Marketing Hub Professional
HubSpotReviews from AWS customer
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HubSpot usage: A beginners point of view
What do you like best about the product?
HubSpot's user interface is really nice and smooth to use. Since I'm only a beginner it was very easy to navigate through the various tools available, and even easier to understand them. It also helps that HubSpot support is the best thing, quick, reliable and lovely to talk to!
What do you dislike about the product?
Some processes could be streamlined a little more. A big part of my role is social media. I understand that because those platforms are external to HubSpot that there are only certain features that can be implemented. But because we are an agency, handling multiple accounts. We've found the social media tool to be lacking. The main issue is tracking the posts - once scheduled they feel like they just go out automatically with no prior warning. Maybe having a system in place to let us know 5 minutes before that a social media post is going to go out so we can triple check. Currently, I export all my social posts into google calendar for that.
What problems is the product solving and how is that benefiting you?
E-mails and workflows are a godsend. I love that feature, everything is automated and pulling up relevant information quickly is extremely helpful. It saves us a lot of time and effort to look for specific contacts when we can just pull up a quick list, or check the workflow status.
The personalisation of e-mail is also good, let's us add in the e-mail (especially internal emails) the tokens of where these new contacts are coming from, what information they have filled in etc.
The personalisation of e-mail is also good, let's us add in the e-mail (especially internal emails) the tokens of where these new contacts are coming from, what information they have filled in etc.
Recommendations to others considering the product:
You can learn much from their online blogs and tutorials - but the best way to learn is by doing. HubSpot won't publish anything until you tell it to, so mistakes can be made without hard consequences.
HubSpot makes Campaigns automated and easy
What do you like best about the product?
Hubspot makes it very easy to manage Campaigns, especially Ad campaigns (which is my area of expertise). I can track visits, downloads, form submissions, and page visits across the website from people who visit through a LinkedIn or Google ad. Retargeting is also easy to do. It is really easy to jump right in and get started.
What do you dislike about the product?
While the interface is clean and easy to use, there is so much depth and detail in some sections. I feel like we aren't using the full capabilities of HubSpot just yet (we've only been a user for about 3 months), and while it is easy to get started, there can be a steeper learning curve for some of the more complex tasks. I will say that despite this, there are a ton of videos, help files, and even chat representatives to help me through issues, so I feel like they have really addressed the one hurdle to taking on the platform.
What problems is the product solving and how is that benefiting you?
HubSpot has really improved lead tracking, which is a major priority for us. We can see exactly how many new contacts we have garnered from a campaign, and being able to report this to management with eye-catching reports is just fantastic.
Recommendations to others considering the product:
My true recommendation is give it a try. It is the best marketing platform I've used in my 20 years of marketing experience. It's easy to start with, and below the surface there is a ton of functionality.
We use Hubspot for almost everything
What do you like best about the product?
Prior to having HS as a CRM, our company had many different platforms for things like email marketing, social scheduling, forms, landing pages, text, chat, and phone, as well as campaign analytics. HS is a one-stop shop for everything (almost).
What do you dislike about the product?
I'm not really a fan of the design manager part of HS. I think that it is not user friendly, and is very difficult to work with. I try to leave it alone as much as possible.
What problems is the product solving and how is that benefiting you?
HS has a lot of hidden features that we're continuously stumbling upon. But I"m slowly realizing how important their report tool can be. Once you learn how to utilize it, it's super helpful. Also the learning center and support inbox are very useful tools - even when you're struggling with something that isn't necessarily related to HS.
Recommendations to others considering the product:
Use the learning center and be sure to reach out to support when you have questions - those tools are there for a reason - use them!
So easy to post to social media on multiple accounts!
What do you like best about the product?
I've been using the social media marketing aspect of Hubspot for a few months now and just love the ease of posting to multiple accounts. Hubspot makes it easy to upload photos from a number of sources and add them to your marketing schedule. A clean layout makes it easy to see what you have going on. Would definitely recommend!
What do you dislike about the product?
The only downside I've experienced in using Hubspot for social media marketing is that it's not super easy to downsize a photo that is too large for social media. (Hubspot only allows use of images that are 4mp or less.) An automatic downsize feature to the proper size for use with social media would be amazing.
What problems is the product solving and how is that benefiting you?
Hubspot has allowed me to keep up my social media marketing with speed, accuracy, and ease. So grateful for the tools Hubspot provides.
Recommendations to others considering the product:
Give it a try...free isn't always better, especially when it comes to running your business.
We Run Everything Through Hubspot
What do you like best about the product?
I really appreciate the ease of use. We got forms and workflows up and running within a day. It's also a very intuitive interface across the board. I appreciate the frequency of new features and the incredibly responsive support I receive when I need help. The integration with SalesForce has been extremely easy to manage and we have complete control over what synchs and what doesn't. Our BDs actually prefer using Hubspot's email tools to SalesForce's.
What do you dislike about the product?
Since I've come from using Marketo and Eloqua I sometimes miss the robustness of those tools. However, it's never been anything that has slowed us down. The cost of the tool has gotten to the point where it's no longer a reason to elevate it above other systems. It costs about the same as Marketo, more than Pardot.
What problems is the product solving and how is that benefiting you?
We automate all Marketing processes with Hubspot, from forms and landing pages, to BD follow-up, social posting, Ad management, chat, and email marketing. All new leads are captured, vetted, and managed in Hubspot before being pushed to SalesForce for the Sales team. We run automated nurture campaigns to keep leads engaged and it all works very well.
Recommendations to others considering the product:
I believe Hubspot is still the easiest marketing automation tool to get up and running, providing value quickly. However, the cost of the platform is no longer a benefit for most organizations.
Solid content marketing management tool for medium-sized businesses
What do you like best about the product?
HubSpot's marketing software provides in-house teams with an efficient way to manage content, from website pages, to blogs, to social media and more. I particularly enjoy being able to manage my company's LinkedIn, Twitter and Facebook accounts from one place, scheduling content and analyzing reporting in a single platform.
What do you dislike about the product?
HubSpot has a number of limitations when it comes to functionality. Modifications of templates for things like email are limited or tricky - especially if you are unfamiliar with coding. Reporting is also limited, as far as trying to go from a high level view to a single post view, looking at information at aggregate and trying to get a holistic sense of how your content is performing with the metrics you care about - a lot of these tools are challenging to navigate and inflexible.
What problems is the product solving and how is that benefiting you?
The benefits of HubSpot are primarily in managing so many different aspects of marketing in once place - contacts, email, social, blogging, landing pages and automation. Problems I'm currently solving for are around reports/dashboards, email creation with templates and modules (depending on the editor you're using - standard or drag & drop), and getting the most out of the tools in general.
Easy to create, track, and review campaigns
What do you like best about the product?
I love the customization HubSpot offers.
What do you dislike about the product?
If you are not familiar with HTML or CSS code it takes a little time to learn your own customizations, but the support team is always quick to jump in when needed.
What problems is the product solving and how is that benefiting you?
We are able to drill down to more specific targets depending on what we are trying to market.
Recommendations to others considering the product:
Definitely give it a shot! They also offer fantastic training for anyone new to the program.
HubSpot Marketing Tools
What do you like best about the product?
The social media scheduling tool is a huge plus for my position. It saves me so much time, and offers insights into how my posts perform. It's ideal to not have to go to each separate platform to send out each individual post. It's also a huge plus to be able to schedule one post, but have that same post go out at different times depending on the platform. I also frequently send out email blasts using the email feature. The templates are great, and makes it easy to send out a professional looking email quickly. I am able to categorize email recipients with ease by lists, or by the specific contact name within the search bar.
What do you dislike about the product?
It can sometimes be challenging to tag other company's in posts, and I can easily forget to add the posts to a campaign because the drop down menu is at the very bottom of the posts.
What problems is the product solving and how is that benefiting you?
I save countless hours scheduling social posts across platforms in one place. It also helps me to avoid sharing content I've already posted previously. For emails I am able to easily clone templates, and helps me to draft new emails efficiently. It is also helpful to be able to have emails and posts live as drafts if I need co-workers to review.
Recommendations to others considering the product:
If you are considering this platform to help with marketing, it absolutely does. I use it everyday and still feel like the platform has untapped potential for me.
HubSpot is a necessity for our business!
What do you like best about the product?
We love the automation of everything! It saves us countless hours of sending emails, Instead of having to check out our Social Media everyday, we can schedule it a week or two in advance and work on more important things in the meantime!
What do you dislike about the product?
There are a few glitches here and there within HubSpot but they're constantly updating and improving everything. There's nothing that we really 'dislike' about HubSpot - they're always able to help us solve any problems we run into!
What problems is the product solving and how is that benefiting you?
We've been able to automate our strings of emails being sent to our inbound leads. Instead of having to schedule ourselves tasks to continually send emails, we pop them into the sequences and it takes care of it for us! Can't get easier than that really! :)
Recommendations to others considering the product:
I would highly advice HubSpot for ANY business! It's super easy to use, very up-to-date, has amazing features, and the support there is second to none. Not only is the platform great, the employees are always super helpful and wiling to take extra time to help solve any problems or issues you may have found.
Best product on the market, and best support service I've ever experienced.
What do you like best about the product?
HubSpot in general is very good, and the marketing software is great to use. But I've found the customer service, be it our dedicated account manager or the 'Help' function to be better than anything I've encountered before. Can't praise highly enough.
What do you dislike about the product?
Some of the more technical CSS issues can be fiddly and temperamental (or at least with my limited knowledge of this sort of thing). Certain changes can have unforeseen impacts on other pages/emails and it's not always clear how to resolve them.
What problems is the product solving and how is that benefiting you?
HubSpot allows us to report end-to-end and keeps all campaign work in one place. It also integrates with other things like LinkedIn to again allow us to report on everything from with HubSpot. It's easy to use and means that dozens of people around the business can produce forms, landing pages and emails, independently.
Recommendations to others considering the product:
Do it! You will not regret it. Compared to the likes of Eloqua and Microsoft Dynamics 365 Marketing, HubSpot is far and away the best. The market leader for a reason.
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