Meltwater Suite
MeltwaterReviews from AWS customer
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Senior Account Executive at MissionCTRL Communications, a boutique, cleantech communications firm.
What do you like best about the product?
While I have used a number of media tracking and media database software platforms (Cision, TrendKite to name a few), Meltwater by far offers the best experience out of all of them. The best thing, to start, is the UI. It is clean and intuitive, and, unlike CisionPoint, does not look like it was designed in 1995. The colors are calming, and the formatting for charts makes complete sense. Furthermore, I appreciate that the platform is constantly evolving. I've used it for nearly two years, now, and in that time, new features that I've both requested, and didn't know I wanted, have been added that have improved the platform. Things like more editable newsletters and the ability to add content really set Meltwater apart. It also has a far easier to use influencer list -- the google-like feature of being able to search for reporters by keyword is a game-changer. It also lets you be very specific. For instance, a client asked for reporters who cover the 'wood and paper' beat in Helsinki. Normally this would be difficult to find, but Meltwater made it easy to narrow down. Meltwater really understands how the industry works. Oh, also the Meltwater team is super helpful and answers questions immediately.
What do you dislike about the product?
For all of its benefits, Meltwater is still quite slow. Pages can take some time to load, and there have been instances when the program has glitched and not saved a search or a newsletter. Also, adding content into the newsletters is still a bit clunky, with the content section not loading when you add or remove searches. The biggest pain point, though, is the articles it tracks. Major publications like the WSJ or Times are not included, while very very small -- even just publications that repost press releases -- get tracked. I wish there was some sort of way for Meltwater to recognize the types of articles (maybe through machine learning, but I'm also not a comp sci person so I'm talking out of my ass) that I track and start removing the ones I never use. Also, need to find a better way to filter out press releases and earnings calls.
What problems is the product solving and how is that benefiting you?
A big benefit of Meltwater has been in reporting. We are now able to show how our clients are doing -- using Share of Voice -- compared to their competitors, and this helps us recognize where we can do more. Being able to compare where a client's SoV was months ago compared to now helps us set targets and goals, but also validate our work.
We also look more professional when we send newsletters in Meltwater's modern, clean-looking format. Compared to other firms, who often just send article links via email, our media roundups look very professional.
We also look more professional when we send newsletters in Meltwater's modern, clean-looking format. Compared to other firms, who often just send article links via email, our media roundups look very professional.
Recommendations to others considering the product:
I would say, go with Meltwater if you have many people working on projects at the same time. Meltwater has aspects where everyone shares the searches and dashboards, but it allows for different people to do their work at the same time.
Meltwater has helped my company curate daily news updates for clients
What do you like best about the product?
Janet Prepelitsky & all the support at Meltwater have been very helpful. Janet, specifically, has always been available to answer questions and has been more than accommodating!
What do you dislike about the product?
It can be slow to populate and sometimes slow to send. When we're in a time crunch, that can slow down the process. Also, the service sometimes misses obvious client articles.
What problems is the product solving and how is that benefiting you?
We didn't have an efficient/ effective way to provide clients the daily news updates they wanted. Now, our clients get tailored lists so we've been able to more quickly showcase our work and their media traction. The analytics are also helpful.
Recommendations to others considering the product:
Make sure you have someone as good as Janet Prepelitsky helping you out - she is the best!
Nice tool for analysis
What do you like best about the product?
It's a good way to check instantly how the market/sponsor/public are seeing our results
What do you dislike about the product?
Sometimes the platform missed to "watch" important websites/portals
What problems is the product solving and how is that benefiting you?
The ROI report to our sponsors
Listening snapshots
What do you like best about the product?
Mobile app notifications and desktop dashboards.
What do you dislike about the product?
Lack of streamlined tagging and saving process from dashboards
What problems is the product solving and how is that benefiting you?
Proactive problem solving and emerging industry insights.
Meltwater is a world-class brand offering high class customer service and intelligence.
What do you like best about the product?
Meltwater has experienced, highly-trained team workers who provide excellent client advice along with careful and friendly interactions.
What do you dislike about the product?
Sometimes the product's template for formatting press releases can be hard to adjust.
What problems is the product solving and how is that benefiting you?
For CAI, we are always trying to identify opportunities to find positive content and Meltwater gives us that intelligence from a national standpoint.
Recommendations to others considering the product:
Utilize your account manager - they are very knowledgable resources.
Fast and adaptative
What do you like best about the product?
The team can adapt the service according to the customers needs and they are fast to answer our requests.
What do you dislike about the product?
Sometimes, there are some burocracies in the administrative part that could be better solved.
What problems is the product solving and how is that benefiting you?
Monitoring all the Latin American media in the same platform, receiving quantitative and qualitative analysis.
Intuitive, fast, reliable
What do you like best about the product?
Once the dashboards are set and the keywords loaded, there isn't a more intuitive or helpful way to track impact, reach, and message development than Meltwater. It's the best virtual assistant for tracking results, and getting alerted when unforeseen events impact our work - and brand. The team at Meltwater is incredibly helpful, knowledgeable, and always ready to assist. Melissa and Bianca are absolute rock stars. Cannot live without them or Meltwater!
What do you dislike about the product?
The only limitations to Meltwater are ones we create for ourselves. It serves as a priceless check on competence, strategy, and the full scope of our impact in traditional, digital, and social media.
What problems is the product solving and how is that benefiting you?
Meltwater is a virtual assistant, and creates efficiency across all our message development and tracking.
Recommendations to others considering the product:
Do it.
Thank you!
What do you like best about the product?
Kelly McKenna has been the best representative! She has been patient, kind and helpful every time we asked for assistance. She introduced us to other people in the Meltwater organization that have also been helpful and kind.
What do you dislike about the product?
When we first started using the Meltwater platform there was confusion and difficulty getting comfortable with the system and the representatives of Meltwater.
What problems is the product solving and how is that benefiting you?
Filtering news articles for our daily newsletter has improved and we are comfortable with the platform to distribute releases.
VOCA PR
What do you like best about the product?
Monitoring services, topic search tool, customer support (Jaime)
What do you dislike about the product?
Nothing - we only use this for coverage tracking at the moment. Might get in to data base eventually.
What problems is the product solving and how is that benefiting you?
We have been able to pick up pieces of coverage that other systems do not pick up. We also like the or value/ad value system.
Recommendations to others considering the product:
Use the contact data base
Review for Meltwater
What do you like best about the product?
Neera Kohli and the customer service representatives
What do you dislike about the product?
Continued missed content despite keywords being used
What problems is the product solving and how is that benefiting you?
Accurate media tracking and representation of PR efforts
Recommendations to others considering the product:
Work closely with your account executive
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