Zapier

Zapier

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External reviews

2,039 reviews
from and

External reviews are not included in the AWS star rating for the product.


    AQIB S.

Zapier Makes Meta Lead Generation Data Easy

  • April 26, 2026
  • Review provided by G2

What do you like best about the product?
It help me best for lead generation campaign to get the data from meta
What do you dislike about the product?
i almost like everything with zapier , ease of use and good suppport when required
What problems is the product solving and how is that benefiting you?
manual, repetitive admin work by allowing different web applications to communicate without code


    Priya Darshini D.

Effortlessly Bridges and Automates Workflows

  • April 25, 2026
  • Review provided by G2

What do you like best about the product?
I use Zapier for creating integrations and building workflows. It helps me automate repetitive tasks, like moving leads from HubSpot to Salesforce and setting up Slack notifications for MQL to SQL. I like that Zapier acts as a bridge for marketing tools that don't integrate well, and I find it quick and easy to understand and test workflows. The initial setup was very easy and the support was good too.
What do you dislike about the product?
I would like the AI chatbots to be more efficient. It would be helpful if AI could build workflows after we give prompts.
What problems is the product solving and how is that benefiting you?
I use Zapier to automate repetitive tasks and create workflows, acting as a bridge for tools that don't integrate well, making it quick and easy to build and test integrations.


    Keri K.

Great for Campaign Management and Seamless ServiceTitan Integration

  • April 23, 2026
  • Review provided by G2

What do you like best about the product?
It’s great for campaign management, and it integrates well with ServiceTitan.
What do you dislike about the product?
I have not had any issues with Zapier. I love the platform
What problems is the product solving and how is that benefiting you?
Zapier is helping us automate workflows


    Jason M.

Slick AI and Easy Integrations, but Pricing Can Add Up

  • April 23, 2026
  • Review provided by G2

What do you like best about the product?
The AI is very slick and much better than make or airtable today. Integrations is simple especially when using the AI as it will prompt you for everything needed
ui/ux is nice as well
What do you dislike about the product?
Pricing can get crazy if you need a lot of thing "done" compared to other solutions like make or airtable
What problems is the product solving and how is that benefiting you?
Allows us to trigger/automate/connect sources and easy maintain those connections


    Kunal H.

Easy Automation Setup with a Convenient, Straightforward UI

  • April 22, 2026
  • Review provided by G2

What do you like best about the product?
The ease of setting up automations is what makes it stand out from competitors. The functionality and UI/UX are convenient and straightforward to understand, so even a non-technical person can set up automation workflows with ease.
What do you dislike about the product?
I can’t build complex systems or advanced AI agents using Zapier. I can add small JavaScript snippets, but I can’t include libraries, which limits what I’m able to do. If Zapier offered more functionality for building complex AI agents in a more user-friendly way than competitors, it could become the best AI automation software.
What problems is the product solving and how is that benefiting you?
I’ve built many automations in Zapier to learn how automation works and to streamline my day-to-day tasks. One simple automation I set up automatically sends emails to my clients when they fill out a form to show interest in our service. It saves me around 30 minutes each day—time I previously spent manually sending those emails. I’m still learning Zapier so I can automate even more repetitive tasks.


    Arun B.

Automates Repetitive Workflows and Saves Hours Each Week

  • April 22, 2026
  • Review provided by G2

What do you like best about the product?
It automates repetitive workflows, connects apps seamlessly, and saves me hours each week by cutting down on manual tasks and boosting overall efficiency.
What do you dislike about the product?
Pricing can scale quickly as task volume grows, which makes the ROI harder to justify for high-usage workflows. Debugging more complex Zaps isn’t always intuitive, especially when errors span multiple steps or integrations. Some integrations also feel limited compared to native features, so I end up relying on workarounds. Performance can occasionally lag, with noticeable delays in task execution. Onboarding is straightforward at a basic level, but mastering advanced logic takes time, and support responses can vary in depth. The AI features are promising, but they still feel somewhat limited when it comes to handling more complex automation scenarios.
What problems is the product solving and how is that benefiting you?
We used to struggle with manual data entry and a set of disconnected tools. Now we automate workflows across apps, which has significantly reduced repetitive work and errors. Tasks like syncing leads from forms into our CRM, triggering follow-ups, and updating spreadsheets used to take hours each week; now they run automatically through a simple UI with strong integrations.

Overall, it’s improved both consistency and speed, and performance has been reliable even when handling high volumes of tasks. Pricing does increase with usage, but the time saved and the reduction in mistakes still deliver solid ROI for us. Onboarding was quick for the basic setups we needed, and support was helpful whenever we ran into questions. The added AI features also streamline steps like data formatting, making our workflows more efficient end to end.


    Mandy M.

Automation Powerhouse with User-Friendly Interface

  • April 21, 2026
  • Review provided by G2

What do you like best about the product?
I like Zapier's easy user interface and the almost endless possibilities it offers for automating workflows. I'm particularly fond of its ability to connect ClickUp and Workday, as it takes some inputs from our HRIS, puts them on Google Sheets, and then brings them into ClickUp as tasks. The initial setup was pretty easy, and I really enjoy the efficiency it adds to my workflow.
What do you dislike about the product?
It can take a while to figure out how to set things up at times
What problems is the product solving and how is that benefiting you?
I use Zapier for automating workflows, connecting various tools, and integrating inputs from our HRIS into ClickUp. It has an easy user interface and almost endless possibilities.


    Marketing and Advertising

Zapier Saves Time with Easy Setup and Fair Pricing

  • April 21, 2026
  • Review provided by G2

What do you like best about the product?
I’ve been using Zapier, and it’s been really easy to use. It didn’t take me long to figure out at all. There are lots of apps to connect, and the price feels pretty fair, to be honest. Overall, it saves me a bunch of time.
What do you dislike about the product?
While I like the simplicity, it feels quite limited when it comes to larger flows and integrations, especially for more complex automations.
What problems is the product solving and how is that benefiting you?
Mostly automating repetitive tasks in my business.


    Marketing and Advertising

Powerful AI Prompts Make Workflow Automation Effortless

  • April 21, 2026
  • Review provided by G2

What do you like best about the product?
The AI feature is very useful. It helps to create workflows very easily. Zaps are easily created just with a prompt, and it's very easy to connect the automations.
What do you dislike about the product?
The interface is very hard initially to understand. Having a video demo could help users on how to use.
What problems is the product solving and how is that benefiting you?
The platform is solving a very hard thing, which is integrating FB leads with the email. The pricing is also competitive.


    Zaki I.

Easy to Use, Flexible Automation with Unmatched Integration and Performance

  • April 21, 2026
  • Review provided by G2

What do you like best about the product?
Very easy to use, one of the first tools in the market to capture the automation side with a no-code and low-code capability. Very flexible. Great great integration, and performance is unmatched.
Pricing wise it is slightly expensive when compared with other tools, however the user experience and easiness to use is what it excels in.

AI capability is basic but good, technical support is good as well, they respond timely.
What do you dislike about the product?
Pricing and number of operations in each package.
What problems is the product solving and how is that benefiting you?
I use it to connect a ton of different tools together and to manage workflows for my clients. It helps me keep everything organized and moving smoothly across the tools I rely on.