Customer Success Stories

Discover how customers across industries increase agility, optimize costs, and accelerate innovation using AWS and generative AI.

How AWS empowers customers using generative AI

Smartsheet improves productivity, onboards new hires more quickly

Learn how Smartsheet created a Slack chatbot app powered by Amazon Q Business to help their employees get answers faster.

Propulse Lab accelerates customer growth using AWS and generative AI

CEO Alienor Carre-David and CTO Jeremy Legrand talk about innovation and competitive advantage in the AWS Cloud, and how the company can optimize customer services without losing the human touch.

iFood moves faster, lowers costs, and improves the chat experience

Learn how iFood is using generative AI instead of traditional machine learning to quickly build a virtual waiter.

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  • Healthcare

    Scaling Clinical Diagnostic Operations…

    Global
    Learn how Natera, a global leader in cell-free DNA testing, built a data and analytics solution to democratize its data for delivering personalized healthcare solutions using AWS.
    2025
  • Life Sciences

    Cambrium Advances Protein Design and…

    Germany
    Cambrium combines biotech and AI on AWS to create sustainable materials. They process millions of proteins quickly using AWS services, developing alternatives. This approach is 5x faster and 20x more cost-effective than traditional methods.
    2025
  • Media & Entertainment

    AWS Partner Loka Helps Cameo Enhance…

    United States

    Cameo, an online marketplace connecting fans with over 50,000 celebrities for personalized video messages, teamed up with AWS Partner Loka to develop a chat-based discovery process using generative AI. This solution aims to provide a more personalized and efficient experience by engaging users in conversation to understand their needs and preferences, then recommending relevant categories and celebrities. The solution leverages Claude on AWS Bedrock to improves conversion rates, reduce time to purchase, and increase customer satisfaction by streamlining the discovery process.

    2025
  • Financial Services

    Mortgage Advice Bureau and BJSS Accelerate…

    United Kingdom

    Mortgage Advice Bureau (MAB) is an established, multi-award winning, UK mortgage intermediary that provides advice, both through its own branded brokers and through other brokers. It processes about 12,000 mortgages a month and receives around 400 complaints per year. Those complaints, however, are a serious matter, because MAB is regulated by the UK’s Financial Conduct Authority (FCA), whose Financial Ombudsman is the last resort for disputes. MAB wanted to ensure that it could resolve complaints in a timely manner and before they were escalated to the Financial Ombudsman. It engaged AWS Partner BJSS to help build a solution using AI on Amazon Web Services (AWS) to speed up the processing of complaints, reducing initial response times by 75 percent.

    2025
  • Manufacturing

    48 Hours, 0 Unplanned Downtime: How Tech…

    United Kingdom

    RS Group, a global product and service solutions provider for industrial customers, faced challenges with its on-premises infrastructure, which limited its ability to scale and innovate. RS Group partnered with AWS Partner Tech Mahindra and Amazon Web Service (AWS) for a full lift-and-shift migration to the cloud. The migration, of which the digital production platform move was completed in only 48 hours without any unplanned downtime, has improved RS Group’s performance up to 150 percent. It has accelerated the time it takes to make infrastructure changes up to 95 percent and lowered technical debt by 12 percent. Operating on AWS has also empowered RS Group to scale efficiently, enhance resilience, and continuously innovate with AWS services.

    2025
  • Retail

    Mercado Libre Reshapes Retail Media with AWS…

    Argentina

    Mercado Libre has partnered with AWS Partner Mutt Data to address the challenge of producing high-performing banner ads with generative artificial intelligence (AI), for dozens of thousands of smaller sellers. Mercado Libre developed GenAds, an innovative solution that automates the creation of compelling product images, streamlining the process for sellers and enhancing their market presence with image-generating AI. Through GenAds, Mercado Libre helped small sellers through image generation for advertising, enabling sellers of all sizes to attract customers, increase click-through rates (CTR) by an average of 25%, and boost sales effectively.

    2025
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