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    Omar R.

Awesome Marketing and Sales Software, and CRM

  • August 08, 2019
  • Review provided by G2

What do you like best about the product?
I love that everything is in the same place, integrated. As a big size company, we can find all the information we need in the software, we just need to implement some stuff and it's ready. Also, HubSpot it's always working to improve the software.
Community: there is a big community who can help you anytime across different channels.
One of the coolest benefits is that you have an Academy including in the software price, so you can continue preparing your marketing, sales, and service team.
What do you dislike about the product?
They need some improvements working with teams and with the bot automation. But we can connect other tools like ManyChat.
When you implement this software you need to make some changes in your team because the roles are important to have a better experience using all the tools.
What problems is the product solving and how is that benefiting you?
Integration. I think it's the best benefit. Integrate everything and have all the data in the same place, also, we can connect much other software to improve our strategy.
Recommendations to others considering the product:
HubSpot has many versions of prices and you can start using the free version and figure it out if it fit with your company needs.


    Emily M.

Hubspot Ads - Analytics all in one place

  • August 07, 2019
  • Review provided by G2

What do you like best about the product?
The Hubspot Ads feature is a great tool to connect your PPC or social advertising efforts with your HS CRM to gain analytics you can attribute to true ROI for your advertising efforts. You can not only see your ad performance, but you can also see the conversions and contacts attributed to them and their life cycles. It makes it easy to know what's working and what's not, and create reports to share with your team.
What do you dislike about the product?
The only downside to Hubspot Ads is I still have to log into a separate application for ad management, but that's just the nature of the beast since Hubspot doesn't own the ads...the other applications do.
What problems is the product solving and how is that benefiting you?
Hubspot ads is helping to solve the problem of figuring out the ROI on our PPC advertising lead conversions. It has helped us better understand our prospects' needs, how they want to be marketed to, and how we can better convert them from prospect to customer.
Recommendations to others considering the product:
I recommend you giving Hubspot a try. Not only does it provide tools to make marketing easy, but Hubspot's service and support team are a dedicated group who will make sure your experience exceeds your expectations.


    Jessika C.

Great tool for up-leveling our start-up's Marketing and Sales funnel

  • August 07, 2019
  • Review provided by G2

What do you like best about the product?
As the Content Lead at my organization, I find using Hubspot to craft, get approvals and queue up my social content to be very useful. I'm also really enjoying the Social Listening feature to track branded keywords, competitor keywords, and keywords pertaining to track industry events and happenings.

The workflows and contact segmentation are really exciting as well - being able to create trigger-based communications to our contact lists so we can better push them along our sales funnel.
What do you dislike about the product?
The Marketing Project Management + Planning tools are lacking in functionality - would love the option for dependencies, a Gantt chart and recurring tasks.

Also- would love more sophisticated reporting for Social Media Marketing, and the option to post to a larger selection of social channels.
What problems is the product solving and how is that benefiting you?
As we are a company in the scale-up phase, Hubspot has helped us to work more efficiently as a team as well as centralize and segment contacts in a sophisticated way so we can work cross-functionally between Sales + Marketing, and better build our Sales funnel.

We're also in the midst of setting up workflows for email automation, lead captures and landing pages, which we're very excited about!
Recommendations to others considering the product:
Do the research to find out what your company's + team's needs are, request a demo and look into available integrations - to see if any of your current tools integrate with Hubspot.

Their customer service is great - take advantage!


    Verified User in Marketing and Advertising

E-commerce Worst Nightmare.

  • August 06, 2019
  • Review provided by G2

What do you like best about the product?
EditedEditedEditedEditedEditedEditedEdited
What do you dislike about the product?
Their customer support during our on-boarding phase was horrible. On the day of one of our routine on-boarding calls HubSpot had a system wide crash, we understand these things happen and assumed we'd get an update during our scheduled call. Conversely, our on-boarding rep emailed an employee, not the manager, that our scheduled call was going to be rescheduled due to not all of our team being able to make the call -- which was news to us. This happened 15-min. before that scheduled call.

I'll rephrase that for the purpose of it sinking in.

The assigned on-boarding rep. for a paid-in-full ~$100k/yr client reached out 15-minutes prior to a weekly scheduled call via email, to a non-critical team member intentionally, to reschedule a recurring weekly call. In the middle of a day where HubSpot's platform appeared to be experiencing a system wide crash. The justification for the reschedule? That another one of our team members “had not accepted the email invitation for that call.” There was no acknowledgement, update, or mention of what was going on with their platform, let alone when we'd find out.

My dog has more accountability after getting into the trash than HubSpot.

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"We integrate with that!" - HubSpot
"Unfortunately, at this time we don't." - That

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There is nothing intuitive or straightforward with their platform. We were sold on the fact that it was A: geared for B2C ecomm. and B: that we'd be up-and-running in "no-time". A: No, no it isn't. Build a functional "Welcome Series" automation from scratch sans a PHD in HubSpot's Knowledge Center in under 30 minutes and you can tell me I'm wrong. B: It's 2019, "no-time" quite literally means "no-time", not 6-months.

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By rushing us through the sales processes, once they closed they very clearly did not care (see anything above). They front load their excitement, willingness to help, flexibility and just plain professionalism during and after the sale. *This CANNOT be stressed enough*
What problems is the product solving and how is that benefiting you?
This is a perfect example of how HubSpot has created problems, verse solving any.


    Ian M.

HubSpot Makes Life Easier.

  • August 02, 2019
  • Review provided by G2

What do you like best about the product?
The complete integration of sales, marketing, service, external tools (analytics, tag manager, WordPress, pixels, ad platforms) makes running our sales and marketing so much easier and dynamic. We understand the totality of the marketing and sales efforts and how connected we are (or are not) with our clients and prospects. Additionally, the use of workflows and sequences save thousands of hours. The more creative you get with how to use your content, the more you can develop your automation, the more time you have to continue to grow your business. It's pretty great.
What do you dislike about the product?
In the sales tool, you can add products, but I can not utilize those products as properties, within workflows, deals, etc. This would be HUGE to help us better automate, manage, and develop persona specific product workflows.
What problems is the product solving and how is that benefiting you?
Time-saving. Long-term, methodical but automated follow up that lands more deals. Integration of all systems through the tool to connect-the-dots and see the board better.
Recommendations to others considering the product:
I really appreciate how everything works together and you can see in a snapshot the full scope of the progress with a client/prospect.


    Retail

User Friendly Platform with Wide Range of Capabilities

  • August 02, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot is easy to navigate. The in-depth customer data is incredible - website activity, email opens, social media activity. The support is great and our account manager is very attentive. The tech support is equally as helpful with technical questions.
What do you dislike about the product?
I primarily use Hubspot for marketing emails, and Hubspot does not focus on being a full-fledge email platform, so it's laking some basic functionality like certain A/B testing, ability to send emails at the individual customer's optimal time, and detailed reporting on best send days/times/subject lines.
What problems is the product solving and how is that benefiting you?
Through email, we are communicating events with contacts, building brand awareness, nurturing new contacts, keeping our company top of mind, and bringing back lost contacts.


    Abby S.

Best platform for managing social media!

  • August 02, 2019
  • Review provided by G2

What do you like best about the product?
I love using Hubspot to scheduled my companies social media content. They may it so easy to share to multiple platforms at once. It's a huge timesaver and maximizes my time.
What do you dislike about the product?
The one thing I dislike about Hubspot is that limits the size of images that can be posted on Instagram. I also wish there was some way to track link clicks from Instagram Stories in the Hubspot Reports.
What problems is the product solving and how is that benefiting you?
It's a universal platform for our entire team. We all work on different areas in the platform, but have consistency with the software. It is also a great source to easily track analytics.


    Marcelo R.

Great CRM for B2B sales and pipeline management

  • August 01, 2019
  • Review provided by G2

What do you like best about the product?
I really like HubSpot because it's very easy to use and has multiple relevant integration with other softwares, such as Gmail, Google Drive and Google Calendar. HubSpot is perfect for small and medium businesses, as it's flexible and robust at the same time. It allows you to customize your sales funnel and program automatic reminders, tasks and follow-ups. This is the best CRM I've used so far. Also, HubSpot integration with Gmail automatically log events into the company/deal profile, facilitating the lead management. Finally, their free trial is very complete and helpful to understand how it works.
What do you dislike about the product?
The reporting tool is a bit limited, as it doesn't allow you to customize charts and reports so much. Even though they collect a lot of data, it could be processed in a more robust and efficient way to help sales people to understand their performance better.
What problems is the product solving and how is that benefiting you?
HubSpot allows me to manage my sales and partnerships pipeline hastily, reminding me to follow-up with clients and keep track of the upcoming events. By doing that, I can perform better my daily tasks to reach my sales objectives.


    Jessica K.

Not the turnkey marketing solution that was promised.

  • July 23, 2019
  • Review provided by G2

What do you like best about the product?
The integration with Shopify works well.
What do you dislike about the product?
The email marketing, workflow set up, campaign management (essentially all marketing features) are not as easy as they what they sell to you. In order to really make the reporting work, you need to host everything with Hubspot (landing pages and blog). We have given it over 1.5 years with Hubspot and have had to hire one of their consultants (spending an additional $1500 to have them assist us with best practices). The limitations of the email templates and design feature are not user friendly and we have hired outside developers to create emails for us so that our emails look less generic. I honestly feel as if you need to have a dedicated Hubspot expert at your company just to make their services work. For a family business, that is really frustrating.
What problems is the product solving and how is that benefiting you?
It has delayed our launch of email marketing, it has cost us extra money. It is not a turnkey solution for eComm businesses.
Recommendations to others considering the product:
I feel Hubspot makes sense for B2B or if your company sells services, I do not feel it is a good solution for eCommerce companies focusing on B2C.


    Kelly N.

The best tool for email automation

  • July 22, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot is the best social media scheduling software that is a great addition to our organization. It saves a lot of time and provides useful insights on how our posts perform. With this software, we don’t have to go to every separate platform when sending out individual post. It allows us to schedule a single post and have the same post delivered at different times based on the platform. It also comes with an email function that lets us send out email blats frequently. Additionally, it comes with a free CRM function that has helps us improve our relationship with our clients via available communication platforms. The program is operated by outstanding support via the increased resources and solutions to meet our organization’s needs.
What do you dislike about the product?
The payment plan of the software is costly for users with tons of contacts. If you fail to manage the growth of your contacts, you might be trapped in a high billing tier that might be costly. Trapping clients at a high tier has been a real struggle for most uses which are not diligent in cleaning their list each month. Recently, they integrated template editing functions like drop and drag in the email builder and landing page that is clunky.
What problems is the product solving and how is that benefiting you?
This tool has made our work easy. With the capability to create notes, automatic email logging, log phone calls, and other essential files, the software keeps all the essential data in a central place. With Hubspot, we can store all our customer information, their business data, and all communication with them in a single software. So, checking whatever we need and knowing what's happening becomes easy. The software allows several team members to use one account, where they will see both the incoming and outing emails.
Recommendations to others considering the product:
Hubspot is an effective and reliable tool, with the benefits being noticed fast. It will help you get tons of sales opportunities within short time margins and collect the client database. The tool makes marketing automation easy, more direct, and oriented towards the formation of comprehensive marketing campaigns. The software knows how to channel luring offers to prospective clients.