ReluTech Enabled Vistaprint To Break Free From Their Data Center Assets To Cost-effectively Migrate To The Cloud

Executive Summary

Vistaprint, a global eCommerce company, provides both physical and digital marketing products for small businesses around the world. Vistaprint wanted to migrate to AWS to achieve greater elasticity and flexibility but faced inflated costs of maintaining its physical environments while migrating. ReluTech offered co-termed maintenance contracts via AWS Marketplace as well as asset disposition services at a cost-effective rate, saving Vistaprint hundreds of thousands of dollars in 2021. With ReluTech’s help, Vistaprint accelerated their migration to AWS and now has greater flexibility and insight into their data that allows them to make business-critical decisions.

Vistaprint Needed To Scale Capacity To Match Their Ever-Changing Business Environment

Vistaprint needed more flexibility to scale capacity up and down as necessary to fit the needs of their ever-changing business environment. As Vistaprint approaches their busy season, their sales quickly speed up. However, once this season is over and their sales begin to level out, they want to be able to adjust their plan as needed. To address those needs, Vistaprint wanted to migrate to AWS. However, they were overwhelmed by the "double bubble" migration costs they would incur from managing on-premise infrastructure at the same time as migrating to the AWS cloud.
 
As Vistaprint’s hardware aged and approached support end dates, the OEMs pushed for expensive equipment refreshes. The proposed costs of refreshing and maintaining this hardware, in addition to having to manage multiple contracts with multiple vendors, created financial barriers and management pains that limited operating funds and time needed for Vistaprint to perform their AWS migration.

AWS Provided Greater Flexibility With Capacity On Demand

Vistaprint chose AWS as their cloud provider because it allowed them to cost-effectively gain greater flexibility in their environment and do more with their data. With AWS, Vistaprint can scale as needed and adjust to incoming traffic with flexible, pay-as-you-go pricing. Additionally, AWS offers tools that provide greater insight into their customer’s data, helping Vistaprint make business-critical decisions in real-time. Finally, AWS provides the ability to deploy across the globe within minutes, allowing Vistaprint to innovate faster rather than staying tied to their data center.

AWS Simple Storage Service (S3) tool lets Vistaprint actively use their data and reduce workloads for their team, rather than leaving data unused in siloed storage devices. In addition, AWS helped Vistaprint move their legacy Cisco landline phones to Amazon Connect, a seamless omnichannel cloud contact center that uses machine learning and artificial intelligence to collect metadata. This metadata will help Vistaprint make more informed business-critical decisions and provide excellent customer service, all at a lower cost.

ReluTech Exclusively Focuses On Helping Customers Break Free From Their Data Centers

ReluTech was uniquely qualified to help Vistaprint overcome these challenges. Unlike traditional AWS consulting partners, ReluTech exclusively focuses on helping end-users alleviate the financial barriers associated with these redundant costs so they can more quickly and affordably migrate to AWS.

ReluTech also helps companies like Vistaprint reduce risk and turn legacy data center assets into cash with IT Asset Disposition (ITAD) services. Vistaprint recognized that ReluTech’s migration offering could release them from their data center assets and give them cash back to fund their transformation goals.

How ReluTech Solved It With IT Divest

ReluTech offered co-termed maintenance support contracts that allowed Vistaprint to begin the separation process from hardware vendors and avoid an expensive refresh with the OEM. ReluTech also consolidated their hardware maintenance contracts, creating a seamless management system to match the customer’s AWS migration schedule.

“ReluTech is the only company that allowed us to not only save money on support, but also to easily manage our purchasing and contract management via Elastic Maintenance on AWS Marketplace” -Sr. Manager of Technology, Vistaprint

Additionally, ReluTech built an execution strategy for the safe and compliant removal and disposal of data center hardware at two locations. As ReluTech and Vistaprint continue to work together, ReluTech’s Purchase Leaseback program offers a future opportunity for Vistaprint to inject capital to fully depreciate data center assets to fund their AWS migration goals.

“ReluTech is the only company that allowed us to not only save money on support, but also to easily manage our purchasing and contract management via Elastic Maintenance on AWS Marketplace”

-Sr. Manager of Technology, Vistaprint

ReluTech Saved Vistaprint Hundreds of Thousands and Possibly More

Vistaprint avoided costly and lengthy maintenance renewals by switching to ReluTech support and ultimately saved hundreds of thousands of dollars in one of their environments. Vistaprint then repurposed these savings to accelerate and partly fund their migration to AWS. This will give Vistaprint increased data analytics capabilities due to the comprehensive insights they gain from their migration to AWS. As Vistaprint continues their cloud migration, ReluTech can help them gain more value from their data center assets by purchasing equipment and leasing it back to them for the duration of their migration. As they complete their cloud journey, ReluTech can then decommission their assets to gain more value and decrease risk as they complete their AWS adoption.

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About Vistaprint

Vistaprint is a global eCommerce company that offers both digital and physical marketing products for its customers. Vistaprint helps small business owners create expertly designed, up-to-date custom marketing by providing the assortment of products they need to look and feel professional, prepared, and plugged in.

About ReluTech

ReluTech is a Select AWS Partner focused on reducing operational expenses with their IT Divest offering. Through third-party maintenance, hardware wholesale, and asset disposition services. ReluTech helps customers eliminate redundant costs during the transformation from the data center to the cloud.