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Braze, Inc.

Braze

Reviews from AWS customer

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External reviews

1,472 reviews
from

External reviews are not included in the AWS star rating for the product.

    Financial Services

Functional and Easy to Use

  • July 27, 2018
  • Review provided by G2

What do you like best about the product?
Braze is extremely intuitive, which is very refreshing after working with a couple of other marketing platforms in my career.
What do you dislike about the product?
The analytics is not very robust, but being that it is a relatively new product, I am sure there is more to come as the Braze team takes feedback very well.
What problems is the product solving and how is that benefiting you?
Building out multi-variant campaigns and testing at a quicker pace. It's very easy to launch new tests, without having to spend a lot of time getting it together.
Recommendations to others considering the product:
This is a great product. It's very easy to use. I have even trained non-marketers in my organization to use it and they are surprised by how easy it is to use for their non-marketing campaigns.

    Marketing and Advertising

Braze Customer

  • July 02, 2018
  • Review provided by G2

What do you like best about the product?
Easy to use, appealing UI, helpful support
What do you dislike about the product?
Canvas can be a little confusing sometimes
What problems is the product solving and how is that benefiting you?
Braze allows us to send campaigns seamlessly.

    Guy G.

Great multi channel tool

  • June 29, 2018
  • Review provided by G2

What do you like best about the product?
All the channels and integrations Braze have. Customer support is great!
What do you dislike about the product?
A/B testing can be improved with more groups and better analysis.
What problems is the product solving and how is that benefiting you?
Marketing, segmentation, communication

    Andrea M.

Braze Review

  • June 29, 2018
  • Review provided by G2

What do you like best about the product?
segmentation abilities, triggered campaigns, but mostly our account manager Nick. He does an incredible job in helping us through our challenges that we may not initially understand.
What do you dislike about the product?
reporting is not intuitive, especially for Canvas, where all of our onboarding campaigns live. creating an email can be difficult sometimes when it comes to formatting. don't like that it's not easy to tell when a campaign isnt working the way its supposed to (but i hear that Campaign Threshold Alerts are in the pipeline)
What problems is the product solving and how is that benefiting you?
Automated messaging!! Makes all of our lifes easier. We've been using Canvas for our onboarding, but we just recently started using them for running national campaigns with a longer timeline and its great to set it up one week and not have to worry about it again for a month.

    Financial Services

It is OK and I wish it had more features.

  • June 27, 2018
  • Review provided by G2

What do you like best about the product?
I really like that their customer service reps. It feels like they really listen to your feedback.

The product itself is good enough to work with and currently meets our needs. The UI could be more user-friendly in many ways.
What do you dislike about the product?
There are many essential features missing. For example, we can't view previous messages sent to our customers or can't resend any sent messages.

It could be also way more user-friendly than it is right now.
What problems is the product solving and how is that benefiting you?
We are using Braze to send notifications and email campaigns to our customers.
Recommendations to others considering the product:
It is a good tool and still improving

    Helen Z.

Braze has been good.

  • June 06, 2018
  • Review provided by G2

What do you like best about the product?
Out of the 4 esps i've used, braze has been the most reliable so far. I don't have to worry about segment uploading issues or sending issues. The UI is very pretty and friendly to easy. By far one of the easiest UI to understand. I like all the options braze gives, such as adding a seed list and frequency capping.
What do you dislike about the product?
I'm never 100% sure if the data is accurate. I haven't ran into many issues yet. We've only been using it for a couple of months. So far, so good though.
What problems is the product solving and how is that benefiting you?
We are trying to figure out how to target and segment users through a/b tests. I like frequency capping because it helps us miminize how often we target a specific user.

    Ivan d.

Good product and great customer care

  • June 06, 2018
  • Review provided by G2

What do you like best about the product?
I really enjoy their customer service, our account manager is always super prompt to answer and shares valuable information/updates/solutions.
Overall the tool is easy to use and fits it purpose well.
In app messages are great: inbox, fullscreen + push messages are good
Easy to create segments and play around with them
What do you dislike about the product?
Email product still needs improvement, we had little help on the IP warmup, we could have more info on pressure and better analytics tool (statistically relevant or not)
What problems is the product solving and how is that benefiting you?
Generating additional conversions + communicating about new product features

    Internet

It gets better and better

  • June 06, 2018
  • Review provided by G2

What do you like best about the product?
Its a very easy platform to work with. Setting up campaigns/canvas is pretty simple and straight forward. I really like their multichannel feature where we can set up an email as well as a push campaign. There are lot more cool features with this platform. The success team is very responsive and happy to help if you run into any issue or need help with anything. In case you are new to the platform they have amazing learning labs. Every release they have some enhancement and if there is any feature you requested if its within the scope they would be able to build that for us.
What do you dislike about the product?
We wished some of the features existed but the platform has some limitations but we have our work arounds the limitation. I wish they had better way to preview users data for canvas analysis.
What problems is the product solving and how is that benefiting you?
We want to increase our users engagement with the App and increase our new diner retention. We have been able to engage users through Braze.

    Alexandra M.

Powerful product, wonderful team

  • June 06, 2018
  • Review provided by G2

What do you like best about the product?
Braze is the leading platform in user engagement automation and for a good reason! I've been working with them for 2+ years - their platform is extremely powerful, volatile, ahead of the curve in terms of technology and it covers all channels that one could need.
No matter your business or technology, you will be able to build extremely customized campaigns with spot-on targeting and timely delivery - all of which is automated. Technical issues are easy to spot once you understand how you can use the platform's technical logs. Also, it is the perfect product to build user multi-channel complex user journeys.
What do you dislike about the product?
Nothing really, I would perhaps prefer that product requests from clients would take a bit less time but it is very understandable that they are prioritized according to product plans.
What problems is the product solving and how is that benefiting you?
User re-engagement via push messaging and in-app communication.
Recommendations to others considering the product:
Scope out your campaign needs as well as your technical requirements, complexity etc for a smooth integration.

    Noa G.

Braze is a fantastic email platform!

  • June 05, 2018
  • Review provided by G2

What do you like best about the product?
Canvas is my favorite thing I've ever found in an email marketing platform
What do you dislike about the product?
I dislike the availability to assess results from our email campaigns - we have a hard time finding clicks per individual link in an email, as opposed to overall click through rate.
What problems is the product solving and how is that benefiting you?
We are able to send all our drip nurture campaigns through braze and this helps us improve engagement.
Recommendations to others considering the product:
Definitely use this product if you're looking to grow and maintain your user base!

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