Demandbase

What do you like best about the product?

I like that it gives a complete and useful account view, and that the buying intent signals usually help me find in-market accounts. It also helped marketing and sales be much better aligned.

What do you dislike about the product?

Sometimes when I use the AI feature for insights it doesn't return any results. This could be a result of how I'm prompting the AI.

What problems is the product solving and how is that benefiting you?

It gave my team a complete and useful account view, usually helped us find in-market accounts, and made marketing and sales much better aligned.

What do you like best about the product?

It helps me target and understand more about my largest targets and prospects. I’ve found the account view partially useful.

What do you dislike about the product?

Not necessarily frustrating, as much as there are features I haven’t really used because I haven’t had the opportunity to use them (like predictive scoring, revenue planning, and opportunity timeline).

What problems is the product solving and how is that benefiting you?

Better targeting and a better understanding of my largest targets and prospects.

What do you like best about the product?

I found the account view mostly useful, and the buying intent signals usually helped me find in-market accounts. Market insights and account-level insights were strong for me.

What do you dislike about the product?

Account identification, customization, and website personalization were weak for me.

What problems is the product solving and how is that benefiting you?

It usually helped me find in-market accounts, and it made marketing and sales act together somewhat better.

What do you like best about the product?

I mainly use Demandbase for sourcing leads and enriching organic/existing contacts in our CRM. Their data is as complete as can be in this industry, and the tools to integrate are simple. The account view is mostly useful, and the buying intent signals help find in-market accounts very reliably. It also made marketing and sales act together somewhat better.

What do you dislike about the product?

Like pretty much every other org in this space, Demandbase just can't keep data up to date compared to something like LinkedIn with access to first-party info. Any change to a title leads to a contact's employment status being marked as "past", so even a minor promotion can cause a contact to be marked as do not market in integrated systems if you rely on that field being accurate. I also don't use the news/people alerts since it's only useful at the level of major events and/or exec alerts which we already source from the same places DB is probably pulling from, so why add the middleman?

What problems is the product solving and how is that benefiting you?

It helps me source leads and enrich existing CRM contacts, with simple integrations. The buying intent signals have been very reliable for finding in-market accounts, and the account view is mostly useful.

What do you like best about the product?

I love the accuracy of Demandbase One; when I reach out to accounts showing intent, they are genuinely interested in products like ours. It's great that I have been able to book major enterprise logos with it, and it helps me typically get about a third of my quota per quarter. I also appreciate the new AI and integration with Salesforce, which works well for us. Additionally, the initial setup was easy.

What do you dislike about the product?

wish it would show more specific contacts and/or surface top 3 accounts at the end of the week

What problems is the product solving and how is that benefiting you?

Demandbase One helps me identify accounts showing intent and provides valid intel, enabling me to reach out confidently. It's accurate and integrated with Salesforce, helping me book major enterprise logos and achieve a third of my quota each quarter.