Qualified

What do you like best about the product?

Qualified has been a game-changer for our Marketing, RevOps and Sales teams. What I find most helpful is the real-time visibility it gives into who’s on our site and how engaged they are. This allows our sales team to prioritize high-intent accounts and instantly connect with the right prospects at the right time.

From a RevOps perspective, the customization options and routing logic are incredibly powerful — we were able to tailor the experience to our exact go-to-market motion. The integration with Salesforce was smooth, and the data flow between systems is clean and actionable.

One of the biggest upsides is how easy it was to implement and get value quickly. Lauren from the Qualified team guided us through a seamless onboarding process, ensuring we hit the ground running, and continues to support us weekly as we continue to iterate. Qualified doesn’t just offer a product — they deliver an experience that sets your team up for success right away.

What do you dislike about the product?

The platform is wildly powerful, but the initial learning curve for building more complex routing rules and experiences can be a bit steep without prior experience — though the onboarding and implementation team are there every step of the way and, as mentioned, has been incredibly helpful, supportive, and responsive in getting us up to speed quickly!

What problems is the product solving and how is that benefiting you?

Qualified is solving the gap between high-intent website traffic and real-time sales engagement. Before, we had limited visibility into who was visiting our site and no efficient way to connect those visitors with the right reps quickly. Now, with Qualified, our sales team can proactively engage target accounts the moment they land on our site, which has significantly improved speed-to-lead and lead qualification. Qualified provides a highly customizeable approach to this, as well, which has been amazing to tailor experiences to what the website visitor is and how they are engaging with each page.

What do you like best about the product?

In our first thirty days with Qualified, the results speak for themselves:
• 665 AI conversations
• 42 meetings booked
• 42 leads created
• 2 opportunities created directly from Qualified sourced leads

We use Qualified every single day. It has become an essential part of our go to market process. One of the biggest wins has been how easy it is to book meetings and leverage Qualified’s smart meeting routing. Our reps are getting connected with the right prospects at the right time, which has already accelerated our pipeline.

We also recently launched our E-commerce offering, and being able to showcase a consistent “Buy Now” option across our site was simple and seamless with Qualified. It gave us a uniform, professional customer experience without extra heavy lifting.

The integrations are another huge strength. Even though the setup was technical, it was amazing how quickly we could connect to all of our core tools. We especially love the Slack integration, digital ads, Pardot, and above all, the Salesforce connector, which has been rock solid and critical to making Qualified central to our operations.

On top of the results, the implementation experience has been outstanding. Domenic Fish, our Success Architect, is hands down the best implementation specialist I have worked with in my 8 plus years in Marketing Operations. His deep knowledge of Salesforce and ability to align the platform with our organizational needs made the onboarding process seamless. Domenic has been incredibly hands on, building assets directly in the tool, addressing every question from our team, and ensuring we were set up for success from day one.

Qualified has already proven its value, and with the kind of support Domenic provides, it is clear this tool will continue to be a game changer for our team.

What do you dislike about the product?

While Qualified has delivered strong results, there are a couple of areas that could be improved. The biggest frustration is that only one person can edit in the tool at a time. For a busy marketing ops team, this slows us down and creates unnecessary bottlenecks.

I also wish system admins had more visibility into audit logs. Being able to quickly pull logs to diagnose failures or errors would save a lot of time and reduce the need to open support tickets.

What problems is the product solving and how is that benefiting you?

Qualified is solving several challenges for our team. Before, connecting website visitors to the right reps in real time was difficult, and we had no way to consistently route conversations or meetings based on account ownership and priority. Qualified has solved this by giving us smart meeting routing, AI conversations that qualify leads instantly, and seamless handoffs to our sales team.

It has also made it easy to unify the customer journey across our site. We recently launched our E-commerce motion and were able to add a consistent “Buy Now” experience everywhere with very little effort.

The integrations are another huge benefit. Having Salesforce, Slack, Pardot, and digital ads all connected in one platform means our reps see everything they need in one place and we can activate data across channels without manual work.

The biggest benefit is that our reps are booking more meetings and connecting with higher intent leads faster. This has already turned into new opportunities and pipeline, and the daily usage across our team shows just how central Qualified has become.

What do you like best about the product?

I wanted to take a moment to highlight the incredible support we’ve received from Tom as our CSM. He has been a crucial part of our success with the platform, and I thought it was important to give credit where it’s due.

Tom consistently goes above and beyond what we’ve experienced with other CSMs. He’s incredibly sharp and strategic, always bringing ideas and product updates that feel genuinely tailored to our needs. Beyond that, he dives into the “dirty work,” which is especially valuable for a team like ours with limited bandwidth.

It often feels like I can come to Tom with anything—whether it’s “I have a campaign I’d like to integrate with Qualified/AISDR, what do you suggest?” or “Can you review this for me?”—and he immediately takes ownership. Instead of just sending back notes, he walks me through solutions directly on the call and often handles the setup himself. Even when I’ve asked for deeper insights, his response has been along the lines of, “No problem, let me spin up that report for you.” That kind of proactive, hands-on support makes him feel like a true extension of our team.

Overall, Tom’s professionalism, insight, and proactive approach make him an absolute pleasure to work with, and he’s significantly contributed to our positive experience with Qualified.

What do you dislike about the product?

We’re still working through some workaround solutions since we are not in place to switch to Qualified’s meeting booker and our exisiting lead routing setup and meeting booker doesn't integrate with Qualified. But Tom has been incredibly helpful throughout the process.

What problems is the product solving and how is that benefiting you?

Qualified is helping us automate and personalize the website experience at scale, making it easier for customers to get the answers they need faster.

What do you like best about the product?

It allows me to keep tabs on who's visiting our site and chatting with our AI bot in the background while I actively manage other parts of my day. I can take over chats that our AI bot has already started, switch them over to my teammates if necessary. I can also sift through old data and signals to reach out to frequent visitors who may already be warmed up. Also love the ability to set meetings directly from the chat and even start a video chat right in Qualified. The data syncs right over to Salesforce, so I don't have to manually enter contacts, accounts, and opportunities. Our rep (Cormac) is super helpful too!

What do you dislike about the product?

As a BDR, it's another tool that I have to keep my eye on, but for the most part it's a passive part of the day that leads to inbounds leads.

What problems is the product solving and how is that benefiting you?

Automatically adding inbound meetings to my calendar when I am unable to chat with people. The AI bot can answer FAQ so I don't have to hop into every chat. Also the Signals reports make it easy for me to look prospects who are checking our site regularly and already warmed up.

What do you like best about the product?

I enjoy how simple it is to use Qualified. Everything you need and want to see is readily available and overall the system is easy to use. The data that populates around a website visitor is super helpful as well.

What do you dislike about the product?

So far nothing, when someone requests to chat with you there is a ringing sound that is loud but that is the least of my concern.

What problems is the product solving and how is that benefiting you?

Qualified helps my team solve for chatting with live visitors on our website as well as showing us signals for who is viewing different pages and what their status is (e.g. hot, cold, etc).