ZoomInfo
ZoomInfoExternal reviews
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A powerful tool for identifying relevant prospects
What do you like best about the product?
Probably the best feature is the intent data. ZoomInfo lets you search a large, validated database of companies and contacts by topics they are actively researching. So, for example, if you sell CRM software, you can use "CRM software" as a keyword and ZoomInfo will tell you which companies are searching within that category. Not only that, it will tell you the number of instances of those searches and where they originated from. It seems they're able to do this by monitoring web traffic at the IP address level, so they can see what websites people are visiting from a given company. Their recognition tools then read those web pages to understand the topics they're focused on.
The data is inferential, but it does a good job of signaling interest. To transform that interest to "intent", however, it's useful to look at the technologies a company is already using (which Zoominfo is often able to provide) so you can see if their interest is in acquiring a new solution or working with a solution they already have. Helpfully, ZoomInfo also provides other topics the company is researching so you get a sense of the overall context and insights into their specific needs (e.g. a company looking for "CRM Software" may also be looking for "Outsource Sales" or "Field Expense Management" -- topics which are not part of your query but make the context of your query clearer).
The competitive insights here are invaluable, and Zoominfo makes it easy to subscribe to custom lists based on your queries that are constantly being updated and will alert you when relevant new prospects appear. Connected to all of this are a variety of useful tools for measuring first-party data (i.e., so you can see which of these companies are visiting your own website and landing pages), finding relevant contacts (ZoomInfo provides a shortlist of recommended contacts for each company, based on your query), and the ability to make and export custom lists.
That being said, Zoominfo SalesOS isn't cheap. You need to have a budget for it, and if you don't have a pro sales team who can capitalize on the insights it provides, you probably won't see a return on your investment.
The data is inferential, but it does a good job of signaling interest. To transform that interest to "intent", however, it's useful to look at the technologies a company is already using (which Zoominfo is often able to provide) so you can see if their interest is in acquiring a new solution or working with a solution they already have. Helpfully, ZoomInfo also provides other topics the company is researching so you get a sense of the overall context and insights into their specific needs (e.g. a company looking for "CRM Software" may also be looking for "Outsource Sales" or "Field Expense Management" -- topics which are not part of your query but make the context of your query clearer).
The competitive insights here are invaluable, and Zoominfo makes it easy to subscribe to custom lists based on your queries that are constantly being updated and will alert you when relevant new prospects appear. Connected to all of this are a variety of useful tools for measuring first-party data (i.e., so you can see which of these companies are visiting your own website and landing pages), finding relevant contacts (ZoomInfo provides a shortlist of recommended contacts for each company, based on your query), and the ability to make and export custom lists.
That being said, Zoominfo SalesOS isn't cheap. You need to have a budget for it, and if you don't have a pro sales team who can capitalize on the insights it provides, you probably won't see a return on your investment.
What do you dislike about the product?
If I had one recommendation to the Zoominfo team, it would be to better unify the intent data with company and contact search results, so that the intent data appears in the search and can be exported along with it. Currently, I have to cross-reference my exports with my saved intent lists to see where they match up, which can be a bit of a hassle when you're working with a number of different intent topics.
What problems is the product solving and how is that benefiting you?
Working for a smaller organization means we don't have the capacity to reach out to every company that *might* be interested in our products, so understanding buyer intent is key for us. Zoominfo SalesOS does a good job of helping us identify relevant prospects who are more likely to be receptive to our offers.
Zoominfo is a very effective tool for sales intelligence + to get the right contact info
What do you like best about the product?
Contact information + industry news + massive filter ranges to broaden your search
What do you dislike about the product?
The user interface could be slightly better
What problems is the product solving and how is that benefiting you?
Contact info pool = expand in prospect outreach
Nothing but great!!!
What do you like best about the product?
I love how I can find all the prospect's information with just a few clicks.
What do you dislike about the product?
Some numbers are wrong but for the most part it is the right information.
What problems is the product solving and how is that benefiting you?
It solves the problem of tracking down prospects.
Ideal for Day-to- Day Work
What do you like best about the product?
The best feature of ZoomInfo is the ability to search through a company's contacts with ease. I'm able to find exactly who I need in a specific department in a matter of minutes.
What do you dislike about the product?
I've run into issues with ZoomInfo and SalesForce not integrating correctly. I find myself restarting my browser or clearing my cache more times than not to try to troubleshoot on my own.
What problems is the product solving and how is that benefiting you?
Each time I have an issue, it appears that it is already being resolved and sorted out. It is usually fixed within a few hours, if not immediately.
Quality Database. Easy to Use + Export. Accurate Contacts.
What do you like best about the product?
I enjoy how easy ZI is to use, how seamlessly contacts export and how you can select what information you'd like to include in your export. The data provided for contacts is accurate and abundant. Busines and personal emails, phones, cell phones, HQ phone, etc.
What do you dislike about the product?
We've found several solar manufacturing and specialty chemical companies that do not appear in the ZI database. We often find no company or contacts listed. Would be great to see more solar and specialty chemical companies under $5 or 10 million.
What problems is the product solving and how is that benefiting you?
We use ZI to find leads at companies when contacts move on or are no longer reachable. It's been top-notch for finding the locations/branches/facilities available at larger companies. Being able to access contacts at all the branches of a facility really fits well with how our sales team operates.
Very clean and quick data pulling .
What do you like best about the product?
Cleanliness and accuracy of data is extremely important to us. Zoominfo delivered that
What do you dislike about the product?
Sometimes we get high bounce rates from the emails we pull from zoominfo
What problems is the product solving and how is that benefiting you?
Lead generation in the biotech and pharma space, also providing direct phones for cold calling
When its working its great
What do you like best about the product?
ZoomInfo has been most helpful with importing leads, data scalping and more.
What do you dislike about the product?
However it crashes A LOT and stays down for quite some time. If that will be fixed all will be good.
What problems is the product solving and how is that benefiting you?
importing leads, data scalping and more.
Painful to Use
What do you like best about the product?
It has quite a big DB and can help you export contacts into Hubspot from LinkedIN Sales Nav. Both these though come with pains and can be improved upon
What do you dislike about the product?
It's excruciatingly painful in terms of User Experience.
1. A lot of contacts are outdated, I pulled contacts into the CRM to then find out they had left the company targeted ten years ago.
2. The Chrome Extension keeps signing me out. Multiply that by many tabs opened, it really is frustrating having to log in over and over again every few mins
3. No matter how many times I close the little pop up with the new features, it keeps coming back every 30 seconds, I tried closing it, clicking on "see release notes" clicking on all the buttons but my preferences just won't be saved.
1. A lot of contacts are outdated, I pulled contacts into the CRM to then find out they had left the company targeted ten years ago.
2. The Chrome Extension keeps signing me out. Multiply that by many tabs opened, it really is frustrating having to log in over and over again every few mins
3. No matter how many times I close the little pop up with the new features, it keeps coming back every 30 seconds, I tried closing it, clicking on "see release notes" clicking on all the buttons but my preferences just won't be saved.
What problems is the product solving and how is that benefiting you?
It's good to import contacts from LinkedIN (If the extension worked properly would be better) and has a large database (lots of contacts outdated though)
Powerful database
What do you like best about the product?
ZoomInfo has the most accurate contacts of any other similar database. It is very user-friendly and easy to use, with up-to-date information available. It shows that there are humans behind all this data which is (at least for me) quite important.
What do you dislike about the product?
Well, no dislikes. The thing is easy to use, accurate and support is excellent. It all depends on your internet speed.
What problems is the product solving and how is that benefiting you?
I am doing the work of a cold contact, and ZoomInfo gives me accurate references. Once I send out a cold mail I follow up with a call, and contact accuracy is my primary thing.
Awesome solution for finding leads in North America
What do you like best about the product?
Sales OS is new to us - it's enabled the marketing team to hand over a lot of the manual lead processes - qualifying leads especially - to Sales.
What do you dislike about the product?
More transparent, flat pricing. Marketing has to constantly explain and justify the spend that's creeping up.
What problems is the product solving and how is that benefiting you?
Identifying prospective leads in new areas that would previously have taken hours of research to identify and many more to find useful contact information for.
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