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    Qualified

    Qualified is the Agentic Marketing Platform with the world's leading SDR agent, Piper the AI SDR. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands like Asana, Box, Brex, Clari, GE Healthcare, and more, Qualified is redefining how companies generate pipeline in the age of AI.

    Ratings and reviews

    4.9
    1544 ratings
    96%
    2%
    1%
    0%
    1%
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    1544 external reviews
    External reviews are from G2 .

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    Reviews (1544)
    Beau D.

    Intuitive, Fast to Implement, and Exceeding Performance Expectations

    Reviewed on Aug 17, 2026
    Review provided by G2
    What do you like best about the product?
    The application is intuitive and easy-to-implement. We were able to get to MVP and begin ROI weeks ahead of schedule. The success and support team have each been awesome, as well. Integration was straightforward and the AI layer easy to train. Overall, 10 of 10 for performance expectations.
    What do you dislike about the product?
    Really limitless for avatars, but limited on voice options. It's a nitpick, but could be improved.
    What problems is the product solving and how is that benefiting you?
    The AI SDR helps us scale our capacity and improve the brand experience, which is especially valuable for a company with a wide-ranging technical catalog of products and services.
    Computer Software

    Highly Accessible, Responsive Support and Guidance

    Reviewed on Aug 17, 2026
    Review provided by G2
    What do you like best about the product?
    How accessible support and guidance is. Whenever I or someone on my team had questions or needed to schedule an ad hoc meeting, Andrea responded quickly and was able to make time.
    What do you dislike about the product?
    The onboarding process can be quite long sometimes, and there are sometimes incompatibility issues with integrating other tools.
    What problems is the product solving and how is that benefiting you?
    Qualified is helping us with our lead conversion, and it is helping us improve this with booking more meetings.
    Anonymous

    Easy to Use with Excellent Support

    Reviewed on Aug 17, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Qualified is easy to use and has great client support. The onboarding process is straightforward, which I really appreciate given our small team's limited time and resources. The AI generally works well, which helps us assist visitors in self-help for inbound sales. The initial setup was very easy.
    What do you dislike about the product?
    Sometimes it's hard to change certain responses the bot gives or provide more oversight over what qualifies a user. We are still in testing though, so it could be that more work is needed on our side.
    What problems is the product solving and how is that benefiting you?
    I use Qualified for inbound sales, helping visitors with self-service. It's easy for our small team with limited time and resources, thanks to great support and a user-friendly platform.
    Computer Software

    Great UI, Easy Setup, and Highly Customizable with Excellent Support

    Reviewed on Aug 13, 2026
    Review provided by G2
    What do you like best about the product?
    The user interface is great for both admins and users on our website. It was easy to set up and connect to our marketing automation platform and CRM. The customization options are impressive and have been able to accommodate very specific use cases. The support team has also been excellent from the start with quick and thorough responses to questions from our team.
    What do you dislike about the product?
    Qualified has been so flexible that any dislikes could be customized away. The only thing we encountered so far that we were not able to customize was the ability to keep the avatar but disable the voice chat feature, but this is minor and it's easy enough for users to opt out of using their microphones.
    What problems is the product solving and how is that benefiting you?
    The AI has been helpful for answering questions much more effectively than our previous chat solution. I appreciate its ability to intelligently detect intent and divert non-sales inquiries away from our sales team queues, which were getting too many technical support inquiries.
    Information Technology and Services

    Excellent Experience with Qualified from Onboarding to Implementation

    Reviewed on Aug 13, 2026
    Review provided by G2
    What do you like best about the product?
    So far, we’ve had an excellent experience with Qualified, from onboarding through implementation.
    What do you dislike about the product?
    So far, there’s nothing I can say I dislike. The overall experience has been great.
    What problems is the product solving and how is that benefiting you?
    Qualified has solved our AI chatbot issue. Our previous AI chatbot was pretty out of date and relied on manual responses, which took extra time and effort on our side. With Qualified’s new chatbot, it uses agentic AI and can respond in real time without manual user intervention. Overall, it’s made things much easier for us and has saved us time and effort.
    Marketing and Advertising

    Over priced tooling, with poor account management and set up

    Reviewed on Aug 05, 2026
    Review provided by G2
    What do you like best about the product?
    The chatbot can connect to the website, but I wouldn’t say it’s a particularly great feature.
    What do you dislike about the product?
    Poor account management. Support response times are slow, and the three CSMs we’ve had generally haven’t been very helpful. They seem either overworked or like admins who struggle to keep up with the volume of support requests coming through.

    They also keep trying to push PiperAI when they haven’t mastered the basics. It doesn’t feel like they’ve asked customers to speak with the product team who actually has to build the project.

    Lead routing is tricky, and the build process is convoluted.
    What problems is the product solving and how is that benefiting you?
    They aren’t solving issues right now. It feels like we’ve been working with them for two years, getting passed between CSMs, and still haven’t reached a point where the setup actually works. When we ask for help (which we pay extra for), the CSMs still don’t get back to us. We have a bi-weekly call, and the CSM usually joins but seems to forget what the agenda is supposed to be.
    Information Technology and Services

    Qualified AI Agent Delivers Higher-Quality Pipeline and Better Visitor Engagement

    Reviewed on Aug 04, 2026
    Review provided by G2
    What do you like best about the product?
    Qualified is helping us engage high-intent website visitors in real time and connect them with the right sales reps. The AI Agent is genuinely impressive compared with other chat and conversational tools I have tried or seen

    It asks the right follow up questions to understand fit and intent, and it knows when to hand the conversation off to a sales representative via meeting versus resolving it independently. This has helped create a cleaner pipeline because reps are not being pinged for every website visit. As a result, Qualified leads are converting to pipeline at approximately 2X the rate and generating a higher average order value.

    I also value its multilingual capabilities, which allow visitors to engage in their preferred language and create a better overall customer and prospect experience.
    What do you dislike about the product?
    Agent is strong but it's not perfect. achieving the best results depends heavily on well designed conversation flows and close coordination between GTM teams.
    Main challenge with Qualified is that getting the routing, qualification logic, and integration w/ CRM and MAP configured correctly which can require significant upfront effort and ongoing optimization. We have seen cases where meetings were booked with the wrong representative or later cancelled because the visitor’s needs did not align with the selected meeting type.

    Other area with room to improve is reporting and analytics. It covers the basics well but getting more granular conversation level trends can be challenging.
    What problems is the product solving and how is that benefiting you?
    Before Qualified, our website visitors would fill out a form and then wait (sometimes hours, sometimes days), before a sales rep followed up, and by that point a lot of the initial interest had cooled off.
    - Qualified closes that gap by engaging visitors the moment they are on the site, answering their questions in real time, and qualifying them before a rep ever gets involved. That's solved two problems for us:
    1) Speed to engagement and
    2) Rep efficiency

    The net benefit has been a shorter sales cycle and a noticeably better first impression for prospects.
    Layne P.

    The best tech vendor we've ever implemented. Instant engagement, better meetings, phenomenal support

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    Qualified has transformed how we engage with website visitors. We went live with our AI SDR, Lily, across our website and email campaigns, and she's helped us respond instantly, personalize interactions, and guide leads more effectively so our team can focus on high-value conversations. We've seen a strong volume of visitor conversations convert into booked meetings, and the quality of those meetings has been noticeably better than we saw with Drift.

    A huge part of why this has worked so well is our Qualified Success Architect, Elle. She's been phenomenal every step of the way, from the most thorough, well thought out onboarding I've experienced with any vendor, to consistently checking in to make sure we're maximizing every feature available to us. She's been a true partner and extension to our team, always excited to walk us through new capabilities so nothing we're paying for goes unused.

    I've now used Qualified at two different companies, and I'd bring them with me anywhere. Between the platform and the people, it's genuinely one of the best vendor relationships I've ever had.
    What do you dislike about the product?
    Honestly, I can't think of a single thing.
    What problems is the product solving and how is that benefiting you?
    Before Qualified, a lot of our website traffic went unengaged. Visitors would land on our site and leave without filling out a form or engaging in web chat. Qualified solves that gap.

    Our AI SDR, Lily, now runs across web chat and email campaigns, we're able to engage visitors the moment they show intent instead of relying on them to fill out a form and wait for follow-up. Lily handles the initial conversation, asks the right qualifying questions, and hands off to our team when a lead is genuinely worth a conversation. We've seen more meetings booked, and higher quality of those meetings, resulting in more revenue.

    Instead of manually triaging every inbound chat, our team can trust that the best conversations are the ones reaching their calendars. We're also replacing some of our email nurtures with agentic emails through Qualified, which runs way smarter with less of a manual lift building them out.
    An D.

    Responsive Onboarding and Innovative Features That Keep Marketers Competitive

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    We switched from another platform to Qualified, and their team was responsive and supportive throughout the procurement and onboarding process. They’re at the forefront of innovation and consistently release new features that help marketers stay competitive.
    What do you dislike about the product?
    Compared to our old platform, Qualified is definitely more robust and innovative, so I don’t have any complaints on that front. That said, since the company is growing extremely fast, we want to make sure our solution architect has enough internal support so she can spend more time working with us (We enjoy working with her!).
    What problems is the product solving and how is that benefiting you?
    Qualified has become an important part of our inbound strategy. It’s our fastest-growing channel, which isn’t surprising since people are getting used to interacting with an AI agent. Qualified helps deflect support inquiries, increases lead volume, nurtures prospects, educates buyers, and improves speed to lead.
    David B.

    Outstanding Partnership and 24/7 AI SDR That Accelerates Time-to-Value

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    The most helpful part of Qualified has been our QSA, Elle Anderson. She's been more of an extension of our GTM team than a vendor contact and comes to our calls with actual recommendations based on what she's seeing in our data, flags things we haven't thought to ask about, and helps us pressure-test conversation flows before we push them live. That level of partnership is rare and it's shortened our time-to-value considerably.

    The other big upside is the AI SDR working around the clock. Our previous chat tool required a human SDR to be online for a visitor to get a real conversation, which meant nights and weekends were dead time. Now every visitor gets engaged and qualified in the moment and can book a meeting on the spot. That's coverage we'd otherwise have had to hire for, and it lets our BDRs focus on active conversations rather than yesterday's leads.
    What do you dislike about the product?
    Nothing, honestly. We've been using Qualified across our full inbound motion and it's done what we needed it to do without issues. Anytime we've had a question or wanted to change how something was configured, we've gotten a fast answer. I don't have a complaint to offer here.
    What problems is the product solving and how is that benefiting you?
    Qualified solves the coverage problem. We always have someone online to engage a visitor, answer questions, and book a meeting. Previously that only happened when a human SDR was available to chat, so a real portion of our inbound traffic went unengaged. Now every visitor gets a live conversation and a path to a meeting in the moment, and that's translated directly into pipeline we weren't capturing before.