Sold by: BrightEdge
Deployed on AWS
BrightEdge is an AI-powered AEO, SEO, and content performance platform that enables brands to grow organic traffic and revenue, as AI and large language models (LLMs) transform how consumers discover and engage with them.
4.4
Overview
BrightEdge is an AI-powered AEO, SEO, and content performance platform that enables brands to grow organic traffic and revenue, as AI and large language models (LLMs) transform how consumers discover and engage with them. Designed for enterprise teams, the platform offers deep data integration, competitive intelligence, and flexible reporting, all built to scale with your business needs.
Together with Amazon Web Services, BrightEdge provides the best-in-class platform for search and web optimization across both traditional and AI search channels. BrightEdge delivers a powerful research engine with real-time insights, automated AEO and SEO recommendations and website optimizations, and advanced content analytics to drive measurable business results at enterprise scale.
Over 12,000 global brands trust BrightEdge to maximize organic revenue, outpace competitors, and capture new opportunities as the search landscape rapidly evolves.
For custom pricing, EULA, or a private contract, please contact awsalliances@brightedge.com for a private offer.
Highlights
- BrightEdge AI Catalyst: Large Language Models (LLMs) such as ChatGPT, AI Overviews, and Perplexity are changing how consumers discover information and interact with brands. BrightEdge AI Catalyst provides the answers you need to thrive in this dynamic environment. Additionally, due to its integration with our core SEO platform, you have all your metrics, insights, and recommendations in one place for both traditional and AI search optimizations.
- BrightEdge Autopilot: Our AI-powered, zero-touch optimization solution, fully attuned to your content and the relevant keywords for your domain. Requiring no manual intervention, it regularly checks for updates and adjusts its optimizations to align with the latest needs and interests of your target audience. This seamless process ensures that your pages move up into the first page of Google search results and remain there for your customers to engage with.
- All-in-one Platform: The most comprehensive platform for all your search and web optimization needs, providing scaled reporting, automation, and seamless integration with your enterprise tools and offering the security and governance you need.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
BrightEdge Platform | BrightEdge platform subscriptions are customizable based on chosen deployment features and scale. Please contact our Sales team to get a custom quote to meet your requirements. | $1,000,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
BrightEdge provides enterprise-grade support to help customers maximize success with their SEO and content performance initiatives. All customers receive access to our BrightEdge Help Center, a self-service portal available 24/7 with comprehensive articles, best practices, and product guides.
Our Support team provides assistance through our ticketing system, which is available directly within the BrightEdge platform or via email at support@brightedge.com . Support is offered Monday - Friday, 8 am - 5 pm in the local time zone of our support centers.
Enterprise customers benefit from SLA-backed support commitments and have access to assigned Customer Success Managers (CSMs) and Account Managers who provide personalized assistance. Our platform is backed by a 99.9% uptime SLA, excluding scheduled maintenance windows.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Aimie L.
Inaccurate data, mediocre SEO/GEO tools, and a contract they'll hold you to no matter what
Reviewed on Jun 22, 2026
Review provided by G2
What do you like best about the product?
Honestly nothing at this point. The concept of having TRUE, in-depth SEO and AI visibility in one platform is appealing — that's why we signed, but it failed to deliver.
What do you dislike about the product?
The data isn't consistent: Data Cube and keyword reporting show different numbers for the same metrics, making it impossible to trust as a source of truth. When your tool tells you you're winning when you're not, that's not a minor bug — it's a liability.
The AI recommendations are underwhelming for a platform sold on AI intelligence. Copilot suggestions are generic and brand-agnostic, and on-page recommendations reflect SEO basics I already know.
The bigger issue is the lift required just to get anything usable out of it. BrightEdge only shows you what you've already built into it — and when we raised concerns, their answer was essentially "keep feeding it more, keep customizing, and eventually it'll work." It felt a lot like oh you're using it wrong, oh you don't have enough training, oh you didn't set up 100 prompts. That's not a value proposition. Every other SEO/GEO tool at this price point is largely plug and play. This one felt like a second job just to get to baseline functionality.
We raised concerns repeatedly. Commitments were made on calls and went undelivered for weeks. When we escalated, the response was: the contract has no out clause, so here's more onboarding. We understand how contracts work, but at the end of the day, when your customer is so clearly unhappy, you'd think there would be an out, or at least a better resolution than "hey can we sell you some upcoming products that might make you happer?"
The AI recommendations are underwhelming for a platform sold on AI intelligence. Copilot suggestions are generic and brand-agnostic, and on-page recommendations reflect SEO basics I already know.
The bigger issue is the lift required just to get anything usable out of it. BrightEdge only shows you what you've already built into it — and when we raised concerns, their answer was essentially "keep feeding it more, keep customizing, and eventually it'll work." It felt a lot like oh you're using it wrong, oh you don't have enough training, oh you didn't set up 100 prompts. That's not a value proposition. Every other SEO/GEO tool at this price point is largely plug and play. This one felt like a second job just to get to baseline functionality.
We raised concerns repeatedly. Commitments were made on calls and went undelivered for weeks. When we escalated, the response was: the contract has no out clause, so here's more onboarding. We understand how contracts work, but at the end of the day, when your customer is so clearly unhappy, you'd think there would be an out, or at least a better resolution than "hey can we sell you some upcoming products that might make you happer?"
What problems is the product solving and how is that benefiting you?
None that it promised to. We moved to SEMrush and other AI visibility tools, which do what we need at a fraction of the cost. The BrightEdge contract is still running with no out.
Allie C.
A truly miserable experience: product is unusable, and support takes months to respond to concerns
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
There is truly nothing to like. Every experience, from product, implementation, support, etc have all been negative.
What do you dislike about the product?
The UX is clunky, built for the 2010s. The data is opaque. The reporting is hard to understand. The implementation is overwrought. Compared to tools like SEMRush and ahrefs, it's much harder to use, with exponentially higher prices, way poorer user experience, and more time investment. The content creation and insights can be achieved easily on a $20 a month ChatGPT plan. Implementation was clunky, it was incredibly difficult to set up, and required months of weekly implementation calls that got us nowhere. Overall, it's difficult to work with, and the "support" you get is really junior people who really don't know how to help. When we attempted to escalate the issue it took months to get anywhere, multiple conversations with people who didn't understand our concerns, and ultimately refused to do anything about the problems other than offering more ineffective "support" and blaming us for not using it properly. When in reality every other SEO/GEO tool is plug and play and shouldn't *require* this level of servicing. They throw people at their poor product problems, but the people don't know how to help when you bring actual knowledge and understanding of SEO/GEO and have real questions . Escalating the issues just added to frustration because they are so unwilling to compromise. We shared our concerns over the course of months and they just dismissed them and continue to do so. Our last conversation they agreed to come back with resolution, and 10 days later we still heard nothing. There's no urgency to actually change or deliver on promises.
What problems is the product solving and how is that benefiting you?
I found BrightEdge solved absolutely no problems, only created them. It has been such a drain on our team and budget, with nothing to show for it but frustration.
Telecommunications
Deep, Actionable Reporting That Supports Website Improvements
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
There is so much reporting - I like that I can delve into specific areas of my website in BrightEdge and get specific data to support the need for changes.
What do you dislike about the product?
It is difficult to remember where I saw some specific reporting sometimes. The UX is more around product breakdowns rather than user needs.
What problems is the product solving and how is that benefiting you?
I am in the midst of an infrastructure rework and BrightEdge is giving me the SEO and keyword data to support the changes and also pinpointing areas that need attention.
Will S.
Easy-to-Use Dashboard Reporting for Spotting Behavior Trends
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
easy to use dashboard reporting to identify behavior trends
What do you dislike about the product?
would like to receive custom insights sent as a weekly summary
What problems is the product solving and how is that benefiting you?
How to optimize agentic search marketing to improve our ROAS
Christina T.
Helps Our Small Team Prioritize Where to Start
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
Helping the team know where to start- it’s hard to narrow priorities for a small team.
What do you dislike about the product?
I wish it would make more over arching recommendations on website changes including navigation and adding sections, etc.
What problems is the product solving and how is that benefiting you?
Allows me to dedicate a couple hours a week and have a manageable SEO and now AEO strategy