Demandbase
DemandbaseReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,659 reviews
from
External reviews are not included in the AWS star rating for the product.
The best account-based marketing platform in the market
What do you like best about the product?
Powerful platform for ABM programs with excellent customer service/support. We’ve been using DemandBase for a number of years now and have heavily relied on DemandBase for our account targeting effort - we love being able to launch campaigns quickly (and directly) within the platform instead of having to go through an agency.
What do you dislike about the product?
There are some bugs we encountered as early adopters but the DemandBase team has always extended support and listened to our feedback.
What problems is the product solving and how is that benefiting you?
Target specific accounts and increase engagement.
Great Info - Just Needs A Larger Database of Contacts
What do you like best about the product?
The platform is easy to use and gives great insight to other company information from LinkedIn and other web search tools.
What do you dislike about the product?
There are many companies I've targeted that don't have any contact information. And, a few of the search filters are difficult to navigate.
What problems is the product solving and how is that benefiting you?
The platform works well to obtain contact phone and emails for my cold outreach campaigns.
Perfect for enriching valuable data
What do you like best about the product?
InsideView helps us very easily enrich data from companies with valuable information. It doesn't matter from which region of the world the company comes from. If data is not 100% up to date, you can easily submit it for review and a short time later it will be up to date. We would not want to miss InsideView, this solution saves time and resources.
What do you dislike about the product?
Data for the EMEA region could be a bit better, but usually, it is correct.
We would like to activate users independently, currently, we always have to write to the support, this is not optimal for us.
We would like to activate users independently, currently, we always have to write to the support, this is not optimal for us.
What problems is the product solving and how is that benefiting you?
There were no real problems. The integration with Salesforce worked flawlessly.
Recommendations to others considering the product:
Especially as integration with Salesforce SalesCloud, the tool can be very useful.
InsideView Great for Company info and contacts
What do you like best about the product?
its very easy to use and provide the information a sales person needs to go after new accounts. You can also set up alerts to keep you informed about your target accounts and Customers. I can search for people by specific roles in a company and then export the names to Excel.
What do you dislike about the product?
Its probably our set up but an easy way to get data into Salesforce. I am exporting data and then entering what I need
What problems is the product solving and how is that benefiting you?
I could not find a contact in LinkedIn so I used InsideView, picked the department I thought he was in and typed his first name. It found him and gave me all the information I needed. Understand other people in a group that may have input on a decision. Company information like Rev and Employees in one easy spot.
Recommendations to others considering the product:
My IT group picked the product but I like it....its easy to use. They provided training and it works!
Detailed views when understood
What do you like best about the product?
I typically only utilize Engagio within the DemandBase platform which is nice to have the details around who is visiting your site as well as the content they are engaging with. Having the capability to run lists based on Marketing Qualified Accounts gives us a better strategy on what accounts to target and who is engaged on those accounts.
What do you dislike about the product?
Engagio can lag at times, as well as the information can be EXTREMELY broad.
What problems is the product solving and how is that benefiting you?
Understanding what content is being view as well as who is viewing that content. It has made prospecting to certain personas easier.
Recommendations to others considering the product:
If you are looking for a tool that can give you account insight and who to target Demandbase is great.
Great for High Level Snapshots
What do you like best about the product?
I like being able to export the company and industry summaries to PDF to share with the account team post sale. It helps us onboard delivery team members who may or may not have relevant industry experience.
What do you dislike about the product?
The integration with Dynamics is very pull vs. push. I have to remember to manually click the sync vs. potential updates/changes being pushed to me for review.
What problems is the product solving and how is that benefiting you?
Data gathering. It's nice to be able to quickly pull publicly relevant financial information and industry context in the process of qualifying leads and in shaping proposals.
Recommendations to others considering the product:
Invest is seamlessly integrating it with other enterprise tools your team already uses.
Inside view has been a great tool
What do you like best about the product?
Ease of use and the links to my contacts.
What do you dislike about the product?
Sometimes the information is a bit dated.
What problems is the product solving and how is that benefiting you?
Being able to cross reference contacts has been valuable. Also like the feature of asking for references.
Complete ABM Platform
What do you like best about the product?
Demandbase's DSP + personalized advertising capabilities are what the platform is known for, but the tool does everything well. Off-site intent, onsite engagement, targeting and personalization (at scale) of ads, personalization of web pages / landing pages, ad performance reporting, website performance reporting, account performance (pipeline, close rates, book/won revenue), sales activation and more - it has it all and does an exceptional job across the board. Demandbase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you to get proven ABM programs in-market quickly. We have also received phenomenal support from our Account Manager and CS team who are knowledgeable and fast to respond to any questions. Our Demandbase team will loop in solution engineers and technical product support teams to help us resolve integration issues. Our Account team has been instrumental is getting campaigns off the ground and into market.
What do you dislike about the product?
The UX in Demandbase Classic isn't terrible, but a little sub-par for a tool aimed at Marketers. That said, it looks like Demandbase One addresses this issue. The platform could improve the sync/integration with Salesforce. Most companies have poor CRM data hygiene (incomplete, duplicate, incorrect information), and Demandbase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.
What problems is the product solving and how is that benefiting you?
Primarily, we needed to deliver our sellers with data and insights allowing them to better engage with their accounts. In addition, we were looking to personalize touchpoints along our customer journey. Finally, we also needed to be able to quickly and easily report on performance. Demandbase has helped us solve all these issues. The onsite (engagement) and offsite (intent) account data is collected by Demandbase, and the platform you are able to see aggregate and detailed information. We have been able to execute highly targeted and personalized advertising campaigns at scale. We can now quickly and easily deploy personalized pages - whether they are foundational pages or temporary landing pages. We are also able to show the impact our adsat scale, audience management and insights. Demandbase allows our team to do it all.
Recommendations to others considering the product:
Other platforms might do certain things better, but the Demandbase platform offers a complete ABM platform capable of doing everything required for a modern, best-in-class ABM program. The platform is robust enough to handle 1:1, 1:Few, or 1:Many programs. Scale is not an issue, and the platform can even be used by Demand Gen teams looking to be slightly more targeted in their efforts. Beyond that, you'll get great support from your Account Manager and the CS team. Demandbase is an easy choice.
great as ABM, just okay for analytics
What do you like best about the product?
ABM features, but your sales and marketing teams have to be trained and prepared to use them, otherwise it just gets used as an analytics tool which isn't worth the cost. Also, during the pandemic everyone has been working from home so we expected to not be able to identify as many visitors, but Demandbase's technology worked really well to identify visitors even if they're using a non-company IP. Also just the analytics features are very useful to empower our sales team with knowledge of which companies are potentially interested in our services.
What do you dislike about the product?
In a perfect world you'd be able to capture all visitors, but you can't. 50% is the worst I've seen (campaign was targeting SMBs which are hard to ID), but normally you get 70-80% depending on the industry. I think it helps to know the platform works best for mid market or enterprise audience segments, while small businesses don't get registered as they may be using home IP addresses and such.
What problems is the product solving and how is that benefiting you?
Helping us run successful account based marketing programs internally and for our clients.
Recommendations to others considering the product:
Speak to sales, you can be critical and they will be honest with the capabilities, you'll be very happy with Demandbase if your team is excited about account based marketing!
Great Value and Incredible team!
What do you like best about the product?
How easy to use the platform is and how insightful and helpful the Demandbase team is. They provide insightful strategy recommendations and are quick to respond to emails and questions.
What do you dislike about the product?
Nothing, easy to use and start/pause campaigns as necessary!
What problems is the product solving and how is that benefiting you?
Increasing awareness and further increasing our reach within our target account lists. By using Demandbase we are able to reach our target audience in a different channel that does not require their email address. It provides valuable insights into who our target accounts are searching for, and allows for us to be positioned as a thought leader.
showing 891 - 900