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GTM Buddy

GTM Buddy

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    Blake F.

Very great for sales people.

  • June 11, 2024
  • Review provided by G2

What do you like best about the product?
I love being able to find content without having to go and search for it. I can click into GTM Buddy, directly from an email I'm writing, and search the content I need. I have found many pieces of collaterall that I didn't even know about prior to using GTM-B. I also love the ability to put a pricing PDF as hyperlink, so that I can see how long somone viewed a quote for. The notification are also great to know when people are opening your emails or links. It helps a salesperson stay right on top of their deal, ensuring the best chance at closing a deal.
What do you dislike about the product?
If your company doesn't put any information in GTM Buddy, then there is nothing to search for, and then the only value is notifications, which is good. The real bang for your buck is putting a lot of information in the system, so reps can easily grab it when needed.
What problems is the product solving and how is that benefiting you?
Not being able to find company collateral, and finding it extremely quickly.
Not knowing how long someone is viewing a document, and now having an idea of how legitimate your deal/where you really stand.


    Jaisingh t.

Your go to partner in Sales

  • June 11, 2024
  • Review provided by G2

What do you like best about the product?
1. Gmail and Outlook Pluglin
2. GTM Buddy Analytics
3. Notification
4. Ease of Use
5. Integration with Google
6. GTM team recently conducted traings so good customer suppor
What do you dislike about the product?
Just sometimes it does not work as it should be. For eg. sometimes it failed to load.
What problems is the product solving and how is that benefiting you?
GTM Buddy basically helps solve problem of not having right kind of content to share with Clients at the right time. With the help of GTM buddy, all the necessary Documents, Content, Case studies, everything can be complied in a single platform and then it can be accessed by anyone to share with their potential client.


    Computer Software

GTM Buddy has been solutions oriented for Enablement

  • June 06, 2024
  • Review provided by G2

What do you like best about the product?
GTM Buddy has been an asset to our GTM Organization. From demo to hands on implementation to consult, my experience with GTMB has been wonderful so far. It's so easy to use that I've had Sales ICs and Leadership tell me they've been able to use it with little to no instruction. I personally love the AI that's been built in; the Ask Buddy feature has made it so simple to collect information and spit it back out to the end user in a clear, consice manner with source files for validation. I also really like the CSM team. They've been extremely helpful and proactive in getting our org set up and are always adding value.
What do you dislike about the product?
I wish the LMS was a bit more robust, but I've been told it's coming soon - which I am excited for.
What problems is the product solving and how is that benefiting you?
Right now, it is the ease of searchability for content across our entire GTM org. As we mature, it will be more around reporting on what content resonates best internally and externally, which content should be retired etc.


    Computer Software

Impactful sales tool supported by an outstanding account team!

  • June 03, 2024
  • Review provided by G2

What do you like best about the product?
Our account team is highly invested in our successful adoption and utilization of the product.
What do you dislike about the product?
Some product functionality is lacking, but these items are quickly addressed by product development
What problems is the product solving and how is that benefiting you?
- Ability to generate, consolidate, and track all content both internally and externally
- Landing space for customers and partners to interact with internal teams and review provided content
- Quickly access competitor intel
- Easily add contact to CRM from standard workflow (GMail / Google Calendar)
- Review processes and complete data collection within standard workflow


    Harsha M.

Keka HR's sales enablement through GTMBuddy

  • May 29, 2024
  • Review provided by G2

What do you like best about the product?
Content Management
Analytics and Reporting
Customizable Workflows

These are the aspects that are best about GTMBuddy when compared with other enablement tools that we have evaluated

Added to these features, the advocacy related to best pracitices that can be implmented, process improvement etc were well handled by their Implementation and Customer Success team
What do you dislike about the product?
There were a few instances when the application performance was not upto the expectation

There were few bugs and stabilization isses that we had encountered

But when we have reported them GTMBuddy team had solved them
What problems is the product solving and how is that benefiting you?
The entire Enablement of our sales team is what GTMbuddy is solving

To specify, the following are the aspects in enablement being solved through the tool

Content Management
CRM Integration
Content Analytics
Competitive interlligence
Digital sales room


    Computer Software

A great product for product marketers and sales teams alike

  • May 17, 2024
  • Review provided by G2

What do you like best about the product?
GTM Buddy is a product marketers dream

1. Provides a comprehensive content repository for the sales team to use. The option of version controlling ensures that the sales teams only use the latest/updated collateral

2. Ability to track usage of assets and get feedback on them. PMM can track the usage by frequency, team, specific team member which gives valuable input that is usually hard to get. Sales teams can also share their rating on any asset which helps track usefulness

3.Digital Sales Rooms (DSR) - Sales teams can create bespoke links for specific accounts with curated list of content with usage tracking.

4.LMS - A really cool feature that allows PMMs to upload training materials and courses for new feature launches, and pitches for sales teams to consume.

5. Great support - Queries are answered very fast in their internal chat window and the team is also ready to come on calls for slightly complex issues. Special shoutout to our CSM - Harish V for always being prompt to solve any queries we throw at him
What do you dislike about the product?
While the support from the team is really great, there is a lack of proper support documentation (text or video) that unfortunately forces us to reach out to someone on the other end. A comprehensive knowledge base with self help articles would be great for those who dont want to keep pinging someone else for minor problems.
What problems is the product solving and how is that benefiting you?
We primarily use GTM buddy for Sales Enablement along with some usage as LMS.
It provides us with a centralised repository of assets to distribute to our sales/CS teams.

We can track
1. discovery and adoption of assets

2. Usage and revenue impact


    Gabrielle S.

Couldn't be happier with the transition from Highspot to GTM Buddy

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
The AI-driven technology is incredibly powerful. Its quality definitely depends on the quality of what you put in it, how it's tagged, etc., but with some upfront work, the recommendation engine is great. My reps are thrilled they don't have to go to a web app and can do 99% of their tasks from their Gmail or Gcal. We switched from Highspot, which was essentially serving as an expensive content management system for us. Our entire organization was extremely frustrated with that solution, had trouble finding what they were looking for, had very low confidence in the search results, etc. Feedback from our users has been phenomenal, with several reaching out to say they'd gotten more value from GTM Buddy in the first hour than they'd gotten in the last year from Highspot. Also, I'd be remiss if I didn't mention their CS team. It's been by far the best CS team I've worked with in my career - not once have I ever had a question or concern that's gone unresolved in a very quick manner. I'm so grateful for their partnership.
What do you dislike about the product?
There are a few minor UI nuances or limitations that have surprised me, but each time I've questioned something, it's immediately been shared with the Product team and added to the roadmap. Now entering our third year with the company, I've seen several of our suggestions be implemented.
What problems is the product solving and how is that benefiting you?
We're primarily using GTM Buddy for sales/GTM enablement. We needed a place to organize internal and external GTM resources and make them easily accessible for sales/CS. The fact that GTM Buddy can also make contextual content recommendations is icing on the cake, and something our entire org is excited about.


    Information Technology and Services

Perfect sales enablement tool

  • December 28, 2023
  • Review provided by G2

What do you like best about the product?
The user experience of the tool is just great. After 1 or 2 enablement sessions internally across teams, we've recorded extremely high adoption. In under 1 year we've achieved more than 3X adoption as compared to when we were on Paperflite.

It is also very super simple to use for all teams involved.
What do you dislike about the product?
Would like an option to keyword search within docs across all docs in cases where there are no results. I believe they have good reasons to not do it but I hope this changes in the future. They also take proactive feedback which is reflected in their product enhancements.
What problems is the product solving and how is that benefiting you?
As a growing organization with global offices and sales teams, having solid, centralised and localised content available at every stage of a deal was very important. While we figured out how to create this content, driving easy access and adoption for all our assets across teams was our main challenge. Accessing content on Paperflite was not intuitive and we were struggling with low discovery and usage of content.

GTMBuddy has more than tripled our adoption rates in under a year and our sales and presales teams are power users now.

For Sales:
GTMBuddy makes it super simple for sales reps to discover assets, customise them and share them with prospects.

For us, as PMM team we are able to
1. Drive discovery and adoption of assets.
2. Understand the impact of each asset, be it revenue impact or just usage metrics which informs us on how well the asset is performing on the field.
3. Overall reporting.


    Marketing and Advertising

One stop for all learning and materials

  • December 23, 2023
  • Review provided by G2

What do you like best about the product?
- Simple to use interface.
- Easily accesible to materials
- Ability to create flow-paths for learing courses.
- Super easy to share.
What do you dislike about the product?
- Unable to download files in PDF
- Few autoamtions are missins like manually assign courses to particular folder.
What problems is the product solving and how is that benefiting you?
- Ability to assign courses to partners to train their resourses.
- Tracking of these courses.
- Sharing of decks and courses.
- Intetration with drives.


    Alex K.

Hands on enablement vendor with intuitive UI and workflow

  • November 16, 2023
  • Review provided by G2

What do you like best about the product?
GTM Buddy has an excellent customer team that makes implementation and onboarding a breeze (shoutout to Diya and Vipul!)
From day one, they were super engaged and committed to helping my team transition from another vendor. My team and I were able to transition rather seamlessly.
We're also taking the opportunity to refine our content library and enablement program. With Diya and Vipul's strategic advice, I'm able to move forward on this rather hairy project with confidence.
What do you dislike about the product?
Nothing at the moment. I've had small points of feedback regarding UI and workflow but they've been listened to by the team which is actually something to like!
What problems is the product solving and how is that benefiting you?
We were using a legacy CMS and LMS solution that was letting us down in a couple of regards:
- clunky content management and selection process for sellers leading to workflow inefficiencies
- content analytics were divorced from our CRM data not letting us understand the impact of our content on the sales process
- our CMS and LMS were not well integrated making it difficult to tie together content we were producing for
- our content was going untagged leading to poor suggestions, difficult searches

GTM Buddy has helped us solve each of these
- meet users where they're at, customer facing teams can access suggested content directly in their work environment (GMail, GCal, LinkedIn)
- content analytics easily accessible on GTM Buddy; incremental improvements to integrating with our CRM records
- straightforward LMS in the same environment as the CMS
- AI-based auto-tagging resulting in accurate automatic tagging of content (much less overhead for organizing content)