Sold by: Braze
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
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We do not support refunds.
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Resources
Vendor resources
Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Milton V.
Efficient, Intuitive, and Smooth Onboarding Experience
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
I love how efficient Braze is for my team and I. It really helps us build canvases and campaigns a lot quicker by using templates and an easy to use UI. I find Braze very easy and smooth for initial setup for clients. I appreciate that everything, like data, SDK integrations, and reporting, is stored on one platform. I also use Canvas a lot, as it helps map out customer journeys.
What do you dislike about the product?
I need more assistance with AI agent models. It's not easy to understand and there aren't enough learning paths.
What problems is the product solving and how is that benefiting you?
I use Braze for reporting, analytics, and building test concepts. It centralizes data, SDK integrations, and reporting. It's efficient for my team, helping us build campaigns quickly with templates and an easy-to-use UI.
Tess M.
Efficient, Flexible, and Easy to Learn
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
Braze is a user-friendly platform that delivers the capabilities we need while remaining intuitive. It’s easy to explore new features and quickly get new team members up to speed, which supports efficiency and scalability.
What do you dislike about the product?
I think there are a few potential product updates that could help make Braze more powerful.
What problems is the product solving and how is that benefiting you?
The benefit is greater efficiency, stronger personalization, improved engagement metrics, and the ability to scale our CRM efforts.
Sara M.
Effortless CRM & Customer Communication Solution
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
I like Braze for its ease of use and how it supports multi-channel engagement. Its scalability is a huge plus, and it really helps our team optimize quickly. We can use it in a self-service way without needing engineering support, which keeps our communications cohesive. Automating processes with Braze is another thing I enjoy.
What do you dislike about the product?
I would like more AI decisioning and automation so that Braze can run as many functions as possible
What problems is the product solving and how is that benefiting you?
Braze helps streamline CRM, customer communication, and automating in-product events. Its ease of use and multi-channel engagement allow our team to optimize quickly, perform self-service without engineering, and keep communications cohesive.
Claudia K.
Easy Comms Setup with Templates, Audience, and Canvas
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
easy way of setting up comms (template, audience, and canvas)
What do you dislike about the product?
syncing times with our content tool (not Braze related, internal API)
What problems is the product solving and how is that benefiting you?
sending multi language messages in one step with less effort
Louise D.
Powerful Segmentation, Challenging Onboarding
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out, making sure the right messages get to the right people.
What do you dislike about the product?
It's quite a steep learning curve, so it's quite difficult for people who haven't used Braze before to get up to speed with how it works. There's some elements of the tool that really isn't that intuitive, making it quite difficult to get up to speed with it initially.
What problems is the product solving and how is that benefiting you?
Braze gives me a good view of our audience, allowing for targeted segmentation. This helps us ensure the right messages are sent to the right people, improving our email communication efforts.