Sold by
Braze, Inc.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
Reviews (2000)
Joyce G.
Easy-to-Use Multi-Brand Marketing, With Compliance Setup Friction
Reviewed on Nov 05, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s user-friendly interface, fast onboarding, and effortless integrations. It helps me get new team members up to speed quickly so we can hit the ground running.
What do you dislike about the product?
I find that initial workspace onboarding requires significant paperwork and administrative overhead for the legal and regulatory compliance review.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the operational challenge of managing multi-brand messaging at scale.
Hospital & Health Care
Easy Multi-Message Campaign Setup
Reviewed on Nov 04, 2026
Review provided by G2
What do you like best about the product?
Ease of use in setting up campaigns with multiple messages / message types
What do you dislike about the product?
That sending a single email to a single list or simple audience can be a bit cumbersome compared to other platforms.
What problems is the product solving and how is that benefiting you?
Communicating with customers through email, sms and push - nice to have it all in one platform. Have been in situations / with companies previously where multiple platforms were used and it isn't as efficient
Terri B.
Powerful Real-Time Engagement, but Data Admin Needs Work
Reviewed on Nov 04, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s real-time in-app messaging tools and connected content API integrations. Being able to reach members inside our native mobile experience in real time has been a major differentiator for our organization.
What do you dislike about the product?
I’d like better admin capabilities for user data management, such as the ability to manually delete nested custom attributes directly.
What problems is the product solving and how is that benefiting you?
I use Braze to deliver real-time, highly personalized member engagement while maintaining healthcare compliance in a regulated space.
matias d.
Powerful, Flexible Messaging—But Some Management Pain Points
Reviewed on Oct 31, 2026
Review provided by G2
What do you like best about the product?
I find Braze's UX super friendly. I've used a lot of CRM tools, and it's the friendliest one. It's easy to use and quite flexible and bendable to each company's needs. The components make customization and workarounds easy. I also like the in-app capabilities: they're flexible, easy to set up, and support many different formats. I can customize them with HTML, which is amazing in some cases. The webhook and connected content components let me hook into tools like Google Sheets or internal content sources, which makes copy handling flexible. It's also easy to code and use specific conditions. I found the onboarding quite easy, and they guided us through the month-long process.
What do you dislike about the product?
I find Braze’s multi-language management quite bad compared with other tools. The multi-language features feel bulky and not useful, and I need to use content Liquid customization. Consent management can also be tricky, especially for B2B companies with multiple accounts, since it’s 100% email-based and some companies need more flexibility. The billing is tricky to understand because I have to work out how many message credits I need, so it’s not very straightforward. Subscription management also needs to be more flexible. It’s a big pain point for us, and we had to develop a whole workaround. It works, but it isn’t as easy to build as I’d expect.
What problems is the product solving and how is that benefiting you?
I use Braze to orchestrate and automate multichannel communications to our user base and manage consent collection. It helps us grow feature and user adoption, support upsell and cross-sell, and increase user engagement.
Thomas A.
Easy-to-Use AI Features, with Room for Custom Agents
Reviewed on Oct 29, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s latest AI features and how easy it is to use. I also enjoy the Agent Console and Decisioning Go; they help me segment audiences better and deliver better value to clients. The initial setup was very easy.
What do you dislike about the product?
I’d like to see different agent features in the agent console, especially the ability to create custom agents.
What problems is the product solving and how is that benefiting you?
Braze solves CRM data accuracy and marketing life cycle problems for me.
Yashaswi J.
Feature-Rich, Easy-to-Use Platform for Email, SMS, and Push
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
Braze has a lot of features all in one platform, such as Email, SMS, PUSH, etc. It is very easy to understand and use for day-to-day promotional and transactional communications.
What do you dislike about the product?
The UI for the features needs to be simpler, and there should be some limitations on LIDs added in the URLs.
What problems is the product solving and how is that benefiting you?
As a QA, it gives me a straightforward way to check the Liquid scripting by previewing it with different values in the personalisations, using the Custom User option.
Brice B.
Seamless Audience Sync Bridges Owned and Paid Channels
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
I rely on Braze as a bridge between our owned messaging channels and paid acquisition channels.
What do you dislike about the product?
My primary limitation isn't a flaw with Braze itself, but that our team hasn't fully adopted or tested its built-in AI-powered decisioning and predictive optimization tools yet.
What problems is the product solving and how is that benefiting you?
I use Braze to solve disconnected messaging between my owned channels and paid retargeting environments.
Bret C.
Powerful Campaign Insights, Despite a Complex Setup
Reviewed on Oct 26, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s campaign analysis tools, real-time activity dashboard, and native MMS dispatch. MMS gives us a high-engagement channel that customers reliably open and act on, and the dashboard makes it simple to see what’s working at a glance.
What do you dislike about the product?
Because Braze is so feature-dense, configuring campaigns can feel overly complicated.
What problems is the product solving and how is that benefiting you?
I use Braze to address delayed customer response times and get clearer insight into campaign performance across the sales funnel.
Ollie N.
Powerful Real-Time Journeys, but Clunky Email Editing
Reviewed on Oct 24, 2026
Review provided by G2
What do you like best about the product?
I use Braze as our central engine for orchestrating real-time, cross-channel customer journeys. It solves the issue of generic static broadcast messaging that fails to capture user attention.
What do you dislike about the product?
I find the email template editor notoriously clunky compared to the formatting for mobile push and in-app messages.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the problem of generic static broadcast messaging that fails to capture user attention.
Sung N.
Relevant Cross-Channel Campaigns, Despite Setup Hurdles
Reviewed on Oct 24, 2026
Review provided by G2
What do you like best about the product?
I find the audience segmentation engine and dynamic content capabilities the most impactful. I can build granular audience filters based on real-time user activity and pair them with dynamic, personalized messaging to keep our cross-channel engagement relevant and responsive to user behavior.
What do you dislike about the product?
I find Braze’s integration APIs and granular team roles and access permissions limited. Connecting API endpoints and setting up team workspace permission roles required unexpected workarounds.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the issue of generic fashion blast messaging that fails to resonate with specific user groups.