
Overview
There is a silent killer making GTM much harder than it should be: bad data.
That is why ZoomInfo built the GTM Intelligence Platform.
It combines the most complete company, contact and signal data in the world, all in one place, to ensure every GTM motion is informed by data. This foundation does not just work alongside your CRM - it powers it. Our platform gives you a dynamic view of your entire TAM, helping you understand not just who is in market, but when they are ready to buy.
It seamlessly connects with your tech stack, combining 1st & 3rd party data, signals, AI insights, and automation to drive results.
ZoomInfo GTM Intelligence Platform empowers your teams to:
Create Quality Pipeline:
- Build the ultimate pipeline and unlock hidden opportunities.
- Identify high-value accounts and prioritize those showing intent signals, like funding events or competitive research.
- Reach decision-makers faster with accurate, real-time insights, creating personalized and effective outreach.
Grow, Renew and Expand Customers:
- Drive revenue by expanding into new markets and deepening relationships with current accounts.
- Gain a complete, real-time view of every account, including key contacts, compelling events, and organizational changes.
- Build smarter engagement strategies informed by dynamic, actionable data.
Maximize Rep Productivity:
- Streamline operations with automated segmentation, deduplication, and account planning, saving time and reducing costs.
- Boost efficiency with automation and focus teams on winning business.
By delivering the most comprehensive company, contact, and signal data, ZoomInfo does not just power your CRM - it transforms it into the backbone of your growth strategy. Teams can act with confidence, knowing every decision is informed by accurate, real-time intelligence.
The result? Aligned teams, improved productivity, and accelerated growth - helping you engage the right buyers at the right time with the right message, every time.
*For custom pricing, EULA, or a private contract, please contact cloudmarketplaceorders@zoominfo.com , for a private offer.
Highlights
- The GTM Data Universe: Our signals and insights deliver a 360-degree view of your buyers beyond your messy CRM to understand who they are, what they need, and when to engage them.
- Built to Connect: Our intelligence layer connects sales, marketing and ops teams, plugs into any tech stack, and unifies siloed customer data so everyone has the same information right now.
- Agent Ready: We provide smart automation built for people and ready for agents. That means AI can layer on top of our system and free humans up to do the most important work, knowing that quality data is powering their automation.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Buyer guide

Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
ZoomInfo Sales | Base platform access, bulk credits and Premium features available | $34,995.00 |
ZoomInfo Marketing | ABM Pro+ access, additional premium add-ons available | $69,995.00 |
ZoomInfo Operations | Enrich Premium+, 0-250k records | $39,000.00 |
ZoomInfo Talent | Base Platform Access (includes Americas, APAC, non-GDPR EU Data) | $15,000.00 |
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We do not support refunds.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Vendor support
Customer Support guarantees a response within one business day. BUSINESS HOURS: Monday through Friday 3AM - 8PM EST (UTC-5:00) https://www.zoominfo.com/about/contact
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Standard contract
Customer reviews
Streamlined Prospecting with Outdated Data Caveats
Focused prospecting has boosted qualified leads and has shortened time spent finding decision-makers
What is our primary use case?
My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads.
For prospecting with ZoomInfo , I have been able to target specific industries and have found the right contact based on their position in the company. I would also like to be able to do more, such as a more detailed search based on the company's location, including searching specific suburbs in my area. Additionally, this tool has helped us find the right decision-makers along with their email and phone numbers. We also use it to track website visitors and utilize intent data to see if prospects are looking for our services.
In terms of how I use ZoomInfo or how it fits into my workflow, it provides good information for commercial businesses, and it is also accurate for other entities. Overall, it is a great tool, very easy to use, user-friendly, and cost-effective.
Additionally, pulling information from websites and LinkedIn for prospects has been very easy.
My experience with ZoomInfo's intent data and website visitor tracking features is that they are very accurate and helpful in providing insights, which helps us to make data-driven decisions easily.
ZoomInfo's integrations with my existing tools and platforms are very effective and seamless.
The integrations I use most with ZoomInfo include Microsoft, which brings together our own company data with ZoomInfo data and applies generative AI to sift through the noise and identify insights sellers want. Co-pilot presents AI-guided recommendations about who to contact, when to engage them, and what to say and how to execute them across every channel. This helps us make the right decisions while easily acquiring new leads.
What is most valuable?
In my opinion, the best features ZoomInfo offers are industry-specific searches, qualified contact information, a full listing of potential targets, and seamless integrations.
Using ZoomInfo has positively impacted my organization by helping us expand our sales pipeline, find companies relevant to our size, and shorten the time representatives spend searching for contact data from forty percent to ten percent.
What needs improvement?
I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes incomplete. It would also be beneficial for the user interface to be more intuitive and user-friendly.
I notice sometimes that there is outdated information or a lack of information in ZoomInfo, but that is not very common—it is rare.
For how long have I used the solution?
I have been working in my current field for the past five years and seven months.
What do I think about the stability of the solution?
ZoomInfo is very stable, and I have not experienced any downtime.
What do I think about the scalability of the solution?
The scalability of ZoomInfo is very good; it can handle my organization's growth efficiently.
How are customer service and support?
Customer support from ZoomInfo is absolutely top-notch, very supportive, and proactive.
The ease of adoption and start of using ZoomInfo for my team was very seamless, as the customer support from ZoomInfo has been very proficient, professional, helpful, and proactive.
I would describe the quality of the data I get from ZoomInfo as very helpful, as they guide us through everything.
The learning curve for new users on my team is smooth because the customer support has been very helpful in guiding us through it. Over time, everything has fallen into place.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Before ZoomInfo, I previously used Sales Navigator, which had a steep learning curve for those not technically savvy, and that is one reason we switched from it. It was also very expensive and had poor customer support, as it took a long time to reply to our queries.
How was the initial setup?
The setup was easy.
What was our ROI?
I have seen a return on investment; in five months, our database of accurate and relevant data on prospects to buy has grown fourfold. Additionally, we have increased our sales, made more money, achieved greater productivity, and improved focus on who is searching for and buying my products.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
Which other solutions did I evaluate?
Before choosing ZoomInfo, I evaluated other options such as Sales Handy.
What other advice do I have?
For others looking into using ZoomInfo, I feel happier and less stressed. I know that I can open up ZoomInfo and have focused searches, with less time worrying about who I need to reach out to or who is looking for our product. I feel more successful and confident that my efforts will be rewarded. Prospecting is tough, and without focus, it is easy to give up, but with ZoomInfo, everything has eventually fallen into place. Therefore, I really recommend this tool for any organization needing to make more sales, focus on getting more prospects, and elevate their marketing strategies.
Overall, I have significantly increased my productivity and results with ZoomInfo, and the pressure of pipeline development has been reduced greatly.
ZoomInfo is deployed in my organization on a hybrid cloud.
I did purchase ZoomInfo through the AWS Marketplace .
I have given this review a rating of eight.
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
One-Stop Shop for Reliable Sales Data
Revolutionized Prospecting with Accurate Contacts
Targeted prospecting has increased campaign success and accelerates pipeline growth
What is our primary use case?
Our main use case for ZoomInfo Sales allows us to prospect much more efficiently, utilizing their database as well as enabling our outbound motion to be much more efficient. ZoomInfo is by far the most robust tool that can be used alongside LinkedIn Sales Navigator to increase the results of our sales team. Every successful company I've worked for utilizes ZoomInfo Sales.
In my day-to-day work, ZoomInfo is a great tool for outbound and deal acceleration. It allows us to contact other stakeholders and helps us prioritize our project or initiative to them. I use it to enhance our sales prospecting efforts, improving lead nurturing, and streamlining sales outreach. It helps to address the problem of finding and engaging with the right point of contact efficiently by providing detailed company and contact information. I use it daily to research potential clients and begin the client nurturing process to pass on to our sales team.
I love the advanced search option which allows us to narrow down search results easily, making decisions easier and finding what we want faster.
What is most valuable?
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results.
I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily.
Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good.
ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive .
Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.
What needs improvement?
ZoomInfo can be improved as listing management can be more intuitive. There are delayed or limited updates on organizational changes. Addressing data gaps in niche markets and regions can help while targeting particular demographics or businesses in metro areas. There are duplicate or overlapping contacts that are not synchronized upon updates.
What other advice do I have?
ZoomInfo is a critical tool in driving our pipeline growth and improving go-to-market efficiency, enabling us to work smarter by focusing on the most relevant and timely opportunities.
My advice to others looking into using ZoomInfo is that this tool has been very helpful in identifying and connecting with key decision-makers across various verticals, ensuring we target the right accounts with relevant messaging. It helps our team prioritize high-potential leads and accelerate outreach. It helps our team to make the best and the right decision, improving our markets and sales campaigns.
ZoomInfo has always helped us in identifying in-market buyers faster by speeding up our sales cycle. It has also provided us a higher conversion conversation and close rate with improved target leads. I find it reduces time in research with verified and rich data. It helps us with smarter alignment and account segmentation. This has been a very helpful tool in my organization, especially in my marketing and sales department. I would rate ZoomInfo eight out of ten.

