BrightEdge
BrightEdgeReviews from AWS customer
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Accessible and Digestible Data at Its Best
What do you like best about the product?
How accessible and digestible the data is.
What do you dislike about the product?
The keyword tracking still has me slightly stumped.
What problems is the product solving and how is that benefiting you?
We didn’t have an seo process in place before we implemented BrightEdge and it has been helping immensely!
Transformative SEO Tool with Powerful AI Features
What do you like best about the product?
I find the Content IQ feature to be incredibly helpful over the last few years. It has provided me with valuable insights into my website's performance. On a similar note, the AI Catalyst feature stands out as it allows me to see how my website stacks up against the competition within the rapidly evolving search landscape. This feature has become increasingly valuable with the emergence of new search dynamics and platforms like ChatGPT. The ability to have a centralized location where I can understand my competitive stance and citation sources is tremendously beneficial. Additionally, DataCube is an invaluable tool that I use regularly for keyword and competitor research. It provides essential insights into where competitors rank that we might not, which is crucial for staying competitive. I also greatly appreciate how BrightEdge simplifies the process of tracking keywords across numerous websites I have worked on throughout my career. The intuitive nature of the platform facilitates easy reporting and understanding of ranking changes and algorithm updates. Furthermore, the initial setup with BrightEdge was effortless, thanks to the assistance from their CSM. Their help in incorporating our keyword list and setting up keyword and page groups made the process much easier than anticipated.
What do you dislike about the product?
Nothing at this time
What problems is the product solving and how is that benefiting you?
I use BrightEdge to manage a high volume of keyword tracking efficiently, simplifying reporting and understanding of ranking changes. It provides intuitive insights into competitive positioning and valuable data for keyword and competitor research, especially as the search landscape evolves.
BrightEdge: Cutting-Edge AI Tools and Webinars for SEO Success
What do you like best about the product?
I love how BrightEdge is constantly evolving with AI search recommendations, tools, and dashboards. They also host useful webinars about AI search strategy. BrightEdge is a powerful tool for SEO strategy and they are always changing as search changes.
What do you dislike about the product?
The interface isn't always easy to use or navigate. It is extremely powerful and packed with multiple options or views, but for strategy managers who aren't constantly in the platform, it can be hard to get around and find what you need. If you are in it often, I'm sure this isn't a problem
What problems is the product solving and how is that benefiting you?
BrightEdge helps us stay visible in search - whether that is traditional SEO or AI search results, it is a powerful tool to gauge current visibility, optimization opportunities, and where we rank against competitors.
Always Evolving to Meet Market Needs
What do you like best about the product?
They are always evolving in response to how the search market is changing.
What do you dislike about the product?
Sometimes, the number of features and options can feel a little overwhelming. However, that is a really good problem to have.
What problems is the product solving and how is that benefiting you?
Keeping us abreast of how search metrics are changing. This allows us to edit our content to ensure it is performing well.
Effortless to Use and Streamlines Virtual Tasks
What do you like best about the product?
I like that virtually, it is easy to use.
What do you dislike about the product?
That sometimes some features appear to be hidden and the BrightEdge volume might be confusing, I prefer the SERP volume when it comes to keywords.
Also, the AI brand presence is still confusing.
Also, the AI brand presence is still confusing.
What problems is the product solving and how is that benefiting you?
In this case, we’re creating content, so content advisor is really helpful and it works great, sometimes we have to edit and audit the content, but it’s very good. It gets the keywords that are related to a topic so that saves time.
Excellent SEO Optimization and Content Guidance
What do you like best about the product?
Working with our advisor to optimize SEO for our blogs. I also enjoy running blogs through content advisor to make sure I’m hitting the mark.
What do you dislike about the product?
I’m still new so there is a lot to learn.
What problems is the product solving and how is that benefiting you?
Helping us fine tune blogs to expand our reach.
Invaluable Keyword Insights and AI Tracking for Marketers
What do you like best about the product?
Brightedge has been incredibly valuable in providing our marketing team with insight into which keywords are bringing traffic to each page. One aspect I particularly appreciate about Brightedge is its ability to reveal which AI search engine prompts are generating mentions and citations of our brand and content. This information is shaping both our content and keyword strategies.
What do you dislike about the product?
Brightedge is a large platform, and at times it can be confusing to figure out where to find certain features or how to take specific actions.
What problems is the product solving and how is that benefiting you?
It’s helping us not be totally in the dark about what to write content on and if our pages are performing well or if they need optimizations.
National Account Manager DTC
What do you like best about the product?
The detailed reporting, ability to add or take away from dashboards and really being able to hone into collections
What do you dislike about the product?
I wish there was more about competition and their market share
What problems is the product solving and how is that benefiting you?
The sessions have been helpful in guiding me to identify various tags and specific areas on each page where I can make updates to my site. This process has made it easier for me to improve my website page by page.
Opening AI
What do you like best about the product?
They are on top of all AI initiatives as they happen
What do you dislike about the product?
Recommendations are not fixed automatically
What problems is the product solving and how is that benefiting you?
Helping us drive more pages views and web visits
Comprehensive Data and Integrations, But SERP Accuracy Can Improve
What do you like best about the product?
Plethora of data and integrations to analyze
What do you dislike about the product?
Data sometimes doesn’t mirror what I see in the SERP
What problems is the product solving and how is that benefiting you?
Visibility
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