Demandbase

What do you like best about the product?

I like that Demandbase One helps me identify the best potential targets based on market data and suggests high-priority actions for the targets it identifies as best for conversion. It saves me time on research and helps me make better use of my day. Instead of calling everyone on a list, I can be more targeted, learn what prospects are interested in, and match my message to that.

What do you dislike about the product?

I find the data accuracy can be poor.

What problems is the product solving and how is that benefiting you?

I use Demandbase One to identify the best potential targets based on market data, save time researching, and maximize my time during the day.

What do you like best about the product?

I like having account-level visibility into which accounts matter, which are engaging, and which are progressing toward revenue. I like seeing account engagement and journeys, and having marketing and sales focus on the same accounts. The account engagement insights are probably the biggest thing for me. I can see website visits, content interactions, ad engagement, and account engagement trends. I also like the intent data and buying signals, the buying groups capability that helps us think at the account level instead of the individual level, and qualification scoring to see which accounts are becoming more sales ready and should get more engagement. I value being able to measure whether campaigns change behavior, avoid manual list management, and get a single view of target account activity. Shared dashboards, reporting, and the Salesforce integration are also useful.

What do you dislike about the product?

I still have to do manual work to create audiences. Lead-based audiences are more complicated than account-based ones, multiple systems are involved, and some audience-building scenarios still require exports. Audience matching isn’t perfect.

What problems is the product solving and how is that benefiting you?

I use Demandbase One to identify which accounts to market to, reach them at scale, see which companies are showing buying interest, connect individual leads to company-level opportunities, align marketing and sales on the same accounts, and know whether campaigns are working.

What do you like best about the product?

I thought the user experience of Demandbase was great. The ability to build lists and then utilize those lists in campaigns was super easy. Not only that but the reporting aspect was best to show the impact across all campaigns and prove the ROI

What do you dislike about the product?

The price was high, but that comes with tools like this

What problems is the product solving and how is that benefiting you?

Rather than chasing thousands of random leads, organizations use Demandbase to focus their resources on a defined list of high-value target accounts.

What do you like best about the product?

What I like most about Demandbase One is its ability to bring together data and signals from different platforms that don’t always naturally talk to each other, giving us a much more joined-up view of our target accounts.

It has been particularly valuable for our ABM programmes, helping us combine intent, engagement and account data to understand which accounts are showing interest, what topics they are engaging with, and where we should focus our efforts.

I also like the flexibility of the platform. There is a lot you can do with segmentation, account lists, intent signals and campaign activation, which means we can use it across both strategic ABM programmes and more tactical demand generation activity.

For me, the real value is having those different signals brought together in one place. We then use our own processes and tools to add further company-specific context and translate that intelligence into something actionable for our teams.

What do you dislike about the product?

The biggest limitation for me is that there are still quite a few manual steps involved in turning the data and signals into something truly actionable.

Demandbase is very good at surfacing intent, engagement and account-level intelligence, but that information still needs to be interpreted in the context of our own business, sales priorities and account strategy before it becomes useful to the wider team.

We have built additional processes around the platform to help bridge that gap, but I would like to see more of that context, interpretation and activation happen natively within Demandbase.

I also find some newer features less intuitive than they could be. Buying Groups is a good example: the concept is valuable, but the setup and practical application are not particularly straightforward. We had a dedicated session with the Demandbase team and still came away without complete clarity on how best to use it in our own environment.

More generally, some areas of the platform can feel quite complex, so getting full value from it requires a solid understanding of how the different features, data sources and workflows fit together.

What problems is the product solving and how is that benefiting you?

Demandbase One helps us solve the problem of fragmented account data and signals sitting across multiple platforms.

For our ABM programmes, that means we can bring together intent, engagement and account-level data to get a clearer picture of which target accounts are showing meaningful activity and where there may be an opportunity to engage.

The main benefit is better prioritisation. Rather than treating all target accounts in the same way, we can use those signals to focus marketing activity and investment where there is stronger evidence of interest.

It also gives us a stronger data foundation for account-based planning and helps us make more informed decisions about segmentation, campaign activity and where to concentrate our efforts.

What do you like best about the product?

Easy navigation, with helpful recommendations on new intent signals and prospects based on key activity.

What do you dislike about the product?

Can be overwhelming and initial integration set up with internal custom fields

What problems is the product solving and how is that benefiting you?

Identifying key intent signals to fuel content programs