Meltwater Suite
MeltwaterReviews from AWS customer
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Media Tracking and Outreach Made Easy
What do you like best about the product?
Setting up searches for key words related to your business to easily pull reports of media placement is amazing. The ability to search for media contacts for targeted outreach is a big plus.
What do you dislike about the product?
The functionality can be a bit clunky at times.
What problems is the product solving and how is that benefiting you?
We have to provide reports of media placements and this helps us do that easily.
We also do outreach to specific regions for press releases and this allows us to narrow down very easily.
We also do outreach to specific regions for press releases and this allows us to narrow down very easily.
Klear helped our brand create a new influencer program
What do you like best about the product?
Klear's easy to use interface allows me (one user) to build my influencer campaigns from start to finish. As our brand is new to influencer marketing, Klear has really helped in discovering tech influencers in our niche industry, checking authenticity of audience & demographics to fit our brand's voice, and in launching our campaigns this year. My favorite part of the process is signing into Klear to check the campaign metrics once an influencer has posted their content. Klear gathers metrics beyond what my company has access to. Being able to see reach (unique views) , engagement and EMV (earned media value) data for each social post has been very beneficial to our brand. The campaign results have been so impressive, we're continuing the influencer program into next year!
What do you dislike about the product?
From the perspective of someone launching their first influencer campaign, I've been very impressed with Klear and have no dislikes. The few times I have mentioned to our Customer Success Manager that I would appreciate "x" extra feature, within the last year the feature has been created and launched. That's what I love about Klear: they listen to me (the user) to better their product.
What problems is the product solving and how is that benefiting you?
The two main problems I encountered before subscribing to Klear were: 1. inability to determine whether or not an "influencer" Instagram account had an authentic audience, and 2. not being able to collect all the data I wanted to showcase campaign results once content was posted on social. These two issues were resolved with Klear.
Time is Money! With just a few minutes I can analyze influencers results, reach, engagement and ROI.
What do you like best about the product?
That I can easily get Influences demographics.
What do you dislike about the product?
TikTok demographics should be included for the begining.
What problems is the product solving and how is that benefiting you?
NA
Recommendations to others considering the product:
I invite you to explore any item in order to discovery all features
Best Influencer Marketing platform.
What do you like best about the product?
I have been working with Klear for 2 years and it is an excellent platform. It helps me execute all the campaigns from beginning to end. From the identification, profile analysis and analytics, to the execution of all campaigns in which my clients can see the results in real time and the strategies on social media. I recommend it as it is always looking to offer accurate information
What do you dislike about the product?
The authentication process of all influencers on the platform
What problems is the product solving and how is that benefiting you?
.
Recommendations to others considering the product:
Klear is a platform that helps you carry out an influencer marketing campaign from start to finish and is very easy to use.
Meltwater- Valuable for monitoring media coverage and social media mentions
What do you like best about the product?
I like the daily email a lot that compiles all of our mentions in one place including social media and blogs.
What do you dislike about the product?
I don't think the social mentions are necessary and I often ignore that section because I have more powerful tools to monitor social brand mentions.
What problems is the product solving and how is that benefiting you?
Becoming informed quickly when the brand is mentioned in print and digital news.
Recommendations to others considering the product:
Meltwater has a lot to offer. make sure to do your research and use the product to its full potential.
CEO
What do you like best about the product?
Klear is a very robust platform and easy to use. I like the discovery, as it includes influencers that are not even log to the platform. Also tracking is very accurate and includes instagram stories and TikTok which is very relevant in today's campaigns. I also consider that they have very competitive prices.
What do you dislike about the product?
It will be nice that the innovations are better communicated to clients.
What problems is the product solving and how is that benefiting you?
Klear help me as an influencer marketing agency to manage all our clients campaigns. Starting at identifying the correct influencers, analyzing their profile, making the report and giving visibility to our clients in real time.
With Klear I know that I have the technological platform to support my campaigns, so I can focus on giving my clients a great service, not on developing a platform.
With Klear I know that I have the technological platform to support my campaigns, so I can focus on giving my clients a great service, not on developing a platform.
Great platform but gets expensive when additional features are added
What do you like best about the product?
I like Meltwater’s morning and afternoon reports and that you can request separate search results for specific categories of your choosing. It was also very easy to set up templates and media influencer lists to push out releases.
What do you dislike about the product?
My biggest complaint with Meltwater was the increasing cost to use, and having to pay extra for enhanced reporting functionality. I believe reporting should be a basic function of the product.
What problems is the product solving and how is that benefiting you?
It’s a great tool to use to monitor news coverage and online mentions about your organization. A very necessary tool for reputation management.
Recommendations to others considering the product:
Make sure you fully understand the limitations for reporting or the cost structure you should expect for what you will need.
Great tool, great customer service
What do you like best about the product?
The campaign tracker is brilliant - so thorough
What do you dislike about the product?
That not all profiles are automatically checked for brand safety. However, the support team are always so quick at replying and running the profiles.
What problems is the product solving and how is that benefiting you?
Ability to search for influencers at ease
Recommendations to others considering the product:
n/a
Great for budding Influencer Programs!
What do you like best about the product?
I loved the search features and filters that we have with Klear. The ability to find accounts at different audience levels and interest is really important to us. I love the ability to connect accounts to campaigns to keep track of all mentions. The value estimates are also super interesting.
What do you dislike about the product?
I find that I often run into issues where the profiles for people or brands we are interested in working with will not fully download or update without a manual reset on the back end. I wish we could see the actual engagement percentage per account and have a better understanding of where the value estimates came from.
What problems is the product solving and how is that benefiting you?
We wanted to find accounts that we thought better met our brand initiatives. We like being able to see the true reach of an account and having a better understanding of their engagement. In our first year working with influencers, we had a hard time finding accounts that were great fits for our brand and finding accounts that were professional. We had to do a lot of hand-holding and tracking to ensure campaigns were happening when they were supposed to. Using the tracking features Klear has allows us not have to worry about that.
Recommendations to others considering the product:
It's a great investment if you're serious about improving your influencer marketing programs.
Disappointing customer service, ok product. READ TERMS OF USE.
What do you like best about the product?
Product is ok. However would not recommend.
What do you dislike about the product?
I have been a customer for years and they have always checked if I'd like to renew. We haven't had time to use the product so I reached out a month before the contract ends to let them know we won't be continuing with the platform. I have previously read the terms of use but they made no notice that it had changed. After I signed last year they updated the terms of use to auto-renew if we don't notify them 60 days before the contract ends. On top of all of that they increased the price by nearly 30%. I would have considered them next year but will not be a customer in the future and would not recommend the company.
What problems is the product solving and how is that benefiting you?
Again, would not recommend.
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