Braze, Inc.
BrazeReviews from AWS customer
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Visual Canvas Enhances User Comms, Localization Needs Work
What do you like best about the product?
I appreciate the visual aspect of Braze's canvas, which makes it easy to see what the user journey looks like. This feature enhances my ability to manage and strategize communication across the entire user lifecycle effectively. Additionally, I like how straightforward it is to segment users and build lists, which allows me to seamlessly personalize and target communications. This capability is further enhanced by the integration with Amplitude, providing a robust framework for data-driven decisions and analytics. Overall, these features of Braze streamline my processes and improve my productivity in executing CRM tasks like email, text, and in-app notifications.
What do you dislike about the product?
I find the localization process in Braze to be very messy. The integration with Smartling hasn't been consistent, which causes disruptions. Additionally, when we attempt to make edits, especially on a live canvas, we often encounter errors. This forces us to try various redundant actions, such as clicking around blindly, just to successfully execute a launch.
What problems is the product solving and how is that benefiting you?
Braze strategically sends communications across the user lifecycle with personalization and segmentation. I like its visual canvas and ease of user segmentation and integration with Amplitude.
Powerful CRM with Comprehensive Channel Integration
What do you like best about the product?
I am really impressed with Braze because it's a comprehensive solution to address CRM issues, especially through its extensive analytics and marketing functionalities. What I love most is the versatility and range of communication channels it offers, including WhatsApp, SMS, and email, which enables a more robust and diversified outreach strategy than just relying on email alone. Additionally, the integration of push notifications and in-app messaging, which some other CRMs treat as separate, are conveniently housed within Braze. This consolidation makes the creation of marketing flows significantly more efficient, especially important during high-traffic periods like Black Friday. The ability to leverage a multi-touchpoint model through Braze is powerful and contributes greatly to its effectiveness. Furthermore, Braze's robust compatibility with other tools, such as AMP Amplitude, enhances its effectiveness for analytics purposes. Overall, Braze seems to have everything I need for both analytics and marketing, making it a brilliant choice for managing customer relationships.
What do you dislike about the product?
I think Braze could improve its educational resources. Currently, many courses require signing up and paying for access, which can be a barrier to learning the platform effectively. There could be more free resources specifically on how to use the tool. Additionally, the case studies provided are a bit too broad for practical application. I'd appreciate having example funnels that are already built, which I could then tweak according to my needs. This would be a significant improvement in making the tool more accessible and understandable.
What problems is the product solving and how is that benefiting you?
I use Braze to fill gaps in our marketing funnel, providing messaging solutions for better engagement. It integrates various channels into one, simplifying marketing flows and supporting effective multi-touchpoint models, improving CRM and analytics.
Powerful Campaign Creation with Intuitive Canvas Feature
What do you like best about the product?
I enjoy creating campaigns with the canvas feature, as it allows me to add multiple steps and various touchpoints throughout the customer journey.
What do you dislike about the product?
There’s honestly very little to complain about, aside from a handful of features that are still being developed. If you require a particular function, you have the option to request it directly through Braze.
What problems is the product solving and how is that benefiting you?
Customers holding more than one product. For this we are using nested attributes. However its difficult to segment or personalise this with.
Effortless Multi-Channel Management Across Regions
What do you like best about the product?
I like that I can manager multiple-channels with Braze. We use it in India and US and the platform stays stable even with different communication styles, data sets, etc.
What do you dislike about the product?
It takes time to learn about the platform. The UI feels a bit heavy in some sections. the documentation is good, but sometimes too technical. not a dealbreaker but a little slow in the beginning.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of scattered user communication. Earlier we were using different tools for SMS, EMail and Whatsapp. We are running campaign in both India and US from one place which keeps the communication aligned and faster.
Effortless to Use with a Powerful, Intuitive UI
What do you like best about the product?
Easy to use. Great UI. Deceptively powerful
What do you dislike about the product?
None to date. Will update as we continue to rollout
What problems is the product solving and how is that benefiting you?
Auomate our existing workflows
Comprehensive Marketing with Intuitive UI
What do you like best about the product?
I appreciate the great documentation provided by Braze, which is incredibly helpful and detailed, making it easier for me to understand and utilize the platform effectively. I love the superb UX/UI design that is not only visually appealing but also provides an intuitive and hassle-free user experience. The flexibility and extensive features of Braze allow me to perform complex functions with ease while remaining user-friendly, giving me both powerful capabilities and a seamless experience. I value the ability to test and preview messages with various data inputs, enhancing my QA process by making it thorough and efficient. Additionally, the multiple methods for data ingestion into Braze are tailored for different use cases, enabling me to build and execute marketing campaigns without encountering obstacles. This platform's capacity for quick adaptations and smooth execution is essential for my marketing endeavors.
What do you dislike about the product?
It would be nice to have chat support instead of email only. The pricing can be high and complex (with evolving pricing structures, different add-ons, etc.). Their API could be more extensive (in terms of the available operations and data returned).
What problems is the product solving and how is that benefiting you?
Braze helps monetize and retain users, offering flexibility in data use and quick campaign execution without roadblocks. It supports thorough QA, efficient data ingestion, and is user-friendly with excellent documentation and UX/UI.
Worked at Blinkist as CRM campaign Manager
What do you like best about the product?
What I like most about Braze is how flexible and powerful it is once everything is set up. The platform gives you a very clear overview of campaigns, segments, and user journeys, and it’s easy to collaborate across teams. The Canvas builder is especially helpful, it allows you to experiment, iterate, and A/B test without breaking anything. I also appreciate how well Braze integrates with data teams, making it simple to scale personalisation and run more complex lifecycle automations. Overall, it’s a tool that really supports creative CRM ideas while staying very data-driven.
What do you dislike about the product?
The platform can feel overwhelming at first, especially for teams that are new to CRM or don’t have strong technical support in place. Some features require more steps than expected, and onboarding new colleagues takes time. Documentation is good, but certain workflows could be more intuitive, especially when it comes to organising assets and keeping track of what’s active, paused, or outdated. I would also love to see improvements in how AI features are surfaced directly inside the tool, so you don’t need to rely on external prompt management as much.
What problems is the product solving and how is that benefiting you?
Braze helps us centralize and automate the entire customer lifecycle in one place. Instead of managing multiple tools for segmentation, messaging flows, and analytics, we can coordinate everything inside a single platform. This makes experimentation much easier and helps us react quickly when we need to adjust campaigns or test new ideas.
Effortless In-App Surveys with High Engagement and Reliable Delivery
What do you like best about the product?
Braze has been an effective tool for delivering in-app surveys through our consumer app. Even though I'm not using the full breadth of its features, the platform excels in the areas that matter most for simple, high-engagement survey distribution.
What I like most:
-Easy to build and deploy: Creating surveys through in-app messages is straightforward and fast. The drag-and-drop editor makes it simple to spin up new messages without looping in engineering.
-Great targeting controls: We can target specific audiences or behaviors, which helps us reach the right users at the right time and improves survey response rates.
-High engagement: Because the surveys appear natively in-app, we see significantly better completion compared to email or push surveys.
-Reliable delivery: Messages fire consistently based on the rules and triggers we’ve set — no issues with delay or missed impressions.
-Flexible design options: We can customize the look and feel enough to keep surveys on-brand and unobtrusive.
What I like most:
-Easy to build and deploy: Creating surveys through in-app messages is straightforward and fast. The drag-and-drop editor makes it simple to spin up new messages without looping in engineering.
-Great targeting controls: We can target specific audiences or behaviors, which helps us reach the right users at the right time and improves survey response rates.
-High engagement: Because the surveys appear natively in-app, we see significantly better completion compared to email or push surveys.
-Reliable delivery: Messages fire consistently based on the rules and triggers we’ve set — no issues with delay or missed impressions.
-Flexible design options: We can customize the look and feel enough to keep surveys on-brand and unobtrusive.
What do you dislike about the product?
- Reporting could be more intuitive for simple survey use cases; the analytics are powerful but sometimes feel geared toward more complex campaigns.
- A bit heavy for single-purpose usage: Braze is a robust platform, so if you’re only using it for surveys, it can feel like more tool than you need.
- A bit heavy for single-purpose usage: Braze is a robust platform, so if you’re only using it for surveys, it can feel like more tool than you need.
What problems is the product solving and how is that benefiting you?
Braze solves the challenge of collecting user feedback quickly and efficiently by allowing me to create and deliver in-app surveys without relying on engineering. I can target the right users, launch surveys fast, and track engagement all in one place. This saves time, improves response rates, and makes it easier to gather meaningful insights directly from our consumers.
Project Manager
What do you like best about the product?
The platform is very straight forward and the support about we receive through our Braze representative is always super helpful and accommodating to our team.
What do you dislike about the product?
I don't dislike anything about Braze currently.
What problems is the product solving and how is that benefiting you?
Braze is helping us reach more of our customers and storing more personalized information based on customer preferences than our own internal platform.
User-Friendly with Extensive Features
What do you like best about the product?
I love using Braze for email and mobile marketing because it helps me maximize customer touchpoints, which is crucial for our engagement strategies. The interface is easy to navigate, making it simple to use even when we are very busy, which is essential for maintaining efficiency. I appreciate the great features that Braze offers, as they significantly enhance our marketing capabilities. Good account management is another aspect I value highly; it ensures smooth operations and consistent performance. Additionally, the initial setup of Braze was quite easy for our team, which facilitated a seamless transition and immediate productivity.
What do you dislike about the product?
When creating another version of the same email, it would be great if the link template could be copied too.
What problems is the product solving and how is that benefiting you?
I use Braze for maximizing customer touchpoints with email and mobile marketing. It offers an easy interface and great features that simplify our tasks when we're busy.
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