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Seamless Tool for Effective Content Marketing
What do you like best about the product?
HubSpot is incredibly helpful when planning and executing a marketing campaign, and it's tools are very easy to use and navigate -- especially social media and blogging.
What do you dislike about the product?
HubSpot analytics reporting can at times be confusing, and I wish there were more ways to create ads within HubSpot. Also, while this isn't a HubSpot issue, I wish there was a way to publish multiple Instagram images in one post, versus only one. I also wish you could publish images that are not square, and HubSpot would automatically crop them.
What problems is the product solving and how is that benefiting you?
I'm able to effectively export and report social media analytics for our clients with ease. Creating and executing campaigns is also very easy! I also enjoy the landing page builder, and how seamless it is to create forms and CTAs that can be implemented on those pages to drive conversions.
Recommendations to others considering the product:
HubSpot is by far one of the easiest tools I've ever used for marketing automation. I especially love the learning center, where you can earn certifications and learn new tools, trades, and skills that you can utilize on your own company and clients. I love how effortless it is to create and schedule social media posts as well, and replicating posts for multiple channels is also a great value-add. Our HubSpot rep is also great, and so helpful for us. He's there for us whenever we need him or when we have questions!
Hubspot is a Key Resource for Landing Page Development
What do you like best about the product?
I like HubSpot's integration of multiple marketing tools, from email workflows to landing page development. It makes it easy to manage your business's various campaigns from one platform.
What do you dislike about the product?
The biggest downside to HubSpot is the reliance on templates that allow no customization — namely, templated landing pages. While it is nice to have ready-made templates to whip up landing pages on the spot, it would be nice to have the ability to edit modules within these templates without having to hard code the changes to edit the template itself.
What problems is the product solving and how is that benefiting you?
We are solving customer relations with HubSpot. We've realized one of the greatest benefits is maintaining multiple contact points with one's customer base over the long term.
Recommendations to others considering the product:
I would say that my biggest piece of advice for other people interested in using HubSpot is to familiarize yourself with the wide range of tools available on the platform, from email newsletter automation to landing page builders. Once you can familiarize yourself with these tools, you can start to experiment with some of the other more advanced features, such as analytics and workflows, which can help you maintain multiple touch points with your customer base.
Easy to use Social Media Tool
What do you like best about the product?
I actually had zero social media experience before using Hub Spot's Social platform. So when I say it is easy to learn and use, you know it's true! I especially love that if I have a question, odds are that they have already answered in one of their articles. Need a template? They have that covered as well!
Additionally, since I am new, it is so nice to be able to plan ahead for the coming week! I try and plan a week ahead, and at least two posts a day. I also have many drafts saved of my random social media ideas!
Additionally, since I am new, it is so nice to be able to plan ahead for the coming week! I try and plan a week ahead, and at least two posts a day. I also have many drafts saved of my random social media ideas!
What do you dislike about the product?
When I plan ahead all of my social posts ahead of time, I can only post one picture on Instagram. Sometimes it would be very beneficial to post a could so the customers can swipe to see more.
What problems is the product solving and how is that benefiting you?
When I'm creating a Social Post, I cannot delete pictures in those folders.
Or maybe I can and cannot seem to find it?
Or maybe I can and cannot seem to find it?
Recommendations to others considering the product:
Do not be afriad to learn the social media tool! Anyone can do it.
Simplifies social
What do you like best about the product?
Having Hubspot makes keeping track of my social calendar way easier. It may not be perfect but compared to everything else that I've tried it's way ahead. Without it my social calendar and analytics would be a mess.
What do you dislike about the product?
The downsides to hubspot is that it doesn't let you upload videos to instagram and the amount of photos you can upload to one post are limited. If that were gone this platform would be almost perfect.
What problems is the product solving and how is that benefiting you?
My only problem is after scheduling a post I have to reload the page if I want to preview another post. The benefits though outweight the negatives and it's made my scheduling so much easier.
Recommendations to others considering the product:
Try some others out but give Hubspot a week or so to let you dig into all the different tools. There's so much there to use that you probably won't even use all the tools. Whether you're in SEO, SEM, Social, or sales there are tools to help.
One of the most advanced systems in the market
What do you like best about the product?
I'm a Web Designer, hence, the most beatiful feature for me is the easy way to make, publish and edit Landing Pages. Also for Email. Once I got used to the Design Manager, I started developing a bunch of Landing pages templates and Email Marketing templates. And when developed, we can change stuff before publishing which makes it easier to use one template for various subjects. The possibility to create modules makes it even easier the reusability of Templates. Once done, I don´t need to change on every template, just change the module and all templates using that module changes automatically.
What do you dislike about the product?
Well, it's not a complaint, more a developing suggestion. It's easy to create forms and edit them, but if I want to, for example, send my user to a specific page because of a specific selection of a dropdown item, I can't. Well I can, but I will have to code it. I know that this should be in the development section, but in my opinion, there must be more people eager to have some kind of this function.
What problems is the product solving and how is that benefiting you?
Creating landing pages and email marketing templates for specific events or campaings we make. Before I started here there was not a pattern to follow. Every user could select any template and use it. The first thing I aimed to do was to set a pattern for everybody to use. And also make use of the smart fields we can make.
Very pleased with the social media capabilities in HubSpot
What do you like best about the product?
Being able to schedule out social media posts weeks in advance in the social media tool in HubSpot gives me the time I need to manage community engagement and respond in a timely manner. The reports tool gives me insight into which posts are performing better than others so I am able to continue sharing content that our client's followers are looking for.
What do you dislike about the product?
I wish there was more video capability in regards to the Instagram accounts through HubSpot, but they have already advanced their video uploading capability in Facebook and Twitter so I have no doubt this is something they are already working on.
What problems is the product solving and how is that benefiting you?
HubSpot has enabled me to more effectively manage my time as well as my client's social media accounts. The communities we are building online are stronger and our followers are becoming more engaged.
Recommendations to others considering the product:
If you have a need for social media management, content management or more insights to consumer behavior, HubSpot is a great tool.
Solid CRM, great marketing platform
What do you like best about the product?
Quite easy to use and is highly customizable. There are a couple of strange features missing (like the ability to organize CTAs into folders), but overall a very powerful tool. Since it's integrated with the CRM the data collection of user behaviour is really powerful.
What do you dislike about the product?
Different pricing structures for different sides of the platform. Pricing based on contacts on the marketing side yet priced per user on the sales and service sides.
What problems is the product solving and how is that benefiting you?
Use for 100% of our inbound efforts. Fantastic results so far.
Recommendations to others considering the product:
Worth a good long consideration. Was worth it for us.
Excellent tool
What do you like best about the product?
The best thing about Hubspot as a tool is that I can manage my entire digital marketing strategy from one place without having to log into each social network to publish on them. What I use the most and my favorite tool is everything related to email marketing and how I can segment by users and events by applying different tags to each one.
What do you dislike about the product?
Some more advanced features are not so intuitive to perform. I have noticed that I can do many things within Hubspot and I have had to resort to external tutorials to be able to do them. I would love it if, in addition to the guides, there were videos to help us users who have little time using this tool, or learners.
What problems is the product solving and how is that benefiting you?
From a single tool, I can integrate Google Form and my website. Before, I needed to check access keys for each social network, log into each one, and publish the content. Now I do it all in one place. Similarly, with other CRMs, the emails I sent to my audience would end up in the SPAM folder, but with Hubspot, I can be sure that the client will receive my email in their main inbox.
Recommendations to others considering the product:
It is an excellent tool not only for publishing on different social networks but also for conducting email marketing campaigns and promoting various products like webinars. As a marketing analyst, since I have used it, I have optimized my time, being able to carry out large-scale marketing campaigns.
Good for a fast turnover lading page
What do you like best about the product?
It's fast to clone a page and use content/layout or structure that you already have
What do you dislike about the product?
To create the first template is hard and the CSS sometimes can be hard to use, as there are many levels and places to set it
What problems is the product solving and how is that benefiting you?
Fast landing pages, good mobile responsive and contact forms
Recommendations to others considering the product:
It's fast and reliable, but can be hard to some more refined configurations and does lack some advanced configuration like multiple field logic on the forms, or different URL on the submit form action, depending on the answer from a user.
If you have a full-stack developer in-house, this can help a lot, as most of the files/hubs that you can create on the design studio will be useful for multiple projects. There are design limitations for the emails and Hubspot is really severe with campaign delivery, if you got just a small amount of hard bounces, they will block your account right away
The workflow is far from perfect but is really useful and fast to set. If you understand the concept of false and positive, you can create a really complex workflow for your campaign in a matter of minutes
If you have a full-stack developer in-house, this can help a lot, as most of the files/hubs that you can create on the design studio will be useful for multiple projects. There are design limitations for the emails and Hubspot is really severe with campaign delivery, if you got just a small amount of hard bounces, they will block your account right away
The workflow is far from perfect but is really useful and fast to set. If you understand the concept of false and positive, you can create a really complex workflow for your campaign in a matter of minutes
Loving HubSpot's Landing Pages!
What do you like best about the product?
I love the flexibility of the landing pages in HubSpot. I'm able to create our pages as needed and tailor them to our needs. Whether I'm registering agents for a retreat or taking payments for a golf tournament, it's all at my disposal.
What do you dislike about the product?
The only downside would be that it's a little more involved so I've had to learn a little css and a few other things but it never hurts to learn something new so I don't mind.
What problems is the product solving and how is that benefiting you?
We're solving communication issues. With over 350 real estate agents and 50+ staff spread over 11 offices from Tampa to Englewood it can be difficult to keep everyone informed. We've realized that custom landing pages tailored to our agents are key to keeping them interested and involved.
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