Demandbase
DemandbaseReviews from AWS customer
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Excellent ABM platform, services, and partners
What do you like best about the product?
Demandbase's ABM solution offerings are extensive and continuously being updated to stay competitive in the market. They are adding the ability to self-serve your own ad campaigns, which is a big improvement. The main platform for Audience identification is easy to use and gives a wealth of information. And the site analytics is very helpful for improving our strategy. I also like that we can add unlimited users to access the platform. My partners/consultants are always extremely helpful, offer learning sessions and resources, and work with me on strategy.
What do you dislike about the product?
This is an expensive platform, especially for advertising compared to other platforms. There's currently no Microsoft CRM integration, which makes measurement more difficult for us. Also, when looking at the Account level details, the Example pages are often not in line with the keywords we are really interested in, which can be confusing to the sales people looking at their accounts, and makes me question the intent on some of them. That requires additional work on our profile, but it seems like it's a guess and test process at times (which can be time consuming). I need to learn a bit more about intent and how accurate the data is, but I've been hearing more and more good things about Bombora which Demandbase does not use. I'm hoping to learn more about how they can compete with that kind of data.
What problems is the product solving and how is that benefiting you?
We use Demandbase to identify prospect accounts for our ABM strategy. We also have just started using the targeting and engagement tools for advertising and web personalization. We have been able to target better accounts and have seen engagement increase with our target accounts. Hoping for more engagement with targeting and personalization.
Recommendations to others considering the product:
Be sure to have metrics/measurements in place when starting your ABM program. Without a CRM integration, this is more difficult but still necessary. We used PowerBI to create a dashboard to keep track of our top metrics. When implementing Demandbase, make sure to spend enough time to set up your profile; and be sure to do it with a cross-functional team. Then continually update and enhance your profile and lists for the best results (it's much easier to maintain after the initial implementation). Keep on top of the newest features and offerings from Demandbase - they continue to improve the platform.
Valuable Insights for Sales Representatives Hunting New Business
What do you like best about the product?
Integrates perfectly with our existing CRM and provides useful easy to access insights on employee size, location, website etc. The employee size is usually accurate as well. I like the ease with which I can get the latest update without moving away from my screen. We use this software bolted into our Microsoft Dynamics CRM and it has been extremely beneficial. I use it regularly to research companies, identify key decision makers in targeted organisations, get information on things like latest news stories etc. When you search a company detail within our CRM and then use the InsideView tool to help to update customers details and record with all the key information much quicker. You can use the tool to find and input the names of the key people there as leads or contacts.You can update your contacts with all the required information. It is very powerful, I would really recommend it!
What do you dislike about the product?
Doesn´t necessarily provide easy to access core contact data. Obviously identifying the key decision makers in an organisation is always a challenge. In our market segment one of the problems we encounter is establishing the correct contact within a smaller SMB organisation. On occasion one of the limitations to the tool is the limited amount of information available with smaller privately held companies. There are always occasional challenges where the information is simply not up to date. Obviously things are constantly moving with these types of data led solutions. I still need to double check across multiple sources which does take additional time.
What problems is the product solving and how is that benefiting you?
No immediate problems, speeds up profiling. Makes it easier to make decisions in and around prospecting new business or existing run rate customers. As a hunter whose core responsibility is to build new business I have found this tool incredibly useful.
Good service with minor issues
What do you like best about the product?
Ability to work within Salesforce, easy navigation
What do you dislike about the product?
Sometimes difficult to maneuver within, not able to see if have downloaded contacts in past, don't like having to go out of Salesforce for more information, don't like lack of information sometimes, old email addresses sometimes
What problems is the product solving and how is that benefiting you?
Gaining insight into companies that could become potential leads, getting information to contact them with.
Recommendations to others considering the product:
Good for the value, be prepared for old information at times, not all information
Useful prospecting tools
What do you like best about the product?
My favourite feature is pulling contact data from LinkedIn to Salesforce when I use the tool to reach out to prospects. It's also useful to have a quick view of all the key information in one place integrated with salesforce.
What do you dislike about the product?
I deal with a lot of middle-market accounts, for which the data is a lot patchier, and in some places accounts missing entirely. That being said, I am aware insideview are working constantly to increase coverage.
What problems is the product solving and how is that benefiting you?
Flipping back and forth between data sources when looking to prospect within salesforce - this saves a whole lot of time and the data is more up to date than other solutions I have used.
Easy to use
What do you like best about the product?
It uncovers hard-to-find data I need to do my work.
What do you dislike about the product?
Every once in a while, I have to request information be added that I need. But, it's great that I can easily ask!
What problems is the product solving and how is that benefiting you?
It helps me compile email lists for marketing purposes.
Great tool for Market Research
What do you like best about the product?
The system is updated constantly which allows me to prospects companies and leads in maximum ease.
What do you dislike about the product?
nothing so far. If there's an issue I approach the helpdesk and they solve it. if a company doesn't exist they find it and updates me.
What else can you ask for :)
What else can you ask for :)
What problems is the product solving and how is that benefiting you?
company status.
Recommendations to others considering the product:
yes.
Excellent Sales Intel Platform
What do you like best about the product?
I’ve used a handful of sales tools and lead gen platforms in the past, but inside view is undoubtedly the best. The quality of the information, the amount of companies and contacts, and their seem less integration with our CRM make it a huge piece of our sales success. I have used other sales platforms in the past, and from the Hoovers to certain media sales tools, I've yet to find anything as simple or as efficient as using IV. I've worked for publicly traded companies that would be 10 times as succesful if they would simply decide to roll something like this out to the group. I think that the best aspect of the site is the fact that i can organize individuals by job heirarchy with just the click of a button. If ineed to find only managers or directors i can do so.
What do you dislike about the product?
Very little. Very rarely the email format is wrong, but that would be about it. There isn't much to say to dislike. Once in a while you may have a wrong phone number because the person just left the company and it hasn't updated yet, but other than that, there really aren't many missing records or inaccurate contact bits.
What problems is the product solving and how is that benefiting you?
Building our company lists based on industries has become hugely important by industry. The fact I can pick a list of companies in a specific industry subset of a certain revenue range in a region in 3 clicks is wild, and then have all their direct dials and emails. Right now we are in COVID, which makes sales particularly difficult. Not being able to get the same number of touch points in a day we need to be able to dial smarter, or hard to get the same results, and IV helps us with that.
Recommendations to others considering the product:
One of the only things I think i would think would make sense to to add into the program would be a way of only selecting would be the ability to select individual clients by location, especially for facilities that have multiple sites. Being able to have different direct dials into different sites, rather than just one number would be great.
ABM Made Easy
What do you like best about the product?
Demandbase provides a wealth of data, but is remarkably easy to navigate. The DB team is hands on in launching campaigns.
What do you dislike about the product?
While the information is robust in Demandbase, there's not any easy way to share information with the sales team. It's also a challenge to integrate Demandbase with other marketing automation tools to track the prospect journey.
What problems is the product solving and how is that benefiting you?
Automating ABM campaigns with Demandbase is easy and we found the campaigns to be high performing relative to other channels
It has been EXTREMELY helpful in prospecting net new accounts
What do you like best about the product?
I am able to directly import contacts into SFDC
What do you dislike about the product?
Appox 30% are not updated info on contacts
What problems is the product solving and how is that benefiting you?
More time to actually prospect b/c don't have to manually add in contact info to SFDC
Fantastic tool that can generate revenue if used in the right way!
What do you like best about the product?
Ease of use and clarity of the information to hand.
What do you dislike about the product?
Wish we have contact or cookie tracks of the individual researching!
What problems is the product solving and how is that benefiting you?
Generating revenue for the business.
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