Demandbase

What do you like best about the product?

I like that it gives a complete and useful account view, and that the buying intent signals usually help me find in-market accounts. It also helped marketing and sales be much better aligned.

What do you dislike about the product?

Sometimes when I use the AI feature for insights it doesn't return any results. This could be a result of how I'm prompting the AI.

What problems is the product solving and how is that benefiting you?

It gave my team a complete and useful account view, usually helped us find in-market accounts, and made marketing and sales much better aligned.

What do you like best about the product?

It helps me target and understand more about my largest targets and prospects. I’ve found the account view partially useful.

What do you dislike about the product?

Not necessarily frustrating, as much as there are features I haven’t really used because I haven’t had the opportunity to use them (like predictive scoring, revenue planning, and opportunity timeline).

What problems is the product solving and how is that benefiting you?

Better targeting and a better understanding of my largest targets and prospects.

What do you like best about the product?

I found the account view mostly useful, and the buying intent signals usually helped me find in-market accounts. Market insights and account-level insights were strong for me.

What do you dislike about the product?

Account identification, customization, and website personalization were weak for me.

What problems is the product solving and how is that benefiting you?

It usually helped me find in-market accounts, and it made marketing and sales act together somewhat better.

What do you like best about the product?

I mainly use Demandbase for sourcing leads and enriching organic/existing contacts in our CRM. Their data is as complete as can be in this industry, and the tools to integrate are simple. The account view is mostly useful, and the buying intent signals help find in-market accounts very reliably. It also made marketing and sales act together somewhat better.

What do you dislike about the product?

Like pretty much every other org in this space, Demandbase just can't keep data up to date compared to something like LinkedIn with access to first-party info. Any change to a title leads to a contact's employment status being marked as "past", so even a minor promotion can cause a contact to be marked as do not market in integrated systems if you rely on that field being accurate. I also don't use the news/people alerts since it's only useful at the level of major events and/or exec alerts which we already source from the same places DB is probably pulling from, so why add the middleman?

What problems is the product solving and how is that benefiting you?

It helps me source leads and enrich existing CRM contacts, with simple integrations. The buying intent signals have been very reliable for finding in-market accounts, and the account view is mostly useful.

What do you like best about the product?

I love the accuracy of Demandbase One; when I reach out to accounts showing intent, they are genuinely interested in products like ours. It's great that I have been able to book major enterprise logos with it, and it helps me typically get about a third of my quota per quarter. I also appreciate the new AI and integration with Salesforce, which works well for us. Additionally, the initial setup was easy.

What do you dislike about the product?

wish it would show more specific contacts and/or surface top 3 accounts at the end of the week

What problems is the product solving and how is that benefiting you?

Demandbase One helps me identify accounts showing intent and provides valid intel, enabling me to reach out confidently. It's accurate and integrated with Salesforce, helping me book major enterprise logos and achieve a third of my quota each quarter.

What do you like best about the product?

I like the market insights and account-level insights, and the account identification is strong. It gave my team a complete and useful account view, and the buying intent signals usually helped us find in-market accounts.

What do you dislike about the product?

Media attribution, customization, and website personalization didn’t work well for me.

What problems is the product solving and how is that benefiting you?

I got a complete and useful account view, and the intent signals usually helped me find in-market accounts.

What do you like best about the product?

It gave my team a complete and useful account view. Ease of use, setup, support, and meeting requirements have all been solid, and I’ve found the market insights, account-level insights, and predictive scoring useful.

What do you dislike about the product?

Segmentation, customization, and prioritized accounts have been a weak spot for me.

What problems is the product solving and how is that benefiting you?

A complete and useful account view in one platform.

What do you like best about the product?

It has a very good predictive prioritization model and opportunity scoring, which is quite helpful for our brick scoring. The account view is mostly useful, and the buying intent signals usually help us find in-market accounts. Dashboards and segmentation work well for us.

What do you dislike about the product?

AI performance feels only somewhat consistent across repeated use, and it is not always clear when I am interacting with AI vs. rules-based logic. Controls over what data the AI can access could be clearer.

What problems is the product solving and how is that benefiting you?

It helps us take action in high-demand areas to improve sales, and it supports finding in-market accounts using buying intent signals.

What do you like best about the product?

Demandbase One mostly gave my team a useful account view. Having firmographics, intent and engagement in one place saved time when prioritising accounts. It also flagged an account with rising intent around procurement cost reduction, and we reached out within the week.

What do you dislike about the product?

The account view was only as good as the CRM data behind it, and sync gaps sometimes left it incomplete.

What problems is the product solving and how is that benefiting you?

It saved time when prioritising accounts, and the intent flag helped us reach out quickly and turn it into a qualified opportunity we would otherwise have missed.

What do you like best about the product?

I found the account view mostly useful, and it did make marketing and sales act together somewhat better. Overall it was fairly easy to use and set up.

What do you dislike about the product?

The buying intent signals only sometimes helped me find in-market accounts.

What problems is the product solving and how is that benefiting you?

It gave my team a mostly useful account view and helped marketing and sales coordinate somewhat better.