, among many more benefits that our team received from using HubSpot.
Easy to use email tracking solution
What do you like best about the product?
I am able to organize everything in the sales process, and to document every interaction with a client. Hubspot Sales makes my job much easier. I don’t know if there is other tool that provides you with the ability to track your sales process in such an efficient way.We have small business and we cover two counties and most of our billing and contracts are on-line, and this tool lets me know whether the documents I send are arrived or not. I don’t have to worry about lost emails anymore, whenever the email is opened I receive notification about it. It saves lot of time and it reduced the need of phone call.
What do you dislike about the product?
Whenever they release new feature we experience some bugs or issues. But, its team always respond to our feedback and they are always willing to help when we experience some issue. Sometimes there is a delay in desktop notifications on the email opens and for website visitors. I thinks more of these issues are because of the browser, and some may be because of the number of the notifications we get.
What problems is the product solving and how is that benefiting you?
It helps us to find areas in our sales process that need improvements. Thankfully, our team can use something that is simpler and easy to set up, we have been using some complex tools but without positive feedback, now with HubSpot Sales we are able to improve and work on our sales process like real professionals.Most of our clients are federal and local government entities. So when I contact them via email I always get notification from HubSpot that lets me know about the opens and clicks.
Recommendations to others considering the product:
Easy to use and helpful tool for small businesses. HubSpot Sales can help your agents close more deals and will boost your revenue in a significantly less time compared to traditional sales software. You can easily automate outreach, and queue up a sequence of personalized emails without risking to communicate with leads in an impersonal way.
Easy to use, great customer support
What do you like best about the product?
HubSpot has a very friendly user interface that makes it very easy to navigate and get setup with. Once you start to drill down though it can get confusing and so we need to reach out to customer support a lot, but they have a very helpful support team.
Their analytics tools are top notch. We have some very specific requests when it comes to reporting and our CSM is super responsive and helpful when setting up custom reports and helping us understand how to interpret data.
Their analytics tools are top notch. We have some very specific requests when it comes to reporting and our CSM is super responsive and helpful when setting up custom reports and helping us understand how to interpret data.
What do you dislike about the product?
There are quite a few random glitches or things that just don't make sense when you start to get into the details, so we need to contact customer support a lot.
What problems is the product solving and how is that benefiting you?
Makes email creating, sending, and reporting super easy. The analytics tools are so helpful for everything from social posts, campaigns, emails, sales performance, and more!
Recommendations to others considering the product:
If you want a system that is very easy to implement and straightforward to operate, HubSpot is the right tool for you. Probably not the best for larger companies, but as a startup it works for us quite well.
Hubspot, not everything but what you need as a startup
What do you like best about the product?
It is super helpful that Hubspot has a broad feature set to manage multiple functions. Hubspot does not have every possible feature but does offer the core of what a startup needs to communicate track, and services its customers. Your help, specifically the folks behind your chat. They are amazing.
What do you dislike about the product?
The data reporting. This is such a critical part of the tool yet it does not seem that much effort or work has gone into this. The reporting functionality does not even mirror the richness that the "List" generating capabilities are, specifically allowing nested logic (Aka and/or statements). This is poor in terms of what one can execute.
What problems is the product solving and how is that benefiting you?
email marketing, student (our customers) tracking and reporting. We have been able to organize and have a more consistent and smooth communication and workflow for our users.
Recommendations to others considering the product:
Understand it's limitations and ensure they are not critical items for your business.
Highly recommended for any B2B to scale up
What do you like best about the product?
Almost all the features are top notch, but if I had to choose one, it will be it's workflows. You can create multiple automations within minutes. The automation capability is unmatchable, while CRM and CMS are upto the demands of the industry at this point of time. Email sending capabilities, social tools, chatbots deserve a mention as well for it's highly competitive and problem solving nature.
What do you dislike about the product?
With the CMS tool, HubSpot could have given many more templates in it's marketplace. Right now, templates from HubSpot are subpar, while those from independent users do not cover all the requirements. You need to have a developer if you're to design a template, while this can easily be avoided if there were some high quality templates from HubSpot itself.
What problems is the product solving and how is that benefiting you?
We are using the CRM capabilties to it's fullest, centralized repository of all the hot and cold leads, existing customers. People in various stages of buying cycle are triggered different communication at various stages, and this has really helped us to re-activate dead leads, and cross-sell other services to existing customers with efficient use of time.
Recommendations to others considering the product:
Make a list of problems you are looking to solve, and make sure most of these are in-built features.
I say this because plenty of things are doable through several workarounds, but if you're doing that a lot, you might create complications in the longer term.
Having said that, it's a great tool for any B2B company, and you will find most of your problems solvable. If you do get stuck, the support is great. Also their knowledge base repository, i.e. knowledge.hubspot.com has answers available to almost 95% of your queries.
I say this because plenty of things are doable through several workarounds, but if you're doing that a lot, you might create complications in the longer term.
Having said that, it's a great tool for any B2B company, and you will find most of your problems solvable. If you do get stuck, the support is great. Also their knowledge base repository, i.e. knowledge.hubspot.com has answers available to almost 95% of your queries.
Best Marketing tool there is.
What do you like best about the product?
It is not easy to find a CRM that combines almost all of your requirements to customize and track the Buyer's Journey for your business. This is where HubSpot steps in.
One of the best things about HubSpot is the fact that for free, you are able to use some incredibly important features to control the buyer's journey for your business. From visitor to customer.
The importance of having such a polished CRM is not to be underestimated. Ever.
The paid versions are incredible enough to add the possibility of background automation that will do the job for you in almost every aspect.
I am speaking as a person that uses almost 500 Workflows (the current limit) and I can't get enough of this feature!
Even if you have a CRM currently, you must at least try HubSpot for a week.
One of the best things about HubSpot is the fact that for free, you are able to use some incredibly important features to control the buyer's journey for your business. From visitor to customer.
The importance of having such a polished CRM is not to be underestimated. Ever.
The paid versions are incredible enough to add the possibility of background automation that will do the job for you in almost every aspect.
I am speaking as a person that uses almost 500 Workflows (the current limit) and I can't get enough of this feature!
Even if you have a CRM currently, you must at least try HubSpot for a week.
What do you dislike about the product?
As with every CRM, my needs are mostly unique to the business and HubSpot does not have absolutely everything covered that I want.
An example would be the fact that all emails created for contact nurture are currently unavailable to be used as Thank You emails via the landing page menu.
I hope this will be implemented soon, but it's still an existing issue.
An example would be the fact that all emails created for contact nurture are currently unavailable to be used as Thank You emails via the landing page menu.
I hope this will be implemented soon, but it's still an existing issue.
What problems is the product solving and how is that benefiting you?
My biggest challenge has always been the visibility of EVERYTHING.
Contact progression, conversion, source and ROIs.
We've easily tackled this with HubSpot's tools (contact view and smart lists).
Contact progression, conversion, source and ROIs.
We've easily tackled this with HubSpot's tools (contact view and smart lists).
Recommendations to others considering the product:
Do not hesitate. It's totally worth it!
Best Marketing Automation Tool in the Market
What do you like best about the product?
I am in love with the workflow feature of the tool. It is intuitive and very easy to understand. I have executed several campaigns with the help of HubSpot workflow without any great difficulty. The customer support is also very prompt and helpful.
What do you dislike about the product?
currently, I haven't come across any shortfall. It has the answer to almost all my marketing problems.
What problems is the product solving and how is that benefiting you?
I have been struggling with my email campaigns. With Hubspot, I am now able to choose from several beautiful templates and send automated emails with the help of workflow. I have realized that my team has become much more efficient and we are much more effective in terms of our email campaigns.
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