Marketing Hub Professional
HubSpotReviews from AWS customer
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An easy-to-use comprehensive platform
What do you like best about the product?
HubSpot makes it really easy to send emails, schedule social media posts, and see an overview of everything that's going on in the business.
What do you dislike about the product?
There's been a few glitches I've run into. For example, an email was sent to someone who was not part of the list that was attached to it, and trying to create sequences within a folder never works, it always has to be moved into the folder, which caused me a lot of confusion at first.
What problems is the product solving and how is that benefiting you?
I started working with a company as soon as they got HubSpot, but it was great Marketing training for someone coming in with an English degree.
Recommendations to others considering the product:
HubSpot is really what you make of it. I've got 9 of the Academy certifications, and I've learned a lot about marketing and how to create a strategy for different areas of marketing, which really helped our company considering we didn't really have a marketing department until very recently. The Academy was great training that I spent my first three weeks doing, but it was well worth it in the end. Now I get to answer any questions about HubSpot that my coworkers have.
A complete tool, probably the most user-friendly on the market
What do you like best about the product?
* Easy to use for the most common Marketing operations: emailing, landing page creation, database management
* Easy to onboard new members since the interface is really user-friendly
* A very complete tool with all the basic features needed to start an outbound strategy
* All the other tools I used can be easily connected to HubSpot with Zapier
* Easy to onboard new members since the interface is really user-friendly
* A very complete tool with all the basic features needed to start an outbound strategy
* All the other tools I used can be easily connected to HubSpot with Zapier
What do you dislike about the product?
* Landing page templates management cannot be handled by all the members of my team since every modification to the modules (whether it is CSS or HTML) have an impact on other landing pages using the same template. Indeed, cloning modules and code files cannot be understood by every marketer in your company. That means the admin of the account is always solicited to help on these topics.
* The bounced emails management is horrible. It is impossible to create active lists of hard bounced emails in order to automate the process of identifying and delete it.
* The bounced emails management is horrible. It is impossible to create active lists of hard bounced emails in order to automate the process of identifying and delete it.
What problems is the product solving and how is that benefiting you?
* Improve emailing campaigns KPIs: thanks to HubSpot it is really easy to track the KPIs and see what is going wrong. The A/B test feature is complete and easy to use.
* Create dynamic and efficient landing pages.
* Centralize data of leads' interactions and be able to score them: I was able to score the interactions and create buckets of leads according to their position in the funnel.
* Automatize processes: automatically map data from our Salesforce database.
* Create dynamic and efficient landing pages.
* Centralize data of leads' interactions and be able to score them: I was able to score the interactions and create buckets of leads according to their position in the funnel.
* Automatize processes: automatically map data from our Salesforce database.
Great automation & crm tool
What do you like best about the product?
The automation, the sales and the crm tools are really user friendly and quite complete.It has been simplifying many time consuming task and allow us to have a platform that both sales and marketing can use. It is great to follow your leads funnel!
What do you dislike about the product?
I think the marketing software is sometimes a little bit limited. Still really simple and user friendly, but coming from a marketing background I am used to have more options regarding email design and social media management tool. The reporting tool is good and allow you to have a good overview, but if you want more in-depth analysis, it is not necessarily easy to do.
What problems is the product solving and how is that benefiting you?
Since we use Hubspot, we are able to follow our leads right from the acquisition to the end of the funnel. Finally we have a platform that both sales and marketing use on a daily basis.
Easy to use, powerful marketing & sales tool
What do you like best about the product?
It connects all your marketing tactics to each other and gives you perfect overview of what items you can add. Also, sales and service are easily aligned to your marketing efforts so they provide data and input for each other. Makes coorperation of teams a lot easier, opposite to working in separate tools.
What do you dislike about the product?
It's a big tool with lots of possibilities. It's easy to get lost. It helps to start small and do some training before taking the deep dive.
What problems is the product solving and how is that benefiting you?
Scheduling ahead, connecting all marketing efforts in one campaign, easy access to results - also for non-users by proving notification emails. Great marketing-sales-service alignment. No need for fighting over contribution to a lead/deal. Easy to use from the beginning but also suits needs for expert users.
Recommendations to others considering the product:
Start small, don't expect the tool to run by itself. Start with one marketing campaign or one sales pipeline to test the tool - don't put all your old data in their at once. If in need of help, seek out to one of the many recources available like the community, the academy, support or a partner nearby.
Best tool for website development
What do you like best about the product?
The most helpful functionality of Hubspot is its 'Landing Pages' module. I create a lot of landing pages and generally many of them have a similar format. The cloning of landing pages in Hubspot helps me create new page very easily and quickly.
Also, I use social media tool of Hubspot which makes it easy for me to schedule posts on all our social handles - Linkedin, Facebook, Twitter and Instagram. This helps me in saving time and focus on my other work.
Also, I use social media tool of Hubspot which makes it easy for me to schedule posts on all our social handles - Linkedin, Facebook, Twitter and Instagram. This helps me in saving time and focus on my other work.
What do you dislike about the product?
The social module in Hubspot doesn't allow social listening which can be used to track the conversations, trends, and insights in any industry. Adding that functionality can really help me.
Apart from that, it doesn't allow me to schedule multiple posts on Instagram. It doesn't provide the functionality to tag accounts on any social media platform as well. You can only tag pages which is very irritating.
Apart from that, it doesn't allow me to schedule multiple posts on Instagram. It doesn't provide the functionality to tag accounts on any social media platform as well. You can only tag pages which is very irritating.
What problems is the product solving and how is that benefiting you?
It has become really easy to create landing pages on the go. My dependency on the technical team has reduced multi-folds.
The social module makes posting and scheduling very easy which helps me save time to perform other tasks.
With faster go-to-market, Hubspot is highly efficient for a marketing team.
The social module makes posting and scheduling very easy which helps me save time to perform other tasks.
With faster go-to-market, Hubspot is highly efficient for a marketing team.
Recommendations to others considering the product:
It is the best marketing CRM which is easy to learn and use. The best thing about HubSpot is its support which contacts you within 5 minutes of raising a ticket.
Best Marketing and Sales Software out there.
What do you like best about the product?
HS provides all the functions needed to execute any Marketing and Sales related activities. The analytics for the same is also top-notch. And also all the learning courses cover every aspect of the Tool which can help the beginner understand and implement the knowledge at ease in no time.
What do you dislike about the product?
When exporting a list or contacts the fields will be set to default every time and the fields which we generally use or last used won't be saved, and hence we have to handpick the fields from the lot which is time-consuming.
What problems is the product solving and how is that benefiting you?
Automation of follow up mailers for the ones who have downloaded our asset on our website.
With the help of HS, we are able to nurture our prospects with data by sending periodic emails relating to the asset that they download.
With the help of HS, we are able to nurture our prospects with data by sending periodic emails relating to the asset that they download.
Recommendations to others considering the product:
I think HubSpot is by far the best Marketing and Sales Tool that one benefit from and it is really easy to use all of its functionality. And HubSpot courses help you get much more knowledge about the Tool and also Marketing and Sales in general.
One stop shop
What do you like best about the product?
HubSpot is absolutely fantastic. There are so many integrated tools that you can use for automation and tracking various campaigns, web traffic, etc.
What do you dislike about the product?
There are a few minor areas that could use improvement. For example, we recently wanted to quantify the forwarded rate of an email campaign, but that feature is not available through HubSpot. There are ways to manually calculate this based on other tracked metrics, however, those are also not available features.
What problems is the product solving and how is that benefiting you?
Tracking various metrics in order to guide our marketing strategies, whether it be via email, social media, or webinars.We are also automating many steps in these processes.
Recommendations to others considering the product:
Highly recommend at least taking it for a test drive. Also, their customer service is wonderful and are very responsive. Whiles there are some areas that could see improvement, HubSpot is certainly the go-to hub for thousands of companies. There site is comprehensive, and is full of valuable content which has proven useful just on its own. Our team uses HubSpot for a number of tasks, but we have been greatly satisfied with its marketing analytics tools for email, website, and traffic. We rely heavily on these to gauge which strategies work, which do not, and which need to be modified. Similarly, we use this service to create email campaigns, landing pages, and to automate our social platform strategies. While I am not the primary user of HubSpot within our team overall, I can certainly say we have been generally satisfied.
Greatly enjoy but need to have use for larger capacity.
What do you like best about the product?
There are many benefits of Hubspot including their detailed CRM, email segmentation and drip campaigns. I also liked their marketing training tools and resources which made it easy to learn how to use the platform. Their team was supportive throughout our onboarding and moving forward with bi-monthly calls.
What do you dislike about the product?
We found that while a powerful tool, we weren't using it to it's full capacity due to the size of our team and capacity. I also found the landing page capabilities, in which you had to pay to make changes to the template a bit odd. We have a great designer and ended up building out our templates on our own. The cost was a bit high for us so we downgraded to a simpler plan.
What problems is the product solving and how is that benefiting you?
We were using it mostly to track lead engagement and email segmentation.
Recommendations to others considering the product:
Great software and helpful for collaboration between Sales and Marketing. I'd recommend doing a deep dive into your needs to make sure that you're signing up for the appropriate plan. We signed up for too much too soon but will move back to the enterprise account when we are ready.
Made for Marketers by Marketers
What do you like best about the product?
HubSpot is intelligent and easy to use. It makes sense. It's a platform build by marketers for marketers and is extremely intuitive. Building landing pages, emails, campaigns, and managing list is something I've been able to teach co-op students to use very quickly. The dashboards are easy to build and understand.
What do you dislike about the product?
The social media platform I feel could use some work. I still use other platforms for social scheduling and posting because I feel HubSpot lacks the robust tools and analytics of other platforms that also incorporate opportunities for social growth through employee advocacy features.
What problems is the product solving and how is that benefiting you?
We didn’t have data to analyze for our campaigns and we are now very diligent in using HubSpot and integrating it into our CRM for lead tracking. It’s really helped unite our sales and marketing teams through workflow and transparency. Every campaign is built and tracked in HubSpot and see the results of our efforts has been one of the greatest benefits.
Recommendations to others considering the product:
It’s a really great platform you can grow into but I would recommend integrating another social media and employee advocacy platform.
Amazing Support
What do you like best about the product?
The support I have received from various forms (client success teams, live chat, and knowledgebase articles) is second to none. If you have a question, you'll be able to figure it out pretty quickly and easily.
What do you dislike about the product?
The HubSpot Acadamy videos tend to teach you more about how to do their style of marketing and don't focus enough on the technical details of using their system.
What problems is the product solving and how is that benefiting you?
ROI tracking of digital ads, email marketing, and lead nurturing.
Recommendations to others considering the product:
Buying a marketing automation product often comes down to the pricing structure (number of seats, contacts, emails, etc) so make sure you know how many of each you need before you buy. HubSpot works great for our needs, but I'm not sure if it would work well for an agency that needs to keep different clients' data separate. In short, make sure you know exactly what you need today, and what you'll a year from now.
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