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NRF 2024

Accelerating Innovation in retail
Join us at NRF 2024: Retail's Big Show. Amazon Web Services (AWS) will showcase unified commerce in action through AWS, Amazon, and AWS Partner technology demonstrations. Listen to innovative Big Ideas sessions, curated TechTalks, and experience the latest in retail trends and technologies, and more.  

January 14-16: Conference & Expo
New York City, New York
Jacob K. Javits Convention Center

Schedule time for a guided booth tour or to set up a meeting
with one of our experts

AWS at NRF 2024: Accelerating Innovation in Retail

AWS Big Idea Sessions

Hear from our customers and AWS Partners in our Big Ideas Sessions.

Wesfarmers logo

Journey to the cloud: How Wesfarmers achieved modernization and business agility with AWS

Wesfarmers, an organization that owns and operates Kmart Group and Target in Australia and New Zealand, embarked on their digital transformation with Kmart Australia Limited (Kmart) in 2016. While the initial migration helped Kmart achieve significant cost savings and freed up application teams from operational processes, they took their transformation efforts to the next level in 2022 with further migration of more than 55 on-premises applications to AWS. Applications migrated included x86 workloads and key business applications for HR and finance, supply chain, merchandise and inventory, stores, infrastructure, and workplace technology. Kmart has been able to deliver exceptional business operational outcomes based on its use of cloud services such as containerization, machine learning, personalization, and so much more to improve customer experience and operational resiliency, in addition to accelerating time to value. Join this session to learn more about Kmart’s journey with AWS and to explore the framework that the technology department focuses on to successfully deliver on future projects, business outcomes, and more.

Sunday, January 14 from 11:00-11:30AM
Expo, Level 3, Expo Stage 3

Saks OFF 5TH drives digital evolution and delivers a superior customer experience

Saks OFF 5TH, the premier destination for luxury off-price fashion, is focused on delivering a superior shopping experience through a renewed focus on data, analytics and personalization. By utilizing an array of AWS services, Saks OFF 5TH has been able to build, innovate and remain agile to respond to customers’ evolving preferences. Learn how Saks OFF 5TH has leveraged AWS to transform the shopping experience and meet the needs of its customers.

Sunday, January 14 from 11:45-12:15pm
Expo, Level 3, Expo Stage 3

Buy with prime

Attract Prime members and grow your ecommerce business on more channels

Discover how Solo Brands’ digital and ecommerce strategy evolves across their rapidly expanding omnichannel businesses, as CDO Jenna Flateman Posner discusses building an integrated channel strategy. Don't miss the chance to gain insights into the approach that allows their portfolio of brands to build deeper connections with new customers by leveraging the latest retail tech tools, including Buy with Prime and Salesforce Commerce Cloud. Discover the ways you can expand your reach to millions of Prime members and offer your shoppers fast, free delivery. In this expert-led session, you’ll learn how to boost shopper conversions on your brand’s website with the trust of Prime and explore the ways to provide fast, reliable fulfillment for all your sales channels.

Monday, January 15th from 3:15-3:45pm
Expo, Level 3, Expo Stage 3

mercado libre logo

Revolution or evolution: Generative AI’s role in transforming online retail

Join us to explore the exciting intersection of AI and online retail. By looking into Mercado Libre’s innovative use of AI to reshape online retail dynamics over the last decade, this talk aims to mark the difference between previous uses of AI and what new opportunities are presented by generative AI. Is generative AI a revolutionary force set to redefine ecommerce, or is it an evolutionary development augmenting existing structures? In this session, learn about the real-world applications, opportunities, and challenges of AI based on Mercado Libre’s practical experiences and experimentation.

Tuesday, January 16th from 10:15-11:00am
Expo, Level 3, Expo Stage 3

Just Walk Out logo

Checkout-free apparel shopping: New applications of Just Walk Out technology

No one likes waiting in lines. Shoppers want the flexibility to quickly enter a store, pick up what they want, and go on their way. Just Walk Out technology by Amazon continues to innovate shopping by delivering frictionless experiences with RFID technology, supported by Avery Dennison. Join Jon Jenkins, Vice President of Just Walk Out technology by Amazon and Bill Toney, Vice President, Global RFID Market Development, Retail at Avery Dennison for a lively and engaging discussion about how Just Walk Out technology for apparel delivers shopper convenience and operational efficiencies.

Monday, January 15th from 4:00-4:30pm
Expo, Level 3, Expo Stage 3

Unified commerce in action

AWS, Amazon, and AWS Partners offer leading solutions for smart stores, digital commerce, customer engagement, advanced data insights, merchandise planning, intelligent supply chain, and IT operations. We bring these solutions together with modern architecture to serve your customers seamlessly across all channels. Visit AWS booth 6020 to explore unified commerce technology demonstrations.

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Smart stores

Elevate the store experience with technologies like computer vision, internet of things, biometrics, and edge computing. Here you will be exposed to new ideas and approaches to enhancing the customer experience while optimizing store operations.

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Digital commerce

Provide compelling online shopping experiences across channels to attract more customers with digital commerce solutions on AWS. From AI-powered capabilities to immersive retail experiences, AWS helps you stay at the cutting edge of digital commerce.

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Customer data insights

Turn data into insights that improve all aspects of your retail business. Know your customers, vendors, and market better by leveraging machine learning that unlocks more personalized and profitable consumer experiences.

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Retail operations

Predict demand, efficiently move product, and deliver exceptional customer service with solutions powered by AWS. Our solutions streamline operations, optimize customer interactions, and speed fulfillment all while helping retailers stay on track to their sustainability goals.

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Business applications: identity and checkout technologies

Consumers want a fast, frictionless way to shop and access what your business has to offer. Yet long lines, tedious checkout processes, and payment and verification can bog down operations and frustrate consumers and staff. Our technologies, using custom-built algorithms and
hardware, computer vision, biometrics, and deep learning, simplify in-person touchpoints and offer experiences that are faster, more convenient, secure, and engaging.

Partner demos icon

Partner demos

Explore a variety of AWS Partner demos showcasing technologies focused on generative AI, immersive commerce, customer insights, customer engagement, sustainability, supply chain, and more. Come see sixteen partner-led technology demonstrations over three days and learn how AWS Partners can help you innovate in the retail space.

Amazon Team

Visit our booth to hear the latest in retail innovations from our Amazon team of experts.

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Discover purpose-built retail solutions and services from an extensive network of over 100 industry-leading AWS Retail Competency Partners with demonstrated technical expertise and proven customer success in building retail solutions on AWS. Visit AWS booth 6020 to meet our industry-expert partners driving innovation with modern technology for retailers and consumer brands.

Al21 labs
bazaarvoice logo
Brainbox logo
braze logo
Cloudinary logo
hexa logo
infor labs
jbs dev logo
kibo logo
last yard logo
pivottree logo
Proto logo
snowflake logo
stripe logo
talkdesk logo
treasure data logo
gen ai logo

AWS customers can use promo code 3431 to receive 20% off an all-access pass.

AWS TechTalks in-booth theater

Join us at booth 6020 for AWS TechTalks to get innovation inspiration from AWS and Amazon retail experts, retail peers, and our partners. AWS TechTalks are short, 15-minute presentations showcasing experiences with breakthrough technology, including- forging partnerships that can help organizations gain exceptional scale and speed to market and how technology empowers the industry to drive meaningful results. 

Retail Orphan Initiative Event

Retail Orphan Initiative (RetailROI): SuperSaturday at NRF 2024

AWS is proudly sponsoring RetailROI SuperSaturday 2024. The purpose of RetailROI is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.

AWS for Retail

Born from Retail, Built for Retailers. Driven by a relentless customer obsession, AWS retail cloud solutions empower you to create exceptional experiences built for the future of retail.