Braze, Inc.
BrazeReviews from AWS customer
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Very intuitive and easy to use!
What do you like best about the product?
- User interface is intuitive and easy to use
What do you dislike about the product?
- Learning liquid code to build personalized content in emails
What problems is the product solving and how is that benefiting you?
Having all customer interactions in one tool. We went from using 3+ tools to send communications to 1
Intuitive Design at a Great Price, with Room for Growth
What do you like best about the product?
This product is more intuitive than many others available at a similar price and level of sophistication.
What do you dislike about the product?
The built-in reporting features leave much to be desired. If you're not familiar with SQL or the underlying data structure, you'll likely find it challenging to get the insights you need.
What problems is the product solving and how is that benefiting you?
Effectively reaching out to customers on a large scale is essential. Communicating to customers at scale allows for consistent messaging and helps ensure that important information is delivered efficiently to a broad audience.
Braze - a powerful tool for push and email
What do you like best about the product?
It's easy to use and create canvases and campaigns. It can be integrated with APIs and has powerful AI tools.
What do you dislike about the product?
You cannot manipulate data as in other tools.
What problems is the product solving and how is that benefiting you?
It's allowing us to send push notifications, our previous automation tool does not allow us to do this.
Intuitive Interface, Effortless Setup, and Exceptional Efficiency
What do you like best about the product?
I appreciate Braze for its highly intuitive user interface, which makes it incredibly easy to operate. The drag-and-drop functionality in email template design is particularly enjoyable and enhances my efficiency in creating campaigns. Moreover, the capability to send email templates through an API from our design tools is invaluable. I also find the platform invaluable in managing multiple brands as it allows us to replicate setups across different workspaces effortlessly, significantly boosting our efficiency. The inclusion of the SDK on our brand's website is a major advantage as it enables us to track user interactions and behavior over extended periods, providing deeper insights into our customers' journey. The learning resources, such as the practitioner and marketer courses, played a crucial role in helping us adapt to and fully utilize Braze's offerings, making the transition smooth despite the initial learning curve.
What do you dislike about the product?
Option to delegate domains to Braze instead of having to use a CDN or reverse proxy solution
What problems is the product solving and how is that benefiting you?
Braze allows us to efficiently copy setups across workspaces for multiple brands, optimizing our campaign, email, and canvas setup processes. It enhances user tracking on our website, offering insights into customer behavior and helping us tailor marketing efforts.
Orchestrated Campaigns and Powerful Personalization
What do you like best about the product?
What I like best about Braze is how quickly we can go from idea to live - Canvas Flow and reusable templates let us ship and iterate journeys fast. It also builds in rigor with strong A/B/n testing, holdouts, and smart targeting/exits. Personalization scales cleanly through Liquid, Catalogs, and Connected Content across push, in-app, email, and WhatsApp. Overall, the Canvas Flow + experimentation combo is the standout.
Customer Support is very solid.
Customer Support is very solid.
What do you dislike about the product?
Braze still needs an experienced driver to get the best out of it. Reporting feels a bit fragmented (journey vs. step-level views), QA/preview across locales and devices is clunky at times. I’m hoping for more AI and autonomous features - smarter auto-optimizing paths, creative and frequency recommendations, guardrail-based send suppression, better anomaly detection, and one-click QA to reduce manual lift and make the platform more self-driving.
What problems is the product solving and how is that benefiting you?
We mostly use Braze to power our users' communication across channels with a main goal of improving engagement and boosting retention.
Braze gives us one “brain” for orchestration across push, in-app, email so we stop duplicating logic and launch faster with fewer conflicts. Its A/B tests, holdouts, and path experiments let us iterate rapidly and scale winners. With segmentation and measurement in a closed loop, we are improving attribution and speeding insights for Product and CRM.
Braze gives us one “brain” for orchestration across push, in-app, email so we stop duplicating logic and launch faster with fewer conflicts. Its A/B tests, holdouts, and path experiments let us iterate rapidly and scale winners. With segmentation and measurement in a closed loop, we are improving attribution and speeding insights for Product and CRM.
User-Friendly with Fast Support, But Needs More Editor Flexibility
What do you like best about the product?
Easy of use and easy to navigate. Support is quick to respond, too.
What do you dislike about the product?
When submitting support tickets I can't add an attachment. I also would like more blocks and flexibility in the drag and drop editor.
What problems is the product solving and how is that benefiting you?
Braze is our ESP that we use to send out emails. Currently that is all we are doing in the platform.
Personalization and Automation Make This a Standout Choice
What do you like best about the product?
Personalization with automation features
What do you dislike about the product?
Overall, Analytics. I don't really need to use the analytics.
What problems is the product solving and how is that benefiting you?
Automations & Global Users with local time features
Great Mobile Features, But Data Limitations Hold It Back
What do you like best about the product?
Mobile first so push, in-app and whatsapp are all there as standard and easy to use.
What do you dislike about the product?
The data model and functions are still very limited. There are restrictive limits on the amount of data in catalogues, nested filters, tags used for tracking analytics etc. You also can't restrict volume in journey paths, see the number of people per job run, get comms job alerts, toggle between audience views in message previews, save in-app templates, see a calendar view and query the profile table in currents. In summary - if you don't have strong data support this is not the tool for you as the data must be in a very specific format on ingested. Think of it as simply a sending tool; it can't be used as a CRM system.
What problems is the product solving and how is that benefiting you?
Omni-channel messaging with a user friendly UI
Massive Time Saver, But Reporting Needs Improvement for Small Audiences
What do you like best about the product?
I like how it has simplified a process that was previously extremely tedious for our team. We would spend a whole day on our scholarship outreach workflow, and it can now be done in a matter of minutes. It is easy to use and especially great for a process that needs to be repeated month after month. Creating a template with customization options was simple and allows us to personalize the experience for our scholarship winners/users
What do you dislike about the product?
I wish reporting/analytics were more accurate for smaller audiences. We often send to 20-35 people and the analytics will say that we sent to zero people in some areas.
What problems is the product solving and how is that benefiting you?
We are able to bulk send scholarship announcements to our winners. This was previously something we had to do on an individual email basis. Our old method took a lot of time and energy, and we often found that we were going to spam folders. We can now run this process in a matter of minutes.
Great Personalization and Integrations
What do you like best about the product?
I like the advanced personalization options with Braze, and the ability to integrate with so many other platforms. It makes working with clients in Braze so much easier because the platform can support most client needs and requests through its personalization and integrations.
What do you dislike about the product?
It'd be helpful to have a chat support option for even quicker responses. The email support is great. However, sometimes the email will go through 1-2 people before we really dig into the solution, and we have to wait to receive a response. With other platforms, chat support gives us immediate support and can help us move past a blocker more immediately.
What problems is the product solving and how is that benefiting you?
Braze provides great personalization options for B2B and D2C businesses, especially product-based businesses. This benefits our client to personalize emails based on when they signed up, what they purchased, and other detailed profile attributes.
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