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    Qualified

    Qualified is the Agentic Marketing Platform with the world's leading SDR agent, Piper the AI SDR. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands like Asana, Box, Brex, Clari, GE Healthcare, and more, Qualified is redefining how companies generate pipeline in the age of AI.

    Ratings and reviews

    4.9
    1499 ratings
    98%
    2%
    1%
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    1499 external reviews
    External reviews are from G2 .

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    Reviews (1499)
    Kylie F.

    Impressive AI Analysis and Intuitive Chatbot Personalization

    Reviewed on Jul 08, 2026
    Review provided by G2
    What do you like best about the product?
    We have been incredibly impressed with the AI analysis, summarization, and prioritization with Qualified's chatbot embedded into our site. It's been intuitive to personalize and train, and Calvin has been great about helping us make updates that bring its capabilities to life.
    What do you dislike about the product?
    There could be a little more clarity about what each backend section does and the differences between areas like Guardrails vs Conversation settings for more hands-on users.
    What problems is the product solving and how is that benefiting you?
    Users have a much more intuitive and efficient experience finding the information they need that's most relevant to them. We're also able to directly pull in leads' contact information without the need for them to submit a contact form. We're excited for our second phase where we will also build in the capability to sync directly with our teams' calendars for leads to book meetings.
    Siana R.

    A Practical and Scalable Approach to Conversational Marketing

    Reviewed on Jul 03, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Qualified is the combination of AI SDR, live chat, and meeting booking capabilities within a single platform. It enables us to engage visitors, qualify leads, and connect prospects with the right Sales teams while maintaining seamless integration with Salesforce and Eloqua.
    What do you dislike about the product?
    AI experiences require ongoing content validation and refinement to ensure response accuracy across large and complex product portfolios.
    What problems is the product solving and how is that benefiting you?
    We were looking for a replacement for Drift that could help us modernize website engagement while improving lead qualification and meeting booking. Qualified enabled us to combine live chat, AI SDR capabilities, and meeting scheduling in a single platform while maintaining integration with Salesforce and Eloqua. The result has been a more scalable approach to conversational marketing, with better visibility into visitor engagement, lead routing, and pipeline generation across our product lines.
    Shanna O.

    Qualified Keeps Improving: Robust Integrations and Hands-On Support

    Reviewed on Jul 02, 2026
    Review provided by G2
    What do you like best about the product?
    Qualified is routinely adding new capabilities. The integrations into other systems are robust. And their customer service is very hands-on.
    What do you dislike about the product?
    CSMs do a lot of execution which means as an Ops person, it's easy to fall into the uncomfortable position of not having enough familiarity with the system to execute changes myself. That being said, that's not so much a Qualified issue as a it is an internal Ops issue!
    What problems is the product solving and how is that benefiting you?
    Qualified provides another conversion path for our website visitor, helping to improve our overall website conversion rate and generate more inbound leads
    Oliver G.

    Efficient AI Integration, Simple Setup => Top Product and Implementation

    Reviewed on Jul 02, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Piper and the other AI SDRs advise customers based on our website and do not statically rely on an FAQ file, but instead crawl our website and are thus always up to date. The ability to equip different AI SDRs with different personalities and behavior patterns is great. The setup is simpler compared to most systems, and the integration into Salesforce is an incredible time saver. The AI SDRs can be easily adjusted to have the right tone for our product lines, and the overall creation of the AI SDRs is much easier compared to other tools, with the result being significantly better and more professional. Thanks to the support of Luben Solev (Integration Architect), the initial setup for our team was very easy, as he guided us through the tasks step by step and explained them excellently.
    What do you dislike about the product?
    There is nothing that we don't like.
    What problems is the product solving and how is that benefiting you?
    With Qualified, we can inform customers around the clock and schedule appointments. It is easy to set up, supports various AI SDR personality profiles, and integrates seamlessly into Salesforce, resulting in enormous time savings.
    Marissa P.

    Impressive AI products backed by an exceptional human team.

    Reviewed on Jun 27, 2026
    Review provided by G2
    What do you like best about the product?
    Implementing Qualified was one of the smoothest software rollouts we've had, thanks to the team's well-defined onboarding process. Our "Success Architect", Rhoda, was fantastic to work with throughout the implementation and onward. The whole experience was highly collaborative and hands-on.

    Within our first month, we were already seeing measurable results that we could directly attribute to the platform. PiperX and the AI SDR capabilities have been a valuable addition to our go-to-market motion, and we're excited to continue building on the initial foundation.

    On top of that, the product interface is intuitive and easy to navigate (they also have a robust academy), making it simple for our team to start using.
    What do you dislike about the product?
    So far, I haven't encountered anything I don't like — in terms of features or functionality we ask for, the team is quick to find a workaround or add it to their roadmap.
    What problems is the product solving and how is that benefiting you?
    The Qualified / PiperX / AI SDR is helping us engage and qualify high-intent website visitors in real time, rather than relying solely on traditional form fills or logic-based chatbots. We can create more personalized conversations, route the right prospects to our sales team faster, and capture opportunities that might have otherwise been missed.

    The biggest benefit has been the speed-to-value. We saw measurable pipeline impact within our first month.
    Marilyn H.

    On-Point Success Architect and Clear Project Direction

    Reviewed on Jun 26, 2026
    Review provided by G2
    What do you like best about the product?
    Qualified has a real advantage because they provide a Qualified Success Architect— in our case, Robin. Her project management was consistently on point. Whenever she needed to address contract questions or technical concerns, she made sure the right people were on the call to resolve them. We always left those conversations with a clear direction and a solid path forward.
    What do you dislike about the product?
    In our case, our routing rules were too complicated to enter directly, and it turned into quite a chore. As a result, we had to roll it out by region. It wasn’t terrible, but it did slow things down.
    What problems is the product solving and how is that benefiting you?
    It’s helping our sales team stay more engaged with our web leads. It also gives us a great opportunity to build trust with sales and demonstrate that the marketing leads are truly on point. I’m looking forward to digging into additional insights so we can better understand where the site has content gaps and create stronger, more cohesive user journeys for all of our visitors. It also gives our site visitors an opportunity to address Sora with all their questions about our products.
    Liz .

    Innovative AI-Driven Engagement with a Smooth, Well-Supported Rollout

    Reviewed on Jun 26, 2026
    Review provided by G2
    What do you like best about the product?
    Qualified is an innovative platform for converting inbound traffic into pipeline through real-time, AI-driven engagement. The AI SDR experience enables more dynamic interactions compared to traditional root-and-branch logic, helping drive higher-quality engagement and smarter routing.
    The implementation process is well-structured, with a clear framework, strong documentation, and helpful training resources. The partnership from the Qualified team has been a highlight, with proactive guidance and consistent support throughout onboarding and activation.
    The platform also supports a flexible rollout approach, allowing for controlled activation and phased expansion, which helped ensure a smooth launch.
    What do you dislike about the product?
    Some custom integration features required additional validation during implementation, but the team was responsive and worked closely to resolve issues in a timely manner.
    What problems is the product solving and how is that benefiting you?
    Qualified is helping modernize our inbound strategy by enabling conversational engagement, AI-led qualification, and more efficient routing. With Qualified we are able to move beyond static forms to a more scalable, always-on approach that is personalized to each individual's needs.
    Computer Software

    Outstanding Service and a True Partnership with Our CSM

    Reviewed on Jun 25, 2026
    Review provided by G2
    What do you like best about the product?
    The level of service we receive from Qualified is outstanding. Our CSM truly partners with us on our initiatives and is consistently available to help with strategy, troubleshooting, and any questions that come up along the way.
    What do you dislike about the product?
    When issues come up with the AI SDR, it often feels like they’re putting their resources into the next product version instead of fixing the current one.
    What problems is the product solving and how is that benefiting you?
    Qualified is helping us explore the AI SDR approach while reducing the amount of noise that reaches our human SDRs, so they can stay focused on the conversations that matter.
    A.J. L.

    Enhanced Lead Engagement with Seamless AI Integration

    Reviewed on Jun 24, 2026
    Review provided by G2
    What do you like best about the product?
    I love how natural and helpful the AI agent experience feels with Qualified. It makes it easy to engage visitors in real time and guide prospects to the right next step without creating friction, offering a much better website experience than traditional chat tools. The AI agent is great at providing instant answers, surfacing relevant content, and guiding prospects based on their intent and interests, improving the overall buyer experience and increasing the likelihood of conversion into meaningful sales conversations. The strong AI agent experience stands out, and Qualified's integrations with tools like Salesforce and Marketo are vital for lead routing and account identification. The setup was very easy, with well-documented resources from Qualified University. Our QSA was extremely responsive, knowledgeable, and persistent, making the experience of launching our agent great. Additionally, the platform has a great UI and is easy to navigate.
    What do you dislike about the product?
    One area for improvement is giving admins more visibility into why the AI agent responds the way it does in certain situations. While the agent experience is strong, additional reporting, conversation insights, and optimization recommendations would make it easier to continuously refine performance and maximize results. As adoption of AI agents grows, deeper analytics and controls will also increasingly be important for marketing teams.
    What problems is the product solving and how is that benefiting you?
    Qualified enhances chat experience, solves slow lead response, identifies intent, qualifies prospects, and improves lead routing, boosting conversions.
    Computer Software

    Qualified Excels at Revenue Generation Without Hurting the User Experience

    Reviewed on Jun 23, 2026
    Review provided by G2
    What do you like best about the product?
    Qualified is creating revenue for our team without creating a poor front-end experience for our users, customers, and prospects.

    At the end of the day this is a revenue generation tool, and it is excelling there.
    What do you dislike about the product?
    There are a lot of components to Qualified. At first Qualified can feel a bit overwhelming, but their QSA team has been WONDERFUL (Rhoda) at helping us stay calm, organized and have a clean launch.
    What problems is the product solving and how is that benefiting you?
    Qualified is a smarter front-end for our users and prospects. Instead of capturing obvious demand, Qualified can get prospects interested in our tool, assure them it will work for their use cases and then connect them with our sales team.

    This saves a manual team sitting on the chat bot tool all day waiting for a message to come in.