Sold by
Braze, Inc.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
Reviews (1945)
Emory C.
Intuitive Campaign Management, but Analytics Need Work
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s user-friendly UI and intuitive workspace design. I find the clean interface makes it effortless to locate campaign settings, adjust journey parameters, and manage workspace assets.
What do you dislike about the product?
I find Braze’s data tracking capabilities and macro-level campaign analytics limited.
What problems is the product solving and how is that benefiting you?
I use Braze to avoid sluggish campaign production and cumbersome manual journey setup. Before adopting it, I had to configure multi-step customer journeys and campaign flows repeatedly across separate tools.
Maria N.
Distribution Optimization and AI are Attractive, Support Needed for Setup and Production
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
I like that Braze allows for detailed distribution settings (personalization) and automatically delivers to the appropriate channels. It's also great that content can be created with AI. I switched from Omnisend and KARTE because I thought Braze could manage everything in one place.
What do you dislike about the product?
I find Braze's content creation complex, often needing to consult AI for understanding. Initial setup was difficult without external vendor support.
What problems is the product solving and how is that benefiting you?
Using Braze, we are setting detailed distribution settings such as personalization.
Cecil E.
Intuitive UI Streamlines Campaign Journeys, with Room for More Creative Flexibility
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
I appreciate Braze’s clean UI and intuitive workspace layout. I can quickly move between campaign setup tools, canvas journey flows, and asset libraries, which makes my daily workflow seamless.
What do you dislike about the product?
I think the message-building experience could use more inline drag-and-drop shortcuts and expanded creative design options.
What problems is the product solving and how is that benefiting you?
I use Braze’s builder, message templates, and canvas flow editor to quickly design and send communications without being locked down by complex roles.
Anonymous
Easy Multichannel Messaging, Though the UI Can Feel Clunky
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
I find Braze pretty intuitive and similar to other CRM marketing automation tools, so it’s not super hard to figure out. Events and attributes are nice and easy to use for triggering push, email, and SMS communications.
What do you dislike about the product?
I sometimes find the UI confusing and clunky.
What problems is the product solving and how is that benefiting you?
I can upload segments, create attributes and events, and use them to easily trigger push, email, and SMS communications to internal and external employees and non-employees.
Nitesh R.
Time-saving workflows and customization, but integrations and permissions can be tricky
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
These features make my daily marketing work much more manageable. I really value the data import and export tools to help me organize information, the customization that lets me adapt campaigns to my needs, and the workflow capabilities that reduce repetitive tasks. I also like the idea of bringing customer communication together across different channels, and I’ve found the AI helpful for analyzing customer engagement and planning personalized marketing messages because it helps me get ideas faster and cuts down on manual effort.
What do you dislike about the product?
Sometimes the integrations take extra effort to configure and troubleshoot, especially when connecting different platforms. Managing user roles and access permissions can feel complicated when multiple people need different levels of access. I’d appreciate simpler setup instructions, more reliable integrations, and a clearer permission management interface. With AI, I still have to review the results carefully since suggestions can miss the context of my audience, and I’d like clearer insights into why a particular option performs better and more evidence of consistent improvements over time.
What problems is the product solving and how is that benefiting you?
It saves me time and gives me more control over how things are done, especially through workflows, customization, and easier organization via data import/export. It’s also helped me plan more personalized marketing messages with less manual effort, and coordinating messages across channels can make the customer journey feel more connected and relevant when the data and segments are set up well.
Pharmaceuticals
Strong segmentation and email campaigns, but AI features feel weak
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
I like Braze for segmentation and email campaigns. It mostly helps coordinate customer engagement across channels, and the real-time personalization is usually timely and relevant.
What do you dislike about the product?
The AI features have not been great for me, especially in campaign template creation. Accuracy and consistency feel only average, and I only somewhat trust the AI overall.
What problems is the product solving and how is that benefiting you?
It mostly helped my team coordinate engagement across channels, and it usually supported timely, relevant personalization.
menna k.
Strong cross-channel coordination with consistently timely personalization
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
Braze coordinated customer engagement across channels very well. The real-time personalization has felt consistently timely and relevant, and the AI-powered decisioning and optimization led to a significant improvement in which message or experience customers receive. I also like the customization, workflow capability, and internationalization.
What do you dislike about the product?
Braze can be complex to use, requires technical expertise for advanced features, and may be expensive for smaller businesses.
What problems is the product solving and how is that benefiting you?
Better coordination of customer engagement across channels, consistently timely and relevant personalization, and a significant improvement in message/experience decisioning and optimization.
Emanuel E.
Flexible Journey Building and Salesforce Sync, but Reporting Lags
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
I like that the visual Canvas editor lets strategists build and adjust client journeys on their own, so I can focus on the Salesforce integration and data quality. I can open a flow and walk clients through why a customer received a particular message. Braze’s REST API and webhooks keep contact data, opt-out preferences, and campaign engagement in sync with Salesforce, so segments stay accurate and sales teams can see engagement in the CRM. I spend less time on change requests and more on keeping the data reliable. Braze ships improvements regularly, and our customer success manager follows up on the requests we raise. I found the initial setup straightforward, though the Salesforce integration took the most effort.
What do you dislike about the product?
Reporting is the weak spot for me. During large sends, results come through with a lag, and I’d like live or hourly delivery and engagement figures, plus the option to export campaign results to Salesforce automatically. The Salesforce integration took the most effort during setup, though setup was straightforward.
What problems is the product solving and how is that benefiting you?
Braze takes journey changes off my plate since strategists edit Canvases themselves. Its REST API and webhooks keep client contact data, opt-out preferences, and campaign engagement in sync with Salesforce, so segments stay accurate and sales teams see results without leaving the CRM.
Krista S.
Maximize Engagement with Advanced AI and Seamless Integration
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
I really appreciate Braze for its advanced segmentation builder and AI-powered decisioning engine. These features make building hyper-targeted user cohorts with real-time profile traits straightforward.
What do you dislike about the product?
The biggest drawback for us is self-imposed. We're underutilizing Braze by limiting ourselves to single-channel campaigns, which restricts the platform's potential.
What problems is the product solving and how is that benefiting you?
Braze solves static generic messaging and manual list management issues, allowing us to build hyper-targeted user cohorts easily. With AI-driven decisioning and real-time segmentation,
Sports
Braze AI has helped me a ton with building segments and using Liquid
Reviewed on Oct 12, 2026
Review provided by G2
What do you like best about the product?
I’m new to the platform, and Braze AI has helped a ton with building segments and using Liquid. It coordinates customer engagement across channels very well, and the AI-powered decisioning and optimization has been a significant improvement in which message or experience customers receive. Personalization usually feels timely and relevant.
What do you dislike about the product?
Ease of setup has been a challenge for me.
What problems is the product solving and how is that benefiting you?
Braze AI has helped me build segments and use Liquid, and the AI-powered decisioning and optimization has significantly improved which message or experience customers receive. It also helps coordinate customer engagement across channels very well, and personalization is usually timely and relevant.