Demandbase
DemandbaseReviews from AWS customer
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Demandbase Review
What do you like best about the product?
The best thing about Demandbase is the ease of use. I can get all the account/ campaign information I need without the need to consult the media agency on how to navigate the tool.
What do you dislike about the product?
I would like to be able to get more insights on account/ client activity/journey from the ads to landing in our page.
What problems is the product solving and how is that benefiting you?
Insights from Demandbase have helped us realize the important topics that interest the companies that we are targeting. Because of that, we have been able to tweak/ align our messaging to those interest points and create better engagement.
Recommendations to others considering the product:
I believe that one should really avail of the training services so that you would have a full understanding of the use of the tool. The more in depth the training, the better. It is also best to work with your Media Agency if you have in getting the insights from the tool. On our end, we also use Adobe Analytics to determine the campaign performance on our landing pages. This way, we have a full picture of the client/ user journey and we can better make business/ advertising decisions based on the outcome of the customer journey.
Demandbase Helps Me Get to The Customer
What do you like best about the product?
Integration with Google Analytics lets me as a marketer see which industries visit what pages, and what specific companies visit targeted pages.
Intent data shows what companies are doing off of our site to show interest (visiting other websites with the same keywords we market to).
Intent data shows what companies are doing off of our site to show interest (visiting other websites with the same keywords we market to).
What do you dislike about the product?
There is so much interesting data, that it can be easy to get lost in the information. I need to constantly remind myself that the software helps make determinations for you with its scoring, instead of trying to track it in my head :)
What problems is the product solving and how is that benefiting you?
We sell to very specific industries, for the most part, but we have a lot of people interested in us, because our technologies are sexy and innovative. Demanbase helps us cut through the clutter and junk traffic, and also target those businesses that are actually in market by providing us daily insights into who is looking.
Recommendations to others considering the product:
It really is a base for created a full account based marketing plan, aptly named. It's great for driving Demand. Get by off from your Sales and Marketing orgs and alignment, and use this tool as part of greater strategy that you set, and you will see success.
Very Actionable Intent Data
What do you like best about the product?
- Easy to use
- Good intent data even for niche topics
- Straight forward integration into Salesforce
- Company/account level Insights into anonymous traffic to your website
- Good intent data even for niche topics
- Straight forward integration into Salesforce
- Company/account level Insights into anonymous traffic to your website
What do you dislike about the product?
- Folder structure for audience list will be a good feature
- Limited number of profiles
- Limited number of profiles
What problems is the product solving and how is that benefiting you?
Our main use case was intent data for existing accounts and building new target account lists. Demandbase is surfacing a lot of data points which really helped us focus on right accounts at the right time.
Recommendations to others considering the product:
Define your use case first, look at your current marketing tech stack, get sales team and leadership onboard and make sure they are comfortable utilizing it on a daily basis.
Very essential in order to prioritize intent so that your sales org can thrive!
What do you like best about the product?
I love how easy it is to navigate and I really enjoy all of the insight it provides.
What do you dislike about the product?
I wish it was easier to add more accounts to it and change territories.
What problems is the product solving and how is that benefiting you?
The problems I have solved with it has been identifying topics that are being researched in order to give me more insight as a seller. The benefits are that I can prioritize my accounts.
Recommendations to others considering the product:
Everything is great!
Great tool to have in any Marketing org
What do you like best about the product?
The ability to target our strategic accounts.
The ability to view website activity with those accounts (any account really).
The new widgets/gadgets we'll be able to use once we have DemandbaseOne.
The ability to view website activity with those accounts (any account really).
The new widgets/gadgets we'll be able to use once we have DemandbaseOne.
What do you dislike about the product?
Currently in limbo due to the acquisition of Engagio - the new platform syncs well with Salesforce, but we can't get our platform integrated into Salesforce because of the issues they've had migrating to DemandbaseOne. Currently on Demandbase Classic and struggling with the idea of installing the older version on Salesforce because our reps need that visibility.
With Demandbase Classic, I'd love the ability to customize field mapping between DB and SFDC so we can get an accurate representation of our ROI in the ABM Analytics section.
With Demandbase Classic, I'd love the ability to customize field mapping between DB and SFDC so we can get an accurate representation of our ROI in the ABM Analytics section.
What problems is the product solving and how is that benefiting you?
We've made headway into getting in front of our strategic accounts because of Demandbase.
We've increased Marketing awareness in the organization.
We've made a big leap into Sales/Marketing alignment and are on the same page.
We've increased Marketing awareness in the organization.
We've made a big leap into Sales/Marketing alignment and are on the same page.
If you want to up-level your sales and customer success teams, give them InsideView Insights
What do you like best about the product?
Daily insights delivered to inbox on relevant and timely business triggers. Highly accurate account data with broad coverage. Private connections network with your colleagues to enable warm intros.
What do you dislike about the product?
Not much... InsideView is hands-down the best at account-based data. For B2B marketers and sellers with account-based focus, it's 5 stars. On the flip side historically they have not been as focused on contact and direct dial phone # data, but that's changing as they're investing there.
What problems is the product solving and how is that benefiting you?
Getting sellers to be more sophisticated with their outreach. All the relevant business drivers are there to help them align to and sell. We use it together with InsideView Apex, which for executives and marketers provides us with intelligent targeting using AI modeling of our best accounts. The target accounts are then dynamically loaded/refreshed in Salesforce so our sellers don't miss a beat!
InsideView is on of my goto tools for marketing
What do you like best about the product?
When we work with InsideView, they are always extremely helpful, courteous and ultra responsive. I love working with the team at InsideView! In addition to working with the team the product is stellar, providing top notch data and integrations. They're constantly improving the experience making it an invaluable tool for both me and the companies I work with.
What do you dislike about the product?
Sometimes the tool can be a little clunky, but they're constantly making improvements so it's easy for me to overlook.
What problems is the product solving and how is that benefiting you?
We usually go to InsideView for sales and marketing intelligence and data integrity. Their data is highly reliable making it reliable for our teams to use. Additionally, the staff at InsideView is extremely knowledgeable and helpful whenever we have questions or need support.
Recommendations to others considering the product:
You can't go wrong with the team at Insideview. They're insightful, and always helpful. I always feel like when we work together, it's like working with friends.
Excellent product and service
What do you like best about the product?
The integration with my Dynamics 365 is a huge time saver for our staff. We can very quickly add accounts to our CRM, research individuals who work with the company, and get notifications on important updates about that company. Our sales team uses the data provided to identify key stakeholders as well as how we may support them in their companies various needs.
The customer support is incredible. They are very fast to respond and have always helped resolve my problem within 24 hours and a single call.
The customer support is incredible. They are very fast to respond and have always helped resolve my problem within 24 hours and a single call.
What do you dislike about the product?
Nothing, we use it daily and wouldn't be without it.
What problems is the product solving and how is that benefiting you?
We maintain accurate account data in our CRM using Insights and the benefits are many. Specifically the time we save researching new companies and locating key stakeholders in those companies to connect with. Updates sent via email to our sales team about their key accounts give them topics to open up conversations with key stakeholders.
The Leading ABM Platform
What do you like best about the product?
Demandbase is both a Marketing and Sales tool - I'm able to find in-market accounts, target them with domain based advertising and customize their web experience.
What do you dislike about the product?
There is a bit of transition right now with DemandbaseOne launching (Engagio acquisition) but I know the future product will be great.
What problems is the product solving and how is that benefiting you?
I can find in-market accounts and take a peek into anonymous web traffic. This helps to inform our business development teams and engage accounts earlier in the buying process.
Useful platform especially for enterprise accounts
What do you like best about the product?
Overall the biggest value is the intent data. I like that it is possible to combine it with CRM data (after integration)
What do you dislike about the product?
The Limitation to English for keywords and overall that certain relevant keywords are not in their database
What problems is the product solving and how is that benefiting you?
The intent data on account level is valuable. I also like the ability to track web visitors and create audiences from that, which also shows the intent and CRM data.
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