BrightEdge

What do you like best about the product?

BrightEdge offers a streamlined portal for assessing data

What do you dislike about the product?

BrightEdge provides aggregated data well but it can take time to sort through different reports to come to actionable conclusions

What problems is the product solving and how is that benefiting you?

BrightEdge pulls data into one portal which is convenient and there AI tools related to assessing and updating meta data has also been a helpful time saver

What do you like best about the product?

I like the detailed view I get of our SEO analytics. I like how attentive and hands on the account manager is. I like the suggestions and recommendations the service provides.

What do you dislike about the product?

I wish professional services wasn’t a separate thing. I loved having professional services when we did have them and I think the platform, acct manger and professional services all work together so well.

What problems is the product solving and how is that benefiting you?

Our reporting is the greatest so BE is fact-checking that and making sure we have a cleared image of our SEO performance. They are also helping with campaign planning and page improvements.

What do you like best about the product?

BrightEdge is an outstanding platform. The UI/UX is easy to use and the content is rich. The new AI tools have helped us out quite a bit too.

What do you dislike about the product?

BrightEdge does have a high enterprise cost, which I get often get challenged on and it has a bit of a steep learning curve. However, our CSM has always helped new employees learn the system.

What problems is the product solving and how is that benefiting you?

Content gaps and competitive intelligence.

What do you like best about the product?

BrightEdge is a very quick and effective way to do keyword research, see site performance, and AI brand presence. I use it almost every day in my job as a content writer for my company. The UI is easy to understand, and there is a lot of value in this tool. I also really enjoy twice monthly meetings with our Customer Success Manager, as she helps us truly understand where we are, what we can do better, and support us when we want to make changes.

What do you dislike about the product?

There is a lot. It's a lot to take in, especially when it's a new type of software. I come from a background of Semrush and Ahrefs, so, though this is similar, there is absolutely a learning curve. There are several training courses available, which helps a lot!

What problems is the product solving and how is that benefiting you?

I've only been with my company about 6 months, but one of the biggest things BrightEdge helps with is our content and suggestions on getting into AIOs and mentioned by other AI search engines. We still very much rely on the SEO tools BrightEdge has, too. I've also recently been using the Content Advisor feature for a new page, so we will see how that plays out over the next couple of months.

What do you like best about the product?

It can handle a large amount of data, including local keyword tracking. The reports are useful to send to teams who just need topline information. The AI recommendations are useful to help refine your content to target topic level prompts.

What do you dislike about the product?

The content tool is useful as a check but if you generate content using the tool it tends to be stuffed with keywords in quite an obvious way.

What problems is the product solving and how is that benefiting you?

I use it to track keyword groups at a regional level, and to track page groups so I can see the impact of optimisations. It also helps with reporting across the business, keeping everything consistent and easy to share.

What do you like best about the product?

BrightEdge provides valuable visibility into organic search performance, competitive positioning, and keyword opportunities. Its reporting and insights help inform our SEO strategy, prioritize optimization efforts, and measure performance across our digital properties.

What do you dislike about the product?

BrightEdge remains heavily focused on traditional SEO, with limited actionable recommendations for GEO/AISO. There is a notable gap in off-page optimization guidance, AI search visibility strategies, and practical steps to improve brand presence and citations across generative AI platforms.

What problems is the product solving and how is that benefiting you?

BrightEdge helps us monitor organic search performance, identify keyword opportunities, benchmark competitors, and prioritize SEO improvements across our digital properties. It provides centralized reporting and actionable insights that support data-driven decisions, improve search visibility, and help us measure the effectiveness of our optimization efforts.

What do you like best about the product?

BrightEdge provides extra layers of data that we don't easily get from Google Analytics or Search Console. The dashboards are easy to create and presentation-friendly. Our account success manager (Sydnee) is one of the best reps we've had!

What do you dislike about the product?

- Some sections of the platform can feel disjointed, like they were designed by separate UX teams. - Many of the webinars feel sales-pitchy, like they are trying to sell me on the platform I'm already using. Instead of telling me how great the platform is, show me and teach me the best ways to use it! - The certification course is very out of date, the platform has had multiple updates in the few years I've been using it.

What problems is the product solving and how is that benefiting you?

I like using BrightEdge to keep an eye on technical issues and to get content suggestions. The dashboards are also much more digestible and user-friendly, especially when I need to present insights, compared with pulling the same information from GA or GSC.

What do you like best about the product?

I like that BrightEdge helps guide our SEO efforts. On biweekly calls, our CS Manager, Mayrn, provides helpful insights, practical recommendations, and strategic direction. She teaches us how to use BrightEdge to gather the data we need to create better content and achieve higher organic traffic for our many websites. I found setup easy with help from our web developer.

What do you dislike about the product?

Nothing

What problems is the product solving and how is that benefiting you?

I use BrightEdge to help guide our SEO efforts.

What do you like best about the product?

What I like best about BrightEdge is that it gives our team actionable insights rather than just a lot of SEO data to sort through. We’re able to understand where we’re gaining visibility, identify opportunities, track performance across different areas of our business and make more informed decisions about our content and SEO strategy. The continued expansion into AI search visibility has also been especially helpful as search continues to evolve.

What do you dislike about the product?

There is a bit of a learning curve, especially because BrightEdge offers so much data and so many different capabilities. It can sometimes take time to understand which metrics and tools are most relevant for what we’re trying to accomplish. That said, the support from our customer success team has been very helpful in making the platform easier to navigate and ensuring we’re getting value from it.

What problems is the product solving and how is that benefiting you?

BrightEdge helps us better understand how our website is performing in organic search and where we have opportunities to improve. It allows us to track keyword rankings and visibility, identify content and optimization opportunities, monitor competitors, and understand how changes to our website are impacting performance. More recently, it has also helped us evaluate our visibility in AI-driven search. Having all of this information in one place helps our team make more informed decisions about where to focus our SEO and content efforts.

What do you like best about the product?

I really value the insights, and I appreciate my account manager, Sydnee. She’s been great about helping us get the most out of the technology and making sure we’re using it effectively.

What do you dislike about the product?

Sometimes it feels overwhelming, since there are so many different facets to it.

What problems is the product solving and how is that benefiting you?

BrightEdge has been instrumental in driving the SEO—and now AEO—success of our website. Since we started using the software a few years ago, we’ve seen significant gains and continued improvement.