Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks, all in one platform.
Demandbase One is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. For custom pricing, EULA, or a private contract, please contact info@demandbase.com, for a private offer.
Highlights
Unify your fragmented first and third-party data into a single, powerful view that aligns marketing and sales for maximum impact.
Create ideal buying group profiles so you can identify, track and engage buying group members throughout the buyer journey.
Target precise audiences using AI-driven account selection, factoring in opportunities, buyer personas, journey stages, behaviors, intent signals, recent sales activity, custom CRM data fields, and more.
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Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a contract pricing model with two dimensions. The Demandbase One dimension covers access to the account-based go-to-market platform. The Usage per contract dimension covers the usage you commit to under your agreement. Together, these dimensions let you combine platform access with a defined usage commitment negotiated for your contract. Pricing reflects the terms and quantities set in that contract rather than a published per-user rate. You work with the vendor to set the usage level that fits your teams and data needs.
Top-of-mind questions for buyers
What does the Demandbase One dimension give access to?
Demandbase One is the account-based go-to-market platform. It brings sales and marketing together using unified data, tools, and insights. You get account identification, buying intent signals, buying group mapping, and AI-driven prioritization in one place. The platform is not split into separate marketing or sales products.
How do the two dimensions combine to form my bill?
Both dimensions appear on the same contract. Demandbase One covers platform access, while Usage per contract covers the usage level you commit to. The two are set together through your agreement. Your total reflects the negotiated platform access plus the committed usage quantity, rather than a published rate.
Is this a usage-based plan or a fixed commitment?
This is a contract model, not pay-as-you-go. You agree to a set usage level upfront under the Usage per contract dimension. You work with the vendor to set the usage that fits your teams and data needs. Charges follow the quantities and terms defined in your contract.
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Easy Navigation and Helpful Prospect Recommendations
Reviewed on Oct 20, 2026
Review provided by G2
What do you like best about the product?
Easy navigation, with helpful recommendations on new intent signals and prospects based on key activity.
What do you dislike about the product?
Can be overwhelming and initial integration set up with internal custom fields
What problems is the product solving and how is that benefiting you?
Identifying key intent signals to fuel content programs
Ankit S.
Mostly useful account view, but weak attribution, personalization, and integrations
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
I like that it gives a mostly useful account view by combining account data and buying signals in one platform. Market insights, lead analysis, and the opportunity timeline have been strong for me, and overall it’s fairly easy to use and set up.
What do you dislike about the product?
Media attribution, website personalization, and cross-system integration have been really weak for me. The buying intent signals only sometimes help me find in-market accounts, and it only made marketing and sales work together somewhat better.
What problems is the product solving and how is that benefiting you?
It’s given my team a mostly useful account view, and it’s helped somewhat with coordinating marketing and sales. The market insights, lead analysis, and opportunity timeline have been valuable.
Rohit S.
Mostly useful account view and intent signals, but data quality and handoff need work
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
The account view was mostly useful for me. It was easy to see which accounts were showing interest and what they were doing all in one place, which helped when I was checking account data and planning campaigns for clients. I also liked that marketing and sales could look at the same list of accounts so we were not working from two different lists, making it easier to agree on which accounts to focus on and which to push with ads.
What do you dislike about the product?
I wish the data quality was better since some accounts had missing or old contact details, so I had to check a few things in other tools and it needed cleanup from our side. Intent signals helped sometimes, but a few times the signal was too broad and looked like general research instead of a real buying plan, so I have to treat it as a hint and verify with other data. The follow up still stayed split because sales used their own tools and notes, so the handoff was not as smooth as the marketing suggests.
What problems is the product solving and how is that benefiting you?
It saved me time by letting me see account interest and activity in one place and helping us align on a shared list of target accounts. The intent signals also helped point me to where to look first, as long as I double-check them with other data.
Dana M.
Complete account view and reliable intent signals, but weak integrations
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
I like that it gives a complete and useful account view, and the buying intent signals help me find in-market accounts very reliably. It also helped marketing and sales be much better aligned. Prioritized Accounts and Email Campaigns have worked well for me, and I’ve had a good experience with ease of use, setup, and support.
What do you dislike about the product?
Cross-system integration has been a weak spot for me. Predictive Scoring and Omni-Channel Tracking also haven’t been strong.
What problems is the product solving and how is that benefiting you?
I’ve been able to identify in-market accounts very reliably, get a complete and useful view of accounts, and have marketing and sales act together much better aligned.
Dana M.
Complete and useful account view, but some features I didn’t use
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
It gave my team a complete and useful account view by combining account data and buying signals in one platform. Overall, it was reasonably easy to use and set up, and it met my requirements.
What do you dislike about the product?
I didn’t use Website Personalization, Sales Activity Management, or Integrations. Email Campaigns, Meeting Scheduling, and Task Management were very weak for me.
What problems is the product solving and how is that benefiting you?
I got a complete and useful account view from having account data and buying signals in one platform.