Overview
Braze Partner-Led Onboarding (PLO) by Omtera is a comprehensive implementation and enablement service designed to help organizations successfully deploy and operationalize Braze. This service supports companies using Braze in conjunction with AWS services such as Amazon S3, AWS Lambda, Amazon Redshift, and other AWS-native data architectures.
The engagement includes discovery workshops, data model and event schema design, SDK planning, API integration, customer attribute mapping, campaign framework creation, and channel configuration (email, push, in-app, SMS, webhooks). Omtera works closely with marketing, product, and engineering teams to establish scalable segmentation logic, lifecycle journeys, personalization strategies, and reporting foundations.
The service also includes governance setup, compliance alignment, and knowledge transfer sessions to ensure internal teams can independently manage and optimize Braze. By combining technical expertise with marketing strategy, the onboarding reduces time-to-value, minimizes implementation risk, and ensures best-practice use of Braze within AWS-based data ecosystems.
This offering relates to the Braze product listed on AWS Marketplace and is designed to support customers leveraging AWS cloud infrastructure for data storage, processing, and activation.
Highlights
- • Structured Braze Implementation End-to-end Partner-Led Onboarding covering data architecture, SDK setup, segmentation strategy, lifecycle journey design, and campaign launch readiness.
- • AWS-Aligned Data Integration Experience integrating Braze with AWS services such as Amazon S3, Lambda, and Redshift to ensure scalable, secure, and compliant data flows.
- • Marketing + Technical Enablement Hands-on workshops, playbooks, and training sessions to empower marketing and product teams to operate Braze independently after go-live.
Details
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Support Information
Support Email: support@omtera.com
Website: https://omtera.com
Omtera provides structured onboarding support throughout the implementation period, including weekly status meetings, technical working sessions, and executive check-ins. Post-launch support includes knowledge transfer, documentation, and limited hypercare assistance during the stabilization phase. Enterprise customers may request extended advisory or managed services under a separate agreement.