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    Demandbase

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    Deployed on AWS
    Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks, all in one platform.

    Overview

    Demandbase One is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. For custom pricing, EULA, or a private contract, please contact info@demandbase.com , for a private offer.

    Highlights

    • Unify your fragmented first and third-party data into a single, powerful view that aligns marketing and sales for maximum impact.
    • Create ideal buying group profiles so you can identify, track and engage buying group members throughout the buyer journey.
    • Target precise audiences using AI-driven account selection, factoring in opportunities, buyer personas, journey stages, behaviors, intent signals, recent sales activity, custom CRM data fields, and more.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Demandbase One
    Demandbase One platform
    $215,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Usage per contract
    $0.01

    Vendor refund policy

    As per individual contract

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    We offer office hours, on-demand help center, live support, Demandbase Academy and a Demandbase Community to help with support and questions. Contact support@demandbase.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    1614 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Phillipp K.

    Effortless Email Tracking and Intuitive Dashboard

    Reviewed on Nov 16, 2025
    Review provided by G2
    What do you like best about the product?
    I really appreciate how it notifies me whenever a potential client opens an email, as this feature makes following up much more convenient for both myself and the client. The dashboard is user-friendly and intuitive, providing a straightforward and seamless experience for integrating the results.
    What do you dislike about the product?
    The support documentation feels outdated, and I would appreciate having more filter options available. The sidebar occupies too much of the screen, which can be distracting, and I have experienced the tool crashing on a few occasions.
    What problems is the product solving and how is that benefiting you?
    This tool enables me to manage my client portfolio more strategically by providing sales analysis and insights into historical data trends. It makes it simple to review all my activities throughout the day, and I consider it essential for any business.
    Yaidara V.

    Intuitive Interface and Personalized Content Make Demandbase a Standout

    Reviewed on Nov 12, 2025
    Review provided by G2
    What do you like best about the product?
    I really enjoy the user interface; it's very intuitive, which has made the overall user experience excellent. I also value how it provides personalized content on our homepage, helping ensure that visitors don't leave right away simply because they aren't aware that we offer a solution for them.
    What do you dislike about the product?
    Demandbase is indispensable for anyone looking to deliver personalized messages to their audience and create an outstanding experience. I have no complaints; I especially appreciate being able to flag important companies, with the system then automatically monitoring them and providing me with daily updates.
    What problems is the product solving and how is that benefiting you?
    This tool has mainly helped improve segmentation, reach, and conversions, enabling me to identify accounts that show strong purchase intent and segment them accordingly. Organizing the email cadences provides a clear overview and practical structure, making it easier for me to monitor how potential customers engage with my emails.
    Hospital & Health Care

    Unified ABM Platform with Powerful Analytics and Seamless Team Alignment

    Reviewed on Nov 12, 2025
    Review provided by G2
    What do you like best about the product?
    Demandbase One provides a truly unified view of account-based marketing and sales activity. The platform’s ability to combine firmographic data, intent signals, and engagement insights makes it much easier to prioritize target accounts and personalize outreach. The analytics and segmentation tools are strong, helping teams align marketing and sales efforts effectively.
    What do you dislike about the product?
    The platform can feel complex at first, especially during setup and dashboard customization. Some features have a learning curve, and data syncs with external CRMs like Salesforce can occasionally lag. Pricing is also on the higher side, which may be challenging for smaller teams.
    What problems is the product solving and how is that benefiting you?
    It solves the challenge of disconnected data between marketing and sales. With unified intent and engagement insights, we can focus on the right accounts and tailor our outreach, leading to better pipeline efficiency and higher ROI.
    Mohd A.

    Unified Data and Seamless CRM Integration with Excellent Support

    Reviewed on Oct 31, 2025
    Review provided by G2
    What do you like best about the product?
    The best thing about demandbase are - 1. Unified data from different sources. 2. It's integration with CRM, Salesforce in my case. 3. Great customer support team.
    What do you dislike about the product?
    Nothing i can think of as of now. Everything is going smooth.
    What problems is the product solving and how is that benefiting you?
    Demandbase integration with Salesforce is a great help for us in keeping the accounts data up to date. With just a click on refresh tab it updates all the fields in the Account section in CRM.
    Chase H.

    Boosts Outbound Prospecting with Some Data Challenges

    Reviewed on Oct 30, 2025
    Review provided by G2
    What do you like best about the product?
    I have been using Demandbase One for six months to facilitate outbound prospecting, and it's been an impressive experience. Setting up Demandbase One was pretty straightforward, which I found very convenient. One of the standout features is the ability to get complete coverage on our outbound prospecting efforts and ideal customers, which significantly enhances our brand awareness. I find it incredibly useful to see what companies are engaged in our content. Additionally, I appreciate the feature that allows content to be automatically distributed based on a variety of factors, which simplifies our process and increases efficiency. Another critical benefit is the ability to reach many accounts in a short term, which is significant for our operations. We use Demandbase One in conjunction with HubSpot, and this combination works well for us.
    What do you dislike about the product?
    I find the criteria to enter the account-based marketing program in Demandbase One problematic. The data regarding company revenue is often incorrect, and the employee count can be very inconsistent. This inaccuracy results in difficulties ensuring that our target accounts are correctly included and not unjustly denied based on faulty criteria.
    What problems is the product solving and how is that benefiting you?
    I use Demandbase One to ensure complete coverage in outbound prospecting, enhancing brand awareness by targeting ideal customers, which significantly impacts our reach and allows us to engage efficiently.
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