AWS Media Services

Build video workflows in the cloud

AWS Media Services are a family of fully-managed services that make it easy to build reliable, broadcast-quality video workflows in the Cloud. Whether you are a media and entertainment company, an enterprise, a start-up or a government agency, AWS Media Services allow you to easily create professional quality media experiences for your viewers without the time, effort and expense that used to typically be required to run specialized video equipment in a traditional data center. These on-demand, elastic services help you innovate faster and respond quickly to changes in video technology. They let you maximize audience reach and engagement, and they help you reduce your total cost of ownership. Pay-as-you-go pricing and fully-automated resource scaling let you easily handle any sized audience without upfront capital investments. Integration with complementary AWS services including Amazon CloudFront, AWS CloudFormation, Amazon CloudWatch, and third-party applications for security, management, and production provide a complete set of tools for processing and delivering live and on-demand video content. Most importantly, instead of managing complex infrastructure, AWS Media Services let you focus on your content so you can give your viewers a great experience.
Customer Snapshot: SPUUL

AWS Media Services

AWS Elemental


AWS Elemental MediaConvert is a file-based video transcoding service with broadcast-grade features. It allows you to easily create video-on-demand (VOD) content for broadcast and multiscreen delivery at scale. The service combines advanced video and audio capabilities with a simple web services interface and pay-as-you-go pricing.
AWS Elemental


AWS Elemental MediaLive is a broadcast-grade live video processing service. It lets you create high-quality video streams for delivery to broadcast televisions and Internet-connected multiscreen devices, like connected TVs, tablets, smart phones, and set-top boxes.
AWS Elemental


AWS Elemental MediaPackage reliably prepares and protects your video for delivery over the Internet. From a single video input, AWS Elemental MediaPackage creates video streams formatted to play on connected TVs, mobile phones, computers, tablets, and game consoles.
AWS Elemental


AWS Elemental MediaStore is an AWS storage service optimized for media. It gives you the performance, consistency, and low latency required to deliver live streaming video content. AWS Elemental MediaStore acts as the origin store in your video workflow.
AWS Elemental


AWS Elemental MediaTailor lets video providers insert individually targeted advertising into their video streams without sacrificing broadcast-level quality-of-service. With AWS Elemental MediaTailor, viewers of your live or on-demand video each receive a stream that combines your content with ads personalized to them.

Kinesis Video Streams

Amazon Kinesis Video Streams is a fully managed video ingestion and storage service that makes it easy to securely stream video from connected devices to AWS for analytics, machine learning (ML), and other processing.

Example Applications

AWS Media Services enable content owners to deliver and monetize highly scalable over-the-top (OTT) experiences for their customers. Media and entertainment companies are using AWS to extend their customer engagement by adding video content through branded OTT channels.

Over-the-top Delivery

AWS Elemental Workflow 1 copy
Broadcasters and content distributors are leveraging AWS to simplify and streamline their digital supply chains, while reducing their investment in capital infrastructure.

Media Supply Chain

Content distributors can easily use cloud distribution in combination with their existing video workflows to streamline the distribution of broadcast content to affiliates and cable operators, deliver highly scalable video experiences to consumers around the globe, and optimize video for any device.
AWS Elemental Workflow 3 copy

Broadcast & Distribution


Customer stories

  • Imagica
  • Imagica
  • Imagica
  • Imagica
  • "FOX SPORTS is at the vanguard of sports broadcast innovation. To deliver live sport of this volume to our subscribers requires scale. We have implemented the AWS Cloud to leverage the end-to-end live event and content monetization workflows only available in the cloud through AWS Elemental Media Services."

    - Alastair Robertson, Chief Technology Officer for FOX SPORTS Australia

    About Fox Sports

    FOX SPORTS Australia Pty Limited (FOX SPORTS) is Australia’s leading producer of sports coverage and is home to Australia’s favorite subscription television sports channels as well as Australia’s number one multi-sports website and app.

  • Imagica
  • “The ease of use of these AWS console-based services for end-to-end workflows will provide a level of flexibility and efficiency that will be a game changer for our industry while providing a flexible option that can coexist with legacy on-premises live and on-demand infrastructures deployments.”

    - Ian Parr, Director TV and Broadband Infrastructure for BT

    About BT

    BT is one of the world’s leading communications services companies, serving customers in the UK and more than 170 countries.


  • Imagica
  • “We used the AWS Elemental MediaTailor service, which allows us to deliver targeted ads that are seamlessly inserted into the main content, for a great viewer experience. I am confident that AWS Elemental Media Services are the path to use the cloud for live streaming at scale.”

    - BA Winston, Global Head of Video Playback and Delivery for Amazon Video

    About Amazon Video

    Amazon Prime Video is streaming 11 NFL games this season—including 10 Thursday Night Football match-ups and a special Christmas Day game—to tens of millions of customers in more than 200 countries and territories.


Video Platform

Video Center

Digital Rights Management

MultiRights OTT

Cloud-Based Video QC


How to Implement Video Processing, Storage, and Monetization in the Cloud

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