Demandbase
DemandbaseReviews from AWS customer
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Great tool to filter the funnel
What do you like best about the product?
Love the insights I get on which accounts are most interested in our product. It helps to know where to start when there are so many accounts to go after.
What do you dislike about the product?
I'm sure there is something that can be tweaked on our end, but it seems like most of the high scoring leads/accounts are ones that I have already reached out to, which is why they are coming in. It would be great to easily see the organic leads, or at least the leads that have come in through other means than my personal outreach.
What problems is the product solving and how is that benefiting you?
It makes it so much easier to target accounts and contacts that have already had some interaction with our site/resources. Instead of shooting in the dark hoping I hit something, I have a better idea of where to prospect. Less cold calls, and more warm or hot calls.
Recommendations to others considering the product:
If you have a large list of accounts to use, this is a very helpful tool. Even if your account list is small, DB gives you the data/analytics to know which accounts will most likely buy your product.
Strategic Account Director
What do you like best about the product?
Demandbase shows me which contacts at my prospective accounts are engaging with my company and our brand online. It provides detailed insights about which content is particularly popular and how many individuals have engaged with each piece of content over a specific time period.
What do you dislike about the product?
Sometimes the contact information of the prospect is not provided, but this is usually due to the fact that the contact is not in our CRM.
What problems is the product solving and how is that benefiting you?
Better insight into what my prospects are interested in
Recommendations to others considering the product:
It is important to make sure your CRM data is clean and up to date before leveraging Demandbase
Demandbase's ABM platform is one of the first things I look at each Monday.
What do you like best about the product?
One of the best features is the ability to see what content prospects are engaging with on the company website, with specific scoring associated with each action.
What do you dislike about the product?
As someone who does not have administrative access to the platform, when there are changes to sales territory or segementation, that can significantly impact the significance and value of each ABM report.
What problems is the product solving and how is that benefiting you?
The main goal for any salesperson is pipeline generation and finding hot leads in the territory. The platform is great for myself and my SDR/demandgen rep to leverage to get quick insights.
Recommendations to others considering the product:
Develop a strategy to consume the weekly information not only to identify hot leads in your territory, but specific outreach campaigns for the contacts based on the most frequently engaged content.
Helpful for prospecting
What do you like best about the product?
It's helpful to see engagement with your website and the insights into what what prospects are looking for and reading on your website.
What do you dislike about the product?
The data can be a little off sometimes. There's many times I see engagement on the site and then the prospect has never heard of my company when I speak to them.
What problems is the product solving and how is that benefiting you?
Prospecting.
Demandbase makes ABM much easier out-of-the-box.
What do you like best about the product?
With the platform we can do things like automatically kick off an MQL to an outreach sequence for the SDR team, identify anonymous and known accounts, engage with personalization campaigns, and automatically move accounts to the correct personalized ads based on their stage in the journey with us.
What do you dislike about the product?
Demandbase provides a lot of information out of the box and can be overwhelming for Marketing & Sales. It's important to have a good Sales Enablement plan to ensure adoption.
What problems is the product solving and how is that benefiting you?
ABM has helped us make the buying experience better by looking at what the most common pages or content prospects view and bringing it to them via website personalization or nurture campaigns. We want them to be in control of the buying experience, removing barriers to the content that helps inform buyers. This is all possible with the platform.
Excellent Tool!
What do you like best about the product?
I like that the tool is related to Salesforce, very simple to export accounts, contact, he gave you all the information about the company you need.
It's helping a lot in terms of prospecting.
Easy to use, that is very important.
The research is pretty quick.
It's helping a lot in terms of prospecting.
Easy to use, that is very important.
The research is pretty quick.
What do you dislike about the product?
Some data are sometimes missing, like the website, the phone number.
What problems is the product solving and how is that benefiting you?
Find a lot of company information
Demand Base makes it easy to see who's interested in your product
What do you like best about the product?
I like being able to filter through the Deman Base data to see specific accounts and account info!
What do you dislike about the product?
Demand Base can be a little confusing and not very user-friendly.
What problems is the product solving and how is that benefiting you?
We can see how our sales and marketing efforts are paying off and target specific contacts based on interaction with our emails or website!
Review of InsideView
What do you like best about the product?
I find it really useful to naviage through; super user friendly. The ability to save accounts and make my own lists is a key feature I like too.
What do you dislike about the product?
Sometimes, I am unable to find accounts in the database that should be there or the info is inaccurate I would work on this as a organization.
What problems is the product solving and how is that benefiting you?
I am using it for prospecting and finding info on businesses, the benefits are getting all the info in one area
Informational and a Time Saver
What do you like best about the product?
Great tool to learn more about the company and who works there as well as titles !
What do you dislike about the product?
Sometimes the data is out of date and the person no longer works at this company
What problems is the product solving and how is that benefiting you?
Simple way to learn more about a company before calling and making sure we have the right party contact !!
Recommendations to others considering the product:
Great tool to source information to be prepared for sales calls
Thorough analysis for Insights
What do you like best about the product?
Insights into what the companies have a high interest in, where they're spending their time engaging in research, etc.
What do you dislike about the product?
Wish it drilled down more to the name and title of the engagement levels.
What problems is the product solving and how is that benefiting you?
Where's there's engagement and interest from the companies and people most aligned to our business.
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