Meltwater Suite
MeltwaterReviews from AWS customer
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The best influencer marketing tool to date
What do you like best about the product?
Using klear, we were able to quickly identify the best suited influencers for our campaign.
What do you dislike about the product?
When they update something, there may be some downtime.
What problems is the product solving and how is that benefiting you?
You can already set a measurable target and KPI using their predictive social roi.
THE Influencer CRM Platform You Need!
What do you like best about the product?
Klear is an all-in-one tool that has drastically improved our research of influencers, communications with them and our metrics back to clients to inform them of how our campaigns are performing. The performance component has helped us to secure additional business with clients.
What do you dislike about the product?
To be completely honest, there's not a lot about Klear that our team doesn't like.
What problems is the product solving and how is that benefiting you?
It dramatically improves our research capabilities and determining if an influencer is the right fit for our programs. It streamlines our communication with influencers. The review process is so smooth in Klear and our clients truly love using the platform for all-in-one review. Now knowing the EMV of our campaigns has benefited us greatly in receiving additional business.
Very useful tool!
What do you like best about the product?
I really like to see the ROI based on EMV (Estimated media value). Being able to add influencers to a campaign is so helpful to track success!
What do you dislike about the product?
Nothing comes to mind - I find the tool easy to use
What problems is the product solving and how is that benefiting you?
- campaign tracking
- ROI estimations
- influencer research
- ROI estimations
- influencer research
Klear for Influencer Marketing
What do you like best about the product?
I have tried many other platforms and Meltwater has been the most efficient and user friendly. Other platforms have fallen short in my opinion pertaining to the level of integration you can use it for your campaings. I also use it almost every day, therefore it is klearly (haha) something that is integrated into the core of our management.
What do you dislike about the product?
They recently reduced the size of files that you can send to creators which is not helpful for us since we send our breifing separately through a pdf. Otherwise typically if something is not working the best, you can request it as a new feature and this is something that I find nice!
What problems is the product solving and how is that benefiting you?
The platform makes alot of things easier, such as research and organization of conversation. It is benefiting us in the fact that it reduces alot of time trying to find information if needed to be organized outside of a platform that would do it all.
Great platform for influencer management
What do you like best about the product?
We are able to forecast performance when going through initial influencer sourcing processes. Once we have confirmed partnerships, connecting Influencers into the platform is very useful for tracking and reporting in realtime.
What do you dislike about the product?
The research and sourcing process is not as specific, as you will still get larger celebrities or some that are not as aligned with the brand. We still have to do a bit of manual research in the initial stages outside of the platform.
What problems is the product solving and how is that benefiting you?
Influencer paramenters (audience demographic, engagement rates, previous brand partnerships, etc. ) forecasting performance, tracking and reporting in realtime.
Good enough for our work - but could be better with easy updates!
What do you like best about the product?
Easy updates of profiles that are not availbale. Cool features surrounding badges so you can easily see if people have a knowledge in a specific field.
I like the supprot and help we get from the team!
I like the supprot and help we get from the team!
What do you dislike about the product?
Sorting fearures and structuring the discovery phase are limited and a bit messy. The sorting, filtering in search could also improve, to easier find people. The possibility to "hide" people. Better lists, or sorting of tags.
What problems is the product solving and how is that benefiting you?
I dont have to scroll instagram for users when i need to find new and exciting nano and micro influencers. Its a much easier tool for listing than in excel.
It's Klearly the best Influencer connection site available today
What do you like best about the product?
It's connected to every infuencer on every network. I don’t know how they do it, but they do it so well.
What do you dislike about the product?
lack of how-to guides and metric explanations
What problems is the product solving and how is that benefiting you?
Finding infuencers who match my brand and campaigns can be tricky. With Klear I click once of twice and BOOOOM, all the infuencers I can possibly think of
Klear-ity on offer
What do you like best about the product?
- I can put a monetary value to my campaigns .
- Influncer rating is great and come in handy.
- Single dashboard for all camapign assets.
- Good insights that are even missiong on some of the social platforms.
- Influncer rating is great and come in handy.
- Single dashboard for all camapign assets.
- Good insights that are even missiong on some of the social platforms.
What do you dislike about the product?
- The calculation method of EMV (estimated media value) is unclear, I would love to know how it is factored.
What problems is the product solving and how is that benefiting you?
- It allows me to put a monetary number to my campaigns.
- Allows me to evlaute the right influncer for my campaigns.
- Allows me to evlaute the right influncer for my campaigns.
Helps with the basics but not much beyond that
What do you like best about the product?
Basic project management tools that help organize projects into folders, communicate with influencers, and measure the success of the program with basic reporting.
What do you dislike about the product?
- Segmented search / discovery by platform (i.e. you have to search for talent within 1 platform, rather than at large and look for all of their related social channels). Way too tedious than it needs to be.
- Discovery is really limited and borderline useless. There were SO many times we input a keyword and let Klear autopopulate the term, only to yield ZERO results. How is there ZERO instagram influencers talking about "Personal Branding" for example? Why does the platform even populate that keyword as an option if there aren't going to be any results? If you do yield results, you do not have the option to sort by audience size, reach, or any other parameters.
- Reporting is super basic, and literally doesn't calculate Views?? Only impressions. Our entire prgram with influencers hinges on video views, so this was disappointing to discover. Can't customize EMV calculation, which is a highly variable metric and should be tailored to your brand's preferred measurement standards.
- Can't export list of influencers with actual links to their profiles. I had a campaign with 100 talent to be reviewed, and was given a shoddy list of their usernames but would have to MANUALLY link their profiles myself. Unless we wanted to buy another license to Klear to give my mangement access.
Most of the things we needed were not fixable, but rather provided janky workarounds that kept us reliant on their customer service team to keep our projects going. We simply do not have the time to do this, it's highly inefficient.
- Discovery is really limited and borderline useless. There were SO many times we input a keyword and let Klear autopopulate the term, only to yield ZERO results. How is there ZERO instagram influencers talking about "Personal Branding" for example? Why does the platform even populate that keyword as an option if there aren't going to be any results? If you do yield results, you do not have the option to sort by audience size, reach, or any other parameters.
- Reporting is super basic, and literally doesn't calculate Views?? Only impressions. Our entire prgram with influencers hinges on video views, so this was disappointing to discover. Can't customize EMV calculation, which is a highly variable metric and should be tailored to your brand's preferred measurement standards.
- Can't export list of influencers with actual links to their profiles. I had a campaign with 100 talent to be reviewed, and was given a shoddy list of their usernames but would have to MANUALLY link their profiles myself. Unless we wanted to buy another license to Klear to give my mangement access.
Most of the things we needed were not fixable, but rather provided janky workarounds that kept us reliant on their customer service team to keep our projects going. We simply do not have the time to do this, it's highly inefficient.
What problems is the product solving and how is that benefiting you?
Project managment, however as explained in my review there is not much benefitting us beyond basic organization for campaigns. Ultimately we have decided to move away from this platform.
Concise and efficient.
What do you like best about the product?
The campaign creation is definitely the best feature - I like the breakdown of campaign metrics, total fans vs. reach, and the landscape chart. The "Earned" tab in the Monitor section is fantastic, I like being able to have all the shout-outs and organic content in such an easy-to-read format.
What do you dislike about the product?
Not really sure how useful the "skills" section of the campaign table is. I don't really have other complaints, but I also don't use all the features (such as the Recruit section)
What problems is the product solving and how is that benefiting you?
Klear best solves being able to pull and gather metrics and statistics from various campaigns across multiple social platforms and our influencers. It helps to have everything in one location.
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