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Demandbase
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks, all in one platform.
Reviews (1720)
Vijaysing P.
All-in-One ABM, Sales Intelligence, and Analytics That Uncovers High-Potential Accounts
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
One of the features that I most appreciate about Demandbase One is the integration of account-based marketing, sales intelligence, and analytics into one platform. Insights generated from this solution allow for better identification of high-potential opportunities.
What do you dislike about the product?
nothing to add this time from my side everything seems fine
What problems is the product solving and how is that benefiting you?
Demandbase One helps overcome issues like targeting high intent accounts, coordinating sales and marketing activities, and prioritizing efforts appropriately. Demandbase One helps me through improved targeting precision, better engagement, and pipeline growth.
David V.
DemandBase One Delivers Powerful Audience & Paid Search Intelligence
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
I adopted DemandBase One for its audience intelligence platform, which has genuinely helped us better understand our target customers’ behavior. I also really like using the paid search intelligence feature, since it provides us with valuable insights.
What do you dislike about the product?
Wanting to use the premium functionality also comes with an increase in the licensing costs, which isn't the cup of tea for everyone.
What problems is the product solving and how is that benefiting you?
Our previously poor prioritization of development initiatives has been outweighed by the account engagement data, since it helps align product improvements with actual business demand. We also no longer have to deal with inaccurate information, because it has significantly improved the reliability of both our technical and business decisions.
Marcus L.
Sales and Marketing Insights Under One Roof with Demandbase One
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
With Demandbase One, we get sales and marketing under one roof, which helps us gain insights into product scoring, account targeting, and advertising overall. The reports and dashboard features are my favourite because they show web visits and ad reach instantly.
What do you dislike about the product?
Integration with other apps is generally good, but sometimes the deeper integration process becomes buggy. I’ve seen duplicate accounts appear, and the resulting sync issues can get very complex to sort out.
What problems is the product solving and how is that benefiting you?
Web customization is the biggest issue I face in the B2B industry. In that sense, Demandbase One helps eliminate this challenge, and its AI insights suggest how to tailor the website to customer requirements to support revenue growth.
Mike L.
Powerful Metrics, Steep Learning Curve
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
I loved the unified dashboard of Demandbase One which keeps me up to date about the advertising reach and website visitors all the time. I like its way of providing all the details of client visits and ad reach on the dashboard continuously.
What do you dislike about the product?
It's a dense product and UI is not user-friendly; only pro people can use it because it has so many tabs and menu options. The UI should be very simple, and configuration should be very quick for building a strong bond between Demandbase One and the user. The initial setup is only done with the help of customer support and the IT team.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to analyze advertising and track customer behavior in real-time. It helps identify real buyers, automates ad display when they visit our site, and provides AI suggestions for next steps.
Masood A.
Unifies B2B Accounts and Journeys in One Platform
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
It unifies all my accounts and marketing journeys into a single source, so I don’t have to juggle multiple apps. I can easily identify anonymous profiles and focus only on real buyer accounts.
What do you dislike about the product?
It’s a premium tool for managing large B2B datasets, but it’s very expensive to purchase and requires an experienced operations team to run it properly.
What problems is the product solving and how is that benefiting you?
Demandbse One data tells us who is visiting our website and what their requirements are, so we can customize our product and ad campaigns with the help of AI analysis.
Shahid F.
Demandbase One: High-Quality Data That Helps Us Understand Customers and Grow Sales
Reviewed on Jun 17, 2026
Review provided by G2
What do you like best about the product?
Demandbase One is one of the best tools we have used. I really like its features for recognizing our customers’ needs. Demandbase One provides high-quality data that has helped us increase our sales volume, which is why I consider it one of the best and most necessary tools for our work.
What do you dislike about the product?
Overall, Demandbase One is great, but I think it has a small problem: sometimes it doesn’t plan or work very well.
What problems is the product solving and how is that benefiting you?
Demandbase One helps us avoid targeting the wrong customers and companies. Now we’re focusing on the right people those who are ready to get onboard and that has increased our ROI.
Roger S.
Precise Social Ads and Intent Signals That Boost Client Engagement
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
It boosted our conversations with real clients by making our social ads more precise and creating a more dynamic account-targeting experience. The intent signals help us prioritize the right accounts and take the best actions to improve client engagement.
What do you dislike about the product?
Syncing with other apps can be quite glitchy at times, and it can put extra load on data flows, which ends up delaying the work process.
What problems is the product solving and how is that benefiting you?
Demandbase One strongly serves both large and small B2B companies with ABM, and it provides accurate AI data for product advertising on social apps. The customizable dashboards also offer intent details that help bridge marketing efforts, with clear accuracy.
Nathan P.
Unified Marketing and Sales, But Needs Speed Boost
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
I really appreciate that Demandbase One combines sales and marketing strategies, which is very beneficial for us to lead product sales and manage Outreach marketing in one place. Also, it's a specific tool that comes with an AI assistant, which unifies marketing and sales assets to make ABM suggestions easier for targeting and identifying accounts. I find it feature-rich and it provides deeper insights in every feature.
What do you dislike about the product?
There is one issue I want to raise is that sometimes website tracking is much time-consuming, which should be reduced because time is very important. The lag time between website loading needs to be reduced and it should reload fast which helps to track buyer companies quickly. Additionally, Demandbase One is not very simple in initial setup but our operation team is very tech-savvy, so it's not a big deal.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to unify marketing and sales, making ABM easier for targeting and identifying accounts. It solves our problem of discovering new accounts and closing sales deals efficiently. It combines sales and marketing strategies, helping us lead product sales and outreach marketing in one place.
Lawrence G.
Deep LinkedIn & Sales Navigator Integrations That Help Find Real Clients
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
Demandbase One offers deep integrations with systems like LinkedIn and Sales Navigator, which helps me find real clients for product marketing through ads and campaigns. That’s the main reason I like it the most.
What do you dislike about the product?
It has one limitation: it only accepts accounts that are listed in the website database, which restricts us from getting clients beyond those boundaries.
What problems is the product solving and how is that benefiting you?
Its automatic adjustment for buying signals solves the issue of having to customize ads again and again. It’s especially helpful for people who are just starting their B2B journey. The UI is very simple to navigate, which makes it easy for beginners to get started and manage things without confusion.
Lahcene O.
GenetiveAi: Excited to Train and Grow with an AI Developer
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
GenetiveAi as developer in AI training and will draw on going to hear from you soon
What do you dislike about the product?
At first glance this opportunity with the only thing that was very important to hear about it because it has been
What problems is the product solving and how is that benefiting you?
NottAll are fine