Sold by
Braze, Inc.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
Reviews (1923)
Satyan B.
Significant improvement in AI-powered decisioning, with usually timely personalization
Reviewed on Oct 02, 2026
Review provided by G2
What do you like best about the product?
Braze has usually felt timely and relevant for personalization, and I’ve seen a significant improvement from its AI-powered decisioning and optimization in choosing which message or experience customers receive. Building and personalizing emails and A/B testing have worked well for me.
What do you dislike about the product?
Multi-channel communication hasn’t worked well for me.
What problems is the product solving and how is that benefiting you?
I’ve seen a significant improvement in which message or experience customers receive, and personalization has usually felt timely and relevant.
Ava R.
Boosts Content Creation with AI, Needs Ecosystem Utilization
Reviewed on Oct 02, 2026
Review provided by G2
What do you like best about the product?
I really like the embedded Braze AI copywriting assistance and automated template drafting capability. It makes drafting messaging copies and designing email layouts simple.
What do you dislike about the product?
I feel a bit frustrated because I'm not fully utilizing Braze's broader ecosystem. I haven't managed to leverage features like multichannel messaging, automated behavioral segmentation, or user retargeting yet.
What problems is the product solving and how is that benefiting you?
I use Braze to overcome writer's block and speed up content creation with AI copywriting and automated email templates.
Lucio T.
Enhances Marketing Efficiency, But Text Capabilities Lag
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
I rely on Braze for its intuitive audience segmentation and vacation builder, which are the features I value most.
What do you dislike about the product?
The text-based communication capability, specifically two-way messaging, the native text scheduler, and bulk WhatsApp dispatches do not work well for our needs.
What problems is the product solving and how is that benefiting you?
Braze eliminates the bottleneck of slow, heavy legacy platforms and constant engineering support, allowing our team to launch and manage campaigns independently.
Restaurants
Great Out-of-the-Box Features with Strong Training and Innovation
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Great out-of-the-box features. Training is fully supported. Certification costs are reasonable. Innovations allow me to structure strategies that drive business results.
What do you dislike about the product?
My client limits my access. I wish agency partners could have a master instance TVs allowed one place to access multiple client accounts.
What problems is the product solving and how is that benefiting you?
Solves for dynamic personalization at scale. AI tools to streamline work.
Anonymous
User-Friendly Platform with Excellent Support
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
I really like how easy and user-friendly Braze is to use. The interface is intuitive, making it simple to navigate by target audience versus the Canvas or campaigns, and being able to dive into user profiles to check data is great. I also appreciate having a dedicated page for data integrations. Our customer support team is excellent, especially our CSMs and account managers, who have been really helpful.
What do you dislike about the product?
I haven't utilized Braze's analytics as much. I think that might just be because I'm less familiar with it, but generating reports doesn't seem super intuitive.
What problems is the product solving and how is that benefiting you?
I use Braze to personalize customer touchpoints, pulling in data needed for effective personalization.
Information Technology and Services
All-in-One Messaging with Cutting-Edge AI Features
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Braze is an all in one for email, push, sms, and more. I especially love that they are thinking about the latest AI features like QA and building a full journey just from a marketing brief.
What do you dislike about the product?
Braze is still rolling out necessary features, and the new AI features will take some time to become stronger, reliable, and efficient.
What problems is the product solving and how is that benefiting you?
We use Braze for audience segmentation, sending out our notifications, and my favorite is the new AI features for efficiency.
Lauren M.
Extensive Capabilities and Great Reporting
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Extensive capabilities, great reporting.
What do you dislike about the product?
Nothing yet, only been using platform for a short time
What problems is the product solving and how is that benefiting you?
Email marketing lifecycles and personalization
Taylor C.
User-Friendly and Easy to Onboard
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
It’s user-friendly and easy to onboard into the platform. Its integrations into platforms were extremely easy for our teams.
What do you dislike about the product?
More detailed legal/compliance load-in. The current AI tool is useful but would like to be able to do even more such as drag/drop files to intuitively read.
What problems is the product solving and how is that benefiting you?
Braze’s ability for mass personalization across brands is extremely easy for our team.
Automotive
Streamlined Everything in One Place
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Everything is streamlined in one place which is helpful
What do you dislike about the product?
Slight learning curves. But I’m still new to the product
What problems is the product solving and how is that benefiting you?
Quickly personalized emails to the customer. Previously we were unable to do so
Maycee F.
User-Friendly Platform with Advanced AI Capabilities
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
A user-friendly platform with advanced AI capabilities.
What do you dislike about the product?
The braze ai operator can’t create engagement reports by viewing campaigns grouped under the same tag.
What problems is the product solving and how is that benefiting you?
Having an integration with our audience builder so segments flow through via API