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    Braze, Inc.

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    Sold by: Braze 
    Deployed on AWS
    Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
    4.5

    Overview

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    Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.

    Highlights

    • Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
    • Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
    • -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement

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    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Braze Platform
    100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications
    $75,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    All overages charged monthly-in-arrears on excess usage of entitlement
    $0.01

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    We do not support refunds.

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    Software as a Service (SaaS)

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    Support

    Vendor support

    For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com 

    https://www.braze.com/aws-get-started 

    OR

    Reach out to karan.reddy@braze.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    4.5
    1485 ratings
    5 star
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    1 star
    67%
    30%
    2%
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    1485 external reviews
    External reviews are from G2 .
    Max H.

    Efficient Messaging Platform with Intuitive UI

    Reviewed on Mar 17, 2026
    Review provided by G2
    What do you like best about the product?
    I most liked Braze's user interface and the ease of setting up. It's very straightforward and offers templates for emails, suggestions for messaging, and safety checks. The initial setup was very easy; the team had no difficulties. Additionally, we had better control and more features available, which made it better for us to switch.
    What do you dislike about the product?
    we were unable to run a few custom connections
    What problems is the product solving and how is that benefiting you?
    Braze helped solve our messaging and communication issues with users and provided extensive scope. It streamlines sending communications and reporting.
    Aleff N.

    Intelligent Integration, But Rigid Structure

    Reviewed on Mar 10, 2026
    Review provided by G2
    What do you like best about the product?
    I like the fact that Braze is very dynamic and integrated with a lot of artificial intelligence. This makes a total difference for us, both in creating communications and in drafting texts with Braze. All this integration with intelligence is really cool.
    What do you dislike about the product?
    Look, honestly, I come from a company that used Adobe Campaign, and there a really cool feature was being able to block all the icons that we didn't want the client to receive in a journey. In Braze, I can't do that, I have to create another Canvas, another journey, just for them to receive that specific communication. It would be perfect if we could block the message icons of a specific communication. Braze is a bit rigid in some aspects, like blocking the sending icons, which could make the administrator's work easier, faster, and more dynamic.
    What problems is the product solving and how is that benefiting you?
    I use Braze to capture customer data and make more assertive and personalized communications, understanding what the audience is looking for. This helps me to place the brand where the customer is truly interested.
    Andrei D.

    Effortless to Use and Integrates Smoothly

    Reviewed on Mar 07, 2026
    Review provided by G2
    What do you like best about the product?
    Ease of use, reliability strong data management foundations, AI tools
    What do you dislike about the product?
    Reporting is a bit clunky and needs a lot of integrations, you're better of using your internal tools (e.g. Looker, Tableau etc.)
    What problems is the product solving and how is that benefiting you?
    Customer comms at scale + orchestration
    Maicon V.

    Updates and automation that make daily life easier, with quick and helpful support

    Reviewed on Mar 05, 2026
    Review provided by G2
    What do you like best about the product?
    The updates have made my day-to-day easier. The support is quick and helpful, and there are many new tools that assist with automation. Additionally, the integration with various partners helps a lot.
    What do you dislike about the product?
    Some areas still need improvement. Although there are many things that make it easier, other parts remain very manual and need to be enhanced.
    What problems is the product solving and how is that benefiting you?
    Braze has been making day-to-day life much easier. It has brought many new updates that help in daily activities, and the partners we use are easily connected, which automates the process.

    The biggest problem, however, is in some usability aspects. For example, in the Audience Path: when we apply a filter and need to repeat the same filter by changing just one detail in the field, we have to redo it in all fields because there is no option to copy and paste. In the Canvas, we also cannot select and copy to paste in another part of the same canvas, nor can we select multiple items/fields at once.

    Despite this, the tool greatly helps in terms of security and also in customer relationship.
    Maiara N.

    81 / 5.000 Autonomy for marketing to create campaigns and automations with intelligent features.

    Reviewed on Mar 05, 2026
    Review provided by G2
    What do you like best about the product?
    I appreciate the autonomy the marketing team has to create campaigns and automations with intelligent features, requiring less technical intervention.
    What do you dislike about the product?
    The fact that the staff is mostly foreign makes it difficult to provide customer service.
    The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering.
    What problems is the product solving and how is that benefiting you?
    Scaling our marketing efforts across diverse communication channels and formats, especially within the app, was key. Our biggest challenge was working with in-app communications, and with Braze we were able to significantly improve in a short time with push notifications, in-app messages, and content cards.
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