Demandbase

What do you like best about the product?

I like that it gives a mostly useful account view by combining account data and buying signals in one platform. Market insights, lead analysis, and the opportunity timeline have been strong for me, and overall it’s fairly easy to use and set up.

What do you dislike about the product?

Media attribution, website personalization, and cross-system integration have been really weak for me. The buying intent signals only sometimes help me find in-market accounts, and it only made marketing and sales work together somewhat better.

What problems is the product solving and how is that benefiting you?

It’s given my team a mostly useful account view, and it’s helped somewhat with coordinating marketing and sales. The market insights, lead analysis, and opportunity timeline have been valuable.

What do you like best about the product?

The account view was mostly useful for me. It was easy to see which accounts were showing interest and what they were doing all in one place, which helped when I was checking account data and planning campaigns for clients. I also liked that marketing and sales could look at the same list of accounts so we were not working from two different lists, making it easier to agree on which accounts to focus on and which to push with ads.

What do you dislike about the product?

I wish the data quality was better since some accounts had missing or old contact details, so I had to check a few things in other tools and it needed cleanup from our side. Intent signals helped sometimes, but a few times the signal was too broad and looked like general research instead of a real buying plan, so I have to treat it as a hint and verify with other data. The follow up still stayed split because sales used their own tools and notes, so the handoff was not as smooth as the marketing suggests.

What problems is the product solving and how is that benefiting you?

It saved me time by letting me see account interest and activity in one place and helping us align on a shared list of target accounts. The intent signals also helped point me to where to look first, as long as I double-check them with other data.

What do you like best about the product?

I like that it gives a complete and useful account view, and the buying intent signals help me find in-market accounts very reliably. It also helped marketing and sales be much better aligned. Prioritized Accounts and Email Campaigns have worked well for me, and I’ve had a good experience with ease of use, setup, and support.

What do you dislike about the product?

Cross-system integration has been a weak spot for me. Predictive Scoring and Omni-Channel Tracking also haven’t been strong.

What problems is the product solving and how is that benefiting you?

I’ve been able to identify in-market accounts very reliably, get a complete and useful view of accounts, and have marketing and sales act together much better aligned.

What do you like best about the product?

It gave my team a complete and useful account view by combining account data and buying signals in one platform. Overall, it was reasonably easy to use and set up, and it met my requirements.

What do you dislike about the product?

I didn’t use Website Personalization, Sales Activity Management, or Integrations. Email Campaigns, Meeting Scheduling, and Task Management were very weak for me.

What problems is the product solving and how is that benefiting you?

I got a complete and useful account view from having account data and buying signals in one platform.

What do you like best about the product?

Having access to real-time data, intent signals, and account-level insights removes the guesswork from our entire go-to-market strategy. Intent data shows us exactly which target accounts are actively researching solutions in our space right now, and real-time updates help our sales team reach out at the exact moment prospect interest peaks. I also like the consolidated view of web traffic, engagement minutes, and 3rd-party intent keywords in a single timeline, which gives a clear look at buying group activity. It’s made marketing and sales much more aligned because we’re finally looking at the exact same data, with marketing able to trigger automated ad streams and sales getting immediate alerts.

What do you dislike about the product?

Bulk data imports frequently get hung up on strict column formatting, which makes uploads more tedious than they need to be. Lead Builder search parameters can lag when building segmented lists across large account databases, and exporting list views often loses custom filter views so you have to re-apply criteria before running another report. On the data side, accurate contact-level mapping within large enterprise target accounts can be missing or less reliable, so we still have to cross-reference our CRM. AI Chat was a game-changer, but its automated keyword expansion occasionally pulled in overly broad intent topics and we had to manually refine filter rules. Attribution reporting can also stay fragmented, since figuring out whether the ad impression or the SDR touch drove the meeting still takes manual alignment.

What problems is the product solving and how is that benefiting you?

It completely aligns our sales and marketing teams around high-value accounts, dramatically improving our conversion rates and pipeline velocity. One intent spike around a competitor’s product update let our sales team launch an immediate, targeted email campaign on that exact feature, which resulted in a meeting booked within 48 hours and a major deal re-opened. AI Chat also helped us quickly identify gaps in buying group coverage for a top 50 account list by highlighting missing IT decision-makers and recommending personas to build out.

What do you like best about the product?

I love that it automatically identifies our best potential business buyers, triggers targeted ads or sales alerts when they show interest, and keeps the whole team working from the same up-to-date data. The account view is mostly incredibly useful because it pulls together anonymous web clicks, internet search trends, and active sales deals in one dashboard, so we can see the buying committee and what they’re researching in one place. The intent signals are usually highly effective for spotting target companies researching our keywords or competitors before they ever fill out a form, and it helps marketing and sales act together by launching ads while notifying reps to reach out.

What do you dislike about the product?

Media attribution struggles to track hidden “dark funnel” research. Complex software integrations often break or cause delays in data syncing. The AI Copilot can occasionally surface inaccurate intent signals that are difficult to spot, and it doesn’t explain very well why it produced a specific result. We also don’t use deep customization because it’s slow and expensive to build, and multivariate testing because it demands massive website traffic to get clear results. Data-driven decision-making can stall when teams overanalyze the numbers instead of taking action.

What problems is the product solving and how is that benefiting you?

It gives us an early heads-up on in-market accounts, so sales can reach out to engaged buyers weeks before they show up on a competitor’s radar. In one case, when an enterprise deal went quiet, the AI flagged a spike in hidden activity from the prospect’s security and finance teams, showed what compliance info they were looking at, and that let the rep send a targeted security brief, restart the conversation, and close a $100k deal just before the quarter ended.

What do you like best about the product?

I found the intent signals usually helpful. It was particularly good at predicting intents with a decent more than 50% accuracy. Account-level insights, lead analysis, and the opportunity timeline were also solid, and it helped marketing and sales act together somewhat better.

What do you dislike about the product?

The predictive signals feel somewhat basic, and I would have loved deeper insights drawn from the existing data. Omni-channel tracking, revenue planning, and customization were very weak for me. Support and setup also weren’t great.

What problems is the product solving and how is that benefiting you?

It helped me identify in-market accounts more often than not, and it improved marketing and sales coordination somewhat.

What do you like best about the product?

It helped me analyze the pipeline. Market insights, lead analysis, and segmentation have been strong for me, and it’s been somewhat better for coordinated marketing and sales engagement.

What do you dislike about the product?

The account view is mostly useful, but it does not pick the duplicate data properly. The buying intent signals only sometimes help, and I’ve never found them that useful. AI accuracy and my confidence in how data is handled are only mid-level for me.

What problems is the product solving and how is that benefiting you?

I’ve been able to use it to analyze the pipeline, and it’s helped marketing and sales act together somewhat better.

What do you like best about the product?

I like that it combines account data and buying signals into one platform and gives a mostly useful account view. The buying-intent signals helped me find in-market accounts very reliably, and it made marketing and sales much better aligned. Market Insights, Opportunity Timeline, and Journey Optimization made it easier to target the consumer base and anticipate when clients require our services and are most likely to convert.

What do you dislike about the product?

I haven’t explored some features yet, so I’m not sure why I don’t use them.

What problems is the product solving and how is that benefiting you?

It’s been easier to target the consumer base and anticipate when clients require our services and are most likely to convert. It also helped us find in-market accounts very reliably and improved alignment between marketing and sales.

What do you like best about the product?

It’s easy to forecast with, and it’s straightforward to set up as well. The account view is mostly useful, and it helped marketing and sales be much better aligned. Automated reminders and the agents also help with forecasting.

What do you dislike about the product?

The AI feels hit or miss. Accuracy is only average, consistency is lower, and it’s not always easy to catch and correct mistakes. It also doesn’t explain why it produced a specific result very well, and overall I don’t trust the AI capabilities that much. Buying intent signals only sometimes helped find in-market accounts.

What problems is the product solving and how is that benefiting you?

Easier forecasting, plus automated reminders that support forecasting. Better alignment between marketing and sales, and a mostly useful account view.