Sold by: Treasure Data
Deployed on AWS
Treasure Data AI Marketing Cloud combines unified customer data with intelligent engagement capabilities, giving marketers one trusted platform to create, automate, and measure personalized email and cross-channel campaigns. It helps teams move faster, improve relevance, and prove ROI with enterprise-grade security and transparency.
4.5
Overview
The Treasure Data AI Marketing Cloud helps marketing teams turn customer data into meaningful engagement, with email as the center of the experience. It combines two core capabilities:
Unified Data Foundation: Connects all customer data into one secure, privacy-compliant profile so marketers can segment audiences accurately and act on real insights instead of assumptions.
Intelligent Engagement: Provides a single workspace for creating, personalizing, and delivering email campaigns that respond to customer behavior in real time. Campaigns can be automated, tested, and optimized continuously to improve performance and retention.
AI capabilities are available but not required. Teams can start with traditional segmentation and rule-based campaigns, then activate AI-powered features for personalization, optimization, and next best actions when ready.
Every message is powered by trusted data and guided by insight, helping marketers understand when to reach out, what to say, and how to measure results. From newsletters and promotions to triggered lifecycle journeys, Treasure Data helps teams deliver relevant, compliant, and high-performing email experiences at scale.
Highlights
- Treasure Data connects all first, second, and third-party data into a single, accurate profile for each customer, giving marketers the clarity to act on real insights instead of assumptions.
- Marketers can choose to apply AI to predict customer behavior and recommend next best actions such as next best product or next best offer - or continue using manual segmentation and rule-based logic until they are ready to scale automation.
- Create and automate cross-channel campaigns that respond instantly to customer actions, ensuring every interaction is relevant and timely.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Treasure Data AI Marketing Cloud | Access to the Treasure Data platform | $90,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Additional Usage | Additional Usage and Overage as defined on the Order Form | $1.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
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Resources
Vendor resources
Support
Vendor support
Treasure Data support resources are available via the email below: support@treasure-data.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Treasure Data is the Intelligent Customer Data Platform built for enterprise scale: where trust, performance, and AI-first architecture converge to drive measurable business impact.
While legacy clouds and warehouse-native solutions compete in fragmented areas, Treasure Data stands apart as a unified, AI-powered platform that actually delivers on the promise of boosting revenue, lowering marketing costs, and delivering hyper-personalized customer experiences at scale. This is critically important as global enterprises cannot compromise on security, compliance, and agility, especially while embracing AI
Treasure Data provides both out of the box agents and an AI Agent Foundry that enables data teams or partners to utilize, create, and deploy AI Agents on the Treasure Data platform and across their workflows while leveraging their data within the trusted Treasure Data environment. Customers could use this to build custom agent solutions like sentiment analysis on customer feedback, personalized content generation, or even predictive pricing models.
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Customer reviews
Retail
Great CDP for all customer need with ease of use
Reviewed on Mar 19, 2025
Review provided by G2
What do you like best about the product?
Treasure data CDP is a great product having all the necessary capabilities to support customers personalization needs . More than 250+ out of the box connectors make the integration faster , the audience studio is the isolated from data workbench which makes it easier for marketers to create the segments and activate it without depending much on the IT team . From support standpoint the response is quick and all CSMs like Andrew Smith , Amy , Cole are super helpful solving customer problems round the globe.
What do you dislike about the product?
Treasure Data profile API refresh is having scope for improvements
What problems is the product solving and how is that benefiting you?
Customer had challenges to create a customer 360 , create hyperpersonlized touchpoint or measure the marketing KPI . Treasure Data's robust ID resolution helped solving the problems along with implementing some key capability like NBA , NBT for increase cross sale , increase customer base.
Consumer Electronics
Intuitive CDP Platform with InfoSec
Reviewed on Mar 12, 2025
Review provided by G2
What do you like best about the product?
- TD provides real time reporting with a very intuitive UI which gives the marketeers to make marketing decisions easily and without spending too much time
- Data governance rules & GDPR compatibility is a huge advantage especially if you are working in a company in Europe like my company (Electronics HQ in Europe)
- We have recently got the hold of different integration possibilities very easily such as Qualtrics (survey platform for CRM) which has quickly become a benefit to us
- Data governance rules & GDPR compatibility is a huge advantage especially if you are working in a company in Europe like my company (Electronics HQ in Europe)
- We have recently got the hold of different integration possibilities very easily such as Qualtrics (survey platform for CRM) which has quickly become a benefit to us
What do you dislike about the product?
- Customer technical service can be optimized by placing more technical colleagues who could get back to the clients with less delay & more satisfying answers
What problems is the product solving and how is that benefiting you?
Social data activation has immensley helped my companies' paid media campaign strategy and choose our campaign audiences more wisely which has always been a big problem for us. This really has started to change the game for us & we will even rely on that more in the near future. Also doing segmentation from a CDP platform like TD gave us better emailing strategy which we (as a company) tackle with AWS easily
Rasmus Jesper J.
Strongest customer service and adaptability to changing data environment
Reviewed on Mar 11, 2025
Review provided by G2
What do you like best about the product?
Your adaptability and continued work towards building the most complete product for your customers.
What do you dislike about the product?
I would like some more transparency in customer data, something like a data catalogue.
What problems is the product solving and how is that benefiting you?
The CDP from TD is solving our Golden record for customers which is much needed. At the same time it provides is the much needed insights into future elections from our customers via NBA models, something that we use to target customers on the Road and future revenue generating oppurtunities.
Oil & Energy
Fun tool that could be even more low-coding
Reviewed on Mar 11, 2025
Review provided by G2
What do you like best about the product?
Ease of using Audience Studio. Simple to query data using SQL. Nice visualization of workflow status. Query speed. TD academy good for practising!
What do you dislike about the product?
Split between AS and CDP. Want more low-coding possiblilites for end to end, from integrations, data workbench to activation with a step-by-step process.
Some integrations reuires python hours, drives up costs.
Some integrations reuires python hours, drives up costs.
What problems is the product solving and how is that benefiting you?
Combining multiple data sources and tables to create a customer 360 view.
Segmenting customers into groups
Enables smartness in activation, for example to find the optimal timepoint of sending during day, help choose delivery channel
Segmenting customers into groups
Enables smartness in activation, for example to find the optimal timepoint of sending during day, help choose delivery channel
Retail
User friendly and flexible when building custom integrations and strong within data transformation
Reviewed on Feb 24, 2025
Review provided by G2
What do you like best about the product?
Flexible data model and schema when ingesting data in different formats.
What do you dislike about the product?
Can be a bit difficult to understand how to activate segments. It takes some time to get the hang of it.
What problems is the product solving and how is that benefiting you?
Contributing to the creation of a unified customer profile.