Demandbase
DemandbaseReviews from AWS customer
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Powerful insights, ease of use for End User can improve
What do you like best about the product?
This is a powerful product, especially highlighting insights, engagement and new contacts within ABM.
What do you dislike about the product?
The UI for the end user can be complex and difficult to drive insights without full training.
What problems is the product solving and how is that benefiting you?
Attribution of marketing within targeted accounts, driving insights for sales reps
Recommendations to others considering the product:
This is a consideration for multiple departments - Marketing, Operations, Sales. There is an amount of technical work needed to prepare for and implement Engagio.
Great way to measure account engagement
What do you like best about the product?
My favorite Demandbase One feature is how engagement is measured. Instead of relying on scores, the platform quantifies engagement in minutes, making it much easier to understand how engaged an account, contact, or group of contacts is. This has allowed our team to assess engagement levels quickly and make informed decisions about our outreach strategies. The ability to focus on actual engagement time enhances our targeting efforts and ensures we prioritize high-value interactions, ultimately driving better results.
What do you dislike about the product?
So far I have not found any cons to this software.
What problems is the product solving and how is that benefiting you?
We needed a more effective method for managing metrics and assessing engagement levels among our contacts and accounts. Demandbase enables us to evaluate the significance of different marketing and sales activities, providing a clearer and more accurate understanding of how engaged our accounts and contacts are.
Great high-level company data
What do you like best about the product?
High-level firmographic data like revenue, employee size, and "family tree"
What do you dislike about the product?
contact information is not as great/up-to-date as some competitors
What problems is the product solving and how is that benefiting you?
Gathering account information to append in our Salesforce to optimize our outreach
The name says it all
What do you like best about the product?
The plugin for Salesforce provides excellent intel for prospecting.
What do you dislike about the product?
Sometimes the data is incorrect for company details.
What problems is the product solving and how is that benefiting you?
Provides a more complete picture of the company I’m selling to.
Recommendations to others considering the product:
Definitely worth plugging into your CRM system.
InsideView is a great tool to help me understand my customer base and prospects better.
What do you like best about the product?
I like the UI in SFDC. It's sleek and easy to use! Plus, it gives me all the info I need to do my job right at my fingertips. No need to leave SFDC.
What do you dislike about the product?
Sometimes the data doesn't have everything I need. I get that data is data though and no data provider is perfect.
What problems is the product solving and how is that benefiting you?
Helps with conversion rates with my prospective customers.
Recommendations to others considering the product:
I think this is a great tool for both marketing and sales needs. Most people know InsideView by their sales solution, but their marketing suite is great too!
Excellent website visitor identification system
What do you like best about the product?
DemandBase is, by far, the most accurate tool for identifying Website business visitors. We find that it correctly identifies the company and demographic data for around 75% of our non-residential traffic. We use this data to attribute offline sales to online marketing as well as to personalize our website content to match each visitor.
What do you dislike about the product?
The optional personalization service is still a bit early in development and needs some polish. You should expect to do some custom website development to make effective use of this feature.
What problems is the product solving and how is that benefiting you?
Our biggest business problem solved by DemandBase is being able to accurately calculate the ROI of our marketing by identifying website visitors and matching them to leads/customers. This has helped us optimize our website content and online marketing campaigns. We are now pilot-testing the personalization tool that we hope will increase the conversion rate of website visitors to leads.
Great tool with some limitations
What do you like best about the product?
I like the ability to add custom dimensions right into Google analytics. I also like being able to watch the progress of accounts for spikes in activity. We recently launch account based marketing and this has been really helpful
What do you dislike about the product?
I wish there was an easier way to map account names to traffic outside of ip addresses
What problems is the product solving and how is that benefiting you?
Tracking account movement on the web
Recommendations to others considering the product:
Work with your support team - they are really awesome and helpful when first starting out
InsideView for Sales
What do you like best about the product?
Social Connector feature is useful for teams not wanting to leverage LinkedIn Navigator. Its useful to see how you or your colleagues may be connected to prospective customer accounts
What do you dislike about the product?
There are few direct dial phone numbers for the accounts we were interested in and lack of project alerts made it difficult to know when to reach out to customers
What problems is the product solving and how is that benefiting you?
We were leveraging InsideView as a prospect tool for our enterprise sales teams
Great tool
What do you like best about the product?
SFDC integration, account data accuracy and coverage.
What do you dislike about the product?
Nothing comes to mind. No tool will have all of the contacts nor will they have them all accurate in their database. InsideView does as good or better than any tool I have used.
What problems is the product solving and how is that benefiting you?
Finding contacts and the right message.
Excellent ABM software
What do you like best about the product?
The ability to track engagement minutes at the account and contact level and identify the most engaged accounts overall and by buying center.
What do you dislike about the product?
Incorrect syncing of contacts sometimes, especially when a contact changes companies, which happens a lot in our target industry.
What problems is the product solving and how is that benefiting you?
Helps us identify which accounts have and haven't been engaged over the course of time, where they are engaging (i.e. which web assets, which in-person events, etc.), who is engaging and at what level. We've been able to identify how many minutes on average are required to get to each opportunity stage.
Recommendations to others considering the product:
Engagio integrates very easily with Salesforce as well as Marketo (although we don't use Marketo) and is an invaluable tool for ABM marketing.
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