Braze, Inc.
BrazeReviews from AWS customer
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Braze Keeps Innovating with an Ever-Improving UX/UI and New Communication Channels
What do you like best about the product?
Braze is a software that keeps innovating and constantly improving its UX/UI, its features and adds new channels for communication.
What do you dislike about the product?
There really isn’t much to dislike about Braze. If I had to pick one thing, it would be the reporting. It’s a pain point that Braze is aware of and has tried to address, but with all the data it collects, you’re better off doing your analytics outside of Braze.
What problems is the product solving and how is that benefiting you?
It's solving the problem of being able to effectively communicate with our diverse audience. It allows me to really drill down on specific types of users to be able to give them the communications and information that they are looking for.
Easy Email Design, Poor Integrations
What do you like best about the product?
I like Braze's ability to send easy-to-design emails across segments. The UI is very modern and user-friendly, which makes it easy to use, especially since I have to work across different teams to send emails without needing someone technical to create the visuals. Additionally, I find the feature for monitoring metrics across sends quite valuable.
What do you dislike about the product?
Terrible integrations. There is no native integration with Salesforce. If you are a B2B company as well, this platform will not work for your business. Awful initial setup took 4 months.
What problems is the product solving and how is that benefiting you?
Braze allows me to easily design and send emails across segments, making it user-friendly even without technical help. I can also monitor metrics across sends effectively due to its modern and intuitive UI.
Continuous Updates and a Strong Global Client Base
What do you like best about the product?
I appreciate the continuous updates to the product and the strong global client base.
What do you dislike about the product?
It’s an expensive product offering and the data lake integration is less flexible, although this feels like a minor issue overall.
What problems is the product solving and how is that benefiting you?
AI-powered user journey.
Easy to Use with Smooth Snowflake Integration
What do you like best about the product?
It’s easy to use, and the integration with Snowflake is especially smooth.
What do you dislike about the product?
The dashboards aren’t easy to use. It’s often hard to find the data we need, and the platform doesn’t feel well designed for a multi-language setup.
What problems is the product solving and how is that benefiting you?
I use Braze to create canvases, which are really easy to use, and I like the AI integration as well.
Excellent Real-Time Customer Engagement, Needs Template Improvement
What do you like best about the product?
I like the personalization options, the connected content, and the content cards in Braze. The fact that it operates in real time is a huge plus. These features provide a unique experience and add more touchpoints to customer interaction that other CRMs don't offer. It's also personal and feels very close, creating a natural interaction with customers.
What do you dislike about the product?
I would say that drag and drop templates should be improved. They should be easier for marketers to do this job, but we, CRM and marketing operations people, usually need to help, especially when creating more complicated campaigns. So I think the drag and drop should definitely improve.
What problems is the product solving and how is that benefiting you?
I find Braze solves the problem of emailing customers across different marketplaces and languages with ease, providing real-time interaction.
Braze Makes Building Journeys Easy with Powerful Segmentation
What do you like best about the product?
What I appreciate most about Braze is how easy it is to build journeys, with a clean and intuitive layout and a wide range of segmentation options to optimize online campaigns.
What do you dislike about the product?
I don’t have specific improvement points to share; however, it might be valuable if we could develop a landing page with a tagged link that collects customer information in a single click.
What problems is the product solving and how is that benefiting you?
All of my offer journeys are managed through Braze. The platform allows me to integrate multiple communication channels, segment audiences effectively, design personalized templates, and streamline the entire customer acquisition process.
Custom segments that optimize time
What do you like best about the product?
The option to create custom segments optimizes time
What do you dislike about the product?
Not having the possibility to make a report more focused on the metrics of the shots
What problems is the product solving and how is that benefiting you?
Upselling products to our captive base
Braze Makes Database Segmentation and Cross-Platform Sends Effortless
What do you like best about the product?
I like Braze because it allows me to automate database segmentation and send it directly to the platforms
What do you dislike about the product?
not having a connection with Kwai, only.
What problems is the product solving and how is that benefiting you?
I am able to automate the sending of customer databases to the manager.
Efficient Messaging Platform with Intuitive UI
What do you like best about the product?
I most liked Braze's user interface and the ease of setting up. It's very straightforward and offers templates for emails, suggestions for messaging, and safety checks. The initial setup was very easy; the team had no difficulties. Additionally, we had better control and more features available, which made it better for us to switch.
What do you dislike about the product?
we were unable to run a few custom connections
What problems is the product solving and how is that benefiting you?
Braze helped solve our messaging and communication issues with users and provided extensive scope. It streamlines sending communications and reporting.
Intelligent Integration, But Rigid Structure
What do you like best about the product?
I like the fact that Braze is very dynamic and integrated with a lot of artificial intelligence. This makes a total difference for us, both in creating communications and in drafting texts with Braze. All this integration with intelligence is really cool.
What do you dislike about the product?
Look, honestly, I come from a company that used Adobe Campaign, and there a really cool feature was being able to block all the icons that we didn't want the client to receive in a journey. In Braze, I can't do that, I have to create another Canvas, another journey, just for them to receive that specific communication. It would be perfect if we could block the message icons of a specific communication. Braze is a bit rigid in some aspects, like blocking the sending icons, which could make the administrator's work easier, faster, and more dynamic.
What problems is the product solving and how is that benefiting you?
I use Braze to capture customer data and make more assertive and personalized communications, understanding what the audience is looking for. This helps me to place the brand where the customer is truly interested.
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