Marketing Hub Professional
HubSpotReviews from AWS customer
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Digital Marketing
What do you like best about the product?
Everything is connected back to the contact... emails, social media, google search, website traffic. All of this data and creates a predictive lead score that helps you know which leads are interested in which leads or not. Our organization believes in a lot of outbound selling even though HubSpot philosophy is more of an inbound sales process. Regardless this tools helped us grow sales
What do you dislike about the product?
Email templates are not available in mass emailing. When you’re sending a one on one email to a contact of spot has ability to have a library of email templates at your disposal. However, you cannot use those email templates when sending out a mass email to a group of people. Hi Sparky mobile app also does not tell you the activity owner but simply shows the activity type in Notes so can you be challenging to see who did White on the mobile app.
What problems is the product solving and how is that benefiting you?
HubSpot helps us to keep all of our communication with a prospective customer in one simple spot. This helps us to create value for customers and make them feel like a person and not just a number. We are also experimenting with how to use HubSpot not just for prospective customers but ones that we currently serve. Our sales cycle is about 90 days but a lot of the customers that we are signing up go through the sales process a few times before they get signed up. Keeping good notes of how we interacted with a prospective customer in HubSpot is allowed us to pick up where we left off the last time we talked to the contact.
Recommendations to others considering the product:
Try the free version and then get sucked in with all the helpful tools that cost extra money. It has been great for us and let us grow into more the system as we master certain parts of it.
Hubspot's Amazing Social Media Tool
What do you like best about the product?
My favorite part about using Hubspot is the social media tool. It allows me to connect all my clients different social media platforms within their Hubspot portal and bulk schedule all my posts for the month at once.
What do you dislike about the product?
Hubspot does have a considerable learning curve. Even though it is a fairly intuitive interface once you've navigated through a bit, Hubspot can take that initial startup time to learn how to navigate. Luckily, Hubspot has free learning courses and a free version of Hubspot for any new users to practice their skills using the platform.
What problems is the product solving and how is that benefiting you?
Hubspot helps me organize all of my clients digital marketing resources and strategies in one platform, which definitely helps when explaining how everything ties together in an overall digital marketing strategy with a client.
Recommendations to others considering the product:
Rolling Out Hubspot is great, make sure to take full advantage of the support offered when rolling out and moving your company over to Hubspot.
Hubspot Review by Susana Nova from Clover
What do you like best about the product?
Very friendly interface with extensive material to support and learn how to use all features and diligent customer support. Have been in contact with our account manager and have received great support and tips to get the most out of the tool.
What do you dislike about the product?
Metrics sometimes don´t match in social media or Google Analytics. Still have to better understand the differences when I prepare reports. Will probably book a meeting with our account manager to clarify this point.
What problems is the product solving and how is that benefiting you?
Most of our Digital Marketing efforts are done using Husbpot. And we have came up with more and more ideas to use it based on examples given by other users or our account manager. Our company has become a lot more proactive
Recommendations to others considering the product:
Hubspot is very easy to use, has a lot of guidelines, online support and library to help you understand all features as well as give you ideas of how to use its full potential. The interface is extremely user friendly and customer support is always quick to help in case of need. I´m very satisfied with how Husbpot performs and all of the automation we can do it allows for great ideas to be developed and implemented.
Where would we be without Hubspot?
What do you like best about the product?
We couldn't have scaled our content, email and sales processes like we have without Hubspot. As our marketing team grows and we get different skill sets on board, Hubspot has scaled so well in helping us take all our ideas from vision to reality. Since I'm responsible for content strategy and creation, Hubspot's rework of the SEO/ content cluster tool has been so valuable in helping to scale our content, grow brand awareness and create content that our prospects are really looking for.
What do you dislike about the product?
The bugs - sometimes on landing pages I have to enter text in the module view instead of in the landing page. Design templates were difficult to figure out at first. I also think the calendar could be a lot more user friendly and I would love to be able to use it as an editorial calendar .
What problems is the product solving and how is that benefiting you?
Reaching our prospects and analyzing what resonates with them - whether through email marketing analytics or analyzing blog performance.
Great for scheduling social media posts and email workflows
What do you like best about the product?
Great and easy to create and schedule posts. You can select custom times for the most popular times to post.
What do you dislike about the product?
No tagging of people in LinkedIn posts. The analytics could be more detailed.
What problems is the product solving and how is that benefiting you?
I now am able to schedule all my social media posts in one place. The email workflows are very intuitive and easy to set up.
A good marketing tool
What do you like best about the product?
I like that you can schedule as many posts as you want and the ease of monitoring conversations. I like the new analytics page and the graphs.
What do you dislike about the product?
I dislike the media library - that you have to upload images first to the media library before you can select them for the social post. Also, I don't like have when you mass schedule posts - the posts are seperated so you have to click each post to edit and add an image.
I am still using another marketing tool to monitor content from other pages on Facebook so that this can be shared. It would be good to have this feature on Hubspot.
I am still using another marketing tool to monitor content from other pages on Facebook so that this can be shared. It would be good to have this feature on Hubspot.
What problems is the product solving and how is that benefiting you?
I am having a problem with how often my social networks are being disconnected and then not being told for a few days by Hubspot.
Solid Platform Overall
What do you like best about the product?
I love the calendar view in the social scheduling section. It is incredibly helpful to get a quick overview of what messages I have going out over the next few weeks. Incredibly helpful with planning and strategy.
What do you dislike about the product?
Our company is currently using Hubspot for our Sales team and Marketing team. For that reason we have had to get a little creative with structure. That makes things very cluttered at times. My least favorite feature would relate to some of the email marketing functionality. Making custom templates and changes have not been intuitive thus far.
What problems is the product solving and how is that benefiting you?
We are able to run social media campaigns, email out monthly and weekly newsletters, manage media outreach, monitor customer interaction, and much more. It is nice hosting everything on one platform.
Recommendations to others considering the product:
Hubspot is not perfect, but it has saved so much time by condensing the number of platforms we are using. It is nice to have everything hosted in one specific place.
Insights at your fingertips
What do you like best about the product?
If you do marketing on Facebook, Google and LinkedIn, how to you keep track of the performance data so you can compare the three channels? Well, with HubSpot you just connect your accounts and you have the insights you are looking for. Automatic calculations of conversion rates and ROI. No need to fire up that Excel spreadsheet. That is just for starters. HubSpot makes it easy to organize your customer database and send personalized messages to them.
What do you dislike about the product?
There is nothing I really dislike. When I get stuck I just send a message to support and my problem is solved the same day.
What problems is the product solving and how is that benefiting you?
I am using HubSpot for inbound marketing and CRM. Saving a lot of time with automated work processes.
Recommendations to others considering the product:
HubSpot is perfect if you want to work seriously with inbound marketing. You have to invest to learn how to use the platform and that takes time. If you put in the effort you will be rewarded.
User Friendly
What do you like best about the product?
Scheduling for multiple social media platforms is a breeze using HubSpot. I like using the list view for scheduling and using the calendar view to be sure I’ve got what I need. Being able to sort the views by campaign, platform, type of post is pretty great.
What do you dislike about the product?
When scheduling I don’t like that after you select the platform you are scheduling to, you cannot delete it if it’s a mistake or decide that you don’t want to use it. I haven’t figured out if there’s an easier way to get rid of it other than deleting after it’s been scheduled. Also there are so many bells and whistles that I haven’t even touched yet. I’m sure the classes they hold every once in awhile would be a tremendous help but they are kind of pricey and the company doesn’t really have the budget to send me for a weekend.
What problems is the product solving and how is that benefiting you?
Getting daily/monthly Reports are great. I can see where I need to adjust what I’m doing. Plus all the webinars are very helpful and help me dial in even further.
Transparency leads to accountability
What do you like best about the product?
When using the full stack, CRM, marketing, service - everyone has full visibility into the contacts actions and behaviors. This leads to better decisions and empowers our team to take immediate action.
What do you dislike about the product?
I wish the sequences were more intelligent, similar to a workflow. The reporting has gotten better, but it could still use more work at being intuitive.
What problems is the product solving and how is that benefiting you?
We are discovering opportunities we never knew about and are on pace to increase new and renewable revenue.
Recommendations to others considering the product:
Take the time to get your initial set up and data correct at the beginning of the project.
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