Meltwater Suite
MeltwaterReviews from AWS customer
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Is a good platform, but could be much better.
What do you like best about the product?
That is clear and relativly easy to use. That I can include several key words for research and the service. Although, it is necessary to discard a lot of results that do not correspond to the theme I need to find.
What do you dislike about the product?
That it is necessary to analize every result, because a big porcentage of them do not correspond to the theme or industry I need to search. Its AI is not well developed yet.
What problems is the product solving and how is that benefiting you?
to analyze the market and the communication about our brand and theme in the different social media plataforms. To measure our marketing and communication actions.
A good platform for reporting, but needs improvement
What do you like best about the product?
It is a great platform to organize your influencer campaigns, send influencers for client approval and do affiliate marketing. We find it super helpful during report season! Lots of great insights.
What do you dislike about the product?
Searching for influencers is not the best. The search engine has lots of glitches and is lacking a diverse group of influencers.
The product seeding feature needs lots of improvement for woocommerce clients.
The product seeding feature needs lots of improvement for woocommerce clients.
What problems is the product solving and how is that benefiting you?
It is helping us have all the influencer's contact information in one place. Also great for reporting and having less spreadsheets which was a huge hassle for the agency in the past.
Great influencer platform
What do you like best about the product?
Easy to use, intuitive and better features than its competitors
What do you dislike about the product?
We had no downsides with Klear, it was very helpful for our team
What problems is the product solving and how is that benefiting you?
Sourcing and outreaching to appropriate influencers, organising campaigns and creating streamlined post-campaign reporting
Super tool to monitor your influencer
What do you like best about the product?
Klear is very easy to use and understand and is a very intelligent tool, because it can read tags also from images.
What do you dislike about the product?
Maybe sometimes some posts are missing, but you can add them manually, so it's OK in the end.
What problems is the product solving and how is that benefiting you?
It helps us in monitoring our influencer, giving us the possibility to have data to support any kind of decision related to the marketing campaign.
Very useful for understanding influencers.
What do you like best about the product?
It can be said that it is optimal for influencer research and leads to a reduction in research workload. In Japan, there are not many such tools, and the integration between tools is not smooth, so this aspect is also very helpful. With Meltwater, we can extract the volume and posts from Twitter and Instagram, and seamlessly conduct individual research with Klear.
What do you dislike about the product?
As expected, the weakness is in the Japanese language. Major agencies mainly use Meltwater for social listening, so there is a strong desire for the establishment of a Japanese branch and support similar to Meltwater. (Apologies if it has already been established.) It's unfortunate that Japan cannot be set as a location in the Discovery tab. Since Japan has a deeply rooted culture of word-of-mouth, being able to identify influencers by genre is quite useful.
What problems is the product solving and how is that benefiting you?
As previously mentioned, analyze the major trends and volume of posts on Twitter and Instagram using Meltwater, infer users with influence within those trends, identify similar influencers, and confirm the feasibility of their assignment. There is a significant advantage in terms of reducing the amount of work when considering their use as community leaders or influencers when changing the narrative.
Klearly the best way to identify influencers!
What do you like best about the product?
Like many organizations, we have been tasked with working with influencers to keep up with trends in marketing. But - how does one identify an influencer that makes an impact, that aligns with your brand...etc..Having seen HBO's Fake Famous and being inidated with influencer requests non-stop, I have been impressed with the tools that Klear provides to help identify those influencers... as well as the partnerships and promotions we have run since utilizing the tool.
What do you dislike about the product?
I don't know that I feel that the user experience is the greatest, though I am certain that they will continue to make upgrades to the platform. The experience can be a bit frustrating.
What problems is the product solving and how is that benefiting you?
This tool has become a key piece to identifying the influencers we work with - but more importantly those that we do not.
Very user friendly!
What do you like best about the product?
Very user friendly and intuitive. Team members are helpful when problem solving.
What do you dislike about the product?
Influencers need to be added to a campaign prior to launch to ensure analytics pull into the campaign.
What problems is the product solving and how is that benefiting you?
Pulling in data from other platforms. Our influencers use more that just IG and Tiktok.
is particularly useful for assessing the success of an integrated marketing effort.
What do you like best about the product?
I find Meltwater to be an exceptional resource for managing our brand reputation. Its simple and intuitive interface makes it easy to use, while its reliable reports give us invaluable insight into the best ways to reinforce a strong identity. In addition, I have always found their customer service team to be prompt and helpful in resolving any issues that arise. By putting all these resources at our fingertips, Meltwater has truly strengthened us on every level - enabling more effective marketing strategies and overall growth opportunities.
What do you dislike about the product?
While I appreciate all the resources Meltwater has to offer, there have been times when I have needed to contact someone from their team to ask for a relatively simple change. Fortunately, after exploring some of the features in more depth, these changes were ultimately successful and my concerns about using such a comprehensive platform were allayed once I was able to use it without any issues.
What problems is the product solving and how is that benefiting you?
I wanted to measure the impact of our marketing efforts across different channels, which is why I chose Meltwater. It's helped me immensely to evaluate, track and improve the success of my campaigns by giving me intuitive insights into how we're performing. This has been a great benefit to us!
Lacks focus
What do you like best about the product?
For power users, the platform offers advanced boolean searches.
What do you dislike about the product?
Meltwater's UI is lacking, and unfortunately lacks some basic functionality of a media monitoring tool (like being able to search by DMA, for example). The source lists are extremely messy with each subdomain of a website selectable. Lastly, customer support is average, and frankly unacceptable during times of crisis.
What problems is the product solving and how is that benefiting you?
Meltwater helps with basic visibility into media mentions very similar to a well-thought-out Google News alert.
Useful for our campaigns
What do you like best about the product?
Easy to view profiles of the influencers
What do you dislike about the product?
Search is basic and could be better. Can eliminate those irrelevant results
What problems is the product solving and how is that benefiting you?
Its useful because its a platform we can use for searching influencers. It makes our work kind of easier and we think results are reliable.
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