Demandbase
DemandbaseReviews from AWS customer
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Just as good if not better than the major players in this space
What do you like best about the product?
How easy it is to duplicate my list and create new ones very easily
What do you dislike about the product?
Currently, we are not having the best of luck with the SFDC integration. It would be nice to add all of my lead credits directly into salesforce rather than creating a list and sending it to my sales ops.
What problems is the product solving and how is that benefiting you?
targeting specific revenue swim lanes to be able to better identify where our market is and what prospects we are seeing results from
Recommendations to others considering the product:
Have your integration squared away prior to rolling this out
Great customer service
What do you like best about the product?
I had problems pulling a list for marketing. Their support got on and helped me step by step.
What do you dislike about the product?
nothing no problems.they were quick and efficent
What problems is the product solving and how is that benefiting you?
they have customer service that makes sure all your questions are answered and taken care of to your satisfaction in a timely manner
Great Integration With My Everyday Tools
What do you like best about the product?
We have been using InsideView for a few years now. What I appreciate about InsideView is that they are listening to salespeople in the field and adjusting to what is most important to us. The integration with CRM tools, web searches, and LinkedIn are great examples of this. In addition, the customer service is not only great but very responsive. I would recommend this product!
What do you dislike about the product?
The interface can be a little confusing to navigate; especially when you are trying to create lists and drill down to specific zip codes within market that you want to target. Without engaging InsideView directly, it would have been difficult to figure out. I would also like to see a filter to remove the accounts we already have within our CRM tool from any lists that we are building.
What problems is the product solving and how is that benefiting you?
There are two things that are important to me, Relevant insights/contacts on current accounts and leads for targeting new prospects. InsideView helps me address both.
Good information about the companies and their financial situation
What do you like best about the product?
Financial information with key happenings
What do you dislike about the product?
unavailability of software and IT tools information
What problems is the product solving and how is that benefiting you?
Financial information for the last five years and industry category for a particular company
Great Insights into your account or prospective accounts
What do you like best about the product?
I like that I get emails with new account information. The insights from InsideView has helped me keep up with further account information to use for prospecting purposes and to align our value proposition with the latest intel we receive on the account.
What do you dislike about the product?
I wish we could receive quarterly and yearly reports from the accounts we follow sent to our email. That way we are notified and are able to keep up with news coming directly from the CEO.
What problems is the product solving and how is that benefiting you?
We are able to build and grow our pipeline by building a stronger message to prospect accounts. We are coming across more sophisticated and knowledgable to a prospect since we are using their company information on what they are working on instead of being the typical salesperson.
Phenomenal platform and pioneer in the AMB/X space
What do you like best about the product?
I really like how Demandbase can identify visitors to a website that has become more vital in the Pandemic world that we live in today. I have a hard time believing things are going to go back to the way they were before COVID which really increases Demandbase's value for the long run.
What do you dislike about the product?
Running multiple ad campaigns can be difficult to stay on top of from an organizational perspective.
What problems is the product solving and how is that benefiting you?
For my clients that run a 1 to few/1 to1 model really increases the need for a solution like Demandbase. Their potential client ecosystem is so small that we are almost required to leverage an AMB type of approach as opposed to traditional demand generation campaigns that target one to many.
Demandbase is great
What do you like best about the product?
Demandbase provides some powerful insights.
What do you dislike about the product?
There's not much I dislike about Demandbase.
What problems is the product solving and how is that benefiting you?
There's not necessarily a problem that I am solving. There is the benefit of visibility into what prospects are looking onto your webpage.
Amazing insights tool for your CRM
What do you like best about the product?
The API integration between Insideview's platform and Salesforce is brilliant! Unlike many data providers, the information they have comes with almost an executive summary and company profile which is very insightful compared to others.
What do you dislike about the product?
The API does not always function based on license type and is an add-on VS being a native feature of any subscription. That can be a little tedious when it comes to refreshing rates and logging data. It would be a lot better to approach this as a long-term add-on VS such a stringent subscription-based provision. The company is less about providing a solution and more about making revenue and licensing fees. That is just my opinion.
What problems is the product solving and how is that benefiting you?
Updating our client data and showcasing all the pertinent information is critical for this software. The lack of API integration for primary users who do not have the proper license is disappointing but can easily overlook quality and real-time data. Though I think that this should be a prerequisite for any license anyone purchases. A company's contact information and the details on demographics like revenue, employee size, etc., allow us to have the proper messaging and outreach for the accounts. It has helped us formulate strategies and restructure sales approaches.
Perfect tool for enterprise sales
What do you like best about the product?
I use Demandbase daily. Account activity tracking is better than other tools I’ve worked with. I love the versatility of Demandbase from intent to engagement & the detailed metrics that come about. Integration with salesforce.com works really well. Nice reporting too.
What do you dislike about the product?
The login experience could be improved and provide a better CX.
What problems is the product solving and how is that benefiting you?
Previously difficult to understand the accounts. With Demandbase we get much better account insights and engagement; account prioritization, efectiveness of campaigns and events
Gain ABM insights and build pipeline
What do you like best about the product?
Demandbase provides daily detailed insights across ABM account activity that's both powerful and actionable.
What do you dislike about the product?
Minor functionality issue... when you want to view a lead in SFDC, the link requires you to log into SFDC every time. Sometimes if my list has 20 leads I'd like to look at, it will make me log in 20 times to SFDC.
What problems is the product solving and how is that benefiting you?
My sales focus is distributed across ~70 accounts. Demandbase provides great insight into where there is traction and with whom, what messages are resonating, and what accounts have no activity. These insights guide how we shift or adjust our approach. If there's action, let's dig deeper. If there's not, let's add more contacts or different personas or change our messaging.
Recommendations to others considering the product:
If your organization is focused on ABM marketing and sales efforts, this technology helps immensely so you can measure the effectiveness and performance of your efforts.
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