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    Lauren H.

Insightful Analysis with Quick Bug Resolutions

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I enjoy using AI Sense to see what answers it can come up with to help our own analysis. It's valuable as it can analyze lots of session replays and come back with key points, saving us a lot of time. Contentsquare helps us find what customers are engaging with and see what areas of the site aren’t working well. I often use zoning analysis and replay.
What do you dislike about the product?
Sometimes run into bugs but these are usually quickly resolved. I would like the option to create lists of favorite products within the merchandising section.
What problems is the product solving and how is that benefiting you?
I use Contentsquare to analyze customer behavior on our website, helping us identify what engages customers and what isn't working. The AI Sense feature efficiently analyzes session replays, highlighting key points and saving us a lot of time.


    Natalie B.

Effortless Analytics with Fast Data Insights

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I like how easy Contentsquare is to use and how quickly I can surface data. I really like Sense and how easy it is to use.
What do you dislike about the product?
We struggle to get search and app performance data.
What problems is the product solving and how is that benefiting you?
Contentsquare helps surface products sold within PLPs and lets me see what journeys my customers take.


    Mark Q.

Rich Analysis with Some Room for Improvement

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I really like the richness of analysis that Contentsquare offers, which fills the gap left behind by Google Analytics. The initial setup was involved, but we were well assisted, making the process smoother.
What do you dislike about the product?
Admin can be slow and seems to require a lot of memory, slowing down analysis. Sense AI doesn't always answer simple questions and sometimes claims it doesn't have data points that I know it has.
What problems is the product solving and how is that benefiting you?
I use Contentsquare for journey analysis and finding bugs. It helps me understand drop-offs during the funnel and validate design decisions. Its analysis richness fills the gap left by Google Analytics.


    Benjamin S.

Complex but Streamlined with HotJar Integration

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I like the ease of use with Contentsquare. The HotJar integration is something I enjoy because it enhances heatmapping functionality. Also, the initial setup was smooth as far as I am aware.
What do you dislike about the product?
Contentsquare can be complex to use with some complex processes and it can be glitchy.
What problems is the product solving and how is that benefiting you?
Contentsquare helps track customer journeys through heatmapping, making it easier to understand user behavior.


    Juliet L.

Effortlessly Identifies Dropout Points and Boosts CTR

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I find Contentsquare incredibly useful for understanding how customers navigate through our site and identifying where they drop off, which helps us decide what content isn't engaging and where to optimize. We've noticed improvements in both our click-through rate (CTR) and conversion rate (CVR) thanks to the insights gained. I really like the ease and simplicity of the tool; it's intuitive enough that anyone can use it without being an expert. Another standout feature is Sense AI, which allows us to get to answers quickly.
What do you dislike about the product?
Nothing comes to mind, the tool is very intuitive
What problems is the product solving and how is that benefiting you?
Contentsquare helps us understand customer navigation, identify drop-off points, optimize content engagement, and improve CTR and CVR.


    Thomas F.

Insightful and User-Friendly, with Minor Data Glitches

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I like Sense the most because it's super easy to use. The human language aspect makes it really convenient since I can talk to it like a person, not just an AI bot.
What do you dislike about the product?
I feel Sense can sometimes pull in incorrect data. Whenever I try and pull in flow data it says we only have 1 sale when that's not true.
What problems is the product solving and how is that benefiting you?
I use Contentsquare to get journey data and see where customers face friction, which helps in finding stopping points and frustration areas.


    Chesna H.

Real-Time Customer Insights You Can’t Get Elsewhere

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
Being able to see elements of the customer journey that you can't unlock in other tools, and seeing customer frustrations in real time.
What do you dislike about the product?
Being reliant on the manual creation of mappings - especially frustrating on a large, complex website.
What problems is the product solving and how is that benefiting you?
It is allowing us to identify friction in the journey and give the feedback to other teams in the business to fix the issues.


    Retail

Easy to Use, Highly Visual for Refining Data

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
The heat maps are is easy to use and extremely visual which is helpful when reviewing data.

The Ai tool is really helpful and provides valuable props

Also, It provides data that other tools don’t show
What do you dislike about the product?
When using zoning analysis it is only applicable at page level meaning when you are trying to review a module that sits across multiple places e.g navigation tools it’s hard to use.

Also, on zoning analysis when looking into a page that isn’t live it can be a long process to pull up the data.
What problems is the product solving and how is that benefiting you?
Finding out what customers interact with on pages, allows us to see what doesn’t work and what does work


    Retail

User-Friendly Platform That Unlocks Powerful Insights and Impact Quantification

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
What I like most about Contentsquare is how user-friendly it is. It unlocks powerful insights and helps us calculate a projected incremental revenue figure through Impact Quantification
What do you dislike about the product?
Sometimes, session replays don’t start up immediately.
What problems is the product solving and how is that benefiting you?
Helps us understand where users are dropping off


    Sports

Contentsquare Powers Key Decisions with Journey Analysis and Impact Quantification

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
Contentsquare helps us make key business decisions and protect revenue during peak trading periods. The journey analysis helps us better understand our customers, and impact quantification helps us prioritise insights.
What do you dislike about the product?
Sometimes it can be slow, especially the zoning module.
What problems is the product solving and how is that benefiting you?
Helping us understand more about customer journeys and where the fractions are.