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BrightEdge

BrightEdge

Reviews from AWS customer

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External reviews

740 reviews
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External reviews are not included in the AWS star rating for the product.


    Amber G.

This session was very informative

  • June 18, 2025
  • Review provided by G2

What do you like best about the product?
The amount of data I have access to. It really completes the picture of how our websites are performing.
What do you dislike about the product?
I wish Data Cube X updated weekly rather than monthly.
What problems is the product solving and how is that benefiting you?
It’s giving us information about how our sites are ranking and how we can improve our reach.


    Retail

BrightEdge is fantastic for a 360-degree view of Enterprise SEO performance

  • June 18, 2025
  • Review provided by G2

What do you like best about the product?
Brightedge's toolset is unrivaled, and laid out in a way that makes it intuitive for users of all level of capabilities, from Junior SEO team members to senior managers, to quickly source insights on how their websites stack up against competitors, and help identify blind spots in current SEO strategies. There isn't a time where I open the BrightEdge platform and not find an opportunity for our business.
What do you dislike about the product?
Limited 1st party analytics data integration is the only hurdle I'm currently facing, although solutions do exist, they aren't as straightforward as the platform's integration with Google properties (i.e. GA4)
What problems is the product solving and how is that benefiting you?
BrightEdge has become a critical part of our reporting and content toolstack when it comes to SEO and GEO strategy, what was previously done by a team across multiple tools, has been consolidated to one, cohesive solution through BrightEdge.


    Marketing and Advertising

Phenomenal

  • June 18, 2025
  • Review provided by G2

What do you like best about the product?
BrightEdge is interactive and easy to use to optimize our business with their new and innovative AI tools.
What do you dislike about the product?
The website can be a bit slow, but understandable with the amount of data
What problems is the product solving and how is that benefiting you?
Search volume and our product pages ranking higher through AI.


    Morgan W.

We love BrightEdge!

  • June 18, 2025
  • Review provided by G2

What do you like best about the product?
Copilot has helped to really expand our keyword rankings, and overall the platform helps to catch areas for improvements quickly.
What do you dislike about the product?
Can’t think of anything. We find it extremely valuable and a tool that is used to bridge our marketing and IT teams.
What problems is the product solving and how is that benefiting you?
With having had a new website rollout in the past year, BrightEdge is helping to monitor progress lately


    Legal Services

AI Overview webinar

  • June 18, 2025
  • Review provided by G2

What do you like best about the product?
Good analysis of a complicated topic, AI overviews.
What do you dislike about the product?
The slide deck was not shared, just the recording.
What problems is the product solving and how is that benefiting you?
Technical issues affecting my work in marketing.


    Christina C.

Great service, invaluable insights

  • June 18, 2025
  • Review provided by G2

What do you like best about the product?
Dashboard customization helps us see what we need to improve in a quick and easy way!
What do you dislike about the product?
There was a bit of a learning curve when we first started, but our account rep has been super helpful!
What problems is the product solving and how is that benefiting you?
It gives us visibility to what our audience’s search queries are and helps us optimize our content for them.


    alan g.

Great SEO tool in AI age

  • June 18, 2025
  • Review provided by G2

What do you like best about the product?
Brightedge is a great tool for us to manage our web presence through this challenging time.
What do you dislike about the product?
Sometimes the speed to navigate pages is not too fast
What problems is the product solving and how is that benefiting you?
Monitoring competitors and increasing web presence


    Health, Wellness and Fitness

Very Powerful, Visually Boring

  • May 14, 2025
  • Review provided by G2

What do you like best about the product?
The tools BE offers are powerful and has helped our clinics traffic and request appointment numbers. As well as content creations
What do you dislike about the product?
The user experience is not great. Many pages looks very similar to eachother which becomes confusing. Some elements aren't recognizable as buttons because they are either really small, or lack of color. Overall the platform feels overwhelming without spending a ton of time on it.
What problems is the product solving and how is that benefiting you?
Content creation


    Ken V.

Very Comprehensive App for SEO, PPC, Content Ideation / Creation and More

  • May 01, 2025
  • Review provided by G2

What do you like best about the product?
BrightEdge is a well thought out APP that covers SEO, PPC, content ideation / creation and more. Not only that, but it does them very well and incorporates features an advanced user will also gain benefit from.

The other great benefit of BrightEdge was having very knowledgeable account manager with me on regularly scheduled calls to help get me up to speed quickly and informing me of new features as they are available.

The BrigthEdge app was already in place when I started, so I can not speak to the ease or lack of it for integration or implementation, but I have to believe it was easy just like using the app itself.
What do you dislike about the product?
It is hard to dislike BrightEdge, but for my situation starting at a new company that needed to crawl before they can walk with SEO, I needed to get many of the basics in order first before I could start using all the power of the app.
What problems is the product solving and how is that benefiting you?
BrightEdge provides opportunities for digital marketers doing SEO, PPC, content and more. Since I am in charge of all of those when doing SEO and PPC, the benefits are many. Even advanced concepts such as cannibalization between SEO and PPC is something I had to do manually before BrightEdge.


    Andrina R.

Exceptional service and processes from the start

  • April 30, 2025
  • Review provided by G2

What do you like best about the product?
The knowledge level of the employees and ease of use of the platform. From the first contact through regular relationship nurturing, onboarding and teaching - staff and processes are. obviously, well thought out.
The platform integrates easily with our website, the recommendations are very targeted to our audience and easy to implement.
What do you dislike about the product?
Nothing as of yet, I have been a customer for not quite a year yet and everything has gone smoothly.
What problems is the product solving and how is that benefiting you?
BrightEdge helps us determine keywords that we had not considered, suggested improvements for our content as well as helped us with content development.