Demandbase

What do you like best about the product?

I truly appreciate the personalized reports that arrive in my inbox each week. They make it simple to see changes in pageviews, unique visitors, and the number of accounts over time. I also like having a list of target accounts and clients we're concentrating on, which is especially valuable from an ABM perspective. Overall, it's an excellent feature.

What do you dislike about the product?

Demandbase is ideal for my outreach campaigns. I have nothing negative to say, it perfectly suits our needs and has significantly improved my work by helping me know the right time to connect with an account.

What problems is the product solving and how is that benefiting you?

We rely on Demandbase to track engagement throughout our organization and reach out to leads when they are ready to make a purchase. This tool has provided us with a clearer understanding of how our key accounts are engaging, and it has also helped us save time by allowing us to focus on accounts that are most committed.

What do you like best about the product?

I appreciate how intuitive and easy to navigate the platform is, which makes it accessible even for users who have no prior experience with sales automation tools. In my opinion, it's among the best tools available for display ads. I also value the targeted content it provides on our homepage, as this helps ensure that visitors don't leave right away simply because they aren't aware that we offer a solution for their needs.

What do you dislike about the product?

I have no complaints; the customer support team has been outstanding. They are consistently responsive, helpful, and proactive in addressing any issues or questions that arise. Their ability to adapt to our specific needs has been invaluable, assisting us in enhancing our segmentation, reach, and conversions.

What problems is the product solving and how is that benefiting you?

We rely on this platform mainly because it makes setting up custom email sequences straightforward, automates tracking, and keeps an eye on interactions, all without adding unnecessary complexity.

What do you like best about the product?

I value Demandbase One for its precise intent signals and ease in identifying high-priority accounts with buying interests. The orchestration and integration capabilities are exceptional, allowing us to seamlessly connect segments directly to Salesforce and other go-to-market tech stacks. This means that whenever there's an intent spike or an account qualifies, it syncs automatically with our campaigns, aiding the sales process effortlessly without manual intervention. Additionally, the platform centralizes intent, firmographics, and audience syncs, enabling us to run seamless account-based marketing campaigns across platforms like HubSpot, Salesforce, Google Ads, and LinkedIn Ads. Furthermore, the initial support and ongoing bi-weekly meetings with Demandbase's support team have been incredibly helpful in onboarding and maintaining our account, ensuring any issues are quickly diagnosed and resolved.

What do you dislike about the product?

Some features of Demandbase One can feel complex for new users, which may create a steep learning curve initially. Specifically, the tool has lots of filters and attributes that can be overwhelming at first. While the tool offers limitless capabilities once mastered, the initial complexity might discourage new users or require significant time and effort to get accustomed to its full potential.

What problems is the product solving and how is that benefiting you?

I use Demandbase One to centralize data across our GTM stacks, identify high intent accounts, and activate targeted campaigns efficiently, saving us from fragmented data issues and automating our sales process without manual effort.

What do you like best about the product?

It is very customizable and it a powerful platform if you have the resources to invest in setup.

What do you dislike about the product?

The platform has acquired a lot of smaller tools over the years which has led to some feature bloat. The success team is frequently chasing new feature engagement instead of optimizing current functionality.

What problems is the product solving and how is that benefiting you?

It is giving us access to sales and marketing data that we otherwise would have no visibility to. The primary data sources being: intent, de-anonymized web traffic, and consolidated activity tracking. This is helping us to get better visibility into our buyer journey and increase the focus and targeting of our sales and marketing campaigns.

What do you like best about the product?

I appreciate how easy this tool is to use, especially when it comes to sending and tracking bulk emails. Additionally, its email enrichment, validation, and preparation features mean we don't have to switch to other platforms to meet our needs.

What do you dislike about the product?

We've had a wonderful experience, I have nothing negative to say. They have incredible customer service and a virtually nonexistent learning curve, making it easy to launch our campaigns in just one day.

What problems is the product solving and how is that benefiting you?

This tool helps me stay on top of my accounts and build a workflow that incorporates various channels like email, phone calls, and LinkedIn. Thanks to these features, our sales process has become much more straightforward.