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GTM Buddy

GTM Buddy

Reviews from AWS customer

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External reviews

145 reviews
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External reviews are not included in the AWS star rating for the product.


    Kirtana S.

Most sought after platform for a product marketer

  • July 31, 2023
  • Review provided by G2

What do you like best about the product?
I have been using GTMbuddy for a year now and it surely lives up to its name by being a PMM and Enablement team's best buddy. 

Gauging content adoption and impact has never been this easy. Their reporting/dashboards provide in-depth insights around content adoption, internal/external engagements, opportunities influenced which are extremely critical metrics which our previous platform failed to address. 

Their product team has a quick turn around time for prioritizing and launching key requests made. A great platform and a highly proactive team is what makes GTMbuddy a great fit for addressing my teams needs.
What do you dislike about the product?
Nothing so far. Its been meeting all our requirements very well. Incase we do come up with some shortcommings, add-on features, the GTMBuddy team is more than happy to put it on their roadmap.
What problems is the product solving and how is that benefiting you?
1) Understanding content adoption
2) Measuring the impact of an asset
3) Identifying top users
4) Enabling sales teams
5) Repository for maintaining assets required for sales and marketing


    Nishma G.

Hassle-free transition to GTM Buddy

  • July 26, 2023
  • Review provided by G2

What do you like best about the product?
We transitioned from Seismic to GTM Buddy within a matter of days. The customer success team ensured there was minimal heavy lifting from our side during the transfer.

GTM Buddy's recommendation system has captured the complexity of our multi-dimensional use case well and has made it easier for the sellers to access the content that was a challenge for them previously. This has led to the organic adoption of the tool across our sales team.

The platform has enabled me to focus on strategic enablement initiatives instead of pushing for basic adoption.
What do you dislike about the product?
Sometimes i have experienced few issues with it search feature, but rest all works well.
What problems is the product solving and how is that benefiting you?
GTM buddy is eliminating the hassle of searching through relevant documents through its smart suggestions based on contextual understanding of sellers activity.


    Umesh M.

Best Content manager platform ever

  • July 19, 2023
  • Review provided by G2

What do you like best about the product?
1- Easy to use, Plugins are available for Outlook.
2- you can send maximum content without any data limits most of the time because of the big size of ppt email used to get rejected but through GTM buddy you can make it available.
4- Alert after content opening, it helps a lot for sales for follow-ups. you will get details of all insights like the name of the person, and how much time he/she spends on it.
5- Dashboard with analytics like weekly, monthly how many contents you sent , how many buyers viewed it and many more details
overall product is best.
What do you dislike about the product?
I am using the platform for the last 8 months its pretty stable and seamless. so no dislike
What problems is the product solving and how is that benefiting you?
Before GTM buddy there was a restriction on email size, most of our presentations are loaded with animation and videos so the email used to get rejected. Now with Gtm buddy, I can send as much as more information.
Insights - Because of the content opening and reading alert feature it helps a lot for follow-up with the right person.


    Financial Services

Think Sales Enablement || Think GTM Buddy

  • July 19, 2023
  • Review provided by G2

What do you like best about the product?
GTM Buddy has a seamless UI/UX, very easy to navigate.
What do you dislike about the product?
There is nothing particular I dislike about GTM Buddy.
What problems is the product solving and how is that benefiting you?
Sales engagement and rapid acceleration.


    Marketing and Advertising

Assisting with content organization and tracking assets is straightforward

  • July 19, 2023
  • Review provided by G2

What do you like best about the product?
In my role as a marketer, a primary objective is to develop content that is both pertinent and advantageous for our internal teams, particularly our sales team. To accomplish this mission, we've seamlessly incorporated GTM Buddy into our workflow, a powerful tool that furnishes us with invaluable insights and analytics concerning the performance of our published resources.

The efficient sharing process facilitated by GTM Buddy empowers our sales team to obtain the materials they require promptly. It streamlines their ability to locate and distribute the pertinent resources, thereby enhancing the efficiency of their sales endeavors.
What do you dislike about the product?
I have been using the GTM buddy for the last 8-9 months. It is very helpful to share the assets with all our prospective clients
What problems is the product solving and how is that benefiting you?
Our long-term goal has been to create a Partner onboarding and learning experience that is both seamless and user-friendly.


    Vishwanath S.

Most user-friendly repository for all our documents

  • May 22, 2023
  • Review provided by G2

What do you like best about the product?
The navigation across pages is very easy and the search is also very accurate. It always throws the right assets on every search.
What do you dislike about the product?
Nothing to dislike as such, maybe a few more features on the competition side would help
What problems is the product solving and how is that benefiting you?
Mostly GTM Buddy helps us a central repository system for all our documents and assets...it helps us with competition analysis and also the interaction between buyers and sellers. It helps us with all buyer data which is really helpful while closing deals


    Adithya N.

Easy to use Enablement tool which provides easy onboarding and adoption

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
What I like about this solution is that we were able to implement it in less than a month, without unnecessary grunt work.

Additionally, sellers have adopted it immediately as it integrates seamlessly into their workflow (which was not the case with Seismic even after a year of implementing it). This, in turn, helps us track what's working in terms of our revenue enablement efforts.

As an example, the Customer Name Drop feature is a favourite among our sellers as it gives them a handy way to drop social proof to their prospects without leaving their workflow.
What do you dislike about the product?
If anything to be improved it is the Assessment function, which understandably provides the basic features necessary for an ENablement tool, but would require more automation to be feasible as an LMS.
What problems is the product solving and how is that benefiting you?
GTM Buddy has provided us with an easy-to-use tool for Sales Enablement purposes and provides sellers with an easy-to-use and accessible solution.


    Debadrita B.

Making content management and tracking easy for us

  • May 19, 2023
  • Review provided by G2

What do you like best about the product?
As a marketer, it's important for me to know if the content that I am creating is useful for the teams. With GTM Buddy, we can check the stats of each asset published, track who is opening, sharing and also how much time is being spent on each page.
For the sales team, it has become easier to share assets paired with that it's pretty straightforward to use so there are not too many hours needed for training which is extremely helpful.
What do you dislike about the product?
Nothing as of now. I have been liking using it .
What problems is the product solving and how is that benefiting you?
1) No more ambiguity when publishing a content
2) I can present a clear case of how much an asset is contributing to the company revenue
3) Earlier, we used to publish anything and we had to send reminder emails etc which are usually lost in the inbox, now we can make announcements as and when we create anything new.


    Chloe E.

GTM Buddy - it is really that good ?

  • April 12, 2023
  • Review provided by G2

What do you like best about the product?
GTM buddy Support to me get out of content management to spend more time delivering better for my customers. can easily store the content and find it quickly when needed.
What do you dislike about the product?
Didn't find dislike things from GTM buddy so far.
What problems is the product solving and how is that benefiting you?
I can track my status, and track my client if they open my review and are interested which any information that I had the delivery.


    Aya M.

AI-driven smart GTM enablement

  • April 04, 2023
  • Review provided by G2

What do you like best about the product?
A really smart sales and content distribution and enablement tool that holds a lot of promise. As a product marketer, I create a lot of sales enablement and competitive intelligence materials that need to be easily deployable and searchable for our customer-facing teams. GTM Buddy made it super easy to get these materials in front of our sellers, have them cite/display them in customer-specific sales rooms, and surface relevant materials based on search algorithms and content prioritization.

The best about the tool was that salespeople proactively went into GTM Buddy to look for content, instead of shouting into the ether: "Does anyone know where I can find xyz??" Nothing is more frustrating to a PMM than not having your primary audience leverage the content you created because they can't go through the trouble of punching it into the search bar and finding it themselves.

Also since we are relatively early-stage(?) customers for GTMBuddy's US market, so it was very nice to work hand-in-hand with the founder and CS team to get our tool up and running and see first hand how best to customize it for our uses. They were incredibly attentive to our needs and was willing to work with our feedback to improve the product as well - top notch!
What do you dislike about the product?
To make full use of the tool, it is crucial to have a tool administrator or somebody who is fully dialed into tweaking the various levers available to ensure key terms are captured and content is surfaced when/where they need to. This requires a lot of tweaking of the business vocabulary, active and frequent tagging of all content, curation of personas and competitors, and attaching weights (H/M/L) to various factors that will influence the surfacing of content.

While these are not dealbreakers or things that I dislike about GTM Buddy (as this is expected for AI-based personalization given our company's needs), for anyone who has little or no understanding of AI-based categorizations/prioritizations, I can see this being an impediment/large hurdle to using it effectively. Without an easier wysiwyg feature to tweak these levers, the tool may be difficult to maintain once the primary administrator churns and the inheritor does not know how to use this tool.
What problems is the product solving and how is that benefiting you?
GTM Buddy helps the surfacing of relevant content at the right place, at the right time. Its excellent search feature and AI-driven recommendation engine does a good job identifying and surfacing content that the seller should be looking given their deals.