Sold by: Braze
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Dimensions summary
This contract includes two pricing dimensions. The Braze Platform dimension is your base entitlement. It covers 100K Monthly Active Users, 5M emails, 2 IP addresses, 750K US SMS, and message notifications. Pricing scales with your Monthly Active Users, the customers who actively engage with your brand. The second dimension charges overages monthly in arrears when you exceed those included entitlement amounts. So you commit to the base package upfront, then pay for any excess usage after it happens. The two dimensions work together: one sets your allowance, the other handles usage beyond it.
Top-of-mind questions for buyers
A Monthly Active User is a customer who actively interacts with your brand across your digital experiences. You maintain one unified profile per customer across devices and channels. You choose when to start tracking a user, so dormant profiles you store do not count toward your active-user total.
When you use more than your included allowance of Monthly Active Users, emails, US SMS, or IP addresses, the overage dimension bills the excess. Those charges post monthly in arrears, meaning after the usage happens. Your base commitment stays fixed; only the amount above entitlement adds cost.
The Braze Platform base commitment sets fixed allowances for Monthly Active Users, emails, US SMS, and IP addresses. Any single category you exceed triggers overage charges independently. Cost grows fastest wherever your usage most exceeds its included amount, since each entitlement meters separately.
www.braze.com
Helpful?
Vendor refund policy
We do not support refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Make smarter 1:1 decisions so you can achieve your most important goals, at scale.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
WPP Enterprise Solutions launches enterprise Braze implementations on AWS in approximately 45 days, with an Amazon Bedrock-powered generative AI loop that turns engagement data into hyper-personalized, cross-channel customer experiences at scale.
Braze Partner-Led Onboarding (PLO) by Omtera is a structured implementation service that enables teams to successfully launch and scale Braze. The service covers technical setup, data integration, campaign architecture, and enablement to ensure a fast, compliant, and value-driven go-live within AWS environments.
Customer reviews
reviewer2900145
Intuitive journeys have boosted retention and self-service, but reporting still needs depth
Reviewed on Sep 29, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Braze is Canvas, which is Braze's flow creator, and I also use the email and push sender extensively.
I use Braze for sending specific email blasts that did not necessarily need to go through a journey, as well as for building retention journeys and personalization initiatives.
I also use the data functionality to analyze the results of the blasts we conducted. The reporting and analytics functionality in Braze was something I used in very specific ways to examine the results of blasts, but I did not always end up using it because we had an external dashboard that consolidated all the impacts we made.
How has it helped my organization?
Braze has positively impacted my organization by directly helping to increase LTV and retention and by helping with the independence of the marketing team. Having an intuitive tool with its surrounding functionalities helped achieve these goals.
Braze helps me significantly with reducing the time of operationalization compared to other tools we previously used, mainly because of the ease and intuitiveness of the tool.
What is most valuable?
The best features Braze offers include the flow creator, Canvas, as it is very intuitive and easy to manage to integrate all contact channels, especially if the company's data is well structured. I also find the interface really nice and easy to use compared to other tools on the market.
The specific tool in Braze that helps me achieve my marketing goals is the email and push sender, which I used most frequently.
I appreciate the push notification feature for its ability to pull user data when sending the push based on people's behaviors, allowing me to do segmentation within the tool itself. The fact that it handled images, GIFs, and included interactive buttons was also really cool. However, I found that we needed substantial dependence on developers, so we needed to have engineering very well set up to capture all the event tokens.
I am referring to location-based features in Braze, and I thought these features were extremely strategic for the campaign we were creating, mainly because we could create physical points on the map or mobility dynamics, which added a lot to what we were building. However, it was not something we used that often.
The personalization capability in Braze is very good, as I find it very easy to personalize, especially in specific blasts where we could personalize at the time of sending. This was really cool, unlike other tools where I would have to create a new data extension with all this data.
The mobile experience with Braze is good and easy to use.
The segmentation feature in Braze is very easy, and as I mentioned before, that was one of the positive points, enabling me to use the segmentation part in specific blasts, which would be more complicated in other tools.
What needs improvement?
Braze could be improved by adding video lesson tools, similar to what HubSpot does, as I find that regarding tutorials and information about Braze, it is somewhat difficult to access.
I found the original format of reporting and analytics in Braze to be easy to use, but not very complete. This is why it did not meet all our needs, and it did not make sense for us to use only it since we needed data that came from outside Braze.
For how long have I used the solution?
I have been using Braze for one year.
What do I think about the stability of the solution?
From my experience, Braze is very stable and has been reliable on a day-to-day basis.
Which solution did I use previously and why did I switch?
In the company itself, we had several similar solutions, and we did not use only Braze. I am not certain why we specifically chose Braze, as I was not the one who integrated it.
How was the initial setup?
I was not the one who integrated Braze; I only operated the tool, mainly on the marketing side. Therefore, I am not certain how to answer about the ease of integration.
What's my experience with pricing, setup cost, and licensing?
It was not my responsibility to take care of the pricing, setup cost, and licensing aspect. I did not find out if the setup cost and pricing were straightforward or confusing.
Which other solutions did I evaluate?
Before choosing Braze, I did not evaluate other options.
What other advice do I have?
Braze is a good tool that has many configurations inside that allow us to solve day-to-day problems. However, Braze is not as widespread, and information about it is not as easy to access as with other tools. Regarding Braze's AI capabilities, I do not have strong knowledge regarding governance and security, as I did not focus on that aspect when I used it. Regarding Braze's AI capabilities, I believe it meets expectations in terms of accuracy and reliability of output, even though it was not a feature I used. I would rate Braze a seven out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Minh S.
Integrating Smarter Campaign Management with Braze
Reviewed on Sep 27, 2026
Review provided by G2
What do you like best about the product?
I really like Braze for its real-time analytics and AI decision sets. These features are the strongest capabilities for us because they allow us to isolate active user cohorts and automatically test different messages.
What do you dislike about the product?
The initial setup and overall overview of Braze can feel a bit cumbersome. Configuring custom data connections and navigating nested Canvas sessions requires a noticeable learning curve.
What problems is the product solving and how is that benefiting you?
Braze resolves disconnected multichannel communication and offers real-time analytics and AI capabilities.
Anonymous
Modern Interface and Data Integration at a Competitive Price
Reviewed on Sep 26, 2026
Review provided by G2
What do you like best about the product?
I like Braze for its modern interface, which makes it easy to navigate and use. The data integration features, especially Currents, are very good and allow for seamless exporting of events. I find the data schemas well-detailed, which is important for my focus on data analytics. Overall, Braze has a well-structured approach to managing user journeys, and its pricing model is quite reasonable.
What do you dislike about the product?
Some events arrive later than we'd like. I wish there were better guarantees, like ensuring all events arrive within 4 hours.
What problems is the product solving and how is that benefiting you?
Braze helps us better manage email campaigns with personalized outreach, and its data integration facilitates detailed analysis.
Marissa S.
Strong cross-channel coordination with usually timely personalization
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
It mostly helped our team coordinate customer engagement across channels. The personalization has usually felt timely and relevant, and the AI-powered decisioning and optimization made a significant improvement in which message or experience customers receive. I also like the drag and drop experience and the activity dashboard.
What do you dislike about the product?
Ease of setup was a 4 for me. I also rated AI Copilot and template management as 1.
What problems is the product solving and how is that benefiting you?
Better decisioning and optimization led to a significant improvement in which message or experience customers receive, and it mostly helped us coordinate engagement across channels with usually timely, relevant personalization.
Mike T.
Powerful orchestration and reliable delivery, but weak data quality and reporting
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Integration APIs are non-negotiable for me because no marketing platform exists in a vacuum. Braze’s API layer lets me connect customer data workflows across systems seamlessly, instead of building siloed campaigns that don’t reflect the full customer picture. Workflow Capability is what separates Braze from the lightweight tools out there. I can design complex, multi-step journeys with conditional branching and real-time triggers, and deliver pretty personalized experiences. Performance and Reliability also give me confidence, because when a campaign goes live, timing is everything and I need to trust messages will deliver as scheduled. Braze also coordinated customer engagement across channels very well, and personalization has felt consistently timely and relevant.
What do you dislike about the product?
Data Quality Management is frustrating because Braze assumes a level of data hygiene that rarely exists. Ingesting inconsistent or incomplete data leads to messy profiles and broken segment logic, and there aren’t enough built-in validation or cleansing tools, so I spend significant time troubleshooting before campaigns can even launch, especially across multiple client accounts with different data standards. Dashboards feel overly simplistic for the depth of data Braze captures and lack customization flexibility, so I often have to pull data out and rebuild reports elsewhere. Reporting/Analytics has a disconnect between event-level data and actionable insights: attribution can feel opaque, understanding the full journey across channels often means stitching together reports, and turning raw data into client-ready narratives takes significant manual effort and is time-consuming and prone to error.
What problems is the product solving and how is that benefiting you?
I’m able to connect customer data workflows across systems, run complex lifecycle programs with conditional branching and real-time triggers, and deliver personalized experiences that feel timely and relevant. I also get the confidence to recommend Braze because of its consistent uptime and reliable delivery when campaigns go live, and it coordinates cross-channel engagement very well.