Demandbase
DemandbaseReviews from AWS customer
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Great ABM Platform
What do you like best about the product?
I like the ability to create account lists for my sales team and segment them the way we want. It's also great to be able to now see opportunity reporting in the platform.
What do you dislike about the product?
The interface is pretty easy to use but the intricacies of the platform are not very intuitive, for example, understanding the cookie logic.
What problems is the product solving and how is that benefiting you?
We are using Engagio to measure account engagement for our ABM efforts. We've realized the benefit of recognizing which accounts are engaging with our website and sales then being able to reach out to warmer prospects.
Recommendations to others considering the product:
They're doing great!
Account Development
What do you like best about the product?
Finding what my best leads are from engagio as well as where I can prioritize my team
What do you dislike about the product?
Click on stuff and doesnt take me to places I think they'll take me.
What problems is the product solving and how is that benefiting you?
Helps prioritize what accounts I should focus on and where best opportunities lie.
Recommendations to others considering the product:
Not sure
Engagio for customer insights is key!
What do you like best about the product?
I love how you can track who is looking at your website and what they are spending their time researching from a customer perspective.
What do you dislike about the product?
Can't think of anything at the moment outside of anonymous web traffic - no way around this.
What problems is the product solving and how is that benefiting you?
Solving the big question of what is appealing and to whom.
Recommendations to others considering the product:
Engagio is hands down a great insight tool to gather data on customers and prospects and super helpful in understanding what marketing is working and what is not.
Great ABM solution for marketers
What do you like best about the product?
Easily understand how engaged your prospects are, and what content is being viewed
What do you dislike about the product?
As a rep, I find it difficult to understand what's really happening and how healthy/impactful the engagement is.
What problems is the product solving and how is that benefiting you?
Engagio was brought on as a way to help marketing understand the impact their efforts are having on top prospects, as well as help reps identify engaged accounts that they should be focusing on.
Engagio has allowed me to better understand my top prospects, by providing me actionable insights
What do you like best about the product?
Engagio helps you weigh your prospects better to leverage the "Pareto Law" mentality within sales operations.
What do you dislike about the product?
I wish I could create custom reports where I can choose certain prospects for Engagio to update me on regularly vs others. Maybe the capability is there and I couldn't figure it out, in which case, I wish it was more apparent.
What problems is the product solving and how is that benefiting you?
I innovate sales and marketing operations, so it helps my reps to be more effective and efficient with their sales funnel processes.
Engaged with Engagio
What do you like best about the product?
I love having a platform that gives me relevant leads and allows me to set up my prospecting quick and easy.
What do you dislike about the product?
I do not like that some of the data is not accurate with my SF
What problems is the product solving and how is that benefiting you?
It gives me better leads faster which allows me to build more pipeline and close more business.
Really great way to see surging accounts/contacts for selling
What do you like best about the product?
It's helpful with automation to see which accounts to prioritize to get into from a business development perspective. The team uses this to target accounts each week.
What do you dislike about the product?
Sometimes it's reactive rather than proactive and only shows surging accounts after you have already reached out to them.
What problems is the product solving and how is that benefiting you?
The team uses this to accelerate getting into the right accounts from a business development perspective which is very helpful.
ABM Software that gives essential insight and analytics into your prospects.
What do you like best about the product?
The lead-to-account matching is such a great tool for SalesForce users. It is something that was totally impossible before and this a great workaround. Helps with both reporting and creating new leads.
What do you dislike about the product?
Engagio is missing some features as it is a relatively new software - would be great if even more information was able to be accessed via the SalesForce module, as this is the go-to for our reps rather than entering the actual program, which can be somewhat complex.
What problems is the product solving and how is that benefiting you?
We are able to see deeply into which accounts are engaging with our brand at a level we have never been able to before - this gives us new avenues into utilizing these insights. Benefits-wise, Engagio is useful on both the Sales and Marketing-side, and helps the two departments meet come to similar conclusions on accounts.
Recommendations to others considering the product:
Learn as much as you can from your CSM and don't be afraid to ask questions. the more features you can learn about, the better.
Engagio Review
What do you like best about the product?
My favorite part about Engagio is how it keeps you accountable every step of the way. Most notable their emails catch me up to speed on my accounts quickly!
What do you dislike about the product?
It took me a while to get the hang of it, but the sales force integration was extremely helpful in mitigating the learning curve.
What problems is the product solving and how is that benefiting you?
Engagio has helped me become a more informed and efficient producer.
Powerful Tool
What do you like best about the product?
An an early adopter of ABM I think reporting is slowly becoming my favorite part of the platform.
What do you dislike about the product?
The missing opportunity on pausing-playing different plays to accounts.
What problems is the product solving and how is that benefiting you?
We never really measured engagement as a core metric for the revenue team until we changed our internal processes and of bought the tool, so that is a huge improvement for us internally!
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