Acquia DXP
AcquiaExternal reviews
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Exceptional Marketing Automation Platform
What do you like best about the product?
Cloud for its user-friendly interface, powerful marketing automation, seamless CMS integration, advanced personalization, and comprehensive analytics.
What do you dislike about the product?
Theres nothing in that to dislike in Acquia
What problems is the product solving and how is that benefiting you?
Unified Customer Engagement: It provides a centralized platform to orchestrate multi-channel marketing campaigns, ensuring consistent and personalized interactions with customers.
My personal experience as a marketer
What do you like best about the product?
When compared to Drupal, Acquia is well-organized. As a marketer, real-time data is extremely useful, and the way all of the integrations are present is extremely beneficial; however, it all comes down to price; if the price could be reduced slightly, that would be fantastic.
What do you dislike about the product?
Definitely the price, although the application is good, if the price can be lowered as a direct competitor to drupal, then that would be great
What problems is the product solving and how is that benefiting you?
All the integrations are definitely a plus and helps a lot
Awesome platform for creators
What do you like best about the product?
Overall, the green platform is a solid and well managing for lot influencers. Doing actions in a bulk can be a lot more complicated. I can't thank Jitu for making this journey and absolute pleasure.
What do you dislike about the product?
Sometimes the platform can be lagging. I would like to see and passing it off to the other teams as well.
What problems is the product solving and how is that benefiting you?
Reporting tools could be better and I love to full better report for our senior leader. Sunil and we are still having else with the connection to our team
CDP moves customer forward
What do you like best about the product?
The easy to use reporting and dashboards have allowed us to share data more quickly and with a larger audience.
What do you dislike about the product?
For more complex questions that are asked, there is limited functionality in the reporting to create automated reports.
What problems is the product solving and how is that benefiting you?
How customers interact with the brand, the merchandise and helps inform on the effectiveness of our marketing programs.
Crafting the Perfect Message with Acquia CDP
What do you like best about the product?
One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value.
We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.
We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.
What do you dislike about the product?
The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia.
Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include.
Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include.
What problems is the product solving and how is that benefiting you?
Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs. Since Acquia allows you to ingest data from a variety of sources, create highly refined filters for selecting only specific subsets of customers, and then automatically export relevant data to your ESP, it has vastly improved our ability to target specific customers, thus ensuring that they get all the information they need, while not inundating them with superfluous messages.
Solutions Consultant
What do you like best about the product?
How campaign studio connects with various accounts and instances together and generates common combined dashboards and reports
What do you dislike about the product?
The tool is not very intuitive, you have to read to understand. For example, creating and starting campaigns, integration with external tools like salesforce
What problems is the product solving and how is that benefiting you?
one view of the contacts and customers
New and Exciting
What do you like best about the product?
About the service and securities provided for the contents/data. Also the personalization concepts.
What do you dislike about the product?
I don't have anything to dislike or not to be part of Acquia
What problems is the product solving and how is that benefiting you?
Helps to prevent bot attacks and manages the network traffic also the reduce the load time
Good
What do you like best about the product?
Acquia customer service is great! They are super responsive.
What do you dislike about the product?
The interface could be a bit more user-friendly, but once you figure it out it's not that bad.
What problems is the product solving and how is that benefiting you?
Acquia is connected our POS and then we pull necessary audiences from the Acquia to target.
Recommendations to others considering the product:
N/A
Annertech Review
What do you like best about the product?
It's a proper open source DXP, API-driven and it's CDP is the kernel. Widen DAM and PIM was a shrewd investment
What do you dislike about the product?
Pricing can be a challenge for mid-market clients.
What problems is the product solving and how is that benefiting you?
Single view of the client, it's a game changer that needs to be articulated
Arçelik Pazarlama
What do you like best about the product?
Acquia team that is responsible for Arçelik Pazarlama is not new. They are responsible for our account since the beggining of our cooperation. Therefore, they can find the right solutions for our requests.I would like to express my special thanks to my friends Öykü Akça, Sevgi Çavuşyan and Pratiksha Redkar.
What do you dislike about the product?
Since 2021 Q4 as company we started to take more attention on CRM, so our requests dramatically increased. In this context, we have previously expressed our demand for increase in resource and improvement in velocity. Current team is great, but we need team expansion.
What problems is the product solving and how is that benefiting you?
Apart from this database, we cannot do a customer-oriented follow-up on any platform. Acquia is our only platform where we can monitor our customers. Instead of mass campaigns, by observing customer behaviors we can create campaigns, communications, actions just special to each unique customer.
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