Advertising and marketing data scientists need to understand customer behavior, predict purchase intent, and model audience segments to drive personalized experiences across channels. With Audience Segmentation and Targeting solutions, you can apply cloud-based analytics and machine learning to reduce time spent on data engineering and pre-processing, and improve model accuracy and price-performance for scaled data volumes.

AWS Solutions

Ready-to-deploy solutions assembling AWS Services, code, and configurations

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  • Clickstream Analytics on AWS

    Deploy a solution that automatically provisions a configurable data pipeline to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications.

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Partner Solutions

Software, SaaS, or managed services from AWS Partners

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  • Databricks Customer Segmentation Solution Accelerator

    Databricks Customer Segmentation Solution Accelerator creates advanced customer segments to drive better purchasing predictions based on behaviors by using sales data, campaigns and promotions systems.
  • Audiences

    Understand your audience segments in detail and drive meaningful interactions that maximise your return revenue and customer retention.
  • AdPredictive Customers 360

    Best-in-class customer intelligence. Unlimited customer profiles, impactful insights and actionable IDs – all secured by AWS Clean Rooms. Understand your customers and impact business outcomes with AdPredictive Customers 360.
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