Sold by: Braze
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
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Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
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Vendor resources
Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
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Similar products
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
Braze Partner-Led Onboarding (PLO) by Omtera is a structured implementation service that enables teams to successfully launch and scale Braze. The service covers technical setup, data integration, campaign architecture, and enablement to ensure a fast, compliant, and value-driven go-live within AWS environments.
Treasure Data AI Marketing Cloud combines unified customer data with intelligent engagement capabilities, giving marketers one trusted platform to create, automate, and measure personalized email and cross-channel campaigns. It helps teams move faster, improve relevance, and prove ROI with enterprise-grade security and transparency.
Omtera Onboarding and Implementation Services help organizations successfully deploy and scale modern work management and data analytics platforms. The service supports solutions including Asana, Miro, Airtable, HubSpot, Braze, Mixpanel, Intercom, OneSignal, Snowflake, Databricks, Statsig, and Contentsquare. It enables faster time-to-value through structured setup, configuration, and enablement.
Customer reviews
Maicon V.
Updates and automation that make daily life easier, with quick and helpful support
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
The updates have made my day-to-day easier. The support is quick and helpful, and there are many new tools that assist with automation. Additionally, the integration with various partners helps a lot.
What do you dislike about the product?
Some areas still need improvement. Although there are many things that make it easier, other parts remain very manual and need to be enhanced.
What problems is the product solving and how is that benefiting you?
Braze has been making day-to-day life much easier. It has brought many new updates that help in daily activities, and the partners we use are easily connected, which automates the process.
The biggest problem, however, is in some usability aspects. For example, in the Audience Path: when we apply a filter and need to repeat the same filter by changing just one detail in the field, we have to redo it in all fields because there is no option to copy and paste. In the Canvas, we also cannot select and copy to paste in another part of the same canvas, nor can we select multiple items/fields at once.
Despite this, the tool greatly helps in terms of security and also in customer relationship.
The biggest problem, however, is in some usability aspects. For example, in the Audience Path: when we apply a filter and need to repeat the same filter by changing just one detail in the field, we have to redo it in all fields because there is no option to copy and paste. In the Canvas, we also cannot select and copy to paste in another part of the same canvas, nor can we select multiple items/fields at once.
Despite this, the tool greatly helps in terms of security and also in customer relationship.
Maiara N.
81 / 5.000 Autonomy for marketing to create campaigns and automations with intelligent features.
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
I appreciate the autonomy the marketing team has to create campaigns and automations with intelligent features, requiring less technical intervention.
What do you dislike about the product?
The fact that the staff is mostly foreign makes it difficult to provide customer service.
The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering.
The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering.
What problems is the product solving and how is that benefiting you?
Scaling our marketing efforts across diverse communication channels and formats, especially within the app, was key. Our biggest challenge was working with in-app communications, and with Braze we were able to significantly improve in a short time with push notifications, in-app messages, and content cards.
Paola M.
Streamlined Messaging But Complex Setup
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
I use Braze to send mass messaging campaigns through various channels like WhatsApp, email, push notifications, SMS, RCS, in-app messages, and banners. I also generate reports and automate messaging journeys throughout the customer lifecycle with it. I like how easy it is to create templates using drag-and-drop. Braze introduced much more practical styling, automation, and reporting tools than our previous internal CRM.
What do you dislike about the product?
It could be improved by adding the option to duplicate segments created within Audience Path. The initial setup of Braze was difficult because it involved the Data and Development teams, which added integration complexity.
What problems is the product solving and how is that benefiting you?
Braze solved the issue of performing manual sends with its automation tool.
Katie N.
Powerful Features, But Onboarding Challenges
Reviewed on Mar 04, 2026
Review provided by G2
What do you like best about the product?
I think Braze is pretty user-friendly and it has a nice UI. It has a pretty extensive product road map that is very competitive compared to other companies in the industry. I like Braze's drag and drop campaign canvas builder, and their segmentation tools. I appreciate that it's operationally fast, allowing marketers to iterate quickly without extensive data modeling. Their AI-powered tools and roadmap seem the most helpful to us, and their dashboards offer good event-based reporting and attribution beyond revenue. They also scale well for complex multistep journeys and have lean engineering lift required for ongoing use once the setup is complete.
What do you dislike about the product?
Our experience with the Braze sales team and their onboarding partner Covalent has been pretty bad. They don't really tailor the experience to our company, and as a result, don't effectively support us in a timely manner. Also, Braze's Salesforce integration is not native and costs can grow exponentially as the company scales because of how they charge per message. Their webhook, email, and contact fees are more expensive compared to other companies that offer a more inclusive platform fee.
What problems is the product solving and how is that benefiting you?
Braze lets me orchestrate omnichannel campaigns, syncing with Salesforce and Snowflake. It supports dynamic segmentation, personalized testing, and HIPAA compliance. It allows quick iterations without heavy data modeling and has useful AI tools for inbound communications.
Nathalia T.
Braze Makes Growth Journeys Easier and More Efficient
Reviewed on Feb 27, 2026
Review provided by G2
What do you like best about the product?
Braze makes our growth journeys easier and more efficient, boosting our results
What do you dislike about the product?
I think the more micro-level service should be better
What problems is the product solving and how is that benefiting you?
I automate customer communication journeys, create remarketing list, among millions of other things