Sold by: Treasure Data
Deployed on AWS
Treasure Data AI Marketing Cloud combines unified customer data with intelligent engagement capabilities, giving marketers one trusted platform to create, automate, and measure personalized email and cross-channel campaigns. It helps teams move faster, improve relevance, and prove ROI with enterprise-grade security and transparency.
4.5
Overview
The Treasure Data AI Marketing Cloud helps marketing teams turn customer data into meaningful engagement, with email as the center of the experience. It combines two core capabilities:
Unified Data Foundation: Connects all customer data into one secure, privacy-compliant profile so marketers can segment audiences accurately and act on real insights instead of assumptions.
Intelligent Engagement: Provides a single workspace for creating, personalizing, and delivering email campaigns that respond to customer behavior in real time. Campaigns can be automated, tested, and optimized continuously to improve performance and retention.
AI capabilities are available but not required. Teams can start with traditional segmentation and rule-based campaigns, then activate AI-powered features for personalization, optimization, and next best actions when ready.
Every message is powered by trusted data and guided by insight, helping marketers understand when to reach out, what to say, and how to measure results. From newsletters and promotions to triggered lifecycle journeys, Treasure Data helps teams deliver relevant, compliant, and high-performing email experiences at scale.
Highlights
- Treasure Data connects all first, second, and third-party data into a single, accurate profile for each customer, giving marketers the clarity to act on real insights instead of assumptions.
- Marketers can choose to apply AI to predict customer behavior and recommend next best actions such as next best product or next best offer - or continue using manual segmentation and rule-based logic until they are ready to scale automation.
- Create and automate cross-channel campaigns that respond instantly to customer actions, ensuring every interaction is relevant and timely.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Treasure Data AI Marketing Cloud | Access to the Treasure Data platform | $90,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Additional Usage | Additional Usage and Overage as defined on the Order Form | $1.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Treasure Data support resources are available via the email below: support@treasure-data.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Treasure Data is the Intelligent Customer Data Platform built for enterprise scale: where trust, performance, and AI-first architecture converge to drive measurable business impact.
While legacy clouds and warehouse-native solutions compete in fragmented areas, Treasure Data stands apart as a unified, AI-powered platform that actually delivers on the promise of boosting revenue, lowering marketing costs, and delivering hyper-personalized customer experiences at scale. This is critically important as global enterprises cannot compromise on security, compliance, and agility, especially while embracing AI
Treasure Data provides both out of the box agents and an AI Agent Foundry that enables data teams or partners to utilize, create, and deploy AI Agents on the Treasure Data platform and across their workflows while leveraging their data within the trusted Treasure Data environment. Customers could use this to build custom agent solutions like sentiment analysis on customer feedback, personalized content generation, or even predictive pricing models.
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Customer reviews
Consumer Goods
Great CDP for Unified Data and Analytics
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
Strong analytics capabilities and flexible integration ecosystem.
What do you dislike about the product?
Not as user-friendly unless you have technical expertise.
What problems is the product solving and how is that benefiting you?
Helping to unify customer profiles and segment activation across channels.
Information Technology and Services
Unified Customer Profiles Made Easy, But SQL Skills Needed
Reviewed on Jan 12, 2026
Review provided by G2
What do you like best about the product?
Treasure Data excels at bringing data together from many sources, websites, apps, CRM, support systems, mobile, IoT, etc., into one unified customer profile without requiring a massive engineering team.
What do you dislike about the product?
SQL knowledge is essential for advanced segmentation, transformations, and queries.
What problems is the product solving and how is that benefiting you?
Unifying customer data in one coustomer profile.
Luca V.
Unified Customer Data and Powerful Insights for Teams
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
What I like best about Treasure Data CDP is how it brings all customer data together in one place and makes it usable across teams. The platform is very flexible, handles large volumes of data well, and integrates easily with other tools. It helps turn raw data into actionable insights, enabling better personalization and more informed business decisions.
What do you dislike about the product?
What I dislike is that the platform can feel complex at first and has a steep learning curve, especially for non-technical users. Some advanced features require technical expertise to fully leverage, and the user interface could be more intuitive in certain areas.
What problems is the product solving and how is that benefiting you?
Treasure Data CDP solves the problem of fragmented customer data by bringing all data sources into a single platform. This allows us to have a unified view of our customers, improve personalization, and make faster, data-driven decisions. As a result, our marketing and analytics teams work more efficiently and deliver better customer experiences.
Kazi R.
Unified Data Insights, Challenging Setup
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
I like the unified data view, ease of integration, and advanced analytics features of Treasure Data Customer Data Platform. I appreciate how it creates a comprehensive view of each customer by unifying data from various sources like CRM systems, social media, and websites.
What do you dislike about the product?
I don't like that Treasure Data Customer Data Platform has a steep learning curve, which doesn't work well for our team. A new user may find the platform complex and require time to understand all the features and functionalities. The initial setup was complex as well.
What problems is the product solving and how is that benefiting you?
I use Treasure Data Customer Data Platform to resolve data silos, inconsistent data, and a lack of customer insights, providing a unified data view and advanced analytics.
Retail
Great CDP for all customer need with ease of use
Reviewed on Mar 19, 2025
Review provided by G2
What do you like best about the product?
Treasure data CDP is a great product having all the necessary capabilities to support customers personalization needs . More than 250+ out of the box connectors make the integration faster , the audience studio is the isolated from data workbench which makes it easier for marketers to create the segments and activate it without depending much on the IT team . From support standpoint the response is quick and all CSMs like Andrew Smith , Amy , Cole are super helpful solving customer problems round the globe.
What do you dislike about the product?
Treasure Data profile API refresh is having scope for improvements
What problems is the product solving and how is that benefiting you?
Customer had challenges to create a customer 360 , create hyperpersonlized touchpoint or measure the marketing KPI . Treasure Data's robust ID resolution helped solving the problems along with implementing some key capability like NBA , NBT for increase cross sale , increase customer base.