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    Demandbase

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    Sold by: Demandbase 
    Deployed on AWS
    Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks, all in one platform.
    4.4

    Overview

    Demandbase One is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. For custom pricing, EULA, or a private contract, please contact info@demandbase.com , for a private offer.

    Highlights

    • Unify your fragmented first and third-party data into a single, powerful view that aligns marketing and sales for maximum impact.
    • Create ideal buying group profiles so you can identify, track and engage buying group members throughout the buyer journey.
    • Target precise audiences using AI-driven account selection, factoring in opportunities, buyer personas, journey stages, behaviors, intent signals, recent sales activity, custom CRM data fields, and more.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Demandbase One
    Demandbase One platform
    $215,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Usage per contract
    $0.01

    Vendor refund policy

    As per individual contract

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    We offer office hours, on-demand help center, live support, Demandbase Academy and a Demandbase Community to help with support and questions. Contact support@demandbase.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

     Info
    4.4
    1651 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    68%
    26%
    4%
    1%
    1%
    0 AWS reviews
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    1651 external reviews
    External reviews are from G2 .
    Computer Software

    Lead Scoring Excellence, need better AI features

    Reviewed on Mar 05, 2026
    Review provided by G2
    What do you like best about the product?
    I like Demandbase One for its lead scoring capabilities based on activity on our website, which helps us prioritize the right set of leads.
    What do you dislike about the product?
    Integrations and AI features could be better
    What problems is the product solving and how is that benefiting you?
    Demandbase One helps with account-based marketing, lead scoring, and enrichment. I particularly find the lead scoring based on website activity useful as it helps prioritize the right set of leads.
    Emmerson .

    Easy-to-Understand Reporting, Pricier Than Expected

    Reviewed on Mar 03, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Demandbase One makes reports easy to understand. This is particularly helpful because it allows higher management to grasp the reports more easily. Additionally, I found the initial setup to be very easy.
    What do you dislike about the product?
    I think the pricing could be improved with Demandbase One.
    What problems is the product solving and how is that benefiting you?
    Demandbase One assists with marketing, making reports understandable for higher management and simplifying reporting.
    Lebugang K.

    Efficient, User-Friendly with Room for Integration Improvement

    Reviewed on Mar 02, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Demandbase One is efficient and user-friendly, which saves me time. I find its capability in accelerating sales cycles quite valuable as it helps in identifying the right decision-makers within buying groups and reaching them at their peak interest, allowing the team to move deals through the funnel faster. I appreciate the reduced waste from its native B2B DSP, since it ensures advertising budgets are spent only on the accounts that matter. I also enjoy the higher conversion rates due to personalized web experiences and shortened, auto-filled forms, which are powered by data enrichment, leading to lower bounce rates and more completed registrations. The initial setup of Demandbase One was very easy, which was a great start to the experience.
    What do you dislike about the product?
    I dislike the integration 'glitchiness' with Demandbase One. There's a sync latency issue, where there are occasional delays in data syncing between Demandbase and CRMs like Salesforce or HubSpot. This can result in sales reps seeing slightly outdated intent signals.
    What problems is the product solving and how is that benefiting you?
    I use Demandbase One to tackle customer churn and retention issues. It accelerates sales cycles by connecting with key decision-makers, reduces ad spend waste, and boosts conversion rates with personalized experiences.
    Ivy P.

    Unifies Sales and Marketing with Precision Insights

    Reviewed on Mar 02, 2026
    Review provided by G2
    What do you like best about the product?
    I use Demandbase One to support our account-based marketing and sales alignment. The platform enables us to identify high-value accounts, analyze engagement signals, and tailor our outreach with precision. I really value how it integrates data, analytics, and engagement tools in one platform. The account insights and intent tracking are particularly strong, helping us prioritize the right opportunities. These features are incredibly valuable because they give us clear visibility into which companies are actively researching topics related to our solutions.
    What do you dislike about the product?
    Honestly, the platform works quite well overall, but some areas could improve particularly around custom reporting and dashboard setup. At times, building tailored dashboards requires multiple steps and some technical knowledge, which is not that user-friendly and can slow down quick analysis.
    What problems is the product solving and how is that benefiting you?
    I use Demandbase One to support account-based marketing, unifying sales and marketing data, eliminating data silos, and enhancing lead quality. It helps identify high-value accounts, analyze engagement, and tailor outreach, improving revenue impact.
    Information Technology and Services

    Faster Data-Driven Decisions and Lower Costs, but the UI and use cases Still Needs Improvement

    Reviewed on Mar 02, 2026
    Review provided by G2
    What do you like best about the product?
    Demandbase One helps on getting data-centric decisions faster. It also reduces cost by not being have to hire consultants.
    What do you dislike about the product?
    It still has need improvements when it comes to user inteface. I think that should be developed for implementing to other screens and also scraping infos, auto-generation etc.
    What problems is the product solving and how is that benefiting you?
    Having insights about companies while evaluating them.
    View all reviews