Braze, Inc.
BrazeReviews from AWS customer
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Efficient, Intuitive, and Smooth Onboarding Experience
What do you like best about the product?
I love how efficient Braze is for my team and I. It really helps us build canvases and campaigns a lot quicker by using templates and an easy to use UI. I find Braze very easy and smooth for initial setup for clients. I appreciate that everything, like data, SDK integrations, and reporting, is stored on one platform. I also use Canvas a lot, as it helps map out customer journeys.
What do you dislike about the product?
I need more assistance with AI agent models. It's not easy to understand and there aren't enough learning paths.
What problems is the product solving and how is that benefiting you?
I use Braze for reporting, analytics, and building test concepts. It centralizes data, SDK integrations, and reporting. It's efficient for my team, helping us build campaigns quickly with templates and an easy-to-use UI.
Efficient, Flexible, and Easy to Learn
What do you like best about the product?
Braze is a user-friendly platform that delivers the capabilities we need while remaining intuitive. It’s easy to explore new features and quickly get new team members up to speed, which supports efficiency and scalability.
What do you dislike about the product?
I think there are a few potential product updates that could help make Braze more powerful.
What problems is the product solving and how is that benefiting you?
The benefit is greater efficiency, stronger personalization, improved engagement metrics, and the ability to scale our CRM efforts.
Effortless CRM & Customer Communication Solution
What do you like best about the product?
I like Braze for its ease of use and how it supports multi-channel engagement. Its scalability is a huge plus, and it really helps our team optimize quickly. We can use it in a self-service way without needing engineering support, which keeps our communications cohesive. Automating processes with Braze is another thing I enjoy.
What do you dislike about the product?
I would like more AI decisioning and automation so that Braze can run as many functions as possible
What problems is the product solving and how is that benefiting you?
Braze helps streamline CRM, customer communication, and automating in-product events. Its ease of use and multi-channel engagement allow our team to optimize quickly, perform self-service without engineering, and keep communications cohesive.
Easy Comms Setup with Templates, Audience, and Canvas
What do you like best about the product?
easy way of setting up comms (template, audience, and canvas)
What do you dislike about the product?
syncing times with our content tool (not Braze related, internal API)
What problems is the product solving and how is that benefiting you?
sending multi language messages in one step with less effort
Powerful Segmentation, Challenging Onboarding
What do you like best about the product?
I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out, making sure the right messages get to the right people.
What do you dislike about the product?
It's quite a steep learning curve, so it's quite difficult for people who haven't used Braze before to get up to speed with how it works. There's some elements of the tool that really isn't that intuitive, making it quite difficult to get up to speed with it initially.
What problems is the product solving and how is that benefiting you?
Braze gives me a good view of our audience, allowing for targeted segmentation. This helps us ensure the right messages are sent to the right people, improving our email communication efforts.
Personalization & Segmentation That Supercharge Targeted Lifecycle Campaigns
What do you like best about the product?
The personalization and segmentation features – they make lifecycle campaigns super targeted and effective for our premium conversions.
What do you dislike about the product?
Nothing significant – it's very reliable overall. If anything, the initial learning curve for advanced flows was a bit steep, but support was great.
What problems is the product solving and how is that benefiting you?
Braze solves complex lifecycle communication challenges by enabling personalized push/email flows across channels, directly boosting our premium subscription conversions and user retention through targeted automation.
Real-Time Data and Powerful Segmentation for Personalized Cross-Channel Engagement
What do you like best about the product?
What I value most about Braze is its real-time data capabilities and powerful segmentation, enabling highly personalized, cross-channel engagement at scale. It provides strong automation and API flexibility, making it effective for driving measurable lifecycle impact.
What do you dislike about the product?
Braze can present a steep learning curve for new users, particularly when configuring complex segmentation and automation flows. Additionally, advanced customization and reporting often require deeper technical involvement, which can increase operational overhead for non-technical teams.
What problems is the product solving and how is that benefiting you?
Braze addresses fragmented customer communication by centralizing data, segmentation, and cross-channel engagement within a single platform. It enables real-time, behavior-driven messaging, reducing manual campaign management and improving targeting accuracy. This drives stronger customer engagement, higher conversion rates, and more measurable lifecycle performance.
Intuitive Controls and Easy Ad Platform Connections
What do you like best about the product?
The controls and instructions are intuitive and easy to connect to ad marketing platforms. As a marketer, i am not the most tech advanced so drag drop + simple explainers help
What do you dislike about the product?
Because of how self serve it is + customisable, i would like to have some help on setting basic journeys. Its a huge sandbox for a beginner who doesnt know where to begin.
What problems is the product solving and how is that benefiting you?
For my team, its about integrating CRM audiences with my marketing campaigns
Streamlined Cross-Channel Marketing with Intuitive Canvas
What do you like best about the product?
I really like the Canvas feature in Braze because its visual nature makes it easier to reason and iterate on complex user journeys. It's intuitive for creating different types of logics, timings, and branching once you get used to it, which reduces the need for engineers for day-to-day changes because marketers themselves can use it. Also, I remember the initial setup being very smooth.
What do you dislike about the product?
Reporting can probably be a bit more improved. It sometimes feels fragmented, and it's kind of hard to get a clean view of performance across channels or across multiple canvases without having to actually export the data and do some work with it.
What problems is the product solving and how is that benefiting you?
I use Braze to manage cross-channel planning for messaging outreaches from a single platform, making our campaigns more cohesive.
Probably the best customer engagement tool out there
What do you like best about the product?
I use Braze for a lot of things as a lifecycle marketing manager, and it's been really helpful. It activates newly registered users for our app, helps engage them, and ensures they discover all the features of the Lifesum app. It plays a big role in retention by making sure users come back and use the app for a long time. I find it probably most important for targeting free users with the right offers at the right time & channel to try and convert them into premium paying members. Plus, segmentation is a major help in making sure we find the right users for specific campaigns. We base this on their lifecycle stage, geography, demographics, or even specifics like BMI or gender. We also do a lot of segmentation for users from our B2B partners, kind of like account-based marketing. I think that the implementation setup was pretty straightforward; I wasn't part of the company back then. but from what I've heard, it took them about two months for the full setup. I'd say Braze is probably the best customer engagement software I've personally worked with.
What do you dislike about the product?
The email editing tools are still not first class as Braze was originally mobile-first so it's lagging a bit behind competitors who started out as email-first - however they've been working a lot on improving this area of the product. Also reporting wise, you still need to rely on external tools like Amplitude or Mixpanel to get the full picture, however, same as email, lots of improvements have happened there lately.
What problems is the product solving and how is that benefiting you?
I use Braze for segmentation, setting up campaigns, and building canvases. It helps activate and engage users, improves retention, and targets free users to convert them into premium members. Segmentation ensures finding the right users for specific campaigns based on their lifecycle stage, geography, or demographics.
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