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    ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications.

    Ratings and reviews

    4.5
    8462 ratings
    4 AWS reviews
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    8458 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (8462)
    Manufacturing

    Simplifies Customer Success Workflows

    Reviewed on Aug 24, 2026
    Review provided by G2
    What do you like best about the product?
    As a Customer Success Manager, GTM Workspace has made my daily work much more efficient. I can quickly find company information, contacts, and account insights in one place, which saves significant time before customer meetings. The interface is intuitive, fast, and reliable, and the AI Copilot helps me get quick answers and identify the right contacts without constantly switching between tools. The integrations also fit well into my existing workflow. From an ROI perspective, the time saved on research, prospecting, and account preparation adds up quickly, allowing me to spend more time engaging with customers and less time on manual work. Overall, GTM Workspace has helped me work more efficiently, streamline my workflow, and have better, more informed conversations with customers.
    What do you dislike about the product?
    GTM Workspace is valuable overall, but there are a few areas where the experience could be improved. Contact and company data can occasionally be outdated, which means I still need to cross-check important details in other sources. The AI Copilot is helpful for quickly finding information, but some responses can feel generic or lack the context needed for specific customer or account situations; more accurate, context-aware insights would make it significantly more useful. Performance can also be inconsistent when loading larger accounts or more detailed data. From an ROI perspective, improving data accuracy and speed would reduce the time spent validating information and make the platform even more valuable. Finally, more guided onboarding for advanced features and deeper integrations with the sales and CS tools I use every day would make adoption easier and reduce the need to switch between systems.
    What problems is the product solving and how is that benefiting you?
    Before using GTM Workspace, I had to spend a lot of time switching between different tools to find company details, contacts, and account insights. Now, most of the information I need is available in one place, which helps me prepare for customer meetings much faster. The AI Copilot also helps me quickly find answers and identify the right stakeholders. Overall, it has reduced the time I spend on account research and allows me to focus more on customer conversations and account growth.
    Karen C.

    GTM Makes Business Insights Easy—and Exports Are a Plus

    Reviewed on Aug 20, 2026
    Review provided by G2
    What do you like best about the product?
    It really gives you important information about the business and protentional clients. I love that I can export information
    What do you dislike about the product?
    There is nothing to dislike about GTM. It is really easy to maneuver and navigate through.
    What problems is the product solving and how is that benefiting you?
    It cuts down the time at looking online to get more info on when the company opened or what they do as a business.
    Evan C.

    Targeted Prospecting Made Easy with Powerful Intent and Website Activity Insights

    Reviewed on Aug 19, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about GTM Workspace powered by ZoomInfo is how it helps me make my prospecting much more targeted and efficient. As a Sales Development Representative at Oracle NetSuite, I use it to identify companies showing interest in topics related to our solutions, such as ERP, accounting, finance, invoicing, cloud, outsourcing, and other business software topics.

    The intent and activity signals are particularly valuable because they help me identify spikes in interest and understand which accounts may currently be researching relevant solutions. I also use website activity insights to see when potential customers are engaging with relevant web content. This allows me to prioritize the right accounts, personalize my outbound approach, and reach prospects at a more relevant time instead of relying only on cold outreach.
    What do you dislike about the product?
    What I dislike most about GTM Workspace is that some of the intent and activity signals can sometimes be too broad or difficult to interpret. As an SDR, I may see an account showing a spike in interest around topics like ERP, accounting, finance, or cloud, but that does not always mean the company is actively looking for a solution.

    Contact information can also occasionally be outdated or incomplete, which means I still need to verify some data before starting an outbound sequence. Overall, the platform is very useful, but improving the accuracy and context behind intent signals would make it even more effective for prioritizing the right prospects.
    What problems is the product solving and how is that benefiting you?
    GTM Workspace helps me solve the challenge of finding the right companies and the right decision-makers to target. As an SDR at Oracle NetSuite, I have access to a large amount of company data, including business information, areas of interest, intent signals, and topics or products they may be researching for future purchases.

    It also gives me access to professional contact information such as business emails and phone numbers for key roles like CFOs, CEOs, and other decision-makers. Before a prospecting call, I can use these insights to better understand the company, identify potential needs, and prepare a more relevant approach. This helps me personalize my outbound calls, prioritize accounts with stronger buying signals, and ultimately make my prospecting more efficient.
    Hospitality

    Need Phone Numbers or Addresses???

    Reviewed on Aug 17, 2026
    Review provided by G2
    What do you like best about the product?
    The fact that you are able to fine email addresses as well as phone numbers
    What do you dislike about the product?
    Sometimes the information is a little delayed if someone has left a company
    What problems is the product solving and how is that benefiting you?
    It is helping me to find more direct contacts for companies that I want to work with vs just random cold calling like in the past.
    Yeshwanth B.

    GTM Workspace Streamlines Prospecting with Clean UI, Smart Insights, and Seamless Integrations

    Reviewed on Aug 14, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about GTM Workspace is that it brings a lot of the sales research workflow together in one place. The UI is clean and easy to navigate, which makes it simple to find account and contact information without spending too much time figuring out where things are.

    The integrations are also useful because they help connect the data with the tools we already use, making the overall workflow more seamless. From a performance perspective, the platform is responsive and makes it quick to research accounts and identify relevant prospects.

    From an ROI perspective, the biggest benefit for me is the time saved on manual prospecting and research. The AI and intelligence capabilities also add value by helping surface useful insights and making it easier to prioritize accounts and contacts. The onboarding and support experience has been helpful as well, especially when getting familiar with the platform and its different capabilities.

    Overall, GTM Workspace feels like a practical tool for making the prospecting process more efficient without adding unnecessary complexity.
    What do you dislike about the product?
    The main area for improvement would be the learning curve around some of the more advanced features. There are a lot of capabilities within the platform, so it can take some time to understand how to get the most value from everything. I’d also like to see a little more flexibility in certain workflows and customization options. That said, once you get familiar with the platform, these become much less of an issue.
    What problems is the product solving and how is that benefiting you?
    GTM Workspace helps reduce the time I spend researching prospects and switching between different sources to find the right information. It gives me a more structured way to identify relevant accounts and contacts, understand prospects, and prioritize outreach. This has made my prospecting process more efficient and helps me spend more time on actual conversations instead of manual research.
    Deepika S.

    Makes Multi-Threading Easier and Helps Find Multiple Numbers per Contact

    Reviewed on Aug 14, 2026
    Review provided by G2
    What do you like best about the product?
    It makes multi-threading much easier. It’s also useful for finding multiple numbers for the same contact, which increases the chances of connecting and having a two-way conversation during the sales process.
    What do you dislike about the product?
    Sometimes the numbers are outdated. And less B2C companies in the database.
    What problems is the product solving and how is that benefiting you?
    It helps increase two-way connections, and it has an easy-to-use UI. The Chrome extension also makes it simple to push contacts into the CRM.
    Computer Software

    Makes Account Research Faster and Easier

    Reviewed on Aug 13, 2026
    Review provided by G2
    What do you like best about the product?
    I like that it brings all the account and prospect information into one place. It makes research much quicker and helps me focus on the right accounts instead of spending time jumping between different tools.
    What do you dislike about the product?
    The data isn’t always 100% accurate, especially for smaller accounts or contact details
    What problems is the product solving and how is that benefiting you?
    It helps me spend less time researching accounts and switching between different tools. Having CRM data, account intelligence, and buying signals all in one place makes it much easier to prioritize the right accounts and have more relevant, informed conversations.
    Niraimozhi C.

    Essential workspace for modern Account Executives

    Reviewed on Aug 13, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best is having full account intelligence consolidated into a single, clean workspace.

    Consolidated Account Context: It aggregates CRM records, buyer intent, and news updates into one spreadsheet-like view, making prep for discovery and demo calls seamless.

    Org Chart Clarity: Identifying secondary decision-makers and champions is much easier with their updated organisational hierarchies.

    Actionable Intent Data: Seeing which accounts are actively researching solutions in our space allows me to prioritise high-value deals and multi-thread effectively before competitors reach out.
    What do you dislike about the product?
    Outdated Contacts: Like any B2B dataset, job changes don't always update instantly, so you'll occasionally hit invalid emails or wrong extensions.

    Initial Setup: It takes time to clean up notifications so you aren't overwhelmed by constant intent alerts on accounts you aren't actively working.
    What problems is the product solving and how is that benefiting you?
    Problem: As an Account Executive, managing complex deals required constant context-switching. I spent 15–20 minutes before every call digging for account updates, and tracking multiple decision-makers across fragmented platforms meant important stakeholder context often got lost.

    Benefit: GTM Workspace unifies CRM history, intent signals, and org charts into a single view. It automates pre-call account prep and allows me to map out entire buying committees in seconds. This saves hours of manual research, streamlines multi-threading, and directly accelerates deal velocity.
    Martin I.

    Does Exactly What It Promises—Excited to See What’s Next

    Reviewed on Aug 13, 2026
    Review provided by G2
    What do you like best about the product?
    It does exactly as intended, so far no complaints. Would interested to how the tool involves for more day-to-day tasks.
    What do you dislike about the product?
    Would like to see more innovation next year, but not really a dislike.
    What problems is the product solving and how is that benefiting you?
    Mainly for buying signals on targeted accounts and breaking into our target ICP.
    Ash C.

    Target Report List View That Automatically Highlights Key Signals

    Reviewed on Aug 12, 2026
    Review provided by G2
    What do you like best about the product?
    I love the Target report list view and how it highlights signals for me automatically, without me having to do anything.
    What do you dislike about the product?
    I would like to be able to use it headless but not a dealbreaker
    What problems is the product solving and how is that benefiting you?
    Saves me time in prospecting