Sold by: Braze
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Dimensions summary
This contract includes two pricing dimensions. The Braze Platform dimension is your base entitlement. It covers 100K Monthly Active Users, 5M emails, 2 IP addresses, 750K US SMS, and message notifications. Pricing scales with your Monthly Active Users, the customers who actively engage with your brand. The second dimension charges overages monthly in arrears when you exceed those included entitlement amounts. So you commit to the base package upfront, then pay for any excess usage after it happens. The two dimensions work together: one sets your allowance, the other handles usage beyond it.
Top-of-mind questions for buyers
A Monthly Active User is a customer who actively interacts with your brand across your digital experiences. You maintain one unified profile per customer across devices and channels. You choose when to start tracking a user, so dormant profiles you store do not count toward your active-user total.
When you use more than your included allowance of Monthly Active Users, emails, US SMS, or IP addresses, the overage dimension bills the excess. Those charges post monthly in arrears, meaning after the usage happens. Your base commitment stays fixed; only the amount above entitlement adds cost.
The Braze Platform base commitment sets fixed allowances for Monthly Active Users, emails, US SMS, and IP addresses. Any single category you exceed triggers overage charges independently. Cost grows fastest wherever your usage most exceeds its included amount, since each entitlement meters separately.
www.braze.com
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Delivery details
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Resources
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Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Harland L.
Personalized Messaging Made Easy with Seamless Integrations
Reviewed on Nov 08, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s native integrations and straightforward setup. It connects seamlessly with our third-party data providers out of the box.
What do you dislike about the product?
I think the user experience could use minor design refinements. Navigating deep settings menus or moving between nested campaign parameters can occasionally feel slightly clunky, though it’s far from a deal breaker and doesn’t hinder my daily campaign execution.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the problem of unsegmented, generic customer communications that produce low engagement.
Martina W.
Unified Multichannel Messaging, with a Steep Setup Curve
Reviewed on Nov 07, 2026
Review provided by G2
What do you like best about the product?
I rely on Braze as a comprehensive hub for managing customer touch points across multiple channels. I appreciate having email, mobile push, in-app messaging, and SMS in one platform; it makes channel prioritization seamless.
What do you dislike about the product?
I found Braze had an initial learning curve. When I wasn’t used to its architecture, navigating the interface and understanding campaign settings felt overwhelming at first.
What problems is the product solving and how is that benefiting you?
I use Braze to manage scattered customer communications across fragmented channels. Before, prioritizing outreach across disparate systems was chaotic, leading to message collisions and lost revenue opportunities.
Haywood C.
Intuitive Campaign Automation with Seamless Data Integration
Reviewed on Nov 07, 2026
Review provided by G2
What do you like best about the product?
I use Braze as a user-friendly lifecycle platform to manage targeted customer campaigns and automate messaging workflows. It helps me avoid manual segment handling and disconnected audience data.
What do you dislike about the product?
I find it limiting that Braze’s AI operator can’t currently generate aggregated engagement reports by analyzing campaigns grouped under the same tag.
What problems is the product solving and how is that benefiting you?
I no longer deal with manual segment handling or disconnected audience data.
Joyce G.
Easy-to-Use Multi-Brand Marketing, With Compliance Setup Friction
Reviewed on Nov 05, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s user-friendly interface, fast onboarding, and effortless integrations. It helps me get new team members up to speed quickly so we can hit the ground running.
What do you dislike about the product?
I find that initial workspace onboarding requires significant paperwork and administrative overhead for the legal and regulatory compliance review.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the operational challenge of managing multi-brand messaging at scale.
Hospital & Health Care
Easy Multi-Message Campaign Setup
Reviewed on Nov 04, 2026
Review provided by G2
What do you like best about the product?
Ease of use in setting up campaigns with multiple messages / message types
What do you dislike about the product?
That sending a single email to a single list or simple audience can be a bit cumbersome compared to other platforms.
What problems is the product solving and how is that benefiting you?
Communicating with customers through email, sms and push - nice to have it all in one platform. Have been in situations / with companies previously where multiple platforms were used and it isn't as efficient