BrightEdge
BrightEdgeReviews from AWS customer
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Great platform but a lot at times.
What do you like best about the product?
Robust data. Lots to dig into and options to explore.
What do you dislike about the product?
All that info and reporting can be overwhelming for someone who isn’t familiar with it. On boarding and account managers do a good job of training but it’s still a lot of take advantage of when I’m a team of 1-2 working to optimize multiple sites.
What problems is the product solving and how is that benefiting you?
Knowing our shared mentions and what LLM platforms are outputting us for answers. We also utilize auto pilot for one of our sites to help Cross link and drive traffic.
Exceptional Onboarding Experience with BrightEdge
What do you like best about the product?
We are in the process of onboarding with BrightEdge, and the personal touch is so helpful. Walking through everything and and explaining everything in such a way that it’s easy to set up and use on my own.
What do you dislike about the product?
Nothing yet. Like I said, we’re still in the process of onboarding.
What problems is the product solving and how is that benefiting you?
We are new to SEO, so seeing the possibilities of how much we’re going to improve our KPI’s is exciting to see.
BrightEdge: Scalable SEO Data, but Slow in Sudden Changes
What do you like best about the product?
I like the availability of a multitude of constantly updated data and the continuous frequency of tool updates with ever-new features, which allow keeping up with the times.
What do you dislike about the product?
Occasionally, it is slow to respond to sudden changes in terms of algorithm or shifts in user search habits. So sometimes I discovered things earlier with other tools that BrightEdge reported only one or two days later.
What problems is the product solving and how is that benefiting you?
I use BrightEdge to monitor SEO traffic and manage changes. It helps me with scalable data accessible for my team and the entire business, allowing us to always have updates and new features available.
AI-Driven SEO Insights with Easy Setup
What do you like best about the product?
I really liked BrightEdge's beta pilot, which was very helpful in providing clear recommendations on optimizing our strategy for AI search references. It's been very beneficial in ensuring we are optimizing for the right keywords. The initial setup for BrightEdge was easy, making it convenient for our team.
What do you dislike about the product?
The pilot disappeared. Bring it back!
What problems is the product solving and how is that benefiting you?
I use BrightEdge to track SEO performance for Nestlé's US career site and get clear AI recommendations for keyword optimization.
Insightful AI Webinar Packed with Useful Tools
What do you like best about the product?
I really enjoyed the webinar on AI today. Learned about a lot of tools that I can start using going into 2026.
What do you dislike about the product?
Nothing specifically. I enjoyed the webinar and plan to see if there are others that I can join in the near future.
What problems is the product solving and how is that benefiting you?
SEO and AI.
Insightful SEO Platform with Transparency Concerns
What do you like best about the product?
I like that BrightEdge is thinking outside the box and creating custom tools that answer questions marketers have consistently, which other platforms can't answer, particularly Google's Search Console, which is very basic. It gives us the ability to go deeper and to have historical data that we lose after a time with Search Console. Also, it was not too hard and relatively easy to set up.
What do you dislike about the product?
BrightEdge is not very transparent in terms of what limitations there are in its datasets and will tend to oversell what it can offer to get you in the door. And then later on, you realize that they can't actually give you what you're looking for. What they supposedly promised.
What problems is the product solving and how is that benefiting you?
BrightEdge gives me in-depth insights into our SEO, helps predict site traffic, and identifies important keywords. It allows us to delve deeper with historical data that isn't available in Google's Search Console.
AI Catalyst and Dashboards Drive Daily Success
What do you like best about the product?
AI Catalyst is the tool I am using the most right now. I also use the Dashboards and Content Advisor. My favorite aspect of the BrightEdge partnership is with our account manager.
What do you dislike about the product?
There is a significant cost involved, and it is hard to get the team to use it so that we are receiving the full value.
What problems is the product solving and how is that benefiting you?
Right now, I am primarily using BrightEdge to help build our appearance in AI citations and SERP features.
Accessible and Digestible Data at Its Best
What do you like best about the product?
How accessible and digestible the data is.
What do you dislike about the product?
The keyword tracking still has me slightly stumped.
What problems is the product solving and how is that benefiting you?
We didn’t have an seo process in place before we implemented BrightEdge and it has been helping immensely!
Transformative SEO Tool with Powerful AI Features
What do you like best about the product?
I find the Content IQ feature to be incredibly helpful over the last few years. It has provided me with valuable insights into my website's performance. On a similar note, the AI Catalyst feature stands out as it allows me to see how my website stacks up against the competition within the rapidly evolving search landscape. This feature has become increasingly valuable with the emergence of new search dynamics and platforms like ChatGPT. The ability to have a centralized location where I can understand my competitive stance and citation sources is tremendously beneficial. Additionally, DataCube is an invaluable tool that I use regularly for keyword and competitor research. It provides essential insights into where competitors rank that we might not, which is crucial for staying competitive. I also greatly appreciate how BrightEdge simplifies the process of tracking keywords across numerous websites I have worked on throughout my career. The intuitive nature of the platform facilitates easy reporting and understanding of ranking changes and algorithm updates. Furthermore, the initial setup with BrightEdge was effortless, thanks to the assistance from their CSM. Their help in incorporating our keyword list and setting up keyword and page groups made the process much easier than anticipated.
What do you dislike about the product?
Nothing at this time
What problems is the product solving and how is that benefiting you?
I use BrightEdge to manage a high volume of keyword tracking efficiently, simplifying reporting and understanding of ranking changes. It provides intuitive insights into competitive positioning and valuable data for keyword and competitor research, especially as the search landscape evolves.
BrightEdge: Cutting-Edge AI Tools and Webinars for SEO Success
What do you like best about the product?
I love how BrightEdge is constantly evolving with AI search recommendations, tools, and dashboards. They also host useful webinars about AI search strategy. BrightEdge is a powerful tool for SEO strategy and they are always changing as search changes.
What do you dislike about the product?
The interface isn't always easy to use or navigate. It is extremely powerful and packed with multiple options or views, but for strategy managers who aren't constantly in the platform, it can be hard to get around and find what you need. If you are in it often, I'm sure this isn't a problem
What problems is the product solving and how is that benefiting you?
BrightEdge helps us stay visible in search - whether that is traditional SEO or AI search results, it is a powerful tool to gauge current visibility, optimization opportunities, and where we rank against competitors.
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