BrightEdge
BrightEdgeReviews from AWS customer
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BrightEdge helped us establish a solid SEO plan across multiple properties.
What do you like best about the product?
The Data Cube is a tremendous tool to gauge potential SEO opportunities and traffic grabs. And their Content IQ has made adoption very enticing for our content writers. From a reporting standpoint, we pull up their Performance Dashboard to review weekly with our content writers, web designers and programmers.
What do you dislike about the product?
We just recently switched our BrightEdge support team. Takes awhile to get up and running to where we have a relationship and understanding of our unique business needs. Like dating again when you've been married for awhile.
What problems is the product solving and how is that benefiting you?
The data improvement points and opportunities are reported every month in our key businesses (Cosmetics, Crafts) in our trifecta of social marketing, website builds and organic search gain.
Recommendations to others considering the product:
The platform allows users to gain as much as they bring to the data. Content writers may go in a few times a month, while our digital marketing analyst may be in the platform every day.
We couldn't do what we do without BrightEdge.
What do you like best about the product?
The tools are robust and informative, but more important than that is the culture of excellence we've seen permeate through the entire organization. There's excellence in continuing innovation, excellence in support, and excellence in day-to-day account management by their teams.
What do you dislike about the product?
I'd love more customization as an admin. We're in a phase where we want to drastically scale up BrightEdge usage and access across our corporation, but are hesitant to do it without being able to ONLY serve certain parts of the platform. This is a super nitpicky thing to be concerned about, but it's our primary pain point right now...and it's not necessarily a huge one.
What problems is the product solving and how is that benefiting you?
We're a small search team, within a large company, with a lot of demands for our time and attention. There is only one full-time SEO strategist in the entire company -- me. What BrigthEdge allows me to do is not only do my own analysis, reporting and tracking in a quick and efficient manner, but it also allows me to delegate. Instead of having to do research for our writers, I am able to give our editorial staff the keys to their own BrightEdge accounts to do their own research. We now have a stable of search-savvy copywriters who don't need me in their business for us all to create quality content!
Recommendations to others considering the product:
BrightEdge can take an SEO team of 1 and give it the capabilities it needs to be much larger, faster and impactful than could have otherwise been the case. I've been a BrightEdge user on both the agency and the client side now, and have fielded demos from other competitors over the years. BrightEdge is the clear industry leader.
Super powerful and straightforward
What do you like best about the product?
BrightEdge basically does everything you need from an SEO perspective
What do you dislike about the product?
Not much too dislike, it might be too complicated for people who are new to SEO though
What problems is the product solving and how is that benefiting you?
Helps you rank for keywords you're looking for, track changes in ranking over time, and what keywords to create content for
Data Cube Is Good
What do you like best about the product?
I like the Data Cube feature which is fairly easy to use
What do you dislike about the product?
Many of the reports, and features of this platform seem to be very glitchy and / or unreliable over the past year. Our log of these issues seems to be growing.
What problems is the product solving and how is that benefiting you?
I like Data Cube and the research capabilities of that feature
Best SEO Tool for B2B
What do you like best about the product?
The most challenging part of SEO is that the rules keep changing and best practices are becoming more specific by industry. BrightEdge keeps you current. With their weekly Insights email, even the most beginner user can make quick changes that result in big gains. DataCube and ample reporting keep more advanced users busy. And their team of experts is always just a phone call away.
What do you dislike about the product?
For larger corporate websites, it's important to be able to filter out sections and subdomains that don't apply to your team. BrightEdge has incorporated this ability on some of their features, but not all. Still waiting on these updates.
What problems is the product solving and how is that benefiting you?
The majority of our leads come from the website via form fills. Our goals were to not only increase the conversion rate on our website, but also increase the quality of those conversions. Organic traffic is the highest quality traffic we get. After a few months using BrightEdge, our web manager reported that our conversion rate had increased by almost 2 percentage points and 68% of conversions were coming from organic. That immediately results in better leads for our Sales team.
BrightEdge Great for Monitoring SEO
What do you like best about the product?
Monitoring capabilities provide insight into what is and is not performing.
What do you dislike about the product?
Sometimes restricted on what can and cannot access due to contract. It should be open and transparent.
What problems is the product solving and how is that benefiting you?
SEO performance. We have been able to track and monitor the number of SEO keywords that we have been able to drive traffic from to better understand where our site is performing.
BrightEdge Experience
What do you like best about the product?
BrightEdge is a powerful tool to support one of the biggest challenges in SEO, showing a client ROI. Top features for me would be the advanced keyword tracking, search volume, estimated clicks per keyword, page reporting, competitor comparison, automatic and manual task tracking and management, data cube, scanning and tracking for various keyword categories: images, video, regular web listings, local 3-pack, carousel, places, quick answers, etc.
What do you dislike about the product?
would like dashboard reports to be under clients name instead of all bunched in together. Would like the option to change the colors on dashboards so that colors that are really close like teal and blue don't get mixed up.
What problems is the product solving and how is that benefiting you?
The ability to show a client their ROI each month/quarter.
Recommendations to others considering the product:
Best software for research, tracking, and showing ROI.
All In One
What do you like best about the product?
The fact that you can navigate through easy-to-use tabs, making it easy to build reports.
What do you dislike about the product?
Honestly not something I strongly dislike about this software, however I do wish they had an option to put a more concise report together in the software itself.
What problems is the product solving and how is that benefiting you?
How to maximize SEO for clients and keyword research.
Recommendations to others considering the product:
Well worth it if you have large SEO clients.
SEO Analyst
What do you like best about the product?
Data Cube and Dashboard are two functions that I love the most from BrightEdge. Data cube helps me understand what my competitors are doing easily by only providing URLs, and Dashboards help tracking my SEO performance.
What do you dislike about the product?
The Campaigns function isn't easy to build, and I can't find where to delete the campaign that I built.
What problems is the product solving and how is that benefiting you?
Easily tracking for SEO performance, especially for keywords. As my company has huge amount of keywords, without BrightEdge, we won't be able to manage all of it.
Great new CMS with a variety of features
What do you like best about the product?
Diving beyond just regular metrics into really interesting analytics is really easy and cool to see here. BrightEdge makes SEO optimization so much easier than any other platform I've used.
What do you dislike about the product?
It's still super new, so it's been super glitchy for us. But the dev/tech team has been responsive and implemented the changes we've needed.
What problems is the product solving and how is that benefiting you?
We use BrightEdge as a blog platform for one of our brands, and we're really focusing hard on SEO right now, so it makes my job easier and tasks easier to perform. Our exec team has enjoyed the additional features this provides us and the info we're getting as well.
Recommendations to others considering the product:
Take time at the beginning to fully train in what the platform offers. There are so many cool little things inside, but remembering them all and how to use them (especially for someone who's relatively new to SEO) can be daunting. But otherwise, it's a great editorial tool.
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