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ZoomInfo
ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications.
Reviews (8481)
Information Technology and Services
Strong for enrichment and planning, but technographics can be stale
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
The whole point of a data enrichment platform is to provide valuable data to our teams, and this is used for enrichment, territory planning, and resource planning. I also found the AI helpful during setup when I had questions, since it answered basic questions and worked well for that. Overall the company and contact data was mostly accurate when I checked against known data points.
What do you dislike about the product?
Technographic data is generally not great. Companies change their software on a regular basis so it is often stale. Some data points have been stale too, like gross revenues for some well known public companies. The enrichment and segmentation features are great if they are accurate, but it is based on clean data. The website-visitor/intent signals rarely produce useful opportunities for us, and the news isn't helpful when it is not up to the minute. Also, there are better methods of messaging, in my opinion.
What problems is the product solving and how is that benefiting you?
It helps us avoid basically spraying and praying by supporting enrichment, territory planning, and resource planning. The AI also helped me get set up by answering basic setup questions.
Paulo Henrique O.
Dependable data and signals with workflows/AI that significantly cut manual work
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
I find the data very dependable. The intent and website-visitor signals frequently produce useful opportunities, and the workflows and AI significantly reduce manual work. Overall, it’s easy to use and easy to set up, and the lead builder and technographic data work well for me.
What do you dislike about the product?
Company data availability and industry research availability have been weak for me, and contact data accuracy has been an issue.
What problems is the product solving and how is that benefiting you?
I’ve significantly reduced manual work, and I frequently get useful opportunities from the intent and website-visitor signals.
Kaushal P.
Mixed data dependability, with intent signals that sometimes help
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
Company data availability and accuracy have been solid for me, and setup generally met my needs. The intent and website-visitor signals sometimes produce useful opportunities, and the workflows/AI reduce manual work a little.
What do you dislike about the product?
Contact data availability and technographic data availability have been a problem for me, and overall the data has been mixed in terms of dependability. The AI feels only middling: accuracy and consistency are about average, it is not that easy to catch and correct mistakes, and controls and explanations around what the AI can access and why it produced a result could be clearer.
What problems is the product solving and how is that benefiting you?
I have gotten some useful opportunities from the intent and website-visitor signals, and I have been able to reduce manual work a little with workflows and AI.
Charan P.
Helpful for targeting and lead building, but I’ve hit reliability and cost issues
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
Pinpoint accuracy matters to me, and cold prospecting is inefficient without proper targeting. When it works, the data is very dependable, and the AI does an excellent job with lead building and data segmentation for lead building. I also like the idea of automating research and go-to-market actions to cut down on manual data entry.
What do you dislike about the product?
I’ve run into data reliability issues. It’s supposed to automate the pipeline and save time, but it hasn’t been doing that for me. On top of that, it ends up being more expensive than I expected.
What problems is the product solving and how is that benefiting you?
It helps with proper targeting for cold prospecting, and the AI supports lead building and segmentation. The intent and website-visitor signals produce useful opportunities sometimes, and the workflows/AI reduce manual work somewhat.
Harsh P.
Very dependable data, but contact data accuracy has been a problem
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
I’ve found the data to be very dependable overall. Setup and support have been solid, and contact, company, and technographic data availability have been good.
What do you dislike about the product?
Contact data accuracy has been a major issue for me.
What problems is the product solving and how is that benefiting you?
The intent and website-visitor signals sometimes produced useful opportunities.
Shruti P.
Easy to use and set up, with mostly dependable data and some helpful signals
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
It’s easy to use and easy to set up, and it meets my requirements. Contact data availability has been solid, and the data has been mostly dependable. The AI capabilities feel consistent and accurate enough overall, and it’s clear when I’m interacting with AI.
What do you dislike about the product?
Technographic data availability hasn’t been useful for me. I’d also like clearer explanations for why the AI produced a specific result, and slightly better controls over what data the AI can access.
What problems is the product solving and how is that benefiting you?
It’s reduced manual work somewhat. The intent and website-visitor signals sometimes produce useful opportunities.
Information Technology and Services
Very dependable company and contact data
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
I love that the company and contact information data is very dependable.
What do you dislike about the product?
I dont dislikke much about the product.a
What problems is the product solving and how is that benefiting you?
I’m able to identify accurate company and contact information with very dependable data.
Joel C.
All My Cross-Platform Data in One Place with GTM
Reviewed on Sep 07, 2026
Review provided by G2
What do you like best about the product?
The best thing about GTM is having all my data from different platforms in one place
What do you dislike about the product?
Nothing yet, it is perfect so far. All pretty good
What problems is the product solving and how is that benefiting you?
No having to look at different systems and website to find how our data relates and have all info analyzed by AI
Harsh P.
Efficient Admin Data Analysis with Easy CRM Integration tool with AI capabilities
Reviewed on Sep 05, 2026
Review provided by G2
What do you like best about the product?
What I like best about GTM Workspace is how it brings everything into one unified workspace so sellers don’t waste time juggling multiple tools. The interface is clean and intuitive, making prospecting and CRM updates much faster with accurate contact data along with AI insights. Seamless sync with Salesforce and Outreach means no duplicate work or manual data entry.
What do you dislike about the product?
GTM Workspace is powerful, but the accuracy gaps and high pricing are the most common frustrations. Many customers feel the productivity gains outweigh these issues, but smaller teams may struggle with the extra verification workload.
What problems is the product solving and how is that benefiting you?
It helped us solve the chaos of disconnected sales tools by bringing CRM data, prospecting signals, and AI‑driven insights together in one workspace. For me, that means less time wasted on admin work and more time actually selling. The AI prepares meeting briefings, generates personalized outreach emails, and flags deals that need attention, which has increased my team’s productivity and improved our engagement with prospects. Overall, it helps us work smarter, close deals faster, and stay on top of opportunities.
Fathema A.
Streamlined Workflow and Faster Prospecting with GTM Workspace
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
What I like most about GTM Workspace is how it brings key information and tools into one place, making it easier to organize and manage my workflow. I especially appreciate how quickly I can find the information I need and use it to prioritize accounts and prospects without constantly switching between different tools. It has helped make my day-to-day workflow more efficient and streamlined, and an unexpected benefit has been how much easier it is to stay organized and keep track of opportunities. Overall, it saves me time and makes my prospecting and outreach process much more manageable.
What do you dislike about the product?
One area I find challenging with GTM Workspace is that there can be a learning curve when navigating the different features and understanding where to find specific information. At times, it can take a few extra steps to locate the exact data or functionality I’m looking for, which can slow down my workflow. I also think the experience could be improved with more intuitive navigation and clearer guidance around certain features. Overall, the platform is useful, but making some of these processes more streamlined would make it even easier to use efficiently.
What problems is the product solving and how is that benefiting you?
GTM Workspace helps solve the challenge of having to search across multiple platforms to find accurate prospect and company information. It gives me a centralized place to research accounts, identify relevant contacts, and better understand potential opportunities. This saves me time and makes my prospecting process more efficient, while also helping me prioritize the right accounts and make my outreach more targeted and informed.