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    Cyrel N.

Awesomeness of Hubspot

  • August 22, 2019
  • Review provided by G2

What do you like best about the product?
Thanks to Hubspot which made my job as a digital marketer so much easier. It contains all the tools you could wish for. I love the simplicity of it. It's so easy to configure dashboards and reports. The results are clearly visible and manageable which makes inbound marketing never been so exciting and profitable!

I love the great user experience! Every tool around the blog (landing pages/medias) is very easy to use. Hubspot is also great at making recommendations and suggestions with regards to SEO strategy and blog posts and how to create content that is better aligned with our marketing efforts. It is very helpful to be able to clone landing pages and also the blogging interface is super user-friendly.
What do you dislike about the product?
What I don't like in Hubspot is in there Traffic Analytics dashboard. I can't figure out what are these Unknown Keywords (SSL) in organic search
What problems is the product solving and how is that benefiting you?
Hubspot has completely changed our process for the better. One of my favorite aspects of the tool is that the company is also leading the change in industry best practices alongside providing essential tools.
Recommendations to others considering the product:
Hubspot is a highly recommended tool for all digital marketers out there.


    Ashish G.

There is always more than what meets the eye!

  • August 22, 2019
  • Review provided by G2

What do you like best about the product?
Extremely flexible for marketers, especially when combined with Sales Hub. The ability to track visitor/lead behaviour and make incremental changes is almost magical- like the mythical rabbit hole for any marketer!
What do you dislike about the product?
Difficult to find if a particular outcome/process is possible using current features. Usually plowing through the forums and reading through a mess of comments is weird.
What problems is the product solving and how is that benefiting you?
We are tracking customer journeys before they actually sign up for a demo with us.
We are an Enterprise B2B, so each Demo request has a dollar value associated!
Recommendations to others considering the product:
I would recommend it for a company which needs a marketing + sales platform. Usually you will find point solutions which are cheaper & better, but nothing compares as a package. And this seamless integration have huge dividends for small teams. Slightly painful to get it right to start with (implementation), but just takes off from that point.


    Markley Dylen A.

Hubspot shape the way I see Digital Marketing

  • August 22, 2019
  • Review provided by G2

What do you like best about the product?
What I like best is the Email Marketing Tool. It is very easy to use especially the newly added feature "Drag and Drop". You can send to targeted audience and also you can see the analytics report easily. You can also make customized designs to even make the email a lot more interesting. I also like the "Forms" where I can actually do surveys and add the information directly to the CRM.
What do you dislike about the product?
What I dislike is the Design tools. Not that I don't actually like it but it is very hard to understand. Maybe web developers can but I, as a Digital Marketing practitioner, would like to explore it more so I can use Hubspot to fully.
What problems is the product solving and how is that benefiting you?
Hubspot helped us on problems with email blasting and also on generating more traffic on the website.
Recommendations to others considering the product:
I would like to recommend using Hubspot because it is very easy and convenient to use. You can access your account through web or through phone. Effective in email blasting with instant result on email marketing analytics. You can also do easy automation for both marketing and sales process.


    Ashley L.

Hubspot the HOLY GRAIL

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
I love the social media features and how easily is to keep everything I need on one platform - landing pages, emails, contact list, etc. HubSpot is a one stop shop for all things marketing and integrates with so many other components.
What do you dislike about the product?
I don't like that you can't send a contact list a "one to one" email from our sales team, or no way to email multiple people from the sales side.
What problems is the product solving and how is that benefiting you?
Email, Automation, Nurturing, Social Media, Marketing Calendar, Website Bot, Marketing Reports, Landing pages.
Recommendations to others considering the product:
Make the time to do the training and courses they have! It's SO helpful!


    Alyssa S.

HubSpot Helps Me Target Sales My Efforts unlike Any Other Tool I have Used

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
The level of insight that HubSpot provides in terms of Prospect engagement levels and areas of interest is amazing. I have thousands of Prospects, and I can target my sales efforts according to their interests, as assessed by website views, downloaded content, webinar registrations, specific emails opened. I also love that I can schedule emails to go out at HubSpot assessed "Best Time to Send", or for first thing in the morning.Seeing the email open rates is very satisfying - and if it's an important email about a contract, I can place a call right away, knowing the person is available.
What do you dislike about the product?
I miss the feature where I could see where an email was opened. This helped me to determine of it was a co-worker or a Prospect or Customer opening a group email.
What problems is the product solving and how is that benefiting you?
I have been able to target products with specific campaigns based on subject areas or interest, by seeing their activity. I have also been able to engage customers that have never engaged in mass email campaigns, with personal emails - because I can see that they need a more personal approach by their lack of engagement.


    Internet

Great product with many opportunities

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
I use HubSpot on a day-to-day basis as a marketer, and I can't say enough wonderful things about it. There are so many features I love. It makes email nurturing effortless, all the integrations are incredible, and the dashboards are helpful.
What do you dislike about the product?
Overall, the software isn't super intuitive, and I find myself asking for help or searching for answers pretty often. Sometimes trying to find the information you need can be tricky (speaking from experience with contacts, lists, and workflow filtering). The workflow builder is great, but it would be more incredible with a drag and drop or node cloning feature.
What problems is the product solving and how is that benefiting you?
It makes emails, forms, conversion tracking really easy, and the integrations with all our other tools is wonderful.
Recommendations to others considering the product:
If you're trying to run your business using one software (marketing, sales, support...), definitely consider HubSpot. Even if you're hoping to use other tools as well, the integrations are great, and there are many opportunities. Just make sure you do your research and utilize the help docs for support.


    Information Technology and Services

A great tool for marketing automation

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
I'm a big fan of the ability to automate pieces of our onboarding process through the use of workflows and automated emails, especially the performance reporting directly embedded in the tool that let's us optimize the workflows to best engage our customers.
I really enjoy the new Drag and Drop email editor which makes creating new email templates super easy and requires no coding. Things that would have broken my emails before are easily fixed and the emails look great!
What do you dislike about the product?
It's a growing tool, with lots of new features coming out which is great, but a lot of the features are not fully baked when they come out. This leads us to often run into roadblocks of "oh, you can't do that with this specific tool". We then have to do some creative thinking around how to accomplish what we need, lengthening the process and usually making it less automated.
What problems is the product solving and how is that benefiting you?
We turned our entire onboarding process for new partners into a multi-part workflow, which has allowed our team to move on to other pieces of their sales cycle and let's partners go through the process on their own terms, but also let's us remind them about what they need to do to become a partner. This has sped up our onboarding process significantly.
Recommendations to others considering the product:
Explore the connected apps, as there are a lot of ways you can get around the small bugs by using other applications. Not great, but still a way to make the most of the product.


    Hospital & Health Care

HubSpot has transformed the way we do business

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot is a one stop shop for small businesses. We do everything using this software from attracting leads with our blog and social scheduling to creating and tracking contacts through lead generation and the deals tools, and nurturing our customers with automated workflows.
What do you dislike about the product?
There are times when I come across something that I would like to be changed with HubSpit however I can not think of anything that would seriously deter me from using this software. It has truly helped our business and is very straightforward.
What problems is the product solving and how is that benefiting you?
We are better communicating with our customers about their status updates and tracking them to completion. We are no longer losing customers in the process. We have realized that by using a marketing and sales platform that are integrated, we are able to seamless communicate with patients and to understand where they are in the process.


    Photography

I've enjoyed using hubspot, it's been a good experience

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
I like that you can customize the experience for my clients and the emails look professional. I like how you can put in graphics and other neat things into emails to make them look very presentable.
What do you dislike about the product?
Some of the HTML email formats are not easy to manipulate for my liking, for example moving some of the blocks in the already made templates messes up the whole email and at that point it becomes difficult to do anything about it.
What problems is the product solving and how is that benefiting you?
I've been able to reach my clients with good looking emails and create great marketing material that then entices my clients to reach out to us more and close more business.
Recommendations to others considering the product:
Ability to create a meeting link that can be used to invite a group of people for one time slot.


    Sarah Z.

Hubspot Marketing Review

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
Workflows create phenomenal efficiency and the reporting is great! The use of workflows to lead nurture and eventually close to a sale is really useful. It does take quite a bit of time to understand the process completely in order to use it most effectively, but there are adequate training modules and classes to help understand it better.
What do you dislike about the product?
The e-mail templates need to have more flexibility. There needs to be options to import fonts, to have clear spacers, really just an overall more of a photoshop format. The way it's set up right now allows for ease and good introductory e-mails, but when we really want it to be aligned with our brand aesthetic and marketing techniques, we have to create everything in photoshop as an image and then include it in the e-mail. Which, as we know, not all e-mails load pictures in all settings. Also, there should be an option to change the way that e-mails look between desktops and mobile. With mobile being such a big platform, there needs to be more flexibility there.
What problems is the product solving and how is that benefiting you?
Hubspot's entire software helps make our e-mail marketing and customer conversion tracking fantastically more efficient and streamlined. We can count on everything e-mail being in one place, easy to use, and easy to report on and convert since there are no connections needed.
Recommendations to others considering the product:
Make sure you have something to report consistently on your social media metrics, and do all of the training courses that you can! Just the inbound marketing one is great, but you learn how to use the platform to its full potential whenever you dive deeper into the training classes.