BrightEdge

What do you like best about the product?

There is truly nothing to like. Every experience, from product, implementation, support, etc have all been negative.

What do you dislike about the product?

The UX is clunky, built for the 2010s. The data is opaque. The reporting is hard to understand. The implementation is overwrought. Compared to tools like SEMRush and ahrefs, it's much harder to use, with exponentially higher prices, way poorer user experience, and more time investment. The content creation and insights can be achieved easily on a $20 a month ChatGPT plan. Implementation was clunky, it was incredibly difficult to set up, and required months of weekly implementation calls that got us nowhere. Overall, it's difficult to work with, and the "support" you get is really junior people who really don't know how to help. When we attempted to escalate the issue it took months to get anywhere, multiple conversations with people who didn't understand our concerns, and ultimately refused to do anything about the problems other than offering more ineffective "support" and blaming us for not using it properly. When in reality every other SEO/GEO tool is plug and play and shouldn't *require* this level of servicing. They throw people at their poor product problems, but the people don't know how to help when you bring actual knowledge and understanding of SEO/GEO and have real questions . Escalating the issues just added to frustration because they are so unwilling to compromise. We shared our concerns over the course of months and they just dismissed them and continue to do so. Our last conversation they agreed to come back with resolution, and 10 days later we still heard nothing. There's no urgency to actually change or deliver on promises.

What problems is the product solving and how is that benefiting you?

I found BrightEdge solved absolutely no problems, only created them. It has been such a drain on our team and budget, with nothing to show for it but frustration.

What do you like best about the product?

There is so much reporting - I like that I can delve into specific areas of my website in BrightEdge and get specific data to support the need for changes.

What do you dislike about the product?

It is difficult to remember where I saw some specific reporting sometimes. The UX is more around product breakdowns rather than user needs.

What problems is the product solving and how is that benefiting you?

I am in the midst of an infrastructure rework and BrightEdge is giving me the SEO and keyword data to support the changes and also pinpointing areas that need attention.

What do you like best about the product?

easy to use dashboard reporting to identify behavior trends

What do you dislike about the product?

would like to receive custom insights sent as a weekly summary

What problems is the product solving and how is that benefiting you?

How to optimize agentic search marketing to improve our ROAS

What do you like best about the product?

Helping the team know where to start- it’s hard to narrow priorities for a small team.

What do you dislike about the product?

I wish it would make more over arching recommendations on website changes including navigation and adding sections, etc.

What problems is the product solving and how is that benefiting you?

Allows me to dedicate a couple hours a week and have a manageable SEO and now AEO strategy

What do you like best about the product?

I like that BrightEdge has a pretty clean and fairly flexible UI. I find their webinars, which I attend frequently, to be very timely and interesting. Even though I have to relearn some things each time I use it because I'm not deeply into SEO, BrightEdge makes it easy to pick things up again.

What do you dislike about the product?

I'm not in SEO to the degree that I can spend all of my time learning a complicated UI. So sometimes it feels like every time I go into BrightEdge, I have to relearn things. For me right now, it's definitely the AI search. I recognize that it's early days, and there's not a lot of industry standards. But the segmentation by day or AI isn't that good. It's not super easy to be able to segment the pages that we're trying. I can't quickly answer the question of whether we are improving on AI because of the changes we're making.

What problems is the product solving and how is that benefiting you?

I use BrightEdge for SEO reports to see the effects of the changes we're making on our site. The AI reporting is in early days, so less helpful for now.

What do you like best about the product?

The commitment to AI overviews and that understanding as part of SEO overall

What do you dislike about the product?

I think we need more tutorials and SEO classes that they don’t offer that others do

What problems is the product solving and how is that benefiting you?

It’s tying in content and technical SEO and is a playbook to help prioritize what needs help

What do you like best about the product?

I use BrightEdge for SEO and AEO/GEO, and I find its toolset very useful. I appreciate the keyword research and site audit tools, which are part of the SEO suite. The AI tools like AI brand presence, recommendations, and Hyper Cube help me to put more data behind this channel, which is great for deeper insights. It helps me track metrics, changes, and improvements all in one place, and I can create dashboards easily for leadership, which is a big plus. I find BrightEdge relatively intuitive, which makes it easier to use. The AI tools like AI Hyper Cube, Site Audit, and AI Catalyst give us visibility into LLMs, which is crucial because otherwise, we'd be flying blind.

What do you dislike about the product?

I definitely need a little handholding on using the tools.

What problems is the product solving and how is that benefiting you?

I use BrightEdge to track metrics and improvements in one place. It helps create dashboards for leadership and gives visibility into LLMs with its AI tools.

What do you like best about the product?

I like the responsiveness from the team and how all my keywords are organized.

What do you dislike about the product?

I wish I could buildout those dashboards using AI.

What problems is the product solving and how is that benefiting you?

Bright edge is solving the problem of researching the long tail keywords and how I can adapt them to my site.

What do you like best about the product?

For one, the employees are incredibly kind and personable and always willing to help. I enjoy using AI recommendations for generating keywords and meta descriptions.

What do you dislike about the product?

Sometimes, there is a lapse between assigning URLs and keywords and them showing up in the system to write meta descriptions.

What problems is the product solving and how is that benefiting you?

We are able to assign meta descriptions and keywords to landing pages for effectively, when the assignment was previously overlooked due to limited capacity.

What do you like best about the product?

The suite of tools actually feels like an end-to-end solution, and that really streamlines SEO efforts

What do you dislike about the product?

The certification course feels too simple, and I think it could be better leveraged to drive greater feature adoption within BrightEdge.

What problems is the product solving and how is that benefiting you?

Most GEO related problems, but the main one would be finding out which prompts are actually worth fighting for