Sold by: Braze
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Dimensions summary
This contract includes two pricing dimensions. The Braze Platform dimension is your base entitlement. It covers 100K Monthly Active Users, 5M emails, 2 IP addresses, 750K US SMS, and message notifications. Pricing scales with your Monthly Active Users, the customers who actively engage with your brand. The second dimension charges overages monthly in arrears when you exceed those included entitlement amounts. So you commit to the base package upfront, then pay for any excess usage after it happens. The two dimensions work together: one sets your allowance, the other handles usage beyond it.
Top-of-mind questions for buyers
A Monthly Active User is a customer who actively interacts with your brand across your digital experiences. You maintain one unified profile per customer across devices and channels. You choose when to start tracking a user, so dormant profiles you store do not count toward your active-user total.
When you use more than your included allowance of Monthly Active Users, emails, US SMS, or IP addresses, the overage dimension bills the excess. Those charges post monthly in arrears, meaning after the usage happens. Your base commitment stays fixed; only the amount above entitlement adds cost.
The Braze Platform base commitment sets fixed allowances for Monthly Active Users, emails, US SMS, and IP addresses. Any single category you exceed triggers overage charges independently. Cost grows fastest wherever your usage most exceeds its included amount, since each entitlement meters separately.
www.braze.com
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Software as a Service (SaaS)
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Resources
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Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
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Customer reviews
Kruthika M.
Strong cross-channel coordination and personalization, with some SMS and tracking friction
Reviewed on Oct 17, 2026
Review provided by G2
What do you like best about the product?
Braze coordinates customer engagement across channels very well, and the real-time personalization has felt consistently timely and relevant. Automated Scheduling is indispensable for getting campaigns out at the right time, and Template Management helps maintain consistency and speeds up campaign creation. Survey/Poll Management is also valuable for collecting customer feedback, understanding preferences, and improving engagement strategies. Braze AI has been helpful for identifying customer segments for targeted campaigns by analyzing engagement patterns and suggesting relevant audiences, and it has significantly improved which message or experience customers receive.
What do you dislike about the product?
Mass Texting can be challenging due to message limits and delivery issues. Interaction Tracking can make it difficult to analyze customer engagement across channels. Consent Management also requires careful handling of opt-ins and opt-outs to ensure compliance and prevent unwanted messages. With AI recommendations, I still have to validate them against our suppression rules and eligibility criteria to make sure the campaign reaches only the intended customers.
What problems is the product solving and how is that benefiting you?
I’m able to coordinate engagement across channels very well and deliver personalization that feels consistently timely and relevant. Automated Scheduling and templates help me move faster while keeping campaigns consistent, and surveys/polls help me collect feedback and refine engagement strategies. The AI has helped me identify customer segments for targeted campaigns and has significantly improved which message or experience customers receive.
UMA T.
Strong cross-channel engagement and personalization, but segmentation and analytics feel limiting
Reviewed on Oct 17, 2026
Review provided by G2
What do you like best about the product?
I like that SMS Marketing enables timely, personalized messages and drives customer engagement through direct communication. Website Visitor Tracking and Web Analytics help me understand user behavior, measure campaign performance, and optimize customer journeys for better conversions. Braze also coordinated customer engagement across channels very well, and the personalization has felt timely and relevant consistently. Braze AI helped generate personalized message content using customer attributes and Liquid, which saved time during campaign setup.
What do you dislike about the product?
Campaign Segmentation can be complex to manage, Multi-Campaign coordination can be time-consuming, and Visual Analytics may lack the flexibility needed for deeper insights. The AI output sometimes requires manual review to make sure the personalization logic and message content are accurate before launch.
What problems is the product solving and how is that benefiting you?
I’ve been able to deliver timely, personalized messages, better understand user behavior, measure campaign performance, and optimize customer journeys for better conversions. The AI has saved me time during campaign setup, and there’s been some improvement in which message or experience customers receive.
Cecelia G.
Seamless Cross-Channel Journeys, Powered by AI
Reviewed on Oct 17, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s seamless unified journey mapping and cross-channel orchestration. It brings email, mobile push, and in-app messaging into one cohesive flow. I find the built-in AI especially valuable, including delivery-time optimization for campaigns.
What do you dislike about the product?
I sometimes need to make minor adjustments to the tone of the AI-generated copy.
What problems is the product solving and how is that benefiting you?
I use Braze to address disconnected cross-channel outreach and manual campaign work.
Nilambike .
Strong cross-channel coordination and scalable campaigns, with some workflow and localization friction
Reviewed on Oct 16, 2026
Review provided by G2
What do you like best about the product?
I love that the Data Import & Export Tools, User, Role & Access Management, and Performance & Reliability help ensure customer data is accurate, access is secure, and campaigns run efficiently at scale. It coordinated customer engagement across channels very well, and the real-time personalization was usually timely and relevant. The AI also helped me create personalized campaigns by suggesting message content based on customer behavior, which saved time and made campaign creation more efficient, and it led to a significant improvement in which message or experience customers receive.
What do you dislike about the product?
Workflow capability can be complex to manage, internationalization can make localization challenging, and sandbox/test environments may not fully reflect real-world production behavior. On the AI side, some suggestions were too generic and didn’t fully match the brand’s tone or customer preferences, so I had to review and edit before launching.
What problems is the product solving and how is that benefiting you?
It saved me time and made campaign creation more efficient by suggesting relevant message content based on customer behavior. It also helped campaigns run efficiently at scale, and improved which message or experience customers receive.
Akshay A.
Strong cross-channel coordination and real-time personalization, but weak global testing support
Reviewed on Oct 16, 2026
Review provided by G2
What do you like best about the product?
I like that Braze can unify customer data from multiple sources and export engagement insights, which helps with better segmentation, personalization, and campaign optimization. It coordinated customer engagement across channels very well, and the real-time personalization has felt consistently timely and relevant. Braze AI also helped streamline engagement by generating personalized messaging and audience insights, saving time in campaign creation.
What do you dislike about the product?
Braze’s limitations in internationalization, sandbox testing, and lead management can make it harder to deliver localized global experiences, safely validate campaigns, and manage prospects without relying on additional integrations. I also don’t use social media integration, workflow automation, or content management because they may not fully meet our needs for seamless cross-channel engagement, flexible campaign orchestration, and centralized content management, potentially requiring additional tools or integrations. On the AI side, the output sometimes needs manual refinement to ensure accuracy, relevance, and consistency with our brand voice.
What problems is the product solving and how is that benefiting you?
It’s helped me unify customer data and use engagement insights for better segmentation, personalization, and campaign optimization. Cross-channel coordination has worked very well, and personalization has been consistently timely and relevant. The AI has saved time in campaign creation by generating personalized messaging and audience insights.