Sold by: BrazeÂ
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Vendor refund policy
We do not support refunds.
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Software as a Service (SaaS)
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Resources
Vendor resources
Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.comÂ
https://www.braze.com/aws-get-startedÂ
OR
Reach out to karan.reddy@braze.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Hospital & Health Care
Community-Focused Platform with constant improvement
Reviewed on Dec 08, 2025
Review provided by G2
What do you like best about the product?
Community oriented and the company is constantly improving its service with new features.
What do you dislike about the product?
Not every functionality is as easy to use as the other.
What problems is the product solving and how is that benefiting you?
Braze is helping us support the user journey in our app. Through Braze, we can do this with personalised, accurate and timely communication. This way we can communicate to our users at the needed time in or outside our app, if that would be through always-on messaging or through more ad hoc communication campaigns.
Swapnil K.
Unmatched Personalization and Seamless Customer Journeys
Reviewed on Dec 08, 2025
Review provided by G2
What do you like best about the product?
Braze excels at unifying data and powering real-time, personalized messaging across channels. Its segmentation, journey builder, and experimentation tools make it easy to deliver impactful customer experiences.
What do you dislike about the product?
Message template management: Finding or comparing templates across channels requires multiple clicks, which can slow workflow for teams handling many variants.
Data dashboards: Customizing or locating certain analytics views can feel unintuitive, especially when switching between message-level and user-level metrics.
Data dashboards: Customizing or locating certain analytics views can feel unintuitive, especially when switching between message-level and user-level metrics.
What problems is the product solving and how is that benefiting you?
Braze solves the challenge of delivering consistent, personalized messaging across channels. It unifies customer data, automates journeys, and triggers real-time messages, helping teams improve engagement, retention, and campaign efficiency.
Shana H.
User-Friendly, Enterprise-Ready with Excellent Documentation
Reviewed on Dec 08, 2025
Review provided by G2
What do you like best about the product?
I find Braze user-friendly and appreciate the excellent documentation that comes with it. The query builder is particularly valuable as it allows me to dig into data from external platforms right within Braze.
What do you dislike about the product?
There were initially some limitations meaning it wouldn't work for enterprise clients. It's quite straightforward to set up but requires a lot of process and discovery to ensure everything is covered. Important to plan data carefully to not use attributes as a series of flags and overload each user profile with masses of data.
What problems is the product solving and how is that benefiting you?
I use Braze for audience creation, journey orchestration, and template creation, which helps in marketing efforts.
Marketing and Advertising
Effortless Campaign Management with Powerful Features and Stellar Support
Reviewed on Dec 06, 2025
Review provided by G2
What do you like best about the product?
1. Ease of Use
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.
2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.
3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.
4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.
5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.
6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.
2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.
3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.
4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.
5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.
6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.
What do you dislike about the product?
1. Some advanced features have a learning curve, requiring time and practice to fully utilize.
2. The platform can feel overwhelming at first due to the wide range of functionalities.
2. The platform can feel overwhelming at first due to the wide range of functionalities.
What problems is the product solving and how is that benefiting you?
Braze streamlines cross-channel campaign creation, personalization, and user targeting. It helps reduce manual effort, improves campaign accuracy, and enables faster execution with better audience engagement.
Financial Services
Scale with Your Organization
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
Templatized, customizable, scalable for your org
What do you dislike about the product?
My biggest gripe about Braze is there are not flags or warnings if something breaks or stops sending - proactive alerts would go a long way
What problems is the product solving and how is that benefiting you?
It's our primary ESP